Presents: Concept Partner: Online Partner

PRESENTS

Concept Partner:

Online Partner:

Today, New Media is the most used way of being in constant connect with a prospective buyer. Almost every top & mid level firm in every industry is investing in social media to get more business. IBM reported an amazing 400% increase in sales in the first quarter tied to a rightly-organized pilot program of Social Selling A survey from them also shows 75% of their buyers have used & are more likely to use social media in the purchase process. Smart lead nurturing, alongwith knowledge of the buyer’s buying cycle and enabled marketing automation can result in “ready to convert” leads. Every lead comes with updates of their downloaded materials, attended webinars, and website pages visited. This should be good to exclusively target the exact buying interest of the prospect. Are your New Media contents, communities, conversations & collaborations suitably customer oriented? Can they figure, what your prospects are looking for? Is new media producing tangible leads and sales for you? Are your followers on new media being indirectly persuaded to buy from you? Are they actually considering you as the most trusted seller/ provider? How do you ensure, your social media attracts not just followers, but followers, who buy from you? This 2 day conference is going to help you learn from experts, how to actually make social media get you clients or customers. 1. You will learn from experts, how to make it work, where to turn a social media follower of yours onto a more one-on-one level to be able to convert him to a confirmed prospective buyer. 2. You will learn from practitioners, what really made a differentiating factor between just people following you and making these online followers buy from you. 3. Learn how companies with blogs increased their leads by 67% per month 4. Learn how to nurture your followers 5. Learn how to establish trust in these followers to convert them to prospective buyers 6. Learn how to atually make social media sell for you

Concept Partner:

Online Partner:

Our Speakers JEFF MOLANDER Adjunct Faculty- Digital Marketing at Loyola University’s school of business, Co-founder- Google Affiliate Network & Author: Off The Hook Marketing: How to Make Social Media Sell for You

SAPTARSHI ROY CHAUDHURY VP Marketing at [x]cube LABS / PurpleTalk Inc. Digital Marketing Consultant & Blogger

KAPIL GUPTA Founder & CEO OMLogic Consulting

ANKIT MAHESHWARI Founder & CEO Betaout

MANISH GROVER Founder & CEO www.shaadimagic.com The Wedding Planning Marketplace

WERNER EGIPSY SOUZA Social Systems Developer & Proprietor Brahma Kamal

DHARMENDRA RAI The Tony Buzan and Jack Canfield Endorsed Mind Map Trainer

Concept Partner:

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Conference Agenda DAY 1 Coffee & Registration- Breakfast Networking 09:00 – 9:30 Chairman's Opening Speech 9:30 – 9:40

JEFF MOLANDER

Adjunct FacultyDigital Marketing at Loyola University’s school of business, Co-founderGoogle Affiliate Network & Author: Off The Hook Marketing: How to Make Social Media Sell for You

Big Data: How marketing insights are powering sales enablement: A 2012 report from Aberdeen Group revealed that the average sales rep spends more than 20% of his or her time looking for sales intelligence rather or marketing insights than selling. Also, most prospective buyers today spend more time on social media to check & decide who to buy from and why.How do you pave the way to come out as the winner amongst your competitors?

9:40 – 10:20 Q&A

10:20 – 10:30

Morning Tea and Networking 10:30 – 11:00

Inbound Marketing: Using blog & video content for lead generation and nurturing

SAPTARSHI ROY CHAUDHURY

VP Marketing at [x]cube LABS / PurpleTalk Inc. | Digital Marketing Consultant | Blogger

Research tell us that nearly 60% of a buying decisions today are made before talking with a salesperson. What does that mean for sales and marketing teams? How can you get involved in the buyer conversation early? This session shows how blogs, videos and other Social media are creating leads and sales. 11:00 – 11:40 Q&A

11:40 – 11:50

PANEL DISCUSSION 1 Social Media Status Quo

DHARMENDRA RAI

Where does your company stand on Social Media Usage Curve? Are you waiting or going slow on Social Media? Why should you develp urgency on it? How do you take it forward? What do you do about it?

