Internship Report

“A Study on the Channel Members’ Perception and awareness towards different brand of Electrical Product with special reference to JUVAS in selected area of Rajasthan”

MBA 2nd Semester Section 3

Submitted To: Dr. Harish Sudhir Kulkarni

Submitted By: Shivendra Singh Delmiya

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Index

Chapter 1 - Executive Summary Chapter 2 - Industry Overview Chapter 3 - Company Introduction Chapter 4 - Internship Project Details Chapter 5 - Learnings & Contribution/Achievements

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DECLARATION

Date of Submission: 04/09/2021

I, Shivendra Singh Delmiya Students of Institute of Professional Education and Research studying in 1st year MBA batch, hereby declare that we have completed our Virtual Summer Internship Program Project entitles on “A Study on the Channel Members’ Perception and awareness towards different brand of Electrical Product with special reference to JUVAS in selected area of Rajasthan” for Semester II during the academic year 2020-2022, under the guidance of Dr. Harish Sudhir Kulkarni, and the information submitted is true and original to the best of our knowledge.

Date: 04/09/2021 Place: BHOPAL

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AK NO WL EDG EM E NT

First of all, I sincerely thank to my parents for their encouragement, moral support, personal attention and care. At the outset, I would like to thank Mr. Gaurav Bhutoria (Managing Director) of JUVAS for his guidance to undertake this project. I express my sincere gratitude…………………………………………….. who has sincerely provided me with critical suggestions and valuable insights which enabled me to complete this project and bring out this report in the best way possible. I would take this opportunity to thank ………………………………………… and other faculty members of the institute for their cooperation and support. I am also thankful to all others persons who directly or indirectly helped me to accomplish my project work.

Sincerely, Shivendra Singh Delmiya MBA 2nd Semester

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CHAPTER-1

EXECUTIVE SUMMARY

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Executive Summary

This is an effort to understand how the theories are often applied to practical situation. As a student of MBA, it's a neighborhood of study for everybody to undergo summer internship project at some good institute or organization. So, for this purpose, I got the opportunity of summer internship at JUVAS (UTC MARKETING PRIVATELIMITED).

In the first section of the project report, the general information of the company has been collected. Information is gathered through the first and secondary sources also . In the second section of the report, contains the specialized subject study. Objective of the project is to evaluate the major factors behind selecting different electrical products by customer of Kolkata and to understand the preference of customers regarding different electrical brands. Goals indicate what a business unit wants to achieve; Strategy is an action plan for getting the goals. Every business must design a technique for achieving its goals, consisting of a marketing strategy and a compatible technology strategy and sourcing strategy. And most important is to create Brand Awareness to attract people. My focus was on how to achieve huge number of customers by doing Social Media Marketing (Paid Campaigns) and how to create brand awareness by doing LinkedIn, Instagram, Facebook post regularly related to their most selling product of Juvas. This report includes and provides in depth information about how people perceive their view about the electrical companies, which are the important factors that persuade person into a prospect and the detailed report on how to increase the profitability factors and potential customers of the company. This report includes and provides in depth information about how different channel members perceives their view about different electrical brands, which are the important factors the persuade a person into a prospect and the detailed report on how to increase the profitability factors and potential channel members of the company . The objective of the study is to know the awareness of electronic goods and to know the level of satisfaction of electronic goods also study about the usage level of electronic goods and to know the customer involvement towards electronic goods.

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The electronic goods show tremendous growth previous couple of years. Compare to other goods and investors like better to make their investment during this sector only. However, there's high growth tendency for electronic goods it faces some difficulties in achieving their destination. Hence the purpose of this study is to identify the force that influence on consumer shopping pattern particularly in Rajasthan. Because Rajasthan referred as the Indian man sitter where most of the industry people living that why selected the electronic products of study. The present study target of Rajasthan respondent, understanding their behaviour helps to identify the preference influence of brand in their purchase decision etc. on the purchase of particular electronic product. The insight will help the manufactures to adopt new strategies which might help not only to draw in new customer but also the maintain the loyalty of the prevailing customer, as in the present competitive scenario the consumer is prepared to choose their right product not only based on their needs but also on the basic of personal interest shown by the manufactures on them.

