M5-l1 - The Automated Webinar Funnel [slides]
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www.getwsodownload.com
1
www.getwsodownload.com
Module 5 / Lesson 1
AUTOMATED PLANNING PHASE: THE AUTOMATED WEBINAR FUNNEL
2
www.getwsodownload.com
What You Will Discover ‣ The Big Picture: An Automated Webinar System vs. a Live Webinar System ‣ The platform is going to be your biggest decision in the planning phase. ‣ I’ll also show you the small tweaks that make a big difference inside your webinar presentation.
3
www.getwsodownload.com
‣ You’ve already done the hard work! ‣ Now it’s time to take what you’ve created and apply small tweaks for big results.
‣ I’ll show you just how to do it in this lesson.
4
www.getwsodownload.com
If your LIVE webinar is not yet generating profits, it’s not yet time to move into the automated phase. Remember, if it’s not generating profits live, your results won’t change when you put it on autopilot!
5
www.getwsodownload.com
LESSON
ONE
LIVE WEBINARS VS AUTOMATED WEBINARS
6
www.getwsodownload.com
‣ The automated webinar sales funnel is a bit different from a live webinar funnel.
‣ Here are the areas that differ the most and will need your detailed attention: ✴ The Platform ✴ Technology Integration ✴ Timing ✴ Audience Engagement ✴ Urgency and Scarcity
7
www.getwsodownload.com
LESSON
TWO
GETTING STARTED: KEY DECISIONS FOR SUCCESS
8
www.getwsodownload.com
01
DECISION
WHAT AM I GOING TO SELL?
9
www.getwsodownload.com
02
DECISION
ONE-TIME OR EVERGREEN?
10
www.getwsodownload.com
DECISION
03
LIVE PROMO START DATE?
11
www.getwsodownload.com
DECISION
04
LIVE PROMO END DATE?
12
www.getwsodownload.com
DECISION
05
HOW MANY LIVE WEBINARS?
13
www.getwsodownload.com
DECISION
06
# OF WEBINAR REGISTRANTS
14
www.getwsodownload.com
07
DECISION
# OF REGISTRANTS ON LIVE
15
www.getwsodownload.com
DECISION
08
# OF SALES AT END OF PROMO
16
www.getwsodownload.com
DECISION
09
WHAT’S YOUR WEBINAR #GAMEON SONG?
17
www.getwsodownload.com
LESSON
THREE
HOW TO CHOOSE A WEBINAR TOPIC THAT CONVERTS
18
www.getwsodownload.com
LESSON
FOUR
TECH MADE EASY
19
www.getwsodownload.com
Technology challenges can suck the life out of you. But YOU are stronger than most.
20
www.getwsodownload.com
PLATFORMS
21
www.getwsodownload.com
‣ A platform is the technology you use to host your webinar.
‣ You have a lot of options for automated webinar platforms.
‣ My platform of choice for automated webinars is Easy Webinar. (40% OFF)
‣ Check out the “Tech” tab for more “howto” help.
22
www.getwsodownload.com
‣ One of the first things you will want to do is
integrate your automated webinar platform with your email service provider.
‣ For example, we use Easy Webinar and
Infusionsoft. We created a web form for our funnel inside of Infusionsoft and then dropped that code into Easy Webinar.
‣ That way when someone registers for our
automated webinar, their name and email goes both to EW and IS.
‣ This strategy will work with almost all of email service providers.
23
www.getwsodownload.com
SOFTWARE
24
www.getwsodownload.com
‣ PC: PowerPoint ‣ Mac: Keynote
25
www.getwsodownload.com
EXTRA TOOLS & RESOURCES
26
www.getwsodownload.com
27
www.getwsodownload.com
LESSON
FIVE
THE GOLDEN RULES OF HIGH-CONVERTING PRESENTATIONS
28
www.getwsodownload.com
LESSON
SIX
THE WEBINAR CONTENT CREATION WORKSHOP
29
www.getwsodownload.com
PHASE
01
THE PROMISE
30
www.getwsodownload.com
02
SLIDE THEME: TEASE A BONUS (GIVE THEM A REASON TO STAY UNTIL THE END)
31
www.getwsodownload.com
‣ Scarcity is going to be the toughest piece of the automation funnel.
