HPD228 ENTREPRENEUR WALKABOUT 2
BUSINESS PLAN : FRUITY DELIGHT FINASS ENTERPRISE NurSyashabillah Binti Nor Norilyani Izzati Binti Hasanuddin Nur Atikah Binti Salleh Nur Filza Binti Mohd Fuad Siti Nadhirah bt Awang Ladin Sharifah Nur Amalina binti Syed Salleh
2014658816
ACKNOWLEDGEMENT With gratitude, all praises go to Him, The Creator of all. After all obstacles and hardship that obstruct our path, finally we reach our goal. With satisfaction, now we are already finished our business plan report. Hereby, without doubt we would like to say that, during the completion of this course, ample of knowledge and experiences have been obtained. Though, undeniably, it is quite difficult for us to complete the task, it is worthy and we learn much. Alhamdulillah, thank you to the all mighty ALLAH S.W.T because of His divine guidance which has enabled us to finish our business plan. We would like to thanks to our entrepreneurship walkabout , Sir Jamil , for his guidance, support and advice. He also shares his knowledge and experience to ensure us finish this business plan in accordance to the requirements for the completion of HPD 228. Flash back to our memories while working on this report and in the process of completing it, we succeed to build a strong bond of friendship among our team members. The strong bond that has been created and cooperation that existed help up a lot in achieving our aims. All the team mates play vital role that contribute to our success. Lastly, we hope the knowledge that we have gathered from this course can help us to manage our own business and guide us to be a successful entrepreneur in the future. We would like to apologize for all the mistakes that happened with or without our concern. Please do forgive us. Once for all, a great gratitude to Allah and others that have been helping us so much. Only Allah can repay all of your good deeds. Bouquet of thank.
1.0
INTRODUCTION Our company named as FINASS Enterprise. This name the combination
of the initial name of our 6 managers, F for Filza ; I for Ilyani; N for Nadhirah ; A for Atikah ; S for Syasya and another S for Syarifah. As for the assignment, we would like to take this great opportunity to involve in this business based on the healthy and fresh fruit café that we name it Fruity Delight. We think that there are too many unhealthy foods but too little healthy food thus our café could promote a healthy eating habit by providing beverages with main ingredient is fruit. This café at the same time will have a potential to be a successful cafe since it can be consume by all stages of age be it kids, teenagers, adults or folks. Besides, we want to implement all the knowledge and skills gained from our study. We are provide product that have the certificated as Halal food products from Jakim. The purpose for creating this business is to introduce more to our Malaysians and especially tourists about the taste of tropical fruit in Malaysia. We aimed this because our business located at city of tourism in Bandaraya Malacca. This strategic location will gain many tourist and Malaysians to buy our product. The planned business is based on partnership that consisted of six members. The members consist of General Manager, Administration Manager, Operational Manager, Operational Manager II, Marketing Manager and Financial Manager. As many idea and skills can be compiling together,
our company can be managed neatly and become tough business ever in Malaysia. In line with governments desire to produce more Bumiputera entrepreneurs in expanding the Halal based food product, FINASS Enterprise hopes to be competitive and progressive company, thus able to expand our business even to the international market.
1.1 Business Plan Purpose Business plan is a written document that describes all the steps that necessary in operating a business. Describe what business will produce and explains of management how to compete with other competitors. In this business plan, we also provide the detail about financial information that shows how our businesses will success. This business plan was prepared as a guide and a preparation to get the business running smoothly and to give information on our company’s vision, mission and objectives in running the business. It also contains views of our financial cast which seems to be profitable according to the market needs and trends nowadays. A business plan can help to move us to action. It also serves as a road map. A business plan is an invaluable tool to help keep us on track and moving in direction that we want to go. A business plan is important to keep focused and understanding our vision, including suppliers, customers, employees, friends, and family. Lastly, this business plan is to serve as a sale tool. We will probably need outside financing to start our business, so this business plan will be a
tool we need to convince investors to come on board. This business plan also can help us get concession from suppliers or customers. Finally we need this business as a motivation for the employee and the employer to achieve and aim our target. This also to make the entire employee and the employer know about the target of the company.