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CHAPTER-2

INDUSTRY OVERVIEW

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INDUSTRY OVERVIEW Juvas is one of the leading LED lights manufacturing companies in India and an end-to-end solution provider in the Power Distribution Equipment industry which based in Kolkata, dealing in electrical products in the Eastern, Northern & Western parts of India for the last 50 years. It was founded by Mr. Srichand Bhutoria. Following their father’s footsteps, Mr. Dilip Bhutoria and Mr. Sanjay Bhutoria have excelled and taken this company to the succeeding level and thereby laid the foundation of UTC Parivar. Mr. Srichand’s grandsons Mr. Dhhairya Bhutoria and Mr. Gaurav Bhutoria, sons of Mr. Dilip and Mr. Sanjay Bhutoria have taken the batons handed over from their fathers and are infusing young blood into the organization. All employees and dealers at UTC are regarded as the Parivar Members. Their other brands are Juvas, Juvas Pro, Universal, Elektron, Sega and Jaivic. Universal Trade Centre started as a trading company earlier in 1972. Innovation is their calling card; born in the age of ideas, they at Universal Trade Centre, understand the amazing evolution. Their field of experience covers all types of electrical services in Projects, Retails, Showrooms, Health Centre, Real-Estate, Schools and Universities and many more. Their products are approved by all major Govt. & Semi Govt. Depts., Public and Private Companies in major parts of India. All Their products are certified by B.I.S. Their Company is certified by UKAS Quality Management – ISO. At Universal Trade Centre they have a dedicated team of qualified, experienced, highly motivated professionals having more than 15 years of experience. They also have a team of fresher’s who are fast learners and help them meet their targets with zeal. They believe that human resources are one of their most important assets and hence they are able to provide quality and efficient service to our customers. They make it a point to identify new state-of the-art technology and adopt the same. They always strive to improve and provide better quality products. Innovation and evolution, together has made them a leading player in the electrical market. They offer unbiased service; research-based and broad-ranged, fit-n-forget and maintenance-free products and services. For their clients, this translates into superior product offerings delivered through longterm relationships. Their position in the market is enviable with the wide spectrum of products. Some of the products they offer are Industrial Switchgears, Consumers Luminaries, Fans, Wires & Cables, LED’s, CFL’s and Domestic Appliances etc.

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CHAPTER- 3

COMPANY INTRODUCTION

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COMPANY INTRODUCTION

Juvas is based in Kolkata, Juvas is one of the leading LED light manufacturing companies in India and an end-to-end solution provider in the Power Distribution Equipment industry. The company has been dealing in electrical products in the Eastern, Northern & Western parts of India for the last 50 years. Juvas has a strong Pan-India presence. Already spread across 5 countries, Juvas aims at creating a strong global presence. Our Pan-India operations is managed through various offices & Manufacturing units in Kolkata, Noida and Delhi. We have a network of around 20,000+ dealers, distributors and retailers. One of the leading manufacturers of Consumer and Industrial Electrical Products such as LED Lights, Switches & Accessories, Wires & Cables, Switchgears, Fans, Meters, Conduits & Fittings, Poles, etc., Juvas Products are approved by all major government and semi-government departments, along with being certified by the Bureau of Indian Standards, providing certification of quality, safety and reliability. Our products are self–designed and tested after a great deal of R&D work. Our strength lies in our products being extremely affordable with premium quality and the latest designs. Other brands owned by the Parent Company UTC (Universal Trade Centre) apart from Juvas are Juvas Pro, Universal, Elektron, Sega and Jaivic.

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COMPANY USP

5 Decades of Reliability JUVAS has been a leading manufacturer of electrical products in the Eastern, Northern and Western regions of India for the past five decades.

Made in INDIA Our products are totally made in India, following the Indian Electrical Equipment Industry Mission Plan 2012 - 2022, to make India the country of choice for the production of electrical equipment.

BIS ISO Certified Our products are approved by all major government and semi-government departments, along with being certified by the Bureau of Indian Standards, providing certification of quality, safety and reliability to our products.

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VISION

The world is changing and change is pervasive. To go with the change is the trend and we at Universal Trade Centre are very adaptable to the changes which prepare us to get ready for tomorrow.

MISSION

The mission of UTC is in understanding the amazing evolution, identifying new state of art & technology and adaptation of the same. Together these have made us the leading player in the electrical product market. To achieve our objective through integrity, global reach, business ethics, frame working long term bonding with all our customers, partners, and employees, Universal Trade Centre (UTC) has a dedicated team of qualified, experienced and highly motivated professionals, who are ready to work as per the increasing requirements. Each and every one of our employees represent the spirit of our Company. We go to greater lengths to identify self-starters with diverse experience and skill set to produce not just effective work force but a well renowned and talented personal.