The Tony Buzan and Jack Canfield Endorsed Mind Map PANELISTS: Trainer Details coming soon 11:50 – 12:30 Q&A

Concept Partner:

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12:30 – 12:40

Networking Lunch 12:40 – 13:40 Five Customer-Centric Habits to Drive Sales and Marketing Success Q&A

13:40 – 14:20 14:20 – 14:30

Marketers that Sell: Making the Connection Between the Buyer's Journey and Your Sales Pipeline This session features insights from a business that has bridged the gap between marketing and sales.

Q&A

14:30 – 15:10 15:10 – 15:20

Afternoon Tea and Networking 15:20 – 15:50 Lessons Learned: Becoming a Sales Leader This session features a marketing VP or chief revenue officer from a B2B business. This speaker shows the audience (through storytelling) how to incorporate social insight into the sales process; how to create a seamless and positive customer experiences and how to eliminate silos and improve internal collaboration between sales staff and sales & marketing. Q&A

15:50 – 16:30 16:30 – 16:40

Influencing public perception - Youth on your side Like everything that social media has changed, it has also changed how public opinion is built. In the time of only one-sided conversations, you could control what was being said about you if you had enough clout and resources at your disposal. Traditional media in the past was one sided... social is multi-faceted and frankly we don’t even know what shape or form it will take in the next five KAPIL GUPTA years. It is led by the people. Founder & CEO OMLogic While it is promised that social media provides an equal opportunity to everyone Consulting to voice their opinions and be heard, it doesn’t really happen that way. One, to be heard among the cacophony of social media, you have to have a differentiating factor that makes you heard. Just what they call “disruptive” or “clutter breaking” in advertising. Two, even if you have crossed the barrier of not being heard, you need to know how to best leverage your reach and influence to actually make a difference. Q&A

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16:40 – 17:20 17:20 – 17:30

DAY 2 Coffee & Registration- Breakfast Networking 09:00 – 9:30 Five Secrets to Success in the Modern Sales Organization Q&A

9:30 – 10:10 10:10 – 10:20

Morning Tea and Networking 10:20 – 10:50

The Future of Selling: How mobile devices are changing the sales process

MANISH GROVER

Founder & CEO www.shaadimagic.com The Wedding Planning Marketplace

More than 50% of Indian users use mobile devices to surf internet and India is expected to have close to 165 million mobile Internet users by March 2015, up from 87.1 million in December 2012. What would Sales & Marketing leaders do to leverage on that? How they can use the unique capabilities of these mobile devices - combined with the power of social, analytics and cloud computing? How can they increase their revenue by not only increasing direct buying behavior but also by using mobile applications to help your sales team? Reinvent the way to go to market!! Go Mobile!!

Q&A

10.50 – 11.30 11:30 – 11:40

Selling in the Digital Age: Real-World Insights from Buyers This session could feature corporate procurement directors or small business owners discussing how they are using the Web to become empowered buyers... and what they are (and are not) looking for from sales reps. Q&A Networking Lunch

Keys to Increasing Contract Renewals and Repeat Business Q&A

11:40 – 12:20 12:20 – 12:30

12:30 – 13:30

13:30 – 14:10 14:10 – 14:20

Selling 2.0: From Messenger to Trusted Adviser This session showcases how to shift your focus from the sales cycle to the buyer cycle Using digital media strategies like content marketing. Q&A

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14:20 – 15:00 15:00 – 15:10

DAY 2 (continued)

How to make Social Channels Convert Social Channels have grown into the most effective marketing method. Not only your have visitors coming to your product but you also have their mindshare. * Learn how to leverage social media to grow your lead generation efforts

ANKIT MAHESHWARI Founder and CEO Betaout

* Learn from case studies of successful inbound marketing stories * How to create valuable content that will drive inbound leads 15:40 – 16:20 Q&A

16:20 – 16:30

Chairman's Closing with an Overall perspective obtained from the discussions over the Last 2 days 16:30 – 17:00

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Our Speakers: JEFF MOLANDER Adjunct Faculty- Digital Marketing Loyola University’s school of business, Co-founder- Google Affiliate Network & Author: Off The Hook Marketing: How to Make Social Media Sell for You

