Global Marketing

Definition of global marketing • According to oxford university “Global marketing refers to marketing activities coordinated and integrated across multiple country markets.’’ • Global marketing may be defined as an activity related to the sales of goods and services of one country in the other subject to the rules and regulations .

Process of Global marketing 1.Domestic marketing 2.Export marketing 3.International marketing 4.Multinational marketing 5.Global marketing

Characteristics of global marketing • 1.International restriction and trading blocs • 2.Need of marketing research • 3.Importance of advanced technology • 4.Need of long term planning • 5.Develops cultural relation .

Functions of global marketing • 1.Product selection • 2.Selection of distribution channel • 3.Pricing • 4.Marketing communication • 5.Organizational adaptation • 6.handaling business ethics

Factor affecting global marketing 1.Technology 2.Market needs and wants 3.Transportation and communication improvement 4.Quality 5.World economic trade

Impact of affect in global marketing decision • 1.Global marketing decision • 2.Market selection and decision • 3.market entry decision • 4.distribution decision • 5.global pricing • 6.promotion • 7.organisation for global marketing