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At UTC, we believe that human resource is one of our most important assets and value the same and hence we are able to provide quality and efficient service to our customers.

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OUR VALUES LOYALTY The building of mutually beneficial relationships both internally and externally that stand the test of circumstances and time.

COMMITMENT Being prepared to dedicate time and energy to fulfil obligations in the pursuit of the group's objectives.

EXCELLENCE The pursuit of outstanding qualities and outcomes with precision.

INTEGRITY The demonstration of the above values in adherence to the code of conduct And ethics.

CUSTOMER SATISFACTION By listening to our customers and responding to their needs we seek to add value and exceed their expectations.

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PRODUCT AND SERVICES OFFERED

PRODUCT SEGMENT:

LED LIGHTS

WIRES & CABLES

FANS RQJW

SWITCHES AND ACCESSORIES

SWITCHGEARS

LAMP AND POLE LIGHT

CASING AND FITTINGS

METERS

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1) LED LIGHTS:

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JUVAS LED lighting technology has progressed rapidly in recent years becoming an essential part of our advanced world. A Light Emitting Diode (LED) is a type of semiconductor device that emits light rays when an electric current is passed through it. JUVAS deals with a wide range of LED products like LED Bulbs, LED Tube lights, LED Walkover Lights, LED Swimming Pool Lights, Panel Lights, Concealed Lights, Strip Lights, etc. JUVAS LED lighting technology has progressed rapidly in recent years becoming an essential part of our advanced world. A Light Emitting Diode (LED) is a type of semiconductor device that emits light rays when the electric current is passed through it.

2) SWITCHES AND ACCESSORIES

JUVAS is a leading manufacturer, supplier and dealer of high-quality Switches & Accessories in India. Our products are made from high-quality raw materials and conform to safety tests as per IS. Explore through our range of Switches & A Study Report of Virtual Summer Internship Program on JUVAS Pvt. Ltd.| 18

Accessories that are prepared with exquisite craftsmanship that will suit the décor and interiors of your home and workspace. Some of our range of products include Modular Switches, Multi-Plug, Sockets, Lamp holders, Electronic Regulators, etc

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3) FANS:

JUVAS is a leading manufacturer of regular and high-speed fans, that gives optimum performance even at low voltage conditions. Complete with an excellent and long-lasting paint finish, JUVAS fans are available in stunning

colour

performance

and

combinations. powerful

motor

High with

aerodynamically designed blades provide higher air delivery even at lower temperature rise due to wider blades.

4) METERS: JUVAS is a leading manufacturer in the Electric Metering Industry in India. Some of our meters include Single Phase KWH Static Energy Meters, Three

Phase

KWH

Static

Energy

Meters, Multifunctional Single Phase Energy Meters, Multifunctional Three Phase Energy Meters, etc. A Study Report of Virtual Summer Internship Program on JUVAS Pvt. Ltd.| 20

Our Meters are accepted and installed by various prestigious clients across India and abroad. With a tamper-proof design, our digital quality meters ensure accuracy and reliability. UTC’s experience since 1971 resulted in the supply of the best quality meters, along with great after-sales service. Different ranges of JUVAS meters are available over a wide distribution network of UTC, spread all over India.

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5) CASING AND FITTINGS JUVAS brings to you a wide range of PVC Conduit Fittings that are 100% safe, durable and resistant to fire and electric shock. Our PVC Conduits are perfect for electrical applications, because of PVC’s resistance to breakdown under high electrical voltage. It is also a poor conductor of electricity.

6) LAMP AND POLE LIGHTS

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JUVAS deals in a wide range of cast iron ornamental, decorative Poles, that is made out of extruded aluminium profiles, and with a cast aluminium base. All of our retrofit lamps used are complete with an opal diffuser for glare-free lighting.

7) SWITCHGEARS:

JUVAS is a leading manufacturer of regular and high-speed fans, that give optimum performance even at low voltage conditions. Complete with excellent and long-lasting paint finish, JUVAS Switchgears are available in stunning colour combinations. A high performance and

powerful

motor

with

aerodynamically

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designed blades provide higher air delivery even at lower temperature rise due to wider blades.

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8) WIRE AND CABLES JUVAS introduces high-quality wires and cables

for

domestic,

agriculture,

communication and industrial applications. Our

range

of

Wires

&

Cables

is

manufactured as per the latest national and international standards by using the best raw materials, state of the art machinery and tools in a modernized plant in Delhi. •

Household

Electrolytic Grade Copper having 99.99% purity & maximum conductivity to ensure minimum power losses & maximum safety of our equipment.