‣ You have to decide if you want to be aggressive or more conservative with your funnel.
‣ Aggressive: Treat it like it’s a live experience. ‣ Ultra Conservative: Take out all live mentions
and market it as a recorded webinar. (Not ideal)
‣ A Mix of Both: Add some live elements, but also
hold back from making people believe it’s 100% live.
32
www.getwsodownload.com
‣ There are some resources and software
available to simulate a live experience with everyone who enters your automated funnel.
‣ Deadline Funnel is one of them. ‣ Plus This is another resource, but only for Infusionsoft members.
‣ We use Plus This is create a scarcity
strategy inside our Follow-Up Sequence.
33
www.getwsodownload.com
PHASE
02
THE PATH
34
www.getwsodownload.com
07
SLIDE THEME: ENGAGEMENT (ALWAYS WORK AT KEEPING THEIR FULL ATTENTION)
35
www.getwsodownload.com
PHASE
03
THE PROMOTION
36
www.getwsodownload.com
15
SLIDE THEME: WHAT YOU GET (PRESENT YOUR PRODUCT SPECIFICS IN AN APPEALING WAY)
37
www.getwsodownload.com
16
SLIDE THEME: WHAT IT COSTS (CLEARLY STATE THEIR BUYING OPTIONS)
38
www.getwsodownload.com
CHEAT SHEET
THE PERFECT SLIDE DECK BLUEPRINT
39
www.getwsodownload.com
DO THE WORK MAKE IT REAL Let’s lock in your automated webinar platform. I say go with Easy Webinar ;-)
40
www.getwsodownload.com
© 2015 Amy Porterfield, Inc.
41
1
www.getwsodownload.com
Module 5 / Lesson 1
AUTOMATED PLANNING PHASE: THE AUTOMATED WEBINAR FUNNEL
2
www.getwsodownload.com
What You Will Discover ‣ The Big Picture: An Automated Webinar System vs. a Live Webinar System ‣ The platform is going to be your biggest decision in the planning phase. ‣ I’ll also show you the small tweaks that make a big difference inside your webinar presentation.
3
www.getwsodownload.com
‣ You’ve already done the hard work! ‣ Now it’s time to take what you’ve created and apply small tweaks for big results.
‣ I’ll show you just how to do it in this lesson.
4
www.getwsodownload.com
If your LIVE webinar is not yet generating profits, it’s not yet time to move into the automated phase. Remember, if it’s not generating profits live, your results won’t change when you put it on autopilot!
5
www.getwsodownload.com
LESSON
ONE
LIVE WEBINARS VS AUTOMATED WEBINARS
6
www.getwsodownload.com
‣ The automated webinar sales funnel is a bit different from a live webinar funnel.
‣ Here are the areas that differ the most and will need your detailed attention: ✴ The Platform ✴ Technology Integration ✴ Timing ✴ Audience Engagement ✴ Urgency and Scarcity
7
www.getwsodownload.com
LESSON
TWO
GETTING STARTED: KEY DECISIONS FOR SUCCESS
8
www.getwsodownload.com
01
DECISION
WHAT AM I GOING TO SELL?
9
www.getwsodownload.com
02
DECISION
ONE-TIME OR EVERGREEN?
10
www.getwsodownload.com
DECISION
03
LIVE PROMO START DATE?
11
www.getwsodownload.com
DECISION
04
LIVE PROMO END DATE?
12
www.getwsodownload.com
DECISION
05
HOW MANY LIVE WEBINARS?
