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THE ULTIMATE Google Real Estate Ad Swipe File...
Copy & Paste Over 20 Google Ad Campaigns Variations…So You Can Easily *ATTRACT* Your Ideal Real Estate Client!
IMPORTANT: The examples you are about to access below are ad variations that appear when a prospect searches for a specific keyword in Google (for example “YOUR_AREA real estate”). It’s important to know that with Google ads, many of the elements are interchangeable. In other words, by simply using a different headline or body copy with an ad, you can mix and match ideas easily. What this does for you is create an entirely unique ad variation every single time, and you’ll be amazed at how differently prospects may respond when you simply test a different headline or body copy.
With that said, you may see some recurring copy being used in different variations, but remember that each ad example is entirely unique. Additionally, our combinations are not exhaustive either. So feel free to test out some other variations we didn’t think of using the templates below. So let’s get started!
Section 1: Niche Focus Ads For this section, we’re going to cover different variations of ads that you can run for niche specific offers. Keep in mind that simply changing out the hook will be enough to create a completely unique ad variation in Google. Which means that for every ad example in this section, you can multiply it by at least 10 based on the list of hooks below. In our example ads we’ll stick with “Price Reduced” but here is a list of other angles you can test as well (NOTE: this isn’t an exhaustive list either): 1. Land for sale
2. Just Listed homes 3. Just Sold homes 4. Foreclosures 5. New Construction 6. Waterfront 7. 55+ 8. Single Story/Ranch Homes 9. Homes With Pools 10. Homes in a Specific School District
Ad Variation 1: Headline - YOUR_AREA $$ Reduced Homes? Body - View All The Recently Price Reduced Homes Available Right Now in YOUR_AREA. Image Sample
Ad Variation 2:
Headline - Price Reduced Homes For Sale?
Body - View All YOUR_AREA "Price Reduced" Homes - Ranging From $XYZ to $XYZ. Image Sample
Ad Variation 3: Headline - YOUR_AREA $$ Reduced Homes? Body - View All YOUR_AREA "Price Reduced" Homes - Ranging From $XYZ to $XYZ. Image Sample
Ad Variation 4: Headline - Price Reduced Homes For Sale? Body - View All The Recently Price Reduced Homes Available Right Now in YOUR_AREA.
Image Sample
Ad Variation 5: Headline - Price Reduced Homes For Sale? Body - Looking For a Home in YOUR_AREA? View All Recently Priced Reduced Homes Right Now. Image Sample
Ad Variation 6: Headline - YOUR_AREA $$ Reduced Homes? Body - Looking For a Home in YOUR_AREA? View All Recently Priced Reduced Homes Right Now.
Image Sample
Section 2: General Real Estate/Homes For Sale Because Google is keyword search based, running more general “homes for sale” type ads can still work really well too. Below are some examples of ads you can run for these types of campaigns. Keep in mind that you can also use different keyword variations in the ads. So for instance one ad could use “homes for sale” while another uses “real estate for sale.” Again, different body copy will lead to different results.
Ad Variation 1: Headline - YOUR_AREA Homes For Sale?
Body - View All Homes For Sale in YOUR_AREA. Free List With Prices, Maps & Pics! Image Sample
Ad Variation 2:
Headline - YOUR_AREA Real Estate? Body - View All Real Estate Listings in YOUR_AREA. Free List With Prices, Maps & More! Image Sample
Ad Variation 3: Headline - YOUR_AREA Homes For Sale? Body - Access a Free List of YOUR_AREA Homes For Sale With Prices, Maps & 3D Tours!
Image Sample
Ad Variation 4: Headline - YOUR_AREA Real Estate? Body - Access a Free List of YOUR_AREA Real Estate With Prices, Maps & Pics! Image Sample
Ad Variation 5: Headline - YOUR_AREA Real Estate? Body - Free List With Prices, Maps & More! View All Real Estate Listings in YOUR_AREA.
Image Sample
Ad Variation 6: Headline - YOUR_AREA Homes For Sale? Body - Free List With Prices, Maps, 3D Tours & More! View All Homes For Sale in YOUR_AREA. Image Sample
Ad Variation 7: Headline - YOUR_AREA Homes For Sale? Body - Free List With Prices, Maps, Pics & More! View All Homes For Sale in YOUR_AREA.
Image Sample
Ad Variation 8: Headline - YOUR_AREA Real Estate? Body - Search All YOUR_AREA MLS Listings for Free. Includes Prices, Maps & 3D Tours! Image Sample
Section 3: Property Specific Ad Examples This section is all about promoting specific listings for sale.