Insightful, practical and passionate, Jeff Molander is the authority on making social media sell and a sought-after corporate trainer to small businesses and global corporations. He’s an accomplished entrepreneur, having co-founded what is today the Google Affiliate Network and search marketing division of Publicis Groupe. Today, he's adjunct digital marketing faculty at Loyola University’s school of business. His new book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to sell with new technology platforms like Facebook and blogging. Jeff is different from most social media speakers because he brings a view like no other. He spent the last year researching and documenting how the social media revolution is over-hyped nonsense. The real business opportunity is to become more relevant and meaningful to customers in ways that create sales. Audiences come away from his engaging presentations with clarity on how to create more leads and sales using a practical, hype-free approach to social media marketing. When speaking, Molander allies his audience's deepest fears and confirms gnawing suspicions. He humorously throws rocks at enemies like social media gurus and encourages dreams. Most importantly, he provides clear, next steps that are creating results. Molander has been advising and motivating business executives since 1997. After spending time in the marketing trenches with companies like telecommunications giant MCI, he co-founded a digital agency that is now the Google Affiliate Network and search marketing division of Publicis Groupe.

www.molanderassoc.com/; www.jeffmolander.com/; www.makesocialmediasell.com/

KAPIL GUPTA Founder & CEO OMLogic Consulting

Kapil is a globally sought-after thought leader, speaker and consultant on social media and customer engagement. He is the Founder & CEO of OMLogic Consulting, one of India’s leading online & social media agencies. Kapil has been an avid speaker on Social Media, Entrepreneurship & Leadership, both in India & internationally. His previous speaking assignments include speaking at SMX Singapore, Social India Conference, OSI Days, Engage2012, OMCAR 2008, 2009 & 2012 and various Business Schools such as MDI, BITS Pilani, NSIT, EMPI Institute of Management, BULMIM, UPES, TIT&S Bhiwani, BCIPS, LBSIM, to name a few. He is also the co-founder of OM Careers, a non-profit and world’s first online marketing careers community, and was one of key persons behind OMCAR, world’s first online marketing careers conference & expo. OMCAR 2012 was held on Jan 13th, 2012. Concept Partner:

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From philanthropic causes to cricket to politics to Bollywood, he is the brain behind numerous social communities and loves using social media as a transformation catalyst. Kapil lives, breathes and eats social media. He loves spending his spare time with his daughters and mentor young professionals. Kapil began his career in IBM, where he held numerous leadership positions in the IBM supply chain organization as well as IBM corporate. Kapil has a Masters in Industrial Engineering from North Carolina State University and Bachelors in Engineering from Delhi Institute of Technology (now NSIT). “For Indian continental and NRI Social Media and Social Commerce initiatives, I highly recommend OMLogic. Kapil and his team are far and away the most cutting edge group with the best handle on making social media a success for this highly targeted and lucrative market.” - Gillian Muessig, President & cofounder SEOmoz About OMLogic OMLogic is a strategic and comprehensive online marketing service partner founded in 2007. While we have mastered the craft of creating innovative strategies & solutions, be it Search Engine Optimization (SEO), Social Media Marketing or Paid Search (PPC), we firmly believe in social media being firmly the center of all aspects digital. Along with brand management, we do citizen evangelism and perception management campaigns. We work with brands like HBO, Lufthansa, Yatra, Oriflame for managing their digital presence. We also do a variety of activities with NGO's and CSR's for social media marketing and perception management initiatives (Delhi BRT, Maldives Coup, Commonwealth Games, Behtardilli, Plant a Million Trees, AkshayaPatra, etc.) We provide comprehensive social media solution including lead generation services, but we don't take individual CPL based lead generation campaigns. Please look at the following links to find more information about us (the first link is our corporate profile): http://www.slideshare.net/OMLogic/om-logic-social-media-agency

SAPTARSHI ROY CHAUDHURI VP Marketing [x]cube LABS / PurpleTalk Inc.

& Digital Marketing Consultant | Blogger

A digital marketing professional with over 10 years of experience in the Internet marketing industry.While Search marketing ( both organic and paid search) has been his forte, Saptarshi has demonstrated ability in creating integrated campaigns across multiple digital media channels. He has experience with setting up processes, creating strategies as well as hands on implementation of various aspects of digital media including Social Media, Email marketing, SEO, PPC, Content strategies, Viral campaigns, affiliates, display & partnerships. During his phase with Havas Digital, he has successfully managed campaigns for some of the major brands like Expedia, Hotels.com, Air France, Fidelity, Capgemini. etc. With an established record of hands-on leadership and team building skills at the international level, he is considered as an effective communicator and focused leader.Presently working as VP – Marketing for PurpleTalk Inc., he also works as a SEO and Internet Business Consultant for clients across the world.

