Kindle

Amazon Kindle Presented by: Mara Cires Cesonia Chiriac Luci Budianu Mihnea Dima

Introduction

How many times have you started reading a blog and ended up scrolling through the text? How many times have you stopped reading a book, just to reply to a tweet or like a Facebook status? Internet is the blessing of the 21st century, but it also has a dark side. Its main sin is that it makes us distracted. There is to much information and it’s too diversified. As a result, we spend more time on the web, dealing with shorter chunks of information. Our attention span shrinks. Reading books becomes a daily dream, often unfulfilled. Even if we find time for reading, we discover it’s hard to focus on the text. This trend can be reversed. We have selected a few info graphics that will guide you through the process of relearning the skill of reading, and move it to the next level.

About

The Amazon Kindle is a series of e-readers designed and marketed by Amazon.com. Amazon Kindle devices enable users to browse, buy, download and read e-books, newspapers, magazines and other digital media via wireless networking to the Kindle Store. All Kindle devices integrate with the Kindle Store to get content and as of November 2015, the Kindle Store has over four million e-books available in the US.

Naming and evolution The Kindle name was devised by branding consultants Michael Cronan and Karin Hibma. Lab 126 tasked them to name the product, so Cronan and Hibma suggested Kindle, meaning to light a fire. They felt this was an apt metaphor for reading and intellectual excitement. Kindle hardware has evolved from the original Kindle introduced in 2007. The range includes devices with a keyboard (Kindle Keyboard), devices with touch-sensitive high resolution and contrast screens. Content for the Kindle can be purchased online and downloaded wirelessly in some countries, using standard Wi-Fi. In the last three months of 2010, Amazon announced that in the United States, their e-book sales had surpassed sales of paperback books for the first time.

First generation - Kindle

Amazon released the Kindle, the first generation device on November 19, 2007, for US$399. It sold out in five and a half hours. The device remained out of stock for five months until late April 2008. The device features a 6 inches (diagonal) 4-level grayscale display, with 250 MB of internal storage, which can hold approximately 200 non-illustrated titles. It also had a speaker and headphone jack that allowed the user to listen to audio files on Kindle. It was the only Kindle with expandable storage, via an SD card slot.

Kindle Fire Amazon announced Kindle Fire, an Android-based tablet that uses a fork of Android on September 28, 2011. It was released for $199 and has a 7 inch touchscreen display. The Kindle Fire HD, announced on September 6, 2012, is the second generation of Amazon's colour touchscreen Kindle Fire tablet line. The Kindle Fire HDX, announced on September 25, 2013, is the third generation of Amazon's Kindle Fire tablet line that uses Fire OS 3. It is available for $379. In the 2014 refresh of the tablet, it was renamed Fire HDX officially removing the name "Kindle".

READING TIPS 1 Focus like a laser beam

To speed read, you must focus intensely – and not just on the author’s words.

2 Reading goals

You’re aware of your reading goals and, to meet those goals, you decide when to slow down and speed up in the course of your reading.

3 See it, don’t say it

Vocalizing slows you down, so seeing words without hearing them is an essential skill if you want to be a speed reader.

4 Resist regression urge

People regress for different reasons, but whatever the cause, it slows down reading and lowers comprehension.

5 Widen hour vision span

A primary goal of speed reading is to be able to read many words at once. To accomplish this feat, you must widen your vision span.

6 Preread it

If you’re reading a book, glance at the table of contents and index. If you’re reading an article, read the headings, subheadings, captions, pull quotes, graphs, and charts first.

7 Vary your reading rate

Part of being a speed reader is understanding when to slow down and when to speed up.

FUN FACTS gifted rapid readers can absorb 20.000 words per minute with a 70%  Young, comprehension rate. President John F. Kennedy was a proponent of speed reading and  U.S. encouraged his staff to take lessons. reported in the Chronicle of Higher Education finds that web  Research skimming is a form of literacy but is actually a decline of literacy and damaging the right way to read.

is actually possible to predict how fast someone can comprehend  Itinformation by examining their eye fixations.

SLIDE

How our eyes perceive text

Readers fixated an average of

Readers fixated content words

Readers fixated function words

of the words

of the time

of the time

67.8%

83%

38%

According to a study form the university of Cambridge, no matter how the words are written, all the letters can be in the wrong place, it is only important that the first and last letters are in the right place, the rest does not matter at all. The brain is always able to decipher all this mess because it does not read every letter, but reads the words as a whole. When we read written text, our eyes flick through the words one at a time, identifying their graphic shape. Meanwhile, our brain finds a meaning in our lexicon for each word, crossing it with our grammatical expertise, and sum all the meanings forming the whole sense of a sentence.

READING IS GOOD FOR YOU On average, readers have better:

Mental

Physical Health

Empathy

Health

Reading for as little as 6 minutes can

Reduce stress by 60%, slow heart beat case muscle tension and alter your state of mind

Reading reduces stress

more than:

Listening to music

Drinking a cup of tea

Going for a walk

Playing a video game

READING IS GOOD FOR OTHERS TOO Readers are more likely to help non-profit organizations: Readers are more likely to help non-profit organizations: Donating

Volunteering

Readers (Goods and Money)

Non-readers

THANK YOU