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ARCK SYSTEM Dewi Laraswati Anggraini 29115654
Background of Arck Company Arck
Systems was a medium-sized manufacturer of enterprise servers, which are powerful network computers used in corporations to manage data.
Provided
data management hardware to businesses through network servers.
Provided
these servers to all sizes of businesses and types of industries
Background of Lux Company Leading
provider of middleware
Middleware
is software that acts as an itermediatery between software application so that they can exchange data
Arck Company Merger with Lux Company The reason for merger: Enterprise Software
software market growing quickly
gross margin doubled hardware
Help
better integrated hardware to the software aplication
Help
obtain a greater amount of enterprise knowledge and information to the Industry
THE DEAL
Arck moved quickly to purchase Lux Software, making an all-stock offer which valued the company at 50% above its market capitalization. The deal included a delayed bonus provision In addition, core members of Lux Software’s engineering staff were given large stock option grants that vested if they stayed at the company for three years.
BUSINESS ISSUE There’s some problems since Arck merger with Lux :
Arck and Lux sales representative have differing selling techniques and methods (hardware and software)
Targeting different decision makers
Differences in sales compensation plans at Arck and Lux
SOLUTION Restructure
Sales Force
Reevaluate
who we are hiring
Redefine
terms of compensation, job expectation and company policies