3 C Concept Of Marketing Strategy - Marketing Strategy Explained With 3 C's
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View 3 C Concept Of Marketing Strategy - Marketing Strategy Explained With 3 C's as PDF for free.
More details
- Words: 924
- Pages: 8
Loading documents preview...
8/16/2018
3 C concept of marketing strategy - Marketing strategy explained with 3 C's
CATEGORIES ▼
BRAND ANALYSIS ▼
CONTACT ME
Home » STRATEGIC MARKETING » 3 C concept of marketing strategy
3 C concept of marketing strategy February 17, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles
The 3 C concept of marketing strategy is a very interesting concept for marketers as it explains complete marketing strategy on the basis of 3 variables. These 3 variables are dynamic and inter dependent on each other. If one changes, the other has to change. The 3 C of marketing strategy are 1) Customer 2) Company 3) Competitor This concept of marketing strategy talks about the dynamic relation which exists in these three variables. Let us explain such relations with an example.
Customer + Company = Low competition. When a customer has a high regard for a company, the competitor seldom finds a chance to https://www.marketing91.com/3-c-concept-marketing-strategy/
1/8
8/16/2018
3 C concept of marketing strategy - Marketing strategy explained with 3 C's
penetrate. For example – niche products with high brand equity. The aboveCONTACT equation can also be CATEGORIES ▼ BRAND ANALYSIS ▼ ME reversed. Customer + Competitor = Low penetration for our company. Customer = Competitor or Company The above equation can be observed when there is not much competition and also when the difference between the company and the competition is less. In this case, the company needs to create more USP’s so that it is above the competitor in the customers mind. For example, Reebok vs Adidas. Pepsi vs Coke. Customer = Competitor 1 or Competitor 2 or Competitor 3 or Company Usually an equation which is observed in mass market, where the customer is not too brand loyal and can switch between brands at will. Example – FMCG market Thus, the 3 C of marketing strategy is clear in one thing – If you don’t capture the audience, someone else will. Hence pay equal attention to all three – your customer, your competitor and yourself.
a
Facebook
d
Twitter
f
Google+
k
LinkedIn
v
Email
J
WhatsApp
Related Post
6 Advantages of Segmentation
Business mission
https://www.marketing91.com/3-c-concept-marketing-strategy/
Benefits and limitations of Product life cycle
Opportunity analysis
2/8
8/16/2018
3 C concept of marketing strategy - Marketing strategy explained with 3 C's
CATEGORIES ▼
Marketing Strategy of Six reasons for Market Fair and Lovely segmentation
Need for Market Segmentation.
Strategy
BRAND ANALYSIS ▼
CONTACT ME
4 things to know before entering international mar...
Reasons your core competency is stopping you from ...
Market Segmentation
4 simple steps for implementing a strategic plan
MOST USEFUL LINKS 1. 30 Marketing and Strategy Models
6. Marketing Tutorials
2. Marketing Strategy
7. Management Articles
3. Marketing tools
8. Lists & How to
4. Branding Tutorials
9. Sales & Selling
5. SWOT of Brands GET DAILY MARKETING UPDATES!! Subscribe to our Email newsletter to stay updated with daily marketing news.
First Name
Enter your Email Address
SEND ME EMAILS
https://www.marketing91.com/3-c-concept-marketing-strategy/
3/8
8/16/2018
3 C concept of marketing strategy - Marketing strategy explained with 3 C's
CATEGORIES ▼
BRAND ANALYSIS ▼
CONTACT ME
About Hitesh Bhasin I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)
Comments jayesh says
pls keep giving marketing tips for construction business. Reply
Hitesh Bhasin says
Will try to follow up with that article. Will email you when i write about it. Reply
Farhan says
The strategy also work well with Digital Marketing. Reply https://www.marketing91.com/3-c-concept-marketing-strategy/
4/8
8/16/2018
3 C concept of marketing strategy - Marketing strategy explained with 3 C's
CATEGORIES ▼
BRAND ANALYSIS ▼
CONTACT ME
Abdulazeez Musa says
Can you please send me some top marketing tips that I can apply as a banker to help me improve my marketing skills and daily business negotiations? Reply
Sushant Pandey says
Dear sir. Please tell me automobile marketing tips Reply
Leave a Reply Your email address will not be published. Required fields are marked * Comment
https://www.marketing91.com/3-c-concept-marketing-strategy/
5/8
8/16/2018
Name *
3 C concept of marketing strategy - Marketing strategy explained with 3 C's
CATEGORIES ▼
BRAND ANALYSIS ▼
CONTACT ME
Email *
POST COMMENT
SEARCH
Search the site ...
