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all about Siegwerk
The formula for your success
Siegwerkers with a soul – international, yet down-to-earth; professional, yet value-oriented
When there is no vision in life – nothing to aim for or
company and its staff – day-in day-out to meet the
to achieve – then there is no motivation to become
demands of our hectic times and our globalized world.
actively involved. The German philosopher Erich Fromm
But we also know how to achieve success on the basis
maintained just that. I think he was right. Some years
of sound work. Through teamwork. Cooperating
ago, we at Siegwerk had a vision: The vision of a glob-
instead of competing. This applies to the collaboration
ally operating ink company succeeding in doing on all
among our staff, but it is equally true of the joint
the world’s markets what it had until then already done
efforts and positive cooperation with our customers
well on a European level – providing consistently good
and with others active on the market.
quality in the interests of its customers. But what is it that’s characteristic about this collaboraToday I am proud to announce that we have turned this
tion? What is special about Siegwerk? What is distinc-
vision into reality. Siegwerk has become an internation-
tive about the “Siegwerkers”, as our 4,000 staff in
ally operational ink company. And, in the process, we
more than 30 country organizations now proudly call
have nevertheless managed to remain faithful to the
themselves?
values of a mid-sized company that is down-to-earth in its thinking.
It is not so much a question of what we do as of how we do it. Siegwerkers love ink, and for generations they
In this company brochure we would like to tell you
have been fully in touch with their products and with
exactly what these values are and what advantages
their customers’ wishes.
they bring to our customers, our staff and other important stakeholders.
Siegwerkers are big-hearted – towards their colleagues, but above all, of course, towards their customers, with
Up front, let us assure you that there’s one thing you
whom they jointly find solutions for individual printing
won’t find here: the sort of exaggerated superlatives
tasks on a daily basis.
that you might be accustomed to encountering in publications of this kind. We are very much aware of
And Siegwerkers have a soul. They work in a profes-
how difficult it is for our customers – as for our own
sionally run family-owned company where it’s people
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It’s not so much a question of what we do as of how we do it: Siegwerkers love ink, and for generations they have been fully in touch with their products and with their customers’ wishes
who matter, and not an over-the-top shareholder value approach at any cost. Our new company motto captures all of that in just three words: Ink, Heart & Soul. Inks with heart and soul. Not a meaningless advertising slogan like so many others. But a commitment on the part of our staff – a formula destined to bring success to us and our customers alike. What makes us so sure that our company is heartand-soul in the ink business? And that our corporate philosophy is the best possible formula for our staff’s and our customers’ success? The answer is very simple: We asked them. We asked our staff when we were
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developing our corporate mission statement. And we
For Siegwerk, the vision of an international and profes-
asked our customers what it is they particularly appreci-
sional but nevertheless down-to-earth family enterprise
ate in their cooperation with Siegwerk. The answers
with the motto Ink, Heart & Soul has come true.
have reassured us that we’re heading the right direction.
Let’s work together to turn it into a durable formula for success that will benefit us all.
The world is turning faster and faster – at least that’s the way it increasingly seems to many of us. Whereas in
Yours,
the past it was enough to simply manufacture a quality product in reasonable time and deliver it as agreed, today there are many more tasks to perform. Global availability, cost effectiveness and other economic advantages, innovations which only hold out for a few short months before being copied by other companies – all of these are challenges that have to be faced up to
Herbert Forker
today together with the customers.
CEO
None of these have any lasting potential as differentiating features. But one factor remains unchanged – people. People as social beings. Who – with all the professionalism and all the willpower in the world geared towards achieving personal and corporate goals – still want to be seen and treated as human beings. Who desire success in their work, but also the pleasure and enjoyment of working together. To combine these aspects and to enable a professional implementation will be our common task in the future.
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It’s our people who make the difference
The “Siegwerkers” – competent, reliable, and always totally committed. It’s Siegwerk tradition to put people first. Whether in consulting or production, technology or transport – they are always at our customers’ service.
The special “Siegwerk Spirit” is the basis for the successful cooperation with our customers – around the world
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For the sixth generation in succes-
The company’s Ink, Heart & Soul
sion, the company’s shares have
philosophy puts into words what
remained in the ownership of one
has always been there. Inks that
The sun never sets on the Sieg-
and the same family. This creates a
are developed with heart and soul
werk world. From China and
sense of identity. And it guarantees
and in close cooperation with the
India to the Western USA, from
long-term and lasting business
customers in whose printing presses
Scandinavia to South Africa and
policies.
they are put to use.
