Balanced Scorecard

BALANCED SCORECARD

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THE BALANCED SCORECARD

The balanced scorecard is a strategic planning and management system is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.

VISION AND STRATEGY

To determine the Balanced Scorecard assessment of corporate performance from the perspectives of financial, customer, internal business processes, and learning and growth.

Financial Perspective

Sony's objectives to improve its financial prospective are to improve our cost structure, revenue growth, become the price leader, and the leader in the e-reader market. To improve our cost structure our goal is to improve by 3 million, we plan on doing this by reducing the number of component suppliers. Reducing the number of component suppliers will reduce our costs. To increase our revenue growth we plan to increase our sales volume. Our goal is to regain the sales we have lost in the past 4 years.

Internal Process Perspective:

Sony's objective to improve its internal process is by continuing to develop unique innovative products, improving products and services to be more environmental friendly and to improve employee’s environment in the company. To develop unique innovative products we will be making sure we develop a new product ever year, this will include releasing a new e-reader version with updated software.

Learning and Growth:  

Sony's objective is to improve its learning and growth to optimize employees’ recourses, nurture the engineering team and manage their talent, and then optimize the compensation system. To improve the optimization of employees recourses we will use an output ratio this will decrease our labor costs by 5% while maintaining current output. We want to better train our employees to perform more tasks.

Customer Perspective

Sony's objective to improve the customer perspective of the company is to improve the overall quality of our product, improve our customer services, and to improve our brand image. To improve our quality of the products we will enhance the hardware and software. This will include consistent updates on e-readers when they are connected to the 3G or when you connect to the Sony Bookstore.

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