Business Homework 4

Business Homework 4.2.5

Q1. Market research refers to marketing activities designed to discover the opinions, beliefs and preferences of potential and existing customers.

Q2. 1- Focus groups by interviewing possibly women in the areas they would operate in and as them about their experiences while riding a taxi and some concerns they had during thr ride. 2- secondary research by reading media articles about female concerns about riding taxis driven by men, etc.

Q3. 

Pink ladies is probably the first of its kind of being a women driven taxi service in the United kingdom, therefore they have very little to no competition in their market.



Since it’s a niche market it only focuses on a specific product which in this case is women driven taxis. Therefore, their customer base is small compared to a mass market, therefore the company “Pink ladies” can focus highly on their quality of service and engage more with their customers. As a result, customers can propose improvements and suggestions for the service to improve, consequently giving the service a good reputation and reviews