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Business by Design Strategy? Pinpoint your unique path to profit, sustainability and impact to accelerate your business growth (while working less and having more fun!)

Karen Parker Leading Edge Coaching for Global Change Agents karencurryparker.com

"The moment one definitely commits oneself, then providence moves too. All sorts of things occur to help one that would never otherwise occurred. A whole stream of events issues from the decision, raising in one's favor all manner of unforeseen incidents and meetings and material assistance which no man could have dreamed would have come his way. Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. Begin it now." — Attributed to Goethe

© Copyright 2015 Karen Parker. All rights reserved. karencurryparker.com

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2015 - Karen Parker - All Rights Reserved. These materials contain proprietary content and my not be duplicated, excerpted, distributed or sold without written permission of the copyright owner. Legal and Earnings Disclaimer: No portion of this material is intended to offer professional, legal, medical, personal or financial. The information contained herein cannot replace or substitute for the services of trained professionals, in any field, including but not limited to financial or legal matters. Under no circumstances will Karen Parker or Joyful Mission, LLC be liable for any special or consequential damages that result from the use of, or the inability to use, the information and strategies communicated through these materials or any services prefaced prior to or following the receipt of these materials.

WEB http://www.karencurryparker.com EMAIL [email protected] TWITTER @karencurry FACEBOOK https://www.facebook.com/KarenCurryParker PHONE 936-242-9017

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Greetings World Changer!! ! I believe that, for your business to be sustainable, profitable and for you to have the impact and leave the legacy your soul craves, you have to deliberately and consciously design your business in the way that is right for you.

A Message From KAREN PARKER

And you have to do it in a way that is balanced and harmonious. If you run yourself into the ground or miss the precious moments in the lives of your loved ones, you will significantly decrease your effectiveness and your profit. A one-size-fits-all approach to building and growing your six figure business doesn’t work. Let’s face it. Just about anyone can get to six figures with a lot of sweat and hard work. But, once you reach that six figure mark, to make your business grow, you have to know how to work smarter, not harder. You already work hard enough. Isn’t it time to learn how to leverage your knowledge and energy in a way that makes your business expansion profitable, sustainable and, well… more fun?! If you’re going to be even more successful with your business and create a big breakthrough you’ve got to do three things. You’ve got to: 1. Have a super specific self-care system. 2. Know your Business by Design Strategic

© Copyright 2015 Karen Parker. All rights reserved. karencurryparker.com

Blueprint (Your Human Design) 3. Implement specific high-level business strategies in the way that’s right for you. In this free report, I want to focus on your unique Business by Design Strategic Blueprint. To get the most out of this report you will need your customized Human Design chart which we will calculate for you. To calculate your chart you will need to know your birth date, time and place. When you are ready, click here to get your Human Design chart: https://kcurry65.wufoo.com/forms/yourbusiness-by-design-type/ Once you receive your Human Design Chart, come back to this report and learn all about yourself. (We hand code the your chart so it may take up to 24 hours for us to email your chart to you.) The Business by Design Strategic Blueprint is your unique blueprint for building and growing your business your way. When you understand your Business by Design Strategic Blueprint you will: 1. Discover your strengths, your gifts, your talents and how to use them in concrete, actionable ways. 2. Learn your unique decision-making strategy so that you can stop being distracted by business strategies that keep you busy but fail to support your business 4

growth and expansion. 3. Find the perfect mix of products, services and programs that match your income needs, help you spread your message, leverage your knowledge and energy and give you the freedom to live a life that models what you want to share with the world. You need to engineer your business and your life to match your energy and your needs. If you’re business isn’t growing in a balanced way, you’ll self-sabotage, burn out and hit a plateau that will leave you feeling stuck. 4. Stop running around like a crazy person and wasting time and money on whatever the business tactic trend is popular right now. Instead, you’ll discover concrete, high-level business strategies that work, no matter what the current marketing and business fads and allow you grow your business in a sustainable, organic way that keeps your growth consistent and manageable. 5. Make powerful business decisions that allow you to fully express your excellence and step into your role as a world-changing, highly respected expert. 6. Assume your role as a leader and create the business and life you deserve…one that satisfies your soul, changes the world and still lets you be present to your loved ones. 7. How to structure your life and your business so you can avoid the number cause of failure in small businesses; Burnout. Are you ready to fully activate your Business by Design Strategic Blueprint, discover Human Design Type and your unique business style so you can be the world leader and global change agent you are designed to be?

