Bootcamp Worksheet

The $30 Million Blueprint Live Training with Ryan Deiss & Frank Kern (Fill in the blanks below & end up with with awesome notes!) RYAN DEISS What’s the #1 job of every marketer?

The $30 million breakthrough allowed us to declare independence from

_____________ & ________ ____________. The $30 million breakthrough allowed us to win in multiple markets because this blueprint is

_________________!

Customer Value Optimization is also known as _______

______________

____________________.

The 5 parts of funnel optimization:

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1. ! 2. 3. 4. 5.

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What is a lead magnet? A small “chunk” of value that solves a ____________

_____________ market that is offered in exchange for an ______-___. problem or a

Why lead magnets?

Lead magnet titles matter ______________% more than sales!

Big Lesson: Speak to the desired

_______ ____________!

Final tip (on lead magnets): Sometimes less __________ is more!!

What is a tripwire? An irresistible, super-low ticket offer that converts prospects into

___________! You’ve gotta find their

______________!

Three examples Ryan uses for what can be used as a Tripwire: ____________, a ________________, or ____________

________________!

______________ _________, the goal is to optimize ________ ___________! Core offer: The goal is not to optimize

Big Tip #1:

_____________ is critical!

Big Tip #2: Nothing converts like ______________!

Big Tip #3: Optimize your order forms making them

________________!

Profit Maximizers: Types of profit maximizers: 1.

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2. 3. 4. 5. 6. 7.

THE MAGIC QUESTION: Three words that doubled our business: ______

______ ______? The ultimate formula for crafting a winning profit maximizer is..... ___________ &

_______________! Return Path: 4 ways to increase buyer frequency:

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1. 2. 3. 4.

FRANK KERN What is consulting?

Different types on consulting: 1.

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2. 3. 4.

Annually, the consulting industry earns ___

Consulting is predicted to grow ____% by

_______________. ________.

How consultants make high profits: ____________________

______________________. Ladder of Desire....

Rung 1:

Rung 2:

Rung 3:

+

Let’s set some goals. Record how much you'd like to earn in consulting or service revenue over the next year. Now divide that by 12 to get your monthly income goal.

Yearly Goal/12 = Monthly Goal Where to find clients? Dream client: Successful business with bad __________________! The Client Centric Model: We don’t really talk about ____________________! Instead, we demonstrate we can help them by actually

_____________________ _____________. The mechanics of the client centric model:

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3 main sources of traffic:

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1. 2. 3. 4. 5. 6.

1. 2. 3.

But what do you give away? First you need to figure out what their biggest ____________ _____________ is!

Irristable Intrique: 1.

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2. 3. 4. 5. 6. 7.

You close your sales on the phone or in person by ___

__________.

My personal approach - Phase I: Collaborative Bridge Building

____________________ the bridge to get there __________________________ My personal approach - Phase II: The Prescription

My personal approach - Phase III: Pre-Closing Question #1

My personal approach - Phase IV: The Closing

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Extra Notes: