Listing Presentation

Welcome to Jim Hamilton Real Estate

Online Presentation prepared exclusively for: Sellers in Sacramento, Placer and El Dorado Counties

Square Feet

1500

Bedrooms

3

Bathrooms

2

Year Built Lot Size

1975 .25

Stories

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

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Your Realtor HONESTY · RESPECT · RESULTS JIM HAMILTON Broker Associate CA DRE # 01871309

REAL ESTATE SERVICES • BANK OWNED PROPERTIES • REAL ESTATE INVESTMENTS • Over 18 years of executive level marketing and sales experience • Certified Distressed Property Expert • Internet Marketing Expert (today’s real estate marketing standard)

Real Estate that Moves

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Professional Team HONESTY · RESPECT · RESULTS

Jim Hamilton Your Realtor

Kim Putman Escrow Coordinator

Financing

Escrow

Home Inspection

Jamie Fox

Denise Leath

Vitek Mortgage

Old Republic Title Company

Jeff Nauertz Win Home Inspection

Jeff Marr Stanford Mortgage

Albert Chavez Summit Funding

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Home Staging Michelle Kaspari Essential Home Staging

Lyon Real Estate HONESTY · RESPECT · RESULTS

Lyon Agents Outperformed

Voted Best Real Estate Company 2005, 2006, 2007 & 2008:

competing brokers with an average of over 8 closed transactions per agent in 2008; the highest peragent productivity in the region.

Customers named Lyon as the best real estate company, surpassing Coldwell Banker, Re/Max, Century 21, ERA Realty, and Keller Williams.

#1 independent real estate company in the Sacramento Region #2 in California #25 in the United States Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Mission Statement HONESTY · RESPECT · RESULTS

SELL YOUR HOME…

• For the best possible price • In the shortest period of time • With the least amount of hassle for you Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Your Buyers HONESTY · RESPECT · RESULTS

Who are your buyers? •First Time Home Buyers • Investors • Previous Renters

What are their buying patterns?

79%

Purchased through Real Estate Brokerages

8%

From a lawn sign

4% From a newspaper advertisement 3% From open houses 2% From referrals from neighbors 4% From all other sources

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Your Buyers HONESTY · RESPECT · RESULTS

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Your Buyers HONESTY · RESPECT · RESULTS

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

MARKETING PLAN HONESTY · RESPECT · RESULTS

STRATEGIES….

• Address Specific Websites • Mobile Websites • Broker to Broker E-Flyer Distribution • Virtual Videos • Social Media Sites • Listing Syndication • Open Houses Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Marketing Plan HONESTY · RESPECT · RESULTS

Address Specific Website • Unlimited Property photos • Link to your virtual tour • Property mapping • Links to neighborhood information • School information • Address Rider® Sign • Listing Traffic Reports • Listing Syndication to major real estate sites

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Marketing Plan HONESTY · RESPECT · RESULTS

Website Traffic Reports Keep updated on traffic counts that are being generated from your Address Specific Website. I also incorporate Google Analytics for more advanced site traffic reporting.

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Marketing Plan HONESTY · RESPECT · RESULTS

Virtual Videos

Produce Virtual Videos that will be submitted to the local MLS, Address Specific Websites and Social Media. Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Marketing Plan HONESTY · RESPECT · RESULTS

Broker to Broker E-FLYER Distribution

ONE CLICK Delivers Over 7,500+ E-Flyers to Real Estate Agents with readily available buyers Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Marketing Plan HONESTY · RESPECT · RESULTS

Mobile Website

Buyers have options to

I automatically Receive

So I can immediately follow-up

Toll Free phone number for 24/7 Info, pictures & Virtual Tour direct to possible buyers

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Internet Marketing HONESTY · RESPECT · RESULTS

Social Media Sites

Your listing will be posted to the major social media sites.

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Marketing Plan HONESTY · RESPECT · RESULTS

Listing Syndication

•Your property will be loaded to the MLS Alliance, a multiple listing system serving 22 California counties. •Realtor.com enhanced Showcase Status Listing. •GoLyon.com (60,000 visitors monthly). •146 additional sites through our RELO Network of global real estate brokers.

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Marketing Plan HONESTY · RESPECT · RESULTS

Open Houses

Open Houses will be conducted to give your home maximum market visibility

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Marketing Schedule (Proposed)

HONESTY · RESPECT · RESULTS

Description

Deadline

Description

Sign Listing Agreement

10.18.09

Update Realtor.com Showcase Status Listing

10.23.09

Order property signage

10.19.09

Internal delivery of E-Flyer to Lyon Agents / Sphere of Influence

10.23.09

Order Address Specific Website

10.20.09

Create Master Property Flyer

10.23.09

Order Staging Consultation (if needed)

10.21.09 Drop Just Listed Card to local neighborhood

10.23.09

Update Ecommerce Marketing Plan as needed

10.23.09

Schedule Open House with owner

10.27.09

Coordinate Broker Tour

10.2728.09

Monitor Real Estate activity to maintain competitive position

Daily

Follow-up on showings & feedback

Daily

Weekly market updates, Monitor website activity, Call backs from phone inquiries, internet inquiries and ads, Private showings, Freshen-up print advertising, Mine buyer database for new prospects

Ongoing

Photo Shoot Onsite

Deadline

10.21.09

Review showing instructions with owner

Install Property Signage / Lockbox

10.21.09

10.21.09

Create Virtual Video

10.22.09

Distribute E-Flyers to outside Brokerages

10.22.09

Upload listing to various Social Media sites

10.22.09

Place property in Multiple Listing Service

Order Just Listed Cards

10.22.09

10.23.09

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Pricing Strategy HONESTY · RESPECT · RESULTS

It is important that we price your home properly from the start, while buyer interest is high Timing is extremely important in the real estate market. The above graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore is has the highest chances of a sale when it is new on the market. Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Pricing Strategy HONESTY · RESPECT · RESULTS

Asking Price

Percentage of Buyers

+15%

10%

+10%

30%

Market Value

60%

-10%

75%

-15%

90%

The Importance of Intelligent Pricing As the triangle graph above illustrates, more buyers purchase their properties at market value than above market value. The percentage increases even further when the price drops below market value. Therefore, if you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your chances for a sale.

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Pricing Strategy HONESTY · RESPECT · RESULTS

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Pricing Strategy HONESTY · RESPECT · RESULTS

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Pricing Strategy HONESTY · RESPECT · RESULTS

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Negotiations HONESTY · RESPECT · RESULTS

Review purchase offers in detail with you and negotiate diligently on your behalf

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Negotiations HONESTY · RESPECT · RESULTS

• Explain issues such as agency and property disclosure • Review forms used in the purchase and sale of a home • Schedule & meet inspectors and appraisers • Negotiate round two diligently on your behalf • Monitor buyers lender for performance

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Closing HONESTY · RESPECT · RESULTS

I will walk you through the closing process and handle all the details of the transaction. Have complete peace of mine knowing that your transaction will be handled in timely manner without any hassles on your end.

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Help Us HONESTY · RESPECT · RESULTS

By preparing your home for sale: • Repairs • General Cleaning • Maintain landscaping

And your final step… Pack for your move

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

The Right Choice HONESTY · RESPECT · RESULTS

Hire Jim Hamilton for all your Real Estate Needs

Jim Hamilton Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309