That’s why there is no need for long
And yet there is so much more
Argentina, our staff are busy around the clock in the interests of their customers.
explanations to make new members
behind it all, so much more that
of staff understand what is expected
contributes towards making the
Wherever they come from, wherever
of them. They sense the team
joint success of Siegwerk, its staff,
they work, whatever their name,
atmosphere after only a few days.
and its customers possible: practice-
they all have one thing in common –
And they simply absorb the “Sieg-
oriented expertise, extraordinary
they are part of a successful, profes-
werk Spirit” without anyone explicitly
flexibility, highly competent consult-
sionally run, family-owned company.
having to point it out to them.
ing, and the ability to think and act
They are “Siegwerkers”. They belong to a company with a long and successful tradition, founded in 1830 as a fabric printing works. It was printing know-how and competence that allowed this former “calico factory” to flourish into an international manufacturer of printing inks. What has remained are the values of a family enterprise:
Our customers “The service from Siegwerk is excellent. Siegwerk helps us when we develop new products and offers us excellent technical support.” Yu Zhi Kang, Director and General Manager Shanghai Tobacco (China)
independence and goal orientation, flexibility and competence, commitment and reliability.
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Innovation as a tradition ”In(k)novation – 100 years of
challenges of each respective
Siegwerk innovations”. That is
situation. Maintaining entrepre-
the motto that the company has
neurial independence as a prof-
chosen for its history.
itable participant on the market was for generations the “guiding
The book traces the develop-
star” towards which staff, execu-
ment of Siegwerk from its foun-
tives and proprietors alike were
dation via its pioneering work in
and remain oriented to this very
gravure and flexographic print-
day.
ing – processes in whose invention and continued development
Going international and the chal-
the company played a decisive
lenges this means for the future
role – right through to its becom-
are the central focus of the final
ing a globally represented part-
chapters. These chapters describe
ner to the printing industry. In
how Siegwerk has always held
doing so, the team of authors
faithfully to its principles as a
headed by Peter Heimerzheim
customer-oriented and innova-
also outlines the major advances
The founding of the company
tive company of mid-sized
made by the industry and
“Deutsche Photogravur” was the
character. From the Siegburg ink
provides insights into the rapid
starting point of a long tradition
manufactory all the way to the
changes in the publishing and
of inspired research and cus-
globally operating “Siegwerk”
packaging sectors.
tomer orientation to which Sieg-
company brand: a success story
werk remains loyal to this day.
that is by no means finished.
Expanding on the knowledge and experience of the original “Rolffs & Cie.” calico factory founded in 1830, the company from then on set off on a journey of exploration together with its customers, seeking new methods and better solutions for all aspects of publication and packaging printing.
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Economic crises and wars failed
“In(k)novation” is available
to have any lasting effect on
from bookstores and online:
Siegwerk. Jointly, the operative
Geschichtsbüro-Verlag
management and the owners
ISBN 978-3-940371-02-7 (German)
always managed to meet the
ISBN 978-3-940371-01-0 (English)
ahead. So that Siegwerk knows
Individual nationally oriented cus-
And so Siegwerk with its Ink, Heart
today what its customers will expect
tomers are not the only ones to val-
& Soul approach is achieving what
tomorrow. In order to ensure our
ue the advantages of this worldwide
practically everybody in the econo-
business partners a head start in their
network – it is also especially appre-
my of the 21st century is aspiring to:
daily struggle for that decisive com-
ciated by globally active customer
setting up or continuing long-term
petitive edge.
groups. The use of globally defined
and mutually advantageous business
base inks and intermediate products
relations – for improved cost-effec-
This is just one example of the many
ensures they can offer the consistent
tiveness, but especially for improved
advantages that Siegwerk creates for
product quality that is held in such
growth. And if the cooperation is
its customers. Thanks to its interna-
esteem by their internationally active
thoroughly enjoyable to boot – then
tional production and service net-
customers and business partners –
all the better.
work, the company is present global-
because they are dependent on
ly, and its products and services are
getting their packaging or printing
available on all the world’s important
products to the consumer in consist-
markets. Experienced and highly
ent quality and appearance world-
qualified staff support customers as
wide. Another major challenge
they develop new products and, on-
presented by the phenomenon of
the-spot, in the production work in
globalization.
their pressrooms. Day-in day-out, the company’s know-how helps its customers and business partners meet challenges and quickly solve any problems that have come up. And it’s the people, the “Siegwerkers”, who make the difference in the process – fast, flexible and, above all, unbureaucratic, helping wherever they are needed.