13
www.getwsodownload.com
DECISION
06
# OF WEBINAR REGISTRANTS
14
www.getwsodownload.com
07
DECISION
# OF REGISTRANTS ON LIVE
15
www.getwsodownload.com
DECISION
08
# OF SALES AT END OF PROMO
16
www.getwsodownload.com
DECISION
09
WHAT’S YOUR WEBINAR #GAMEON SONG?
17
www.getwsodownload.com
LESSON
THREE
HOW TO CHOOSE A WEBINAR TOPIC THAT CONVERTS
18
www.getwsodownload.com
LESSON
FOUR
TECH MADE EASY
19
www.getwsodownload.com
Technology challenges can suck the life out of you. But YOU are stronger than most.
20
www.getwsodownload.com
PLATFORMS
21
www.getwsodownload.com
‣ A platform is the technology you use to host your webinar.
‣ You have a lot of options for automated webinar platforms.
‣ My platform of choice for automated webinars is Easy Webinar. (40% OFF)
‣ Check out the “Tech” tab for more “howto” help.
22
www.getwsodownload.com
‣ One of the first things you will want to do is
integrate your automated webinar platform with your email service provider.
‣ For example, we use Easy Webinar and
Infusionsoft. We created a web form for our funnel inside of Infusionsoft and then dropped that code into Easy Webinar.
‣ That way when someone registers for our
automated webinar, their name and email goes both to EW and IS.
‣ This strategy will work with almost all of email service providers.
23
www.getwsodownload.com
SOFTWARE
24
www.getwsodownload.com
‣ PC: PowerPoint ‣ Mac: Keynote
25
www.getwsodownload.com
EXTRA TOOLS & RESOURCES
26
www.getwsodownload.com
27
www.getwsodownload.com
LESSON
FIVE
THE GOLDEN RULES OF HIGH-CONVERTING PRESENTATIONS
28
www.getwsodownload.com
LESSON
SIX
THE WEBINAR CONTENT CREATION WORKSHOP
29
www.getwsodownload.com
PHASE
01
THE PROMISE
30
www.getwsodownload.com
02
SLIDE THEME: TEASE A BONUS (GIVE THEM A REASON TO STAY UNTIL THE END)
31
www.getwsodownload.com
‣ Scarcity is going to be the toughest piece of the automation funnel.
‣ You have to decide if you want to be aggressive or more conservative with your funnel.
‣ Aggressive: Treat it like it’s a live experience. ‣ Ultra Conservative: Take out all live mentions
and market it as a recorded webinar. (Not ideal)
‣ A Mix of Both: Add some live elements, but also
hold back from making people believe it’s 100% live.
32
www.getwsodownload.com
‣ There are some resources and software
available to simulate a live experience with everyone who enters your automated funnel.
‣ Deadline Funnel is one of them. ‣ Plus This is another resource, but only for Infusionsoft members.
‣ We use Plus This is create a scarcity
strategy inside our Follow-Up Sequence.
33
www.getwsodownload.com
PHASE
02
THE PATH
34
www.getwsodownload.com
07
SLIDE THEME: ENGAGEMENT (ALWAYS WORK AT KEEPING THEIR FULL ATTENTION)
35
www.getwsodownload.com
PHASE
03
THE PROMOTION
36
www.getwsodownload.com
15
SLIDE THEME: WHAT YOU GET (PRESENT YOUR PRODUCT SPECIFICS IN AN APPEALING WAY)
37
www.getwsodownload.com
16
SLIDE THEME: WHAT IT COSTS (CLEARLY STATE THEIR BUYING OPTIONS)
38
www.getwsodownload.com
CHEAT SHEET
THE PERFECT SLIDE DECK BLUEPRINT
39
www.getwsodownload.com
DO THE WORK MAKE IT REAL Let’s lock in your automated webinar platform. I say go with Easy Webinar ;-)
40
www.getwsodownload.com
© 2015 Amy Porterfield, Inc.
41
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