GET DAILY MARKETING UPDATES!!
First Name
Enter your Email Address
SEND ME EMAILS
FOLLOW MARKETING91
RECENT POSTS
https://www.marketing91.com/3-c-concept-marketing-strategy/
6/8
8/16/2018
3 C concept of marketing strategy - Marketing strategy explained with 3 C's
CATEGORIES ▼
What is Sponsorship Marketing? BRAND ANALYSIS ▼ CONTACT ME What is Shared Hosting? What is the Stakeholder Theory? What is Guaranteed Maximum Price? Top 10 Companies In France In 2017 What is the Importance of Marketing Strategy? What are the Components of a website? What is Spillover Effect? Top 13 Honda Competitors in the world What is a Cult Brand? Explained with examples BEST OF MARKETING91
Start Here – Marketing tutorials 30 Marketing Strategy Models Marketing Strategy tutorials Sales Management tutorials Branding tutorials Market research tutorials Online Marketing tutorials Business tutorials Customer Management Tutorials
https://www.marketing91.com/3-c-concept-marketing-strategy/
7/8
8/16/2018
3 C concept of marketing strategy - Marketing strategy explained with 3 C's
CATEGORIES ▼
▼ BRAND ANALYSIS Brand
Competitors CONTACT ME
Strategy of Brands SWOT analysis of brands Marketing mix of brands
Copyright © 2018 Marketing91 · ABOUT US · PRIVACY POLICY · COOKIES POLICY ·
This site uses cookies. By further scrolling this site, you are giving us consent to use cookies : Find out more.
https://www.marketing91.com/3-c-concept-marketing-strategy/
8/8
3 C concept of marketing strategy - Marketing strategy explained with 3 C's
CATEGORIES ▼
BRAND ANALYSIS ▼
CONTACT ME
Home » STRATEGIC MARKETING » 3 C concept of marketing strategy
3 C concept of marketing strategy February 17, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles
The 3 C concept of marketing strategy is a very interesting concept for marketers as it explains complete marketing strategy on the basis of 3 variables. These 3 variables are dynamic and inter dependent on each other. If one changes, the other has to change. The 3 C of marketing strategy are 1) Customer 2) Company 3) Competitor This concept of marketing strategy talks about the dynamic relation which exists in these three variables. Let us explain such relations with an example.
Customer + Company = Low competition. When a customer has a high regard for a company, the competitor seldom finds a chance to https://www.marketing91.com/3-c-concept-marketing-strategy/
1/8
8/16/2018
3 C concept of marketing strategy - Marketing strategy explained with 3 C's
penetrate. For example – niche products with high brand equity. The aboveCONTACT equation can also be CATEGORIES ▼ BRAND ANALYSIS ▼ ME reversed. Customer + Competitor = Low penetration for our company. Customer = Competitor or Company The above equation can be observed when there is not much competition and also when the difference between the company and the competition is less. In this case, the company needs to create more USP’s so that it is above the competitor in the customers mind. For example, Reebok vs Adidas. Pepsi vs Coke. Customer = Competitor 1 or Competitor 2 or Competitor 3 or Company Usually an equation which is observed in mass market, where the customer is not too brand loyal and can switch between brands at will. Example – FMCG market Thus, the 3 C of marketing strategy is clear in one thing – If you don’t capture the audience, someone else will. Hence pay equal attention to all three – your customer, your competitor and yourself.
a
d
f
Google+
k
v
J
Related Post
6 Advantages of Segmentation
Business mission
https://www.marketing91.com/3-c-concept-marketing-strategy/
Benefits and limitations of Product life cycle
Opportunity analysis
2/8
8/16/2018
3 C concept of marketing strategy - Marketing strategy explained with 3 C's
CATEGORIES ▼
Marketing Strategy of Six reasons for Market Fair and Lovely segmentation
Need for Market Segmentation.