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Sustainable, reliable, down-to-earth
Sustainable, economical and socially responsible – more information on "Sustainability at Siegwerk" can be found in our brochure, which is available for download on www.Siegwerk.com.
Siegwerk has assumed a clear position on the subject of sustainability. All inks must comply with the social, economic and ecological needs of this and future generations
Whoever can deliver the goods
support, of course – from the devel-
has for making its customers’ lives
gets the deal. That’s the way it
opment phase in the laboratory all
that bit easier. Ordering, production,
was in the good old days. But
the way to the technical application
delivery – these other “basics”, also
today, the name of the game is
at the printing maschine.
different. Nowadays, whoever
apparently self-evident at first glance, have to be just right in order
wants to deliver the goods has
Sometimes the Siegwerk experts
to build up and maintain mutually
to put the right product with
know their customers need ink even
advantageous business relations.
the desired properties through
before they themselves do. Using a
the presses at exactly the right
computer-assisted remote query
Over and above that, there’s the
moment in time. And to be sus-
system, they are able to check the
very special way the Siegwerk staff
tainable.
fill level of the ink tanks. And they
support their customers worldwide.
get in touch proactively when the
As befits a family enterprise, Sieg-
reserves are running low.
werk has a family way of doing
Siegwerk meets these requirements worldwide. The company’s inks are
things. And good customers are
available on all the key markets.
The remote query is just one example
part of this global family. So it is
Along with the essential technical
of the many good ideas Siegwerk
that internationally active printing
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The customer guidance “Know how“ gives a comprehensive insight into the topic and provides numerous tips and advice for the production of packaging in accordance with food regulations. It is available as PDF file for download on the Siegwerk homepage under “publications” in the “news & media” section.
companies have a special member of the sales and distribution staff allocated to them, catering centrally to all their wishes. Regardless of what factory is concerned. That is exactly how the cooperation in the joint development and application of new inks and solutions functions as well. “One face to the customer” is the Siegwerk trademark on this matter, too. No customer need fear being sent back and forth.
… be safe and beneficial for individuals and for society
Accordingly, a special program of action on this subject was launched
… fulfil market requirements with
in the spring of 2008. The company’s
regard to performance and costs … enable the use of renewable and
clear competence in the environmental and product safety sectors
recyclable materials wherever
ensures the program will be imple-
that is sensible or possible
mented successfully. Thus, for
… consist of materials that present
example, Siegwerk has for many
no risks to humans
years chaired the technical commis-
… be manufactured using environ-
sion of the European Printing Ink
mentally friendly production
Association EuPIA and is similarly
technologies
active in all other regions.
… promote process efficiency at the
They each have their own individual
printing stage, in their daily use,
contact person. That makes cooper-
all the way to the recycling of the
ation straightforward – and efficient
printed product.
for both sides. Customer proximity also pays off well in another area with which the printing branch has recently been grappling intensively: sustainability. Siegwerk has taken up this latest challenge and, following up on a management decision to that effect, has committed itself to sustainable action. Siegwerk has a comprehensive catalog of requirements for its own
Our customers “The major worries our customers have are concerned with questions of food safety. Siegwerk is of great assistance to us there, because they take the subject very seriously, and support and supply us accordingly.” Philipp Baumann, Vice President Base Materials TetraPak International (Switzerland)
products. All Siegwerk inks must …
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Global consulting for more efficiency and more profit
Siegwerk customers always have a competent partner at their side. Consulting and consistent product quality are company trademarks increase profitability, no Siegwerk
customers’ position, getting a feel
customer would ever get ahead.