1.2 EXECUTIVE SUMMARY We would like to involve in this business that based on the healthy and fresh fruit. So, we name it Fruity Delight cafe. We think that there are too many unhealthy foods but too little healthy food thus our café could promote a healthy eating habit by providing beverages with main ingredient is fruit. This café at the same time will have a potential to be a successful cafe since it can be consume by all stages of age be it kids, teenagers, adults or folks. Finally we want to implement all the knowledge and skills gained from our study. Fruity Delight is basically a café producing food and beverages with a fruit concept that serves a special scrumptious shake that is made from high quality of fruit. We also offer side dishes with fruit being the main concept for out outlet. Our Fruity Delight is located at KG4, Mahkota Parade Melaka, No.1 Jalan Merdeka, 75000, Melaka.. Our market focus is selling in area of
Bandaraya Malacca where a lot of local residents and tourist located there. We will make our customers satisfied with our product and make sure our company very well known within 5 years and 10 years in overseas. This will be realized by the full cooperation and efforts among the partners to promote this company. The cafe is welcome to the costumers daily at 10.00 am until 10:00 pm. Fortunately, This is because the presence of customers on these days may bring profitable to the restaurant. Various uniqueness will we apply in the cafe such as offering luscious fruit shake with yogurt added on our shake. With this special addition we believe that our customers will gain the benefits and at the same enjoying the real fruit shake.. We have a total 18 delight shake that our customer can choose there are; Coconut Delight, Banana Delight, Papaya Delight, Rambutan Delight, Mango Delight, Watermelon Delight, Guava Delight, Mangosteen Delight, Pineapple Delight and Durian Delight. Customer can add on the topping that we prepare on their own shake to make it become more delicious and attractive.
Other than offering our top delight shake, we at Fruity Delight also prepare side dishes that are also mainly highlighting the benefits of consuming fresh fruit in our everyday life. We have Banana split that serve banana with an ice-cream, Mango with ‘colek’, the cut mango will be serve with a unique paste that come from Terengganu will give a different taste to our fruit lover customers. For those who love something simple and sweet we have Fruity Waffle, Fruity Pizza and Fruity Ice Cream. To the customers, fruit that is used at the café is fresh guaranteed because we at Fruity Delight directly get the fruit and serve to customers. All
the fruit here will be double check to ensure the fineness and the quality of the fruit is at the great condition before make the shake, to give satisfaction to our customers. With a great condition of our fruit we believe our shake will be highly rich in vitamin A, vitamin C, Vitamin E that is good people that consume our products. With nowadays increasing disease that is cause by unhealthy diet, we at Fruity Delight will serve our nutritious and delicious shake to customer and believe this kiosk will be a huge successful. A marketing plan is an invaluable tool to help keep us on track and moving in direction that we want to go. A business plan is important to keep focused and understanding our vision, including suppliers, customers, employees, friends, and family.
1.3 COMPANY BACKGROUND
Name
of
:
FINASS Enterprise.
Company
Business address
:
3-27, Jalan PM3, Plaza
Mahkota,
Bandar Hilir
75000, Melaka.
Telephone
:
06-4349612
number Fax number
:
Email address
:
06-4349612
[email protected] Main activity Date
of
:
Food and Beverages
:
10th January 2014
registration Registration
:
RN 12345
:
Partnership
number Form of business
Initial capital
:
RM 120 000
Name of bank
:
BANK ISLAM
Bank
:
13-017-02-110451-9
number
account
1.4 CAFÉ’ LOGO
Fruity Delight is the name of our café. ‘Fruity’ representing our main products that are based on fruits while ‘Delight’ can be defined as a feeling of extreme gratification aroused by something good or desired such as delectation, enjoyment, joy, pleasure. Hence, Fruity Delight served the enjoyment of consuming fruits in different ways. The used of variety of colors to the word ‘FRUITY’ shows the various colors and types of fruits served by the Fruity Delight. The variety type of fruits in the glass and the ice shows that our main product is based on the fruits and the ice, that is fruity shake delight. From the logo, it is understandable that the colours that we have choose as our personality and image of the business is the variety of colours.
It is because we want to create something different than other café and bring a feeling of enjoyment and excitement to the cafe so that the customer can feel the environment of joy and pleasure.
