DEFENCE PROJECT MANAGEMENT 2007 MEETING THE CHALLENGES OF TODAY; PREPARING FOR THOSE OF TOMORROW
Understanding and managing risk attitude
Dr David Hillson FRSA FIRM
Ruth Murray-Webster MBA
Director, Risk Doctor & Partners
Director, Lucidus Consulting © 2007 David Hillson/Ruth Murray-Webster, Slide 1
People & the risk process
The Critical Success Factor!
People are responsible for :
setting
risk acceptability thresholds
identifying
risks (threats & opportunities)
assessing
probability & impacts
proposing
appropriate responses
implementing
agreed actions
All affected by risk attitude © 2007 David Hillson/Ruth Murray-Webster, Slide 2
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Understanding risk attitude
© 2007 David Hillson/Ruth Murray-Webster, Slide 3
What is “risk”?
“Uncertainty that matters”
“Any
uncertain event or set of circumstances which, if it occurs, will have a positive or negative effect on achievement of one or more objectives”
Only defined in relation to something specific
“What is at risk ?” (objectives)
Affected by perception
“How
uncertain? How much does it matter?” © 2007 David Hillson/Ruth Murray-Webster, Slide 4
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What is “attitude”?
Two definitions: 1. 2.
State of mind in relation to a fact or situation Orientation of axes in relation to a reference plane
People and aeroplanes:
Direction of lean chosen to achieve desired outcome Attitude ≠ motion, choice must be followed by action Various components of attitude (pitch/roll/yaw) Multiple options in given situation, no right answer May have preferred default option but can still choose © 2007 David Hillson/Ruth Murray-Webster, Slide 5
What is “attitude”?
“Chosen response to given situation”
Only defined in relation to something specific
“Attitude towards what ?”
Affected by perception of situation
“What do I think it is?” [Does this sound familiar ???] © 2007 David Hillson/Ruth Murray-Webster, Slide 6
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What is “risk attitude”?
“Risk Attitude” = “Risk” + “Attitude”
“Chosen response to uncertainty that matters, influenced by perception”
Risk attitude operates at many levels:
individual,
groups, society, nations …
Risk attitude exists on a spectrum © 2007 David Hillson/Ruth Murray-Webster, Slide 7
COMFORT LEVEL
RISK SEEKING
EXTREME HIGH
LOW
LOW
ZERO
ZERO
LOW
LOW
RISK TOLERANT
HIGH
HIGH EXTREME
RISK AVERSE
RISK PARANOID
short-term
EXTREME
RISK NEUTRAL
DISCOMFORT LEVEL
HIGH
RESPONSE TO UNCERTAINTY
DISCOMFORT LEVEL
EXTREME
COMFORT LEVEL
RESPONSE TO UNCERTAINTY
RISK ADDICTED
long-term
© 2007 David Hillson/Ruth Murray-Webster, Slide 8
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Where are you on the risk attitude spectrum?
“It depends ”
On …
external
environment (situation)
internal environment (me/us)
And where should you be?
“It depends ”
On …
objectives
© 2007 David Hillson/Ruth Murray-Webster, Slide 9
Risk management & decision-making
Both involve uncertainty
“The
problem with the future is that more things might happen than will happen” (Plato)
Both matter
“Decision-making
is the primary task of any manager”
(Drucker)
“Zero risk” is neither possible nor desirable
“Appropriate
risk-taking must be followed by effective risk management” (Hillson & Murray-Webster) © 2007 David Hillson/Ruth Murray-Webster, Slide 10
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Defence Values for Acquisition: some links to appropriate risk-taking Allow space for innovation Put risk where it can be managed most effectively Value openness and transparency – avoid wasted effort Value objectivity based on clear evidence rather than advocacy
© 2007 David Hillson/Ruth Murray-Webster, Slide 11
Managing risk attitude
© 2007 David Hillson/Ruth Murray-Webster, Slide 12
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Risk attitude summary (so far)
Risk attitude is:
situational
(not fixed)
chosen in response to a given uncertain situation
exhibited by individuals and groups
affected by perception
Risk management is not just rational process
Risk attitude must can be managed ! … but HOW ? © 2007 David Hillson/Ruth Murray-Webster, Slide 13
Emotional Intelligence
1983, Howard Gardner “Multiple intelligences”
IQ
= 20% of what a person can achieve?
