Seo Strategy

SEO Strategy 1

SEO Strategy

Six Months SEO Plan

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SEO Strategy

Website Analysis 1. 2. 3. 4. 5. 6. 7.

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Existing Traffic Analysis Current Ranking Best Landing Pages Competitor Research Targeted Keywords Best Performing Pages Backlink Discovery

SEO Strategy

Keyword Research 1. 2. 3. 4.

Brainstorming keywords Current keywords analysis Competitors’ keywords research Finding the trending keywords

Tools: Google keyword planner, Google trends, Google search, Google webmaster, SEMRush

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SEO Strategy

On-Site Optimization Website Architecture: 1. Standardize URL structure 2. Navigation 3. Internal linking 4. Hyperlinks 5. Headings 6. Images 7. Alt tags 8. Paragraph tags 5

SEO Strategy

On-Site Optimization Website Content: 1. Duplicate content issues 2. Quality 3. Phrase targeting 4. Mobile content optimization

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SEO Strategy

On-Site Optimization HTML & Technical Issues: 1. Indexability 2. Meta Tags 3. Canonical URLs 4. URL Redirection 5. Crawlability & Accessibility 6. Site Speed 7. CSS & JavaScript Optimization 8. Sitemaps (HTML, XML, Google, Bing) 7

SEO Strategy

On-Site Optimization Webmaster Tools 1. Setup Google Webmaster and configure all the settings with the websites 2. Setup Bing Webmaster and configure all the settings with the websites 3. Identify and rectify broken links

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SEO Strategy

On-Site Optimization Structured Data Markup 1. Promoting the website content by using Structured Data Markup 2. Adding rich snippets 3. Enhanced Presentation in Search Results 4. Updating the codes by using schema.org 5. Google authorship & publisher setup 6. Twitter Setup 7. Facebook Setup 9

SEO Strategy

Content Optimization 1. Optimize title tags, content titles and targeted keywords for the new & old landing pages 2. Create meta description with a call to action 3. Create an obvious call to action on the landing pages 4. Improve internal linking with in content links and URL Structure 5. Add social share and link to us options 10

SEO Strategy

Off-Site Optimization 1. 2. 3. 4. 5. 6. 7. 8. 9. 11

Website submission on the top search engines Directory submissions Link building Anchor text Follow & no-follow links Social media submissions & sharing Photo sharing Video promotions Local listings & yellow pages listing

SEO Strategy

Analysis & Evaluation Analysis 1. What has been done so far 2. Indexed pages 3. Inbound links 4. Keywords 5. Links acquired 6. Ranking changes 7. Traffic and conversion changes 8. Best performing keywords and landing pages 12

SEO Strategy

Analysis & Evaluation Evaluation 1. Are we targeting the best keywords 2. Are we targeting the right landing pages 3. How can we improve user experience and provide better content 4. Which keywords should we focus in the future and which should we let go of 5. What changes made the biggest impact on rankings, traffic & conversions 13

SEO Strategy

Analysis & Evaluation Competitors 1. What is competition up to 2. Their linking efforts 3. Their rankings

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SEO Strategy

Analysis & Evaluation Reporting 1. Creating a summary of activities accomplished and results 2. Creating a plan for future implementation 3. Manage Google Analytics, Google & Bing Webmaster tools

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SEO Strategy