https://kcurry65.wufoo.com/forms/your-business-by-designtype/ and enter your information to receive your customized Human Design Type Chart. We hand code each chart so it may take up to 24 hours for us to send you your chart. Once you receive your chart, come back here and read all about you. This is a highly accurate and profoundly insightful tool that will help you get out of the one-sizefits- all business “box”. The information you will learn will help you slow down, get more deliberate and conscious with your business, work smarter, break through the six figure income barrier and free you to grow your business your way. You’re going to be challenged to throw out all the old ways you’ve been taught to do business, all the blueprints, fads and tactics, and learn a courageous new strategy that will allow you to serve at your highest level. I’m passionate about helping you share your message with the world in the way that’s right for you. What you do and who you are matters. Your work is crucial to making the world a better place for everyone. I want to help you fully activate your message, your energy, your life purpose and your profit…in the way that’s right for you. Talk soon. Love,

Karen Parker Business by Design Strategist

To discover which Human Design Type you are, click here: © Copyright 2015 Karen Parker. All rights reserved. karencurryparker.com

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Please click here to send us your information so we calculate your Human Design Type: https://kcurry65.wufoo.com/forms/your-business-bydesign-type/ Once we process your information and enter it into our computer software, you will receive a Human Design chart and a free report to get you started on discovering more about yourself. You’ll get the most out of the next section if you have your Human Design chart and Type in front of you. The next few pages outline the focus, profit path, ideal business model and common traps or challenges for each Human Design Type. Find your Type and read the information that is relevant to you.

© Copyright 2015 Karen Parker. All rights reserved. karencurryparker.com

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Focus: Initiator. Innovative. Empowering. Powerhouse. Provoking. Challenges old paradigms. Inventing. Intuitive. Life Purpose is often about leading change by sharing new ideas, pushing people beyond their comfort level and empowering them to do things in new ways.

The Manifestor

natural.” Business Model: Manifestors don’t have sustainable energy so creating a work/rest cycle that supports regeneration and restoration is very important. Have an automated product line mixed with occasional live services is a good mix for a Manifestor.

Customers value: • New ideas, paradigms • Thought leader • Feeling like an early adopter, vulnerable for being the first • Leading edge • Initiator, not necessarily a team player. A lone wolf at times. • Edgy and experimental

Common Traps or Challenges: • Working regular 9-5 hours or more is very difficult and unnatural for the Manifestor. As a Manifestor you need to be very conscious about structuring your business around your energy. • Manifestors don’t usually make good team players and tend to want to do everything themselves. Delegating can be hard for the Manifestor because it feels “faster” to do it yourself. Marketing Key: Manifestors need to inform • Manifestors have a unique energy that makes potential clients of what the next step is. If it easier for them to get things started. Someyou’re a Manifestor you don’t need to ask for times, when you’re a Manifestor, it’s easy to the sale. You need to tell the clients what you’re lose your patience with other people who going to do and what they’re going to get. Your simply are not hard-wired the way you are. sales strategy is very much about get in, share • The emotional theme of Manifestors is anger. your message and then get out. Anger often happens when people try to slow you down, help you or tell you you can’t do Examples: something. Not having the skills to manage “I’m going to share a powerful healing technique anger properly can sometimes be destructive. that is going to dramatically improve your pain.” Manifestors often struggle with knowing when “I’ve got an answer to your struggles.” enough is enough. If you’re a Manifestor it’s important to gauge what you’re doing and also “I have a brand new program that will help you make sure you’re not frying everyone else’s increase your profit in a way that feels good and energy and burning them out.

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The Generator

Focus: Sustainable, Steady, Consistent, Master, Responsive, Question evoking

“What would you relationship be like if you knew how to really communicate with your partner?”