The good news with these templates is that you can continue to make unique ad variations each time you have a new home to promote! Plus with this strategy you will be able to hyper target a specific type of buyer in your area and sell more listings faster.
Ad Variation 1: Headline - New Listing in YOUR_AREA Body - Just Listed - PROPERTY_ADDRESS. View Pics, Virtual Tour, Price & More! Image Sample
Ad Variation 2:
Headline - YOUR_AREA $$ Reduced Home
Body - PROPERTY_ADDRESS Just Reduced by $XYZ. View Pics, Virtual Tour, Price & More! Image Sample
Ad Variation 3: Headline - YOUR_AREA Home For Sale Body - Hot Listing Alert - PROPERTY_ADDRESS. XBR/YBA. View Pics, Price & More! Image Sample
Ad Variation 4: Headline - 123 Main St, Mechanicsburg Body - Coming Soon in XYZ Neighborhood. Motivated Seller. View Pics, Price & More!
Image Sample
Ad Variation 5: Headline - YOUR_AREA Home For Sale Body - Just Listed - PROPERTY_ADDRESS. View Pics, Virtual Tour, Price & More! Image Sample
Ad Variation 6: Headline - New Listing in YOUR_AREA Body - Hot Listing Alert - PROPERTY_ADDRESS. XBR/YBA. View Pics, Price & More!
Image Sample
Google Keyword Insertion: Here is a bit of an advanced tip, but it’s super easy to implement in your ad copy. Any time that your ad can mirror back all or a portion of the keywords that a prospect searches for, the more relevant and congruent it will be. Google makes this fairly simple to do with a snippet of code. Plus if Google is unable to pull in a word or phrase, they can replace it with your default text. This very short article will show you how. Try it out! https://support.google.com/google-ads/answer/74992?hl =en
Closing Remarks: Keep in mind that if you have a long city name for instance and you run out of headline or body copy space, you can always remove a part of a word or phase. It’s always important to split test variations, because in almost every case one variation will outperform another. Again we only scratched the surface with unique templates above, because there are multiple hooks, keyword variations, and headline/body combos you can use. In any case, you now have the exact word for word templates we use to generate high converting Google campaigns. So copy, paste and take action today ( :
Copy & Paste Over 20 Google Ad Campaigns Variations…So You Can Easily *ATTRACT* Your Ideal Real Estate Client!
IMPORTANT: The examples you are about to access below are ad variations that appear when a prospect searches for a specific keyword in Google (for example “YOUR_AREA real estate”). It’s important to know that with Google ads, many of the elements are interchangeable. In other words, by simply using a different headline or body copy with an ad, you can mix and match ideas easily. What this does for you is create an entirely unique ad variation every single time, and you’ll be amazed at how differently prospects may respond when you simply test a different headline or body copy.
With that said, you may see some recurring copy being used in different variations, but remember that each ad example is entirely unique. Additionally, our combinations are not exhaustive either. So feel free to test out some other variations we didn’t think of using the templates below. So let’s get started!
Section 1: Niche Focus Ads For this section, we’re going to cover different variations of ads that you can run for niche specific offers. Keep in mind that simply changing out the hook will be enough to create a completely unique ad variation in Google. Which means that for every ad example in this section, you can multiply it by at least 10 based on the list of hooks below. In our example ads we’ll stick with “Price Reduced” but here is a list of other angles you can test as well (NOTE: this isn’t an exhaustive list either): 1. Land for sale
2. Just Listed homes 3. Just Sold homes 4. Foreclosures 5. New Construction 6. Waterfront 7. 55+ 8. Single Story/Ranch Homes 9. Homes With Pools 10. Homes in a Specific School District
Ad Variation 1: Headline - YOUR_AREA $$ Reduced Homes? Body - View All The Recently Price Reduced Homes Available Right Now in YOUR_AREA. Image Sample
Ad Variation 2:
Headline - Price Reduced Homes For Sale?
Body - View All YOUR_AREA "Price Reduced" Homes - Ranging From $XYZ to $XYZ. Image Sample
Ad Variation 3: Headline - YOUR_AREA $$ Reduced Homes? Body - View All YOUR_AREA "Price Reduced" Homes - Ranging From $XYZ to $XYZ. Image Sample
Ad Variation 4: Headline - Price Reduced Homes For Sale? Body - View All The Recently Price Reduced Homes Available Right Now in YOUR_AREA.
