Digital Book - Artsigma - Logo Design

C O N C E PT - I N S P I R AT I O N - M E T H O D O LO GY

E D UA R D O L .V. S

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CONTENTS

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ABOUT ME

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ABOUT ARTSIGMA

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INTRODUCTION

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GEOMETRY

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COLORS

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GUIDE LINES

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NEGATIVE SPACE

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TYPOGRAPHIC LOGOS

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LETTERS

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GENERIC LOGOS

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GOLDEN RATIO

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CREATION SECTOR

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CHILD / FRIENDLY

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NATURE

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ANIMALS

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BIRDS

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TECHNOLOGY

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PROJECTS / ICONS ACKNOWLEDGMENT

My name is Eduardo. I am 29 years old, Brazilian and have a degree in graphic design. I ve worked as a graphic designer for approximately twelve years and have spent four years doing creative competitions. Currently I have created more than 1000 logos for various companies around the world. I always liked to draw, but I never saw it as a profession for me. Over time, I discovered this world of creativity and it has been delighting me every day more and more.

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ES EDUARDO SIGMA

I created Artsigma to be my name in the design field. Over time Artsigma has grown and is now well known in the field of logo design. I work hard to give my clients the best design, and it also makes my work seen by other designers who also follow my work. I hope all this effort can inspire and bring satisfaction to all those who enjoy my work.

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In this digital book you will learn a little more about my work and some ways to work as a logo designer. The concepts and ideas contained in the book are expressions of many years of hard work and dedication as a logo designer. All projects presented in this book were created by Eduardo / Artsigma.

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Some inspirations for me: https://dribbble.com/george-bokhua https://www.instagram.com/shevacreative https://www.behance.net/MariaGroenlund https://www.instagram.com/jeroenvaneerden https://dribbble.com/simc https://dribbble.com/cpuentes23 https://dribbble.com/contrast8 https://www.instagram.com/pragmatika_design https://www.instagram.com/erkaeva https://dribbble.com/badim36 https://www.instagram.com/Eight.seconds https://dribbble.com/KreaTank

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Working with geometry is the initial step to working as a graphic designer.

Observing the binding of points and creating a harmonic shape is essential.

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Look some logos that we can create geometrically.

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suncube

scalez

woeboe OUR AGENCY

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ajaraty

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We can use geometry and present different concepts, colors can help us to give different depths to the project.

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We can also work only with the lines and make the design smoother.

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Seek inspiration in everyday life. Clouds, stains, and objects can convey inspiration for creating projects. To work as a logo designer you need to always be looking for inspiration.

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Colors are an important part of the project. They help in application and brand identification.

Knowing how to match colors is also an important part of the project.

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There is no rule for using colors. They should only be in line with the design and convey the brand feel.

yumira

TIKITA

EMRAH

radicle

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B E A U T Y & H E A LT H

KINSARA

H E R B S

Stimulus

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Gradient may make your project look more beautiful and give it depth, but care must be taken not to leave the project a visual smudge.

enthuse Satubumi O N E

W O R L D

BlueCollar CONSTRUCTIONS

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crossworx

HEAVENLY CHOCOLATE

GRIFFINED C O N S U L T I N G

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There is no rule for logo creation, but every logo must have a meaning. Some logos are created through guidelines.

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Some logos may not follow gridlines. And that doesn't mean the design was poorly designed.

VILLA

CASA YOGA

CAFE Promise Ve n t u r e S t u d i o

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ART PRODUCTIONS

Have harmony and convey the message. That is the rule.

THE SCREAM ART SESSION

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Logos that use negative space can be a good alternative for simplicity and a straightforward message about what the company stands for. The negative space in the logo is an area where the image conveys other information in an empty space.

Bread + Fox

Camel + Location

Birds

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Musical Note + Squirrel

Little Bear

Bear + Leaf

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Some logos may not contain an icon and work with the font only.