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Saptarshi's Skills & Expertise:

MANISH GROVER Founder & CEO www.shaadimagic.com The wedding planning marketplace

Manish Grover is the founder of ShaadiMagic.com, one of its kind wedding planning portal for all wedding planning needs. Prior to founding ShaadiMagic.com, Manish Grover has experience in entrepreneurship, marketing and consulting for startups as well as a top management firm wherein he handled projects worth over $ 4 billion. Manish holds an MBA in Marketing and Engineering in Electronics & Communication. He is also Fellow of the Startup Leadership Program. About ShaadiMagic.com Shaadimagic.com is a portal which aims to be a complete one-stop shop for all wedding planning needs • Online Wedding Planning magazine • Search Engine for the rated and reviewed vendors and agencies • Bridges the gap between buyers and sellers It seeks to provide everything that to-be weds might want to know about wedding planning, it provides them all the information they may ever need: vendors reviews, ratings, contacts; ideas and suggestions; tools etc to make their wedding planning a much more organized process

ANKIT MAHESHWARI Founder & CEO Betaout

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Ankit Maheshwari

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Is the founder and CEO of Betaout.

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Prior to Betaout, he founded Instamedia Network (a lifestyle blog network), which served over 20 Million page views per month and was acquired by a Dubai based Media Company. His specializes in business development and management, web technology, content marketing, strategic management, mobile technologies and connecting people. He loves to interact with fellow and budding entrepreneurs, share ideas and delve in all interesting areas.

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Listed as an Asia’s one of the most inspiring young entrepreneurs and social change maker by Paragon 100 Asia. Having approximately 10 years of experience in managing large content teams for New Media.

DHARMENDRA RAI The Tony Buzan and Jack Canfield Endorsed Mind Map Trainer

- Mumbai's First Mind Map Trainer - Proclaimed a " Genius " by Tony Buzan - Mind Map Inventor & Nobel Peace Prize Nominee! Testimonial Video here http://www.youtube.com/watch?v=-Cm80pvpOZ4 - Endorsed by Jack Canfield - " The Secret " Teacher & The Co Creator of The Chicken Soup For The Soul Series ( Sold Over 500 Million Copies! ) ! Video here http://www.youtube.com/watch?v=jYH1KaxQ4uM - Ranked First in a International Creativity Test conducted by ThinkBuzan in Dubai. Video here http://www.youtube.com/watch?v=W2IQxU1xLDU - Conducted 150 Mind Map Seminars - Mind Map seminars done for Executives of Many Fortune 500 and Alumni of the World's Best Colleges - The IITs, IIMs, Harvard Business School and LSE ( London School of Economics ) - Has over 500 Testimonials on his website http://www.mindmapstrainer.com/mind-maps-trainer-testimonials - Probably the Most Endorsed Trainer In The World On Linkedin .Has over 4400 Endorsements on Linkedin http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top - Has over 200 Video Testimonials and over 17,500 Views on his YouTube Channel http://www.youtube.com/user/MindMapsTrainer?feature=mhee - "Dharmendra Rai' gives rise to over 6 Million Reference Pages on Google - Award Winner and Speaker at The World HRD Congress 2012 - One of the Most Connected People on the Planet with over 2 0 3 0 0 direct connections on LinkedIn and 5 0 0 0 connections on Facebook

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- Has a Klout score of 62 . Estimated to be in the 95 th Percentile - Member of Mensa International ( A High IQ Society ) - Appeared in prominent media like CNBC, Times Of India, Zee Business and Channel V - Work Experience of 15 years with companies like Morgan Stanley, Alliance Capital. Last position was National Sales Head of Benchmark Mutual Fund , now Goldman Sachs - Has been a TED x Speaker following speakers like Tony Buzan, Anthony Robbins and Bill Gates http://www.youtube.com/watch?v=87ghAPJFn5k

Partners: Concept & Marketing Partner

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Online Partner

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