1.5 AGREEMENT OF PARTNERSHIP Partner of FINASS Enteprise have agreed to all of the term and condition that have been discussed. This agreement was referred to a BUSSINESS REGISTRATION ACT 1956 (AMENDMENT 1978). All the terms and condition are stated as follow: Our partners have agreed to make fruity delight as the name of our cafe and this business will be operate at: Fruity Delight Café, 3-27, Jalan PM3, Plaza Mahkota, Bandar Hilir 75000, Melaka. 1) This agreement was made between the following personnel: i) Name : Nursyashabillah Binti Nor IC Number : 921030-10-6284 Address : No.5, Jalan 6, Taman Murni 45000 Kuala Selangor,
ii)
Position Capital
Selangor Darul Ehsan. : General Manager : RM 20,000.00
Name IC Number Address Position Capital
: : : : :
Siti Nadhirah bt Awang Ladin 830811-06-5723 No 147 Felda Chemomoi Triang Pahang Administration Manager RM 20,000.00
iii)
Name IC Number Address
: Nur Atikah Binti Salleh : 821110-12-6453 : Blok A10-10 Lorong 1 Taman Villa, 88200
Putatan, Sabah Position : Marketing Manager Capital : RM 20,000.00 iv)
v)
Name IC Number Address
: Sharifah Nur Amalina binti Syed Salleh : 820416-03-5509 : 4804-C Jalan Bayam 15200 Kota Bharu
Kelantan. Position Capital
: Operational Manager : RM 20,000.00
Name IC Number Address
: Nur Filza Binti Mohd Fuad : 790113-12-5998 : No.96 Kampung Sejagung Sri Medan 83400
Batu
vi)
Position Capital
Pahat Johor : Financial Manger : RM 20,000.00
Name
: Norilyani Izzati Binti Hasanuddin
ic no
:890416-03-5509
address
: 4804-c Jalan Bayam 15200 Kota Bharu,
Position Capital
Kelantan : Operational Manager II : RM 20,000.00
2. Due to this agreement of partnership, it can be stated that:
a. This business shall be named as FRUITY DELIGHT and this business is produced variety flavor of fruit. b. Each company shareholder is entitled to receive company salary and incentive as a reward for their contribution to the company. c. In this form of entity, partner carry out the business, share the capital, profit and losses. Every partner is considered as the company’s representative and act behalf of the company. d. Any document such as profit and loss statement, balance sheet and other confidential document should not be revealed to the other. e. If there are any shareholder that want to resign from the company with concrete reason therefore, the company will approve his decision and return back his share only unless that person want to sell his shareholder. f. Resignation notice must be made in 30 days period before the resignation. g. If there are a new partner want to join the company, It must be agreed unanimous by all the current partners. h. Any decision is accepted only with the authorization from the General Manager. i. Resignation or death of any of the company shareholder will not cause the company will dissolve and this agreement cannot be avoided. We admit that we have witness for the agreement above. Nomination of the witnesses is not compulsory. Below are the signature of all partners that have agreed with all the term and condition that are given above. Yours truly,
____________________________ - NURSYASHABILLAH BINTI NOR - GENERAL MANAGER - 831030-10-6284 ____________________________ -SITI NADHIRAH BT AWANG LADIN -ADMINISTRATION MANAGER - 830811-06-5723 ____________________________ -NUR ATIKAH BINTI SALLEH -MARKETING MANAGER - 821110-12-6453 ____________________________ -SHARIFAH NUR AMALINA BINTI SYED SALLEH -OPERATIONAL MANAGER - 820416-03-5509 ____________________________ -NUR FILZA BINTI MOHD FUAD -FINANCIAL MANAGER - 790113-12-5998 ____________________________ -NORILYANI IZZATI BINTI HASANUDDIN -OPERATIONAL MANAGER II - 890416-03-5509
1.6 PARTNERS’ PROFILE 1.6.1 General Manager
NAME
: NURSYASHABILLAH BINTI NOR
IC NO
: 831030-10-6284
ADRESS
: NO.5, JALAN 6, TAMAN MURNI 45000 KUALA SELANGOR, SELANGOR DARUL EHSAN.
E-MAIL
:
[email protected]
NO.TEL
: 017 – 325 0633
DATE OF BIRTH
: 30 OKTOBER 1983
AGE
: 30 YEARS OLD
MARITAL STATUS
: MARRIED
ACADEMIC QUALIFICATION
: DIPLOMA IN BUSINESS MANAGEMENT BACHELOR IN BUSINESS MANAGEMENT MASTER OF GLOBAL ENTREPRENEURIAL MANAGEMENT
COURSES ATTENDED
: ENTREPRENEURSHIP (ETR)
SKILLS
: MANAGE OPERATION OF BUSINESS
EXPERIENCE
: EXECUTIVE MANAGEMENT
PREVIOUS BUSINESS
: NONE
1.6.2 Administration Manager
NAME
: SITI NADHIRAH BT AWANG LADIN
IC NO
: 830811-06-5723
ADRESS
: NO 147, FELDA CHEMOMOI, TRIANG, PAHANG DARUL MAKMUR.