Image Sample
Ad Variation 5: Headline - Price Reduced Homes For Sale? Body - Looking For a Home in YOUR_AREA? View All Recently Priced Reduced Homes Right Now. Image Sample
Ad Variation 6: Headline - YOUR_AREA $$ Reduced Homes? Body - Looking For a Home in YOUR_AREA? View All Recently Priced Reduced Homes Right Now.
Image Sample
Section 2: General Real Estate/Homes For Sale Because Google is keyword search based, running more general “homes for sale” type ads can still work really well too. Below are some examples of ads you can run for these types of campaigns. Keep in mind that you can also use different keyword variations in the ads. So for instance one ad could use “homes for sale” while another uses “real estate for sale.” Again, different body copy will lead to different results.
Ad Variation 1: Headline - YOUR_AREA Homes For Sale?
Body - View All Homes For Sale in YOUR_AREA. Free List With Prices, Maps & Pics! Image Sample
Ad Variation 2:
Headline - YOUR_AREA Real Estate? Body - View All Real Estate Listings in YOUR_AREA. Free List With Prices, Maps & More! Image Sample
Ad Variation 3: Headline - YOUR_AREA Homes For Sale? Body - Access a Free List of YOUR_AREA Homes For Sale With Prices, Maps & 3D Tours!
Image Sample
Ad Variation 4: Headline - YOUR_AREA Real Estate? Body - Access a Free List of YOUR_AREA Real Estate With Prices, Maps & Pics! Image Sample
Ad Variation 5: Headline - YOUR_AREA Real Estate? Body - Free List With Prices, Maps & More! View All Real Estate Listings in YOUR_AREA.
Image Sample
Ad Variation 6: Headline - YOUR_AREA Homes For Sale? Body - Free List With Prices, Maps, 3D Tours & More! View All Homes For Sale in YOUR_AREA. Image Sample
Ad Variation 7: Headline - YOUR_AREA Homes For Sale? Body - Free List With Prices, Maps, Pics & More! View All Homes For Sale in YOUR_AREA.
Image Sample
Ad Variation 8: Headline - YOUR_AREA Real Estate? Body - Search All YOUR_AREA MLS Listings for Free. Includes Prices, Maps & 3D Tours! Image Sample
Section 3: Property Specific Ad Examples This section is all about promoting specific listings for sale.
The good news with these templates is that you can continue to make unique ad variations each time you have a new home to promote! Plus with this strategy you will be able to hyper target a specific type of buyer in your area and sell more listings faster.
Ad Variation 1: Headline - New Listing in YOUR_AREA Body - Just Listed - PROPERTY_ADDRESS. View Pics, Virtual Tour, Price & More! Image Sample
Ad Variation 2:
Headline - YOUR_AREA $$ Reduced Home
Body - PROPERTY_ADDRESS Just Reduced by $XYZ. View Pics, Virtual Tour, Price & More! Image Sample
Ad Variation 3: Headline - YOUR_AREA Home For Sale Body - Hot Listing Alert - PROPERTY_ADDRESS. XBR/YBA. View Pics, Price & More! Image Sample
Ad Variation 4: Headline - 123 Main St, Mechanicsburg Body - Coming Soon in XYZ Neighborhood. Motivated Seller. View Pics, Price & More!
Image Sample
Ad Variation 5: Headline - YOUR_AREA Home For Sale Body - Just Listed - PROPERTY_ADDRESS. View Pics, Virtual Tour, Price & More! Image Sample
Ad Variation 6: Headline - New Listing in YOUR_AREA Body - Hot Listing Alert - PROPERTY_ADDRESS. XBR/YBA. View Pics, Price & More!
Image Sample
Google Keyword Insertion: Here is a bit of an advanced tip, but it’s super easy to implement in your ad copy. Any time that your ad can mirror back all or a portion of the keywords that a prospect searches for, the more relevant and congruent it will be. Google makes this fairly simple to do with a snippet of code. Plus if Google is unable to pull in a word or phrase, they can replace it with your default text. This very short article will show you how. Try it out! https://support.google.com/google-ads/answer/74992?hl =en
Closing Remarks: Keep in mind that if you have a long city name for instance and you run out of headline or body copy space, you can always remove a part of a word or phase. It’s always important to split test variations, because in almost every case one variation will outperform another. Again we only scratched the surface with unique templates above, because there are multiple hooks, keyword variations, and headline/body combos you can use. In any case, you now have the exact word for word templates we use to generate high converting Google campaigns. So copy, paste and take action today ( :
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