Life purpose is about doing things over and over again in various ways and forms to learn and achieve mastery. Here to do the “work” of the world and build the infrastructure for a New Economy.

Business Model: Because Generators are designed to work and, as long as they have the right work, want to work hard and sustainably, they are uniquely configured to show up for work and stay all day and night if they want to. Personally delivering services, live workshops and trainings work well for Generators.

Customer Value: • Teach from experience • Patience • Persistence • Has the ability to “hang in there” and do things over and over • Can flow with clients and with clients needs Marketing Key: Generators have the ability to know what the next step is but they have to wait for something to respond to before they leap into action. This is, in essence, like waiting for a “sign” or a signal that the timing is right before action. Generators have a deep inner awareness that “pulses” on or off when you are attended to it. Following these strong gut-level pulses always puts the Generator in the right place, doing the right work, having the right impact. Generators market through response and asking questions is the most powerful way to enroll clients: “Are you struggling with creating the money you need to get your business started?” “Can you imagine facing each and every day without pain?”

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Of course, finding ways to work while you sleep is good so online products are awesome! The biggest challenge for the Generator is making sure you value your time and your effort and charge enough….”Just because you can, doesn’t mean you have to…” Common Traps or Challenges • Generators have an emotional theme of frustration. They tend to sit on plateaus before they have breakthroughs. It’s common for Generators to quit right before the breakthrough. • Generators have to find work they love. If they don’t love their work, it’s hard to get it done. If you’re feeling stuck and you’re a Generator, it might be good to see if you really love what you’re doing and make sure your head didn’t talk you into something you hate because you thinks it’s profitable. As a Generator, your passion is the most profitable part of your business. No passion = no profit. • Sometimes Generators get out of balance. They love their work so much they forget to come up for air….

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The Manifesting Generator

Focus: Sustainable, Steady, Master, Responsive, Question evoking, Finding shortcuts Life purpose is about doing things over and over again in various ways and forms to learn and achieve mastery and to find the shortest path. Here to do the “work” of the world and build the infrastructure for a New Economy. Customer Value: • Teach from experience • Persistence • Has the ability to “hang in there” and do things over and over • Can flow with clients and with clients needs • Can usually find the fastest way to do something Marketing Key: Manifesting Generators have the ability to know what the next step is but they have to wait for something to respond to before

they leap into action. This is, in essence, like waiting for a “sign” or a signal that the timing is right before action. Manifesting Generators have a deep inner awareness that “pulses” on or off when you are attended to it. Following these strong gut-level pulses always puts the Manifesting Generator in the right place, doing the right work, having the right impact. In addition, Manifesting Generators have a unique ability to do more than one thing at a time and need to constantly keep many balls in the air. They will skip over details that aren’t important and find the fastest way to mastery. Manifesting Generators market through response and asking questions is the most powerful way to enroll clients. Examples: “Are you struggling with creating the money you need to get your business started?” “Can you imagine facing each and every day without pain?” “What would you relationship be like if you knew how to really communicate with your partner?” Business Model: Because Manifesting Generators are designed to work and, as long as they have the right work, want to work hard and sustainably, they are uniquely configured to show up for work and stay all day and night if they want to. Personally delivering services, live workshops and trainings work well for Manifesting Generators. Manifesting Generators need to have several streams of business simultaneously. If they are forced to stick with one thing, they often self-sabotage.

© Copyright 2015 Karen Parker. All rights reserved. karencurryparker.com

Of course, finding ways to work while you sleep is good so online products are important! The biggest challenge for the Manifesting Generator is making sure you value your time and your effort and charge enough….”Just because you can, doesn’t mean you have to…” Also, Manifesting Generators often need help with focus. They move so quickly, they can miss opportunities for mastery. Common Traps or Challenges • Manifesting Generators have an emotional theme of frustration. They tend to sit on plateaus before they have breakthroughs. It’s common for Manifesting Generators to quit and go a different direction right before the breakthrough. • Manifesting Generators have to find work they love. If they don’t love their work, it’s hard to get it done. If you’re feeling stuck and you’re a Manifesting Generator, it might be good to see if you really love what you’re doing and make sure your head didn’t talk you into something you hate because you thinks it’s profitable. As a Manifesting Generator, your passion is the most profitable part of your business. No passion = no profit. • Sometimes Manifesting Generators get out of balance. They love their work so much they forget to come up for air…. • Manifesting Generators move very fast and, and like Manifestors, often have hard time with being team players and prefer to work on their own. Delegating and letting go can be challenging and they often need help “triaging” their time and energy and making sure they’re not doing everything just because they can… 9