E-MAIL
:
[email protected]
NO.TEL
: 013-9352751
DATE OF BIRTH
: 11 OGOS 1983
AGE
: 30 YEARS OLD
MARITAL STATUS
: SINGLE
ACADEMIC QUALIFICATION
: DIPLOMA IN OFFICE MANAGEMENT BACHELOR IN HUMAN RESOURCES
COURSES ATTENDED
: COMMUNICATION SKILL
SKILLS
: COMPUTER LITERACY
EXPERIENCE
: NONE
PREVIOUS BUSINESS
: FAMILY BUSINESS
1.6.3 Marketing Manager
NAME
: NUR ATIKAH BINTI SALLEH
IC NO
: 821110-12-6453
ADRESS
: BLOK A10-10, LORONG 1 TAMAN TELUK VILLA, 88200 PUTATAN, SABAH.
E-MAIL
:
[email protected]
NO.TEL
: 012-8688862
DATE OF BIRTH
: 10 NOVEMBER 1982
AGE
: 31 YEARS OLD
MARITAL STATUS
: SINGLE
ACADEMIC QUALIFICATION
: DIPLOMA IN BUSINESS MANAGEMENT BACHELOR IN MARKETING
COURSES ATTENDED
: ENTREPRENEURSHIP
SKILLS
: COMPUTER LITERACY AVENT IN MALAY & ENGLISH
EXPERIENCE
: FACILITATOR FOR BUSINESS STUDIES
PREVIOUS BUSINESS
: FAMILY BUSINES
1.6.4 Operational Manager
NAME
: SHARIFAH NUR AMALINA BINTI SYED SALLEH
IC NO
: 820416-03-5509
ADRESS
: 4804-C JALAN BAYAM 15200 KOTA BHARU, KELANTAN.
E-MAIL
:
[email protected]
NO.TEL
: 017-9723064
DATE OF BIRTH
: 16 APRIL 1982
AGE
: 31 YEARS OLD
MARITAL STATUS
: MARRIED
ACADEMIC QUALIFICATION
: DIPLOMA IN MICROBIOLOGY BACHELOR IN HUMAN RESOURCES
COURSES ATTENDED
: COMMUNICATION SKILL
SKILLS
: COMPUTER LITERACY
EXPERIENCE
: MANAGER IN FAST FOOD RESTAURANT
PREVIOUS BUSINESS
: NONE
1.6.5 Financial Manager
NAME
: NUR FILZA BINTI MOHD FUAD
IC NO
: 790113-12-5998
ADRESS
: NO.96 KAMPUNG SEJAGUNG SRI MEDAN 83400 BATU PAHAT, JOHOR DARUL TAKZIM.
E-MAIL
:
[email protected]
NO.TEL
: 014-7753567
DATE OF BIRTH
: 13 JANUARY 1979
AGE
: 34 YEARS OLD
MARITAL STATUS
: MARRIED
ACADEMIC QUALIFICATION
: DIPLOMA IN MARKETING BACHELOR OF MARKETING ENTREPRENEURSHIP
COURSES ATTENDED
: ENTREPRENEURSHIP
SKILLS
: MALAY, ENGLISH & MANDARIN
EXPERIENCE
: FINANCIAL MANAGER
PREVIOUS BUSINESS
: FAMILY BUSINESS
1.6.6 Operational Manager II
NAME
: NORILYANI IZZATI BINTI HASANUDIN
IC NO
:890416-03-5509
ADRESS
: 4804-C JALAN BAYAM 15200 KOTA BHARU, KELANTAN.
E-MAIL
:
[email protected]
NO.TEL
: 017-9723064
DATE OF BIRTH
: 16 APRIL 1989
AGE
: 26 YEARS OLD
MARITAL STATUS
: SINGLE
ACADEMIC QUALIFICATION
: DIPLOMA IN MICROBIOLOGY BACHELOR IN HUMAN RESOURCES
COURSES ATTENDED
: COMMUNICATION SKILL
SKILLS
: COMPUTER LITERACY
EXPERIENCE
: MANAGER IN FAST FOOD RESTAURANT
PREVIOUS BUSINESS
: NONE
2.0 VISION, MISSION AND OBJECTIVE
2.1 VISION To commercialized excellence marketable healthy fruits eating habits globally. 2.2 MISSION
Committed to produce good quality products and offer good quality
services. To generate a business that is able to compete with other related and
existed business. To ensure that the products and services firmly fix the market and are
able to occupy the customer’s demand. To increase business achievement from time to time by aggressively
seek for the opportunity in the market. To achieve a maximum profit and to minimum the cost of the business manufactured while considering the customer’s satisfactions.