•

Agriculture

Uniformly bunched copper wires of uniform diameter that make stripping & crimping of wires easier, thereby minimizing losses and increasing efficiency.

•

Communication

Indigenously developed PVC compound formulated from finest ingredient is produced in house. High thermal stability & insulation resistance makes it suitable for use in Indian environmental conditions.

•

Industrial

Double insulation, with insulation from virgin PVC & coated with the ultra-thin colour layer. This feature enhances safety & ensures proper colour identification of wires & cables.

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GLOBAL PRESENCE OF THE COMPANY: Manufacturing units in Delhi, Noida and Kolkata. 4 branch offices, over 5000 authorized dealers and 16000s of approved retail outlets. Promoting the brand through local advertising in rural areas and branding thereby Direct Sales Point:  Juvas Gallery 4 Showrooms in Kolkata catering to all kind of customers and satisfying them. Display & learning center (Retailer Oriented): ‘Experience Zone’ developed in Kolkata Pan India presence through 5000 wholesalers/dealers’ network and 16000 retailers. Strong focus on dealers and distributors relationships Direct presence in metros and major towns (especially in eastern and northern part of India), increasing direct presence in Tier II and III cities and their respective rural areas. Aggressive brand building activities initiated in the form of media and advertising materials, etc. Juvas Galleries – One stop solution to all range of Juvas made products, initiated to reach consumers directly. We have thereby set a target of making 100 such galleries till the end of March 2018. All our products are “MAKE IN INDIA”.

SEMI GOVT.

Private accredited

&

CERTIFICATION

Govt. Labs

Organizations.

& Our

We are having one of the biggest retail chains in

India.

We

have

service & quality is

around 16,000 No's of

certified

by

Retailers & Channel

Quality

Management

ISO 9001:2008

UKAS

TEST REPORTS

Partners.

• ISO 9001:2008 Certified

We are also into:

• INTERTEK SEMKO National TEST

• Rural Electrification Transmission Line. • Distribution.

House, Kolkata • Electrical Research and Development Association (ERDA)

• Projects.

• Central

• Metering.

(CPRI)

• Control Panels & Fabrication Job.

Power

Research

Institute

• Restriction of Hazardous Substance (RoHS)

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CHAPTER- 4

INTERNSHIP PROJECT DETAILS

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INTERNSHIP PROJECT DETAILS  

Position: Sales Trainee Job Description: 1) To collate the data from the market through following sources : (e.g.: Social media, google, etc) 2) To identify, develop and build relationships with prospective clients and generate leads. 3) For all the clients, need to prepare presentations & also need to prepare the portfolio of the company.  4) Learn the details about the company's products and services. 5) Demonstrating and presenting the products to the downline channel sales, to the distributors and dealers. 6) To follow up the clients and take their enquiries and execute them respectively.  7) Collect and analyse information’s and prepare data and sales reports.

As a Marketing intern, I was assigned to work in JUVAS as a Sales trainee for 2 months. The main task I was assigned to collect the information of the channel members distributor and the dealers of electrical and electronics product of some selected areas of a particular state that was Rajasthan. Then I had to call the all the channel members and made them understand that why they should deal with our brand’s product. Then in the same way I had to collect the data from the social media platform called “Facebook” and call all the channel members. The main target that I have given to generate maximum leads. The outlook of the project was to collect data of the channel members of electrical and electronics companies and insist them to deal with the products of the JUVAS. Though the main purpose of my training was to gain practical experiences of working with the company. But due to the pandemic, the situations were getting more critical. So, I had to work from home for the company. Still lot of experiences I had gained after working with JUVAS. The project is all about the data of how different channel members of different electrical companies perceive their view about working with other electrical brands. In below I described brand awareness, brand preference and channel member’s perception towards electrical product and brands:  Brand Awareness: We may think we have a good idea about how your target market feels about your product, but until you ask them directly, you’re leaving a lot to chance. At least once a year, and preferably once per quarter, you should be running a brand awareness study. These brand awareness surveys are an excellent way to track the overall recognition of your brand within your most desirable markets. Most brand awareness studies focus on A Study Report of Virtual Summer Internship Program on JUVAS Pvt. Ltd.| 29

aided awareness, which measures how likely a customer, is to recognize your brand or product when presented with options from which to choose. Aided awareness is important because a brand that is familiar and easily recognizable is much more likely be used, talked about, and in general succeed. For example, if a customer chooses a brand with high levels of brand awareness and familiarity will have a hugged Glover the competitors when it comes time to choose from the shelves. Brand recall, or “top of mind awareness,” is a measure of how likely a customer is to remember your brand when asked an unaided question. 