C O

F

F

E

E

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F I T N E S S

FACIAL

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Working with letters is an important factor in creating logos. We have infinite possibilities for each letter. We have to be careful that the message is conveyed clearly and objectively. One detail can make a lot of difference here.

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Be very careful with generic creations. If you are just starting out in the area of design and logos, you are very likely to create generic logos. Time will make you realize that many projects may already have been created and this makes your projects unique. Check out some generic projects.

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Golden Ratio is used in the execution of many logos and it can help in directing and executing a project. Using Golden Ratio to create a project is not a rule, but it can help a lot when we want to keep a balance.

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REAL ESTATE

technology

nature BEAUTY

Projects can be classified into different sectors, and for each sector we must know how to use the colors and typography, so that the project fits with the company's profile and can reach the company's target audience.

LUXURY VINTAGE

ROCK

cute baby 25

Child / Friendly For these projects we must convey the feeling of fun through the colors / fonts.

S AV E S P E N D S H A R E

TaDaah!

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hatch FAMILIATO create inspire

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BookCow the

FIORE S E M P R E

daria ALL RIGHTS RESERVED

CO O K TO C E L E B R AT E

enkelkind

Jaunty 27

Nature Projects that want to convey a sense of nature should use cool and soft colors.

EARTHIE Landscaping

YA M B A C A P A R I C A

LAUDAMUS ALL RIGHTS RESERVED

ESTABLISHED 1892

eden H O R T I C U L T U R E

deep 28

Animals

ES

C AL

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We can work with animals in various projects and sectors, this gives us a very wide range of breeding.

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W I N I S T RY

HARRISON

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SlowFlow YOGA STUDIO

EMBER VEGUNTI A V E G A N C O M P A N Y

HELDEN MEANS COSMETICS

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ERPEL G E O R G T H I L O

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Birds Birds are an interesting alternative to work on projects in different sectors.

Simplaphi

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STROBE C O

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M

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coastal P I P E R S

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Technology In technology there are many possibilities to work. Sharper lines and sans serif fonts are normally used for this segment, but this is not a rule.

IBEOS

V I S AT R E E

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BUDO

JELLYPIPE

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It is important to create logo applications to show how the logo can work in different environments. Check out some logos created by me for some companies. Some logos have not been sold, but I believe they have great potential.

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WASA

BEER 2019

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WASABI AMERICAN PALE ALE

WASA

BEER 2019

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L U X U R Y

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omenic omenic

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omenic omenic

omenic omenic

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suncube

Aa TITILLIUM FONT

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TIKITA

Aa

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Banksia Font

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EARTHIE

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Landscaping

Aa FS Siena Font

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C AL

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C AL

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C AL

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PESCALO E ST. 2 0 1 9

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PESCALO

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Aa

Gotham Font

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BY FLEISCHMAN

BY FLEISCHMAN

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Aa

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Prosto One Font

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C O

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GRIFFINED

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C O N S U L T I N G

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whim

whim

whim

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THOMAS GLADWIN

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IBEOS

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Bahnscrift Font

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learmont

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PHARMACEUTICALS

learmont PHARMACEUTICALS

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Aa Gotham Book Font

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Aa

Helmet Font

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sportszone

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Aa segoe script

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STARDUST

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A Y U R V E D A

STARDUST A Y U R V E D A

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MANNA C A P I T A L

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Montserrat Font

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VEGUNTI ALL RIGHTS RESERVED

A V E G A N C O M P A N Y

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SKULL M U S I C

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LARISSA ALL RIGHTS RESERVED

MEDITERRANEAN OLIVE OIL

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yumira

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Banksia Font

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SYNDICATE

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Thank you so much for following up and helping to publicize my work. I hope this digital book can inspire and bring new insights. Thank God for my life and for helping me realize my dreams. Thank you to my wife who is always supporting me and encouraging me.

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This is a representation of what I have most important in

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my life today. My wife and my dog.

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