2.3 OBJECTIVE
Increase the quality of our services to give a full satisfaction to
customers. To give guarantee to our customer that can product and service that
we produce is safe and high quality. To provide the comfortable place by providing a lot services. Establishing good relationship with the customer by giving full service
in restaurant. To generate a surrounding of work where all the workers that involved in this business can co-operate one to another without fear any locality
and rank. To establish a fully moral such as teamwork, honesty, integrity in managing our business by giving moral supports among our workers and help each other.
2.4 ORGANIZING CHART
Nursyashabillah Binti Nor General Manager
Siti Nadhirah bt Awang Ladin Administration Manager
Sharifah Nur Amalina bt Syed Salleh Operational Manager
Nur Atikah Binti Salleh Marketing Manager
Nur Filza bt Mohd Fuad Financial Manager
2.5 SCHEDULE OF TASKS AND RESPONSIBILITIES
Norilyani Izzati Binti Hasanuddin Operational Manager II
POSITION General Manager
TASKS AND RESPOSIBILITIES
Managing and coordinating work of process managers working under the General
Manager. Devising and planning of company policies, and discussing them for final
approval Overseas activities directly related to making products and providing
services. Preparing long term plan
for the business. Provide strategic direction for the whole company.
Administration Manager
Provides communication systems by identifying needs, evaluating options, orienting, maintaining equipment and improving
invoices. Maintains administrative staff by recruiting, selecting, orienting, and
training employees. Maintaining a safe and
secure work environment. Maintains continuity
among corporate, division and local work teams by documentation and communication, irregularities and
continuing needs. Distributing works based
on specific duties. Managing all expenses that are related to the
Operational Manager I and II
office. Oversee activities directly related of making products and providing
services. Ensure daily operations are carried out in an
efficient manner. Responsible in supervised
the entire machine. Designing, managing and improving operation
systems. Carry out the exchange of input sources such as human power, equipment, and raw material into an
Marketing Manager
output sources. Manage all the
maintenance of machines. Carry out proper analysis on the market research data.
Prepare the basis of the
analysis report Develop an effective marketing strategy that takes into account all the
marketing mix aspects. Develop and maintain
good customer relations. Managing and coordinating with the third party advertising
Financial Manager
and marketing agencies. Review financial statements, sales reports, purchase reports and keep
a track of the same. Analyze areas where cost
cutting can be done. Play an active role in
purchase negotiations. Strengthen the company’s
funding base. Adhere to the company’s
finance policies. Conduct regular audits.
3.0 MARKETING PLAN Marketing is defined as the activities that are carried out systematically to encourage and increase sales of products as long as the activities are in line with religious and ethical practices. Fruity Delight is a cafe that will be focusing on promoting a healthy eating lifestyle by drinking fruit shake and
eat fruit that is serve at our cafe. This is because nowadays there are too many unhealthy foods but too little healthy food thus our cafe would like to fulfill customer need by providing our main product fruit shake with the use of pure and fresh fruit at a very reasonable price. This marketing plan will go in detail on the customer’s need and want in order to developed our product so that our sales performance and overall business successfully.
3.1 PRODUCT REVIEW Our business will be name as fruity delight café is the one marketing concept where our operation, strategy and manufacturing are done regarding customer’s needs and wants. We also provide product that have the certificated as Halal food products from JAKIM. In the other words, the customers satisfy is the major concerning in every effort to ensure that our business can compete and have long live in market nowadays. The appealing factor in our product is variation flavors of tropical fruit that make this product unique compare to existing ones that can be found in our market nowadays. This innovation is made to meet the demand of urban folk especially growing kids, teenagers, tourists and Malaysians that loves tropical fruits. The signature or main product of our company is various fruit shake that base on real fruit not just flavouring. To direct serve to the freshness of fruit to our customers we always maintain the quality standard of our product. The customers will have variety choices of fruit shake. There are 18 choices which are Delight Coconut, Delight Banana, Delight Rambutan, Delight Mangosteen, Delight Watermelon, Delight Mango, Delight Durian, Delight Pineapple and Delight Guava. Other than that we also serve import fruit shake such as Delight Apple, Delight Lychee, Delight Grape, Delight Honeydew, Delight Dragon Fruit, Delight Orange, Delight Lemon, and
Delight Starfruit. Other that our company also provide fruit as dessert. This is to add more speciality to our cafe to persuade customers in consuming our product.