In other words, without any leading information. This represents how strongly this person correlates your brand with the given category. This type of free association is incredibly important to any marketing campaign. The more likely a person is to remember your brand absent prompting, the more likely they are to be talking about, recommending, and preferring your brand during a purchase.

 Brand Perception: Unlike brand awareness and recall, brand perception encompasses how your customers feel about your brand. A comprehensive brand perception study will tell you how your customers feel about your brand in relation to others, what attributes of your brand or product are most and least important to your customers, and overall, how interactions with your brand leave the customer feeling. 

Your brand perception will take into account customer service, quality, value, features, and the sales process. If your customers perceive you positively, they are much more likely to continue engaging with your brand. And the more positively the perceive you; the more likely they are to be evangelists for your brand.



Conversely, if your customers have a negative perception of your product or brand, they are more liable to choose your competitors or even warn other potential customers away.



A quality brand perception study can tell you why your customers are, or are not, choosing you. It can also tell you what your customers are likely saying about you on social media and in face-to-face conversations.

 Channel member’s perception: The worldwide electric power industry provides a vital service essential to modern life. It provides the nation with the most prevalent energy form known in history— electricity. 

Electronic products and Brands go hand in hand. The main aim of Electrical brands is to provide best electrical lighting solutions and to be globally recognized firm.

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

This project has been undertaken to understand the customers’ perception about electrical products in comparison with the products of its competitors. With high market competition in the electrical products, most of the companies compete with each other through price, heavy advertising, superior product quality and enhanced customer service to ensure consumers satisfaction towards their lighting equipment. Characteristics such as durability, serviceability, performance, usability etc. also significantly affect how customers view the primary product. This study attempts to focus on how customers perceive Havells equipment on the basis of the abovementioned product attributes.



It is important to underscore the word perception. The customer’s perception is what counts, not what we think it is.



To understand this point it helps to consider perception categorized into 4 quadrants: ➢ How a Company views itself ➢ How the Customer views the company ➢ How a company thinks the customer views the company ➢ The real view of the company.

 Perception Quadrant: The first quadrant has value, but includes obvious blind spots. The second quadrant is the one that counts the most and the goal of assessing customer perception is to develop as accurate a picture of the customer’s view as possible. The third quadrant is a company’s perception of how its customers perceive it. Bias creeps into this quadrant as well. The fourth quadrant accounts forth areal picture Father Company. 

In practice, a company’s profile of customer perception resides in the third quadrant because its ability to vision, listen, and interpret is in itself a perception which carries filters. A quick review of concepts related to perception helps attain higher degrees of accuracy when assessing customer perception because it is wise to remember that “beauty is in the eyes of the beholder.

CHANNELS OF DISTRIBUTION OF JUVAS

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PROJECT/ TASK ASSIGNED: Task

Task and Activity assigned

Task-1 assigned is to collate the data of Task-1

all the Dealer and Distributors of Electrical appliance in Kerela state. Task-2 assigned- In this task I got a Rajasthan State in which I have to

Task-2

generate a lead by calling our clients and give them information about JUVAS company products.

Task-3

Process/Operations Details

Coverage of Area/ Account/ Territory

Learn about company

Collate the data

data format which is used for data collection, and also learn about product specification

Contribution in terms of performance

of 200 clients of Area- Kerela

Electrical dealer

State.

and distributor and maintain the

(like Watt, sizes,

data in excel

material) and price  In this task we have to call our clients (Dealer/ Distributor) of electricals products in

Area-

Jaipur and Jodhpur

Rajasthan

and convince them for

District-

buying our JUVAS

Jaipur and

product.

Jodhpur

Working on assigned Task-2 and generate-4 leads.

 It helps me to learn how to deal with corporate clients.  In this task we have to

TASK-3 assigned-

call our clients

In this task I got a

(Dealer/ Distributor) of Area-

Rajasthan State in

electricals products in

Rajasthan

which I have to

Jaisalmer, Ajmer,

District-

Working on

generate a lead by

Barmer,

Jaisalmer,

assigned Task-3

calling our clients

Ganganagar, and

Ajmer,

and generate-9

and give them

Hanumangarh and

Barmer,

leads.

information about

give them information

Ganganagar,

JUVAS company

about our company

Hanumangarh

products.

products for doing business with JUVAS.