for their needs and wishes. Confi-
And that’s precisely where our
dent and confiding cooperation
What use is the greatest
experts come in with the full range
such as this is the necessary basis
knowledge if it’s not turned
of their know-how: on the pre-press
for producing a full analysis of all
into action? Siegwerk delivers
question or ink room management,
processes – including detailed sug-
its know-how right where
the optimization of all printing
gestions for improvements, many
it’s required: on-site in its
processes, organizational develop-
of which can be implemented
customers’ pressrooms.
ments, additional services, advanced
immediately.
vocational training measures, and In the shape of individually crafted
much more.
products, or in the form of quick
Many business partners have totally reshaped whole sectors of their
on-the-spot assistance. Whether
“On-Site-Consulting” is a unique
companies following detailed
there’s an acute problem to be
offer worldwide within the printing
exchanges with the Siegwerk On-
solved or whether it’s more a ques-
industry. An investment that pays
Site-Consulting team – thereby
tion of optimization. And all that
off for both sides. Each such project
making a lasting contribution
around the clock.
enables the Siegwerk staff to get to
towards improving their competi-
know the customers, their staff and
tiveness. Bringing more efficiency
These days, standing still means
their machines that bit better. And
and flexibility. And – of course –
falling behind. Without the constant
so they are forever becoming more
more profit.
improvement of all processes to
adept at putting themselves into the
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Consistent product quality Quality, reliability, on-the-spot support – these three keywords are always the first to be mentioned when customers from the printing industry are asked to name their wishes. Siegwerk has created the necessary conditions to be able to supply and support its business partners on all the major mar-
Centers of Excellence:
kets with the consistently good quality they require.
Siegburg (Germany) Annemasse (France) Aarberg (Switzerland) Loeches (Spain) Istanbul (Turkey)
The base inks and lacquers are manufactured worldwide in so-called “Centers of Excellence”. The base and intermediate products are largely identical, so that the foundation is thus laid for product consistency.
Johannesburg (South Africa) Bhiwadi (India) Shanghai (China)
“Blending Centers” in the more than 30 country organizations take care around the globe that the ink is then tailor-made to the customers’ individual
Tebrau (Malaysia)
wishes. Delivery occurs exactly at the precise
Des Moines (USA)
moment when the ink is required. “Just in time” –
Morganton (USA)
and in the desired quality.
Spartanburg (USA) Toluca (Mexico) Jandira (Brazil) Buenos Aires (Argentina)
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Experts for solutions of character
Siegwerk’s ink solutions are as individual as the customers themselves. Our inks don’t come off-the-rack – they’re created in our laboratories
Our customers “Siegwerkers are friendly, they have an open ear and always a helping hand. This goes beyond work.” C. J. Jassawala, Chief Operating Officer Thomson Press (India)
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It’s the results that count. Siegwerkers are on assignment throughout the world seeking optimum solutions for their customers – be it in the laboratory, in production or directly on-site at the customer’s site.
Josef Schmidt drives home from his
joined Siegwerk. There he was first
customer appointment. His idea is
initiated step by step by his senior
beginning to take on concrete
colleagues into the secret world of
Josef Schmidt is a listener. Each
shape. The substrate is a clear case.
inks. He worked for Siegwerk in
word is important. Printing sub-
What’s missing is the right ink. What
Thailand for three years. If every-
strate, machine speed, environ-
was that case last year? A whole
thing works out, he’ll be going
mental requirements. The print
different scenario, but somehow
abroad again next year. Argentina
image should be even better,
similar. Tomorrow first thing he’ll get
or Mexico, the decision is not quite
even brighter. Without the over-
together with his team about it.
final yet.
all costs going through the roof.
Josef Schmidt calls his assistant. She unearths the recipe from back then
This morning everything has been
Josef Schmidt reflects on it. And
last year. So as not to waste time
well prepared. Carlos Bolivar has
within a few seconds he has come
unnecessarily tomorrow.
made sure that the right proposals have already been laid on the table.
up with an idea of how to successfully put his customer’s wishes into practice.
Pigments, binders and solvents, plus
He initiated Carlos the same way his
the right additive. Each Siegwerk ink
colleagues had done for him a gen-
has its own individual character.
eration before. They understand
Siegwerk inks don’t come off-the-
Some have particularly good adhe-
each other, even without talking.
rack. They come from the lab. A
sive properties. Others have no
And they both came up with the
network operating worldwide.
problems if put through ultra-high
same idea independent of each
Computer-assisted.
speed printing presses. The real
other. Carlos Bolivar will be his suc-
artistry lies in finding the right one
cessor when he goes abroad again.