Strategy
BRAND ANALYSIS ▼
CONTACT ME
4 things to know before entering international mar...
Reasons your core competency is stopping you from ...
Market Segmentation
4 simple steps for implementing a strategic plan
MOST USEFUL LINKS 1. 30 Marketing and Strategy Models
6. Marketing Tutorials
2. Marketing Strategy
7. Management Articles
3. Marketing tools
8. Lists & How to
4. Branding Tutorials
9. Sales & Selling
5. SWOT of Brands GET DAILY MARKETING UPDATES!! Subscribe to our Email newsletter to stay updated with daily marketing news.
First Name
Enter your Email Address
SEND ME EMAILS
https://www.marketing91.com/3-c-concept-marketing-strategy/
3/8
8/16/2018
3 C concept of marketing strategy - Marketing strategy explained with 3 C's
CATEGORIES ▼
BRAND ANALYSIS ▼
CONTACT ME
About Hitesh Bhasin I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)
Comments jayesh says
pls keep giving marketing tips for construction business. Reply
Hitesh Bhasin says
Will try to follow up with that article. Will email you when i write about it. Reply
Farhan says
The strategy also work well with Digital Marketing. Reply https://www.marketing91.com/3-c-concept-marketing-strategy/
4/8
8/16/2018
3 C concept of marketing strategy - Marketing strategy explained with 3 C's
CATEGORIES ▼
BRAND ANALYSIS ▼
CONTACT ME
Abdulazeez Musa says
Can you please send me some top marketing tips that I can apply as a banker to help me improve my marketing skills and daily business negotiations? Reply
Sushant Pandey says
Dear sir. Please tell me automobile marketing tips Reply
Leave a Reply Your email address will not be published. Required fields are marked * Comment
https://www.marketing91.com/3-c-concept-marketing-strategy/
5/8
8/16/2018
Name *
3 C concept of marketing strategy - Marketing strategy explained with 3 C's
CATEGORIES ▼
BRAND ANALYSIS ▼
CONTACT ME
Email *
POST COMMENT
SEARCH
Search the site ...
GET DAILY MARKETING UPDATES!!
First Name
Enter your Email Address
SEND ME EMAILS
FOLLOW MARKETING91
RECENT POSTS
https://www.marketing91.com/3-c-concept-marketing-strategy/
6/8
8/16/2018
3 C concept of marketing strategy - Marketing strategy explained with 3 C's
CATEGORIES ▼
What is Sponsorship Marketing? BRAND ANALYSIS ▼ CONTACT ME What is Shared Hosting? What is the Stakeholder Theory? What is Guaranteed Maximum Price? Top 10 Companies In France In 2017 What is the Importance of Marketing Strategy? What are the Components of a website? What is Spillover Effect? Top 13 Honda Competitors in the world What is a Cult Brand? Explained with examples BEST OF MARKETING91
Start Here – Marketing tutorials 30 Marketing Strategy Models Marketing Strategy tutorials Sales Management tutorials Branding tutorials Market research tutorials Online Marketing tutorials Business tutorials Customer Management Tutorials
https://www.marketing91.com/3-c-concept-marketing-strategy/
7/8
8/16/2018
3 C concept of marketing strategy - Marketing strategy explained with 3 C's
CATEGORIES ▼
▼ BRAND ANALYSIS Brand
Competitors CONTACT ME
Strategy of Brands SWOT analysis of brands Marketing mix of brands
Copyright © 2018 Marketing91 · ABOUT US · PRIVACY POLICY · COOKIES POLICY ·
This site uses cookies. By further scrolling this site, you are giving us consent to use cookies : Find out more.
https://www.marketing91.com/3-c-concept-marketing-strategy/
8/8
Related Documents
Marketing Strategy
February 2021 3
Marketing Strategy
February 2021 12
Marketing Strategy
March 2021 0
Lnkd_content Marketing Strategy Template_toolkit_be
January 2021 1
Marketing Strategy Questionnaire
February 2021 1More Documents from "Neha Lokare"
Family Settlement Deed
January 2021 1
Adorno-hegel_three_studies
March 2021 0
Psu's Contacts
February 2021 1