Task

Task and Activity assigned

Process/Operations Details

Coverage of Area/ Account/ Territory

Contribution in terms of performance

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TASK 4 assigned, under which I have to collate a data of dealer and distributor of Task-4

electrical product in India, from various social media platform (such as Facebook, Instagram, Telegram) TASK 5 assigned,

In this task we have collect the data of Dealer/Distributors

Area-

Working on

of Electricals

Facebook

assigned task and

product from

(Social media

collate 118

various Facebook

platform)

client’s data.

Electricals Product Group.

under which I have to Interact with the client Task-5

by calling the electrical Dealer and Distributors those who are on Facebook social media group. Procedure of follow up client is to first

Follow Up Task

In this task the leads

send the

which I generated

message/calling to

earlier, now I have to

client regarding

follow up the clients

asking for whether

by sending them

they gone through

message on

the company

WhatsApp.

product catalogue and then ask them

Area: Covered all Follow up clients (like from Facebook

------------------

client, Data of Rajasthan clients and etc.)

whether they are interested or not.

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Task

Task and Activity assigned

Process/Operations Details

Coverage of Area/ Account/ Territory

Contribution in terms of performance

Task 6 assigned, under which a group of 5 members is made and Task-6

assigned 2 topics, and we have to prepare a presentation which is related to the company

Topics are:

Working on the

1) Traditional Marketing 2) OOH (Out Of

research work of Area:

the topic and

Marketing

prepared

Home)/ Outdoor

presentation

Advertising

slides.

products. 1st and 2nd topic

Task-7

The previous Task-6

presentation is

which is assigned to

presented by our

our group, now the

group and got

group have to present

feedback from

the PPT presentation and also have to

-------------------------

----------------

our mentor, and appreciated with

suggest the suggestion

Best group

to the company for

presentation of

their product marketing

the presentation

and Advertising.

session.

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CHAPTER- 5

LEARNING AND CONTRIBUTION/ ACHIEVEMENTS

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LEARNINGS IN THE INTERNSHIP From the internship period of two moths in Universal Trade Centre Private Limited (JUVAS) I have positive learning and seen working of corporate institutes and value of time as task has to be finished on time and with accuracy. Following are learning outcomes: 1. I have learnt about different Marketing terms and concepts. 2. Got intense knowledge of different types of Marketing and advertising strategies and their benefits. 3. Know about Digital marketing and how it’s used in Business. 4. Knowledge of different Marketing Instrument, such as Product, Price, Place, Promotion. 5. How to deal with cross question of clients and also to get prepare of types of question they could ask. 6. To gain knowledge of maximum fields so we can perform multiple tasks. 7. Study market scenario and ongoing condition so that I can serve things which are in more demand and clients are looking for. 8. Also attended few online sessions of motivational speakers which taught me that never get disappointed of your work, practice it and get your target done. I got appointed as a Sales Trainee in Universal Trade Centre Private Limited (JUVAS), Kolkata. During my summer internship I did the work of Sales. I worked under Pooja Soni mam (Sales and Marketing Coordinator) where she taught me how to deal with the new Clients and how to introduce our product in front of them. The team also teach us how to do the marketing planning in life. In my summer internship I had a lot of experience and learnings about how to:  Convince the people to sell the company products.  Make Business Plan focusing to increase on sales during the pandemic’s situations.  Check whether the client

Apart from learnings I did the work of:  Daily cold callings for the sales–In this I learn how to pitch the new clients about the product in the market.  Communicate with clients: I learned about how to communicate with clients how to convince them to buy JUVAS company electrical product and tell them the advantages of the product and convinced them for making an investment in our company product.  I had also learned how to do marketing planning of customers through seeing needs and various other criteria. A Study Report of Virtual Summer Internship Program on JUVAS Pvt. Ltd.| 36

CONTRIBUTION AND PARTICIPATION  Contribution: 

I have contributed in the Sales department.



I have contributed in the Marketing.



Contributing by collating different states Dealer and Distributors of Electrical products data in Excel sheet.

 Contribution in operation: 

Provide information



Generating leads



Pitching to the new customers

Achievements during summer internship:  Improved communication and networking among Different clients.  Enhanced convincing power with clients.

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