The Projector

Marketing Key: Projectors have an interesting challenge with marketing. Projectors are heard and seen best when others recognize or invite them. Big, bold marketing moves, such as the ones we are taught, often push clients away rather than attract them. (And they feel “icky”.) Projectors have to be very careful about not promoting themselves too much in their copy. Using the word “you” liberally in their sales copy helps tremendously: “You can achieve deeper healing and peace using this brand-new technique.”

Focus: Guidance, Consulting, Wisdom, Intuitive, Sensitive, Sharing The Life Purpose of the Projector is to manage and guide others. Projectors have innate wisdom about what others need and they have an innate impulse to use this wisdom to make the world a better place and alleviate people’s pain and suffering. Customer Value: • Intuition • Guidance • Wisdom • Insight • Consulting • Healing

Projectors can help sales conversions by making their promotional materials, including websites, look like an invitation and literally use the word, “invitation”, in their sales copy. “I invite you to attend this workshop and transform your life…” Business Model: Because energy is a big factor for Projectors, creating products that are digitally deliverable are crucial. Also, one-to-one services in great quantities can be exhausting so group coaching, mastermind groups or teaching is vital to help the Projector share their message without burning out. Also, licensing and certification programs are ideal for Projectors as long as they find someonee to

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manage the “busy work” aspects. Ideally, a Projector should be the visionary leader and teacher, but not the person on the ground doing the work. Common Traps or Challenges: • The biggest challenge for Projectors is energy. Projectors don’t have a lot of sustainable energy for working in the traditional way we think of as “work”. They need to structure their business in a way that allows for significant cycles of rest and restoration. • Because hard work doesn’t work for the Projector, learning how to leverage knowledge is important. • Projectors have a deep energy need for recognition. They often will compromise value for being “seen” and recognized. Projectors need to value themselves enough to structure their business to be paid for their ideas, insights and consulting. It’s easy for the Projector to give their intellectual property away for free. • Projectors struggle with being heard or having their ideas stolen. It’s counterintuitive, but learning to wait until someone asks is often the most profitable strategy for the Projector. It makes for an interesting way to do business. • When things don’t go as planned or the recognition feels slow in coming, the Projector can experience bitterness. Managing the bitterness is crucial as, if it is not kept in check, it can repel clients instead of attract them. This takes a lot of self-mastery.

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The Reflector

Focus: Intuitive, Wisdom, Insightful, Experiential, Reflective, Karmic Mirror The rare Reflector has a Life Purpose of reflecting the health of their community. Energetically the Reflector is very open and experiences the energy and condition of who they’re with. This has the effect of essentially making the Reflector the “barometer” of the workplace or the “canary in the coal mine”. We need Reflectors to reflect back to us how we are doing. Reflectors can do anything, provided the energy is there from the

people around them. The most important thing for the Reflector is for them to take their time to make good choices and for them to give themselves permission to follow what feels good. Customer Value: • Intuition • Guidance • Wisdom • Insight • Consulting • Healing • Leadership Marketing Key: Reflectors can do just about anything in business. Their biggest strength is their ability to really see and experience others. The challenge is differentiating between their own energy and the energy of others. Reflectors can use multiple marketing strategies. The most important point is that they wait at least a month and “feel” their way through a business decision or direction before they take action. Of course, in a society that demands fast action, Reflectors often feel tremendous pressure to act before they feel ready. This can crate a unique challenge for the Reflector. Business Model: Reflectors work best in groups, although they do need some degree of alone time to regenerate their energy. Providing services in group format is optimal for the Reflector and create products that involve a deliver of