Paper and film. Board or cardboard.
from a huge range of thousands of
The customers know him well and
The Siegwerk experts are familiar
formulations, and in composing a
they appreciate his lively demeanor.
with all the substrates and their
new ink. The team is quick in reaching a con-
special properties. Josef Schmidt is 52 years old. He
sensus. Three recipes are to be test-
studied chemistry. Then he did his
ed. Laboratory assistant Carolin
doctorate. He was 30 when he
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Pages of substantial content ... is what the Luxembourg newspaper Le Jeudi gives readers. Even with parchment paper which has limited possibilities for ink penetration. The Siegwerk Coldset products deliver fast drying and brilliant print quality.
The Spirit of Synergy … is a series of print demo jobs that Bobst, Kemiart, DuPont and Siegwerk have developed together. Each project combines know-how from press construction, substrates, plates and printing inks to one application.
INDIVIDUAL SOLUTIONS Literally as black as night ... is how the print looks in the last Harry Potter book. Readers owe that deep black not to wizardry, but to UV colors from Siegwerk. That way, the natural paper could be dried gently before you can say abracadabra.
A cool metallic sheen ... was needed for this new Taft hair styling lotion. Hot foil stamping appeared to be too inefficient as it could not be overprinted with flexo print. The sheen now comes from a Siegwerk solution which enables significant production savings.
More performance ... is what Sheba cat food required. In addition to a seal resistance of 350°C, the packagings also had to be much easier to produce. The Siegwerk experts came up with the solution: short production times, less ink wastage, top quality.
Naturally perfect print … is what the new Pall Mall packaging for Malaysia called for, so only inks based on natural ingredients were allowed. The Siegwerk experts combined the appropriate compounds and found a new solution: Tempo Nutripack.
W W W. S I E G W E R K . C O M
Hann prints the precise formulations
aged a pressroom in Ireland for his
John drives back home. John had
from the computer. Then she mixes
company. John Collins has already
embraced Josef out in the parking
the inks in lab quantities. Once the
heard a lot about Josef Schmidt and
lot – and suggested it should be
first tests have been run, there is
Siegwerk. About nights spent
first names for them from now on.
already a clear favorite. All that
together at the printing press. About
needs to be improved is the adhe-
liters of coffee and sleeping bags in
sion. Josef Schmidt and Carlos
the conference room.
Bolivar select a different binder. Now everything works just the way
John Collins is not disappointed.
it should. And the print proof on the
Well, a little bit, perhaps. This time
big machine in the test pressroom
they only need half the night until
turns out ideally.
the ink flows just the way they all envisioned it doing. By a quarter
Three days later, Josef Schmidt is on
after one the job is finished. Josef
his way to the customer’s again. He
drives to a hotel.
has three ten-liter containers of printing ink in the trunk of his car, ready to be tried out on the brandnew printing machine. His family realizes that he probably won’t be home for a couple of days. And a couple of nights too, the way things look. John Collins is already waiting for him. He is British and for six months now, he has been working on contract to his employer as head of the
Our customers “I’ve been working together with Siegwerk for a long time now. In the course of that time, many of the company’s staff and I have become real friends.” Martin Espósito, Production Manager Farmográfica (Argentina)
pressroom. Prior to that, he man-
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Siegwerk worldwide
With a global production and service network Siegwerk serves customers in over 100 countries. For further information please visit ‘Locations’ on the Siegwerk homepage.
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Print
compensated Id-No. 1110990 www.bvdm-online.de
The printing of this product was carbonneutral. The greenhouse gas emissions
Print compensated caused by its production have been Id-No. 1110990 www.bvdm-online.de
compensated by investments in a Gold Standard climate project.
The paper used originated from responsibly managed forests and other controlled sources.
Printed with Siegwerk‘s low migration ink series Tempo Elite
IMPRINT
Siegwerk Druckfarben AG & Co. KGaA Corporate Communications Christoph Thünemann Alfred-Keller-Str. 55 53721 Siegburg Germany © 2012 www.siegwerk.com
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