Other than that, we also sell dessert such as Fruity Ice-Cream Delight , Fruity Pizza Delight, Fruity Waffle Delight, Banana Split Delight, and Mango Colek Delight.. these can be take away or eat it right away at our café. Below is the price of items and goods that our Fruity Delight Cafe sell and the estimation of the market size monthly and annually. Items
Price/unit (RM)
a) Fruit shake
Delight Fruit shake
RM 4.50
b) Desserts
Fruity Pizza Delight
Price/ per pan/ slice
Price/ per serve
(RM)
(RM)
RM 24.00 / RM 3.00
Fruity Ice-Cream
3.50
Delight Fruity Waffle
3.50
Delight Waffle Delight
3.00
Banana Split
6.00
3.2 COMPETITIVE REVIEW Competitors refer to other businesses that offer similar products or services to the same target market. We take this as an opportunity to compare our performance with the other and from that we could estimate our position in the market. Therefore, we need to identify the main competitors in order to know with whom the business is sharing the market and to develop the appropriate marketing strategies to compete with its rivals. Besides that, our company needs to analyze the strengths and weakness of the competitors in term of size, experience, number of year in business, financial capability and product lines. These table shows our competitors list and their strength and weakness.
Name of Company Tutti Frutti
Strength
Have been well-
Weakness
known in the market
The price are expensive
Only serve
smoothies
Have lots experiences when
promoting and Cool Blog
of pricing.
greet customer. Have lots
Use cordial flavour
experiences when
that contain
promoting and
preservative
greet customer.
Not using original
Quite popular Yogen Fruz
flavour
among teenager. Have a beneficial
Expensive
yogurt in the
Difficult method of
smoothies
Use difficult method
pricing
Have been wellknown through
world-wide Table 3.7.1: Strength and Weaknesses of Competitors
3.3 STRENGTHS & WEAKNESSES OF OUR PRODUCT
Strength Use fresh fruit Promote a healthy diet
Weakness First timer established Does not have many franchise
Need more guideline from
by adding special
ingredient yogurt Promoting our local
fruits to foreigners. The price is affordable. Products are Bumiputra made
expertise restaurant conductor.
All products have HALAL certificate from JAKIM.
Colourful franchise
3.5 MARKETING STRATEGIES a) Product strategy In term of quality of our product, we are using only quality input such as fresh fruits to produce high quality output.
b) Pricing Strategy Our price of the product is based on cost with average mark up 22% on cost per unit and some of our product also based on competition among another two competitors in Sunway Pyramid. Besides that, our factors affecting price of the product is according to our product concept, cost target market, our marketing objectives and targeted profit. We also look to economic conditions, government regulation, social concerns and consumer in order to setting the price.
c) Place Strategy FINASS ENTERPRISE is located in the center of attraction and has a large target market. Bandaraya Malacca is a place where a lot of local residents and tourist come when visiting Malaysia. Malacca is famous with historical place and have many famous place to visit. Besides, there are a few university and school located near our café . Thus, we can make them as our target market.
d)Promotion strategy i)
Signboard : A large signboard will be placed in front of our café building so that people who are passing by will be alert and noticed about the business that we are running. This signboard also be
design attractively using bright colours to make sure that our target can be achieved. Besides, we also will be providing important information on our signboard such as contact no and address. ii)
Banner : We will be placing two banner around Bandaraya Malacca in this early stage so that people will know and be inform about the opening of our futsal business and its location. The first banner will be placed at the bus station since that is one of the most suitable location where people around Bandaraya Malacca and tourist will oftenly come. The second location of our banner will be placed near university and school’s area. This is to attract the students there because we are expecting them as our target market and it is a must for us to attract their attention.
iii)
Internet Ads : Besides that, we also take opportunity to promote and sell our product and service in all over the country by using internet as a medium to expanding our business opportunity. By using internet ads that being offer by famous hosting website such as Facebook, Twitter, Yahoo and Google, we can attract many customers in large scale and this can surely increase our business income greatly.