Siegwerk

all about Siegwerk

The formula for your success

Siegwerkers with a soul – international, yet down-to-earth; professional, yet value-oriented

When there is no vision in life – nothing to aim for or

company and its staff – day-in day-out to meet the

to achieve – then there is no motivation to become

demands of our hectic times and our globalized world.

actively involved. The German philosopher Erich Fromm

But we also know how to achieve success on the basis

maintained just that. I think he was right. Some years

of sound work. Through teamwork. Cooperating

ago, we at Siegwerk had a vision: The vision of a glob-

instead of competing. This applies to the collaboration

ally operating ink company succeeding in doing on all

among our staff, but it is equally true of the joint

the world’s markets what it had until then already done

efforts and positive cooperation with our customers

well on a European level – providing consistently good

and with others active on the market.

quality in the interests of its customers. But what is it that’s characteristic about this collaboraToday I am proud to announce that we have turned this

tion? What is special about Siegwerk? What is distinc-

vision into reality. Siegwerk has become an internation-

tive about the “Siegwerkers”, as our 4,000 staff in

ally operational ink company. And, in the process, we

more than 30 country organizations now proudly call

have nevertheless managed to remain faithful to the

themselves?

values of a mid-sized company that is down-to-earth in its thinking.

It is not so much a question of what we do as of how we do it. Siegwerkers love ink, and for generations they

In this company brochure we would like to tell you

have been fully in touch with their products and with

exactly what these values are and what advantages

their customers’ wishes.

they bring to our customers, our staff and other important stakeholders.

Siegwerkers are big-hearted – towards their colleagues, but above all, of course, towards their customers, with

Up front, let us assure you that there’s one thing you

whom they jointly find solutions for individual printing

won’t find here: the sort of exaggerated superlatives

tasks on a daily basis.

that you might be accustomed to encountering in publications of this kind. We are very much aware of

And Siegwerkers have a soul. They work in a profes-

how difficult it is for our customers – as for our own

sionally run family-owned company where it’s people

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It’s not so much a question of what we do as of how we do it: Siegwerkers love ink, and for generations they have been fully in touch with their products and with their customers’ wishes

who matter, and not an over-the-top shareholder value approach at any cost. Our new company motto captures all of that in just three words: Ink, Heart & Soul. Inks with heart and soul. Not a meaningless advertising slogan like so many others. But a commitment on the part of our staff – a formula destined to bring success to us and our customers alike. What makes us so sure that our company is heartand-soul in the ink business? And that our corporate philosophy is the best possible formula for our staff’s and our customers’ success? The answer is very simple: We asked them. We asked our staff when we were

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developing our corporate mission statement. And we

For Siegwerk, the vision of an international and profes-

asked our customers what it is they particularly appreci-

sional but nevertheless down-to-earth family enterprise

ate in their cooperation with Siegwerk. The answers

with the motto Ink, Heart & Soul has come true.

have reassured us that we’re heading the right direction.

Let’s work together to turn it into a durable formula for success that will benefit us all.

The world is turning faster and faster – at least that’s the way it increasingly seems to many of us. Whereas in

Yours,

the past it was enough to simply manufacture a quality product in reasonable time and deliver it as agreed, today there are many more tasks to perform. Global availability, cost effectiveness and other economic advantages, innovations which only hold out for a few short months before being copied by other companies – all of these are challenges that have to be faced up to

Herbert Forker

today together with the customers.

CEO

None of these have any lasting potential as differentiating features. But one factor remains unchanged – people. People as social beings. Who – with all the professionalism and all the willpower in the world geared towards achieving personal and corporate goals – still want to be seen and treated as human beings. Who desire success in their work, but also the pleasure and enjoyment of working together. To combine these aspects and to enable a professional implementation will be our common task in the future.

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It’s our people who make the difference

The “Siegwerkers” – competent, reliable, and always totally committed. It’s Siegwerk tradition to put people first. Whether in consulting or production, technology or transport – they are always at our customers’ service.

The special “Siegwerk Spirit” is the basis for the successful cooperation with our customers – around the world

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For the sixth generation in succes-

The company’s Ink, Heart & Soul

sion, the company’s shares have

philosophy puts into words what

remained in the ownership of one

has always been there. Inks that

The sun never sets on the Sieg-

and the same family. This creates a

are developed with heart and soul

werk world. From China and

sense of identity. And it guarantees

and in close cooperation with the

India to the Western USA, from

long-term and lasting business

customers in whose printing presses

Scandinavia to South Africa and

policies.

they are put to use.

That’s why there is no need for long

And yet there is so much more

Argentina, our staff are busy around the clock in the interests of their customers.

explanations to make new members

behind it all, so much more that

of staff understand what is expected

contributes towards making the

Wherever they come from, wherever

of them. They sense the team

joint success of Siegwerk, its staff,

they work, whatever their name,

atmosphere after only a few days.

and its customers possible: practice-

they all have one thing in common –

And they simply absorb the “Sieg-

oriented expertise, extraordinary

they are part of a successful, profes-

werk Spirit” without anyone explicitly

flexibility, highly competent consult-

sionally run, family-owned company.

having to point it out to them.

ing, and the ability to think and act

They are “Siegwerkers”. They belong to a company with a long and successful tradition, founded in 1830 as a fabric printing works. It was printing know-how and competence that allowed this former “calico factory” to flourish into an international manufacturer of printing inks. What has remained are the values of a family enterprise:

Our customers “The service from Siegwerk is excellent. Siegwerk helps us when we develop new products and offers us excellent technical support.” Yu Zhi Kang, Director and General Manager Shanghai Tobacco (China)

independence and goal orientation, flexibility and competence, commitment and reliability.

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Innovation as a tradition ”In(k)novation – 100 years of

challenges of each respective

Siegwerk innovations”. That is

situation. Maintaining entrepre-

the motto that the company has

neurial independence as a prof-

chosen for its history.

itable participant on the market was for generations the “guiding

The book traces the develop-

star” towards which staff, execu-

ment of Siegwerk from its foun-

tives and proprietors alike were

dation via its pioneering work in

and remain oriented to this very

gravure and flexographic print-

day.

ing – processes in whose invention and continued development

Going international and the chal-

the company played a decisive

lenges this means for the future

role – right through to its becom-

are the central focus of the final

ing a globally represented part-

chapters. These chapters describe

ner to the printing industry. In

how Siegwerk has always held

doing so, the team of authors

faithfully to its principles as a

headed by Peter Heimerzheim

customer-oriented and innova-

also outlines the major advances

The founding of the company

tive company of mid-sized

made by the industry and

“Deutsche Photogravur” was the

character. From the Siegburg ink

provides insights into the rapid

starting point of a long tradition

manufactory all the way to the

changes in the publishing and

of inspired research and cus-

globally operating “Siegwerk”

packaging sectors.

tomer orientation to which Sieg-

company brand: a success story

werk remains loyal to this day.

that is by no means finished.

Expanding on the knowledge and experience of the original “Rolffs & Cie.” calico factory