1989 Salovey & Mayer “Emotional intelligence” 1990s EI popularised by Daniel Goleman
Measured
as “EQ”
Emotional Literacy
Less well known term in business literature Implies can be learned, nurtured, developed Not fixed © 2007 David Hillson/Ruth Murray-Webster, Slide 14
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The 4 A’s Basic steps to Emotional Literacy 1. Recognise emotions Awareness
…and acknowledge them as entirely natural
2. Understand emotions Appreciation
Why do I feel them, do they help or hinder?
3. Appropriately express emotions Assertion
…in a way that supports your objective
4. Deal with emotions
Action
Don’t have to be a victim © 2007 David Hillson/Ruth Murray-Webster, Slide 15
Using the 4 A’s to manage risk attitude
Awareness
Appreciation
More than understanding, respect for differing views as a basis for engaging and changing if necessary
Assertion
Of how your perception, or others’ perception of a risky situation will shape risk attitude and behaviour
Needs and issues will need to be articulated if risk attitude is to change
Action
Willingness to take action and be resilient in the pursuit of goals, beyond ‘good intentions’ © 2007 David Hillson/Ruth Murray-Webster, Slide 16
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Practical steps - 1
Awareness of self and others and sources of bias in perception
Situational,
conscious factors, e.g. familiarity
Sub-conscious heuristics or cognitive bias, e.g. availability or optimism bias
Feelings/emotions – “love is blind?”
Group dynamics, organisational cultural sameness, national cultural differences
Great facilitation can help undercover bias in a non-threatening way © 2007 David Hillson/Ruth Murray-Webster, Slide 17
Practical steps 2
Appreciation of self and others
Empathy
for others’ point of view
Confidence in your own (but not overconfidence that blinds you)
Use the data you have to reduce subjectivity, consider the value of spending time and money to get information. Yet recognise that some risk assessment is always subjective, some things that matter can’t be modelled in tangible units? © 2007 David Hillson/Ruth Murray-Webster, Slide 18
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So what ?
© 2007 David Hillson/Ruth Murray-Webster, Slide 19
Why this is important
Risk is “uncertainty that matters”, must be managed
Decision-making is risky
Risk attitude is “chosen response to uncertainty that matters, affected by perception”
Risk management is affected by risk attitude
Effective risk management requires risk attitudes to be understood & managed
Emotional Literacy offers a proven effective approach © 2007 David Hillson/Ruth Murray-Webster, Slide 20
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RISK ATTITUDE IGNORED
UNDERSTOOD
& UNMANAGED & MANAGED
CRITICAL SOURCE OF FAILURE
CRITICAL SUCCESS FACTOR
CSF LOW
HIGH
RISK MANAGEMENT EFFECTIVENESS
© 2007 David Hillson/Ruth Murray-Webster, Slide 21
Summary
Risk is managed by people not robots
Risk
attitudes are vital
Individual & groups
Affected by perception
Awareness Ö understanding Ö management
“Know
thyself ”
Use emotional literacy to manage risk attitude
Only then will risk management & decision-making be fully effective © 2007 David Hillson/Ruth Murray-Webster, Slide 22
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Further details are in David & Ruth’s book, “Understanding & Managing Risk Attitude ” Gower, 2007, ISBN 978-0-566-08798-1
Visit www.risk-attitude.com for 25% discount © 2007 David Hillson/Ruth Murray-Webster, Slide 23
For further information
David Hillson Risk Doctor & Partners Tel +44(0)7717.665222
[email protected]
Ruth Murray-Webster Lucidus Consulting Tel +44(0)7974.943443
[email protected]
www.risk-attitude.com © 2007 David Hillson/Ruth Murray-Webster, Slide 24
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