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one-to-many works nicely. Because the Reflector needs a lot of time for clarity, it’s important that Reflectors use relationship marketing strategies so that potential clients feel good while they’re waiting for the Reflector to take action. Reflectors can market in lots of different ways. The important piece is that they have clarity about what it is they are selling. This means that the Reflector needs to be extra clear about product offerings and value. When the clarity is in place, the Reflector can pretty much market in whatever way they choose. Common Traps or Challenges: • The biggest challenge for Reflectors is energy. They are not designed to work in the traditional way we think of as work. So leveraging energy is very important. • Reflectors are empathic. That means their environment is very important. Reflectors need to be with people who feel good to them. If a Reflector feels bad, it usually environmental and not personal. • The greatest challenge of the Reflector is to know the difference between what they are feeling and sensing from others versus their own feelings, desires and impulses. It is easy for the Reflector to merge with others energetically and have challenges “teasing” out their own energy. Time, patience and alone time can help.

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What’s it like to be known for taking a unique, paradigm-shifting idea and turning it into a practical tool that can be used to skyrocket people to fulfilling their potential? The expert who transforms people’s already successful endeavors into high-performance, world- changing businesses? That’s what Karen Curry Parker does. She’s passionately committed to helping business owners discover exactly what they’re here to do, how to leverage their energy so they can create leading-edge, world changing programs and products in a profitable, sustainable, impactful way.

About Karen

Her enthusiastic and pragmatic style, sprinkled with her sense of humor and compassion and her results make her a sought-after consultant, teacher and coach to Global Change Agent Entrepreneurs around the world. Twenty five years ago, as one of the world’s first Life Coaches, she founded Joyful Mission LLC, to help visionary entrepreneurs share their message, inspire and impact others and make the world a better place. Karen doesn’t take a one-size-fits-all approach. With her scientific background and her experience as a coach, best-selling author and entrepreneur herself, Karen

© Copyright 2015 Karen Parker. All rights reserved. karencurryparker.com

knows first-hand that each and every business is unique. Your path to success isn’t going to be like anyone else’s and, if you want to explode your business success and become a world-changing high-performer, you’re going to have to do it your way. (And you don’t have to compromise your spirit, heart or your loved ones…) Karen is the #1 best-selling author of Understanding Human Design (www.understandinghumandesign.com) and the creator of the Healing by Human Design (tm) system. Over the past 25 years, Karen has coached over 7,000 people personally. She leads teleseminars, trainings and retreats all over the world. Karen has worked privately with c-suite executives in Fortune 500 companies). Her work has been featured on ABC, CBS, NBC, FOX and Bloomberg Business Week. Karen’s proudest accomplishment is raising five children, on her own as a single mother, with full-time support and custody of her children. She did this while running her her 6+ figure business, working 20 hours a week (or less) and being there for family dinner every evening with her children…showing them that you truly can follow your dreams and still tend to the priorities of your heart. 12

In addition to Understanding Human Design, Karen is the author of Waging Peace in the Face of Rage, an anger management book for parents, EFT for Parents, EFT and the Science of Getting Rich, Inside the Body of God, Notes from the Edge 1 and 2 and a contributing author of No Mistakes, How You Can Change Adversity into Abundance with transformation expert and founder of the Daily Om, Madisyn Taylor. Three Things You May Not Know About Karen 1. Out of financial desperation, Karen worked as a psychic medium at a walk-in healing center in Sedona, Arizona. As it turned out, she was a pretty good psychic and was ranked as one of the world’s top 50 psychics. 2. When Karen’s not cooking up new ideas for her clients, she’s in the kitchen cooking. It’s rare to find Karen at home without something tasty cooking on the stove. 3. Karen’s office is actually owned and run by the two cats who allow her to use the office. The dog is also occasionally granted permission to enter the Inner Sanctum.

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Connect with Karen WEB http://www.karencurryparker.com EMAIL [email protected] TWITTER @karencurry FACEBOOK https://www.facebook.com/KarenCurryParker PHONE 936-242-9017

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© Copyright 2015 Karen Parker. All rights reserved. karencurryparker.com

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