Demo Propaganda Techniques

Mechanics: a. The teacher will read the tagline twice. b. When the students hear the word “go”, they will start their brainstorming. c. They will be given 10 seconds to think and write their answer. d. When they hear the word “stop and raise your board”, they will raise their board. e. In case of late response, the group’s answer will not be credited, but they may participate again in the next item . f. The highest pointer will be declared as winner.

“We find ways.”

“Batang May Laban”

“Tibay Araw-Araw”

“Tibay Araw-Araw”

“Simply Amazing”

“”

What is propaganda? Definition: information, ideas, or rumors spread to help or harm a person, group, movement, etc.

Q: How does propaganda tie in with a persuasive unit? A: You can use propaganda to persuade someone, and with our unit, you will use propaganda to persuade people to buy a product that you create. There are 6 propaganda techniques that we are going to examine & use.

What is propaganda? Definition:

Publicly to promote something:

information put out by an organization or government to promote a policy, idea, or case misleading publicity: deceptive or distorted information that is systematically spread

What is Propaganda? Biased information Created to shape public opinion and behavior True, partially true, or blatantly false information

Simplifies complex issues or ideas

Plays on emotions

Symbols, images, words, or music Directs human action toward a given goal

Advertises a cause, organization, or movement and its

Persuasive Techniques (Otherwise known as: PROPAGANDA) • PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior.

Who uses propaganda? • • • •

Military Media Advertisers Politicians

• You and I!!!

Propaganda Techniques Bandwagon Technique Testimonial Transfer Repetition Emotional Words

Common Propaganda Techniques • Bandwagon • Testimonial • Transfer • Repetition • Emotional Words

Technique #1: BANDWAGON: Persuading people to do something by letting them know others are doing it.

Example: 80% of people use Colgate. Do you?

Jump on the bandwagon y’all!

Everyone else is!

Bandwagon Technique

• Everyone is doing it! You should too!!!

BandwagonBandwagonnBan dwagon • An appeal to the subject to follow the crowd

• Tries to convince the subject that one side is the winning side and that winning is inevitable • Appeals to a person’s desire to be on the winning side

Technique # 2

Testimonial: Using the words of a famous person to persuade you. My face has never been so clear after using Proactiv; I love it!!!

You should buy today… after all, Jessica Simpson did!

Technique # 3 TRANSFER - when a product is sold by the name or picture of a famous person or thing but no words from the said person or thing. My face has never been so clear after using Proactiv; I love it!!!

You should buy today… after all, Jessica Simpson did!

Technique #4: Emotional Words Words that make you feel strongly about someone or something. These words could make you feel guilty, sad, warm, happy, etc. These words could apply to any emotion.

Testimonial • Quotations or endorsements which attempt to connect a well-known or respectable person with a product or ideal with the intent to better “sell” the product or ideal

Transfer • An attempt to make the subject view a certain item in the same way as they view another item • Used to transfer negative feelings for one object to another • In politics, this technique is often used to transfer blame or bad feelings from one politician to another or from one group of people to another

Examp le:

Take a fun-filled cruise to a luxurious paradise in the Bahamas.

These words are applying to your emotions!

Emotional Words…continued

•The commercial for the abused & suffering pets •Adopt a child foundation

“HeadOn!”

Technique # 5

Repetition

“HeadOn!”

Definition:The product name or phrase is repeated at least 4 times.

“HeadOn!”

“HeadOn!”

Bait and Switch

Technique # 6

An item is advertised at an unbelievably low price at a store. In the store, the customer is advised that the item is ‘no longer in stock’ or ‘not really good anyway’. The attention is SWITCHED to another higher-priced item, often of an inferior brand.

What you can write: Customer is tricked into buying a more expensive item.

Another B&S Situation: 1.

A car dealer advertises a new BMW for only $299 per month.

2.

You get to the lot and: the car is not able to be found, the rate was figured for someone with a perfect credit score and the car had no “extras” that was figured into the total, that was only a 1 day special..

3.

Then, the car dealer switches you to looking at a much “better” and more expensive car.

4.

Since you’re already on the lot, you might as well look and possibly end up buying something out of your price range!

It’s time to be creative!!! “Let’s Get to Work & Have Some Fun!!!”

PRACTICE: What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G.

A. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer

“Let’s Get to Work & Have Some Fun!!!”

PRACTICE: What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G.

A. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer

“Let’s Get to Work & Have Some Fun!!!”

PRACTICE: What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G.

A. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer

“Let’s Get to Work & Have Some Fun!!!”

PRACTICE: What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G.

A. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer

“Let’s Get to Work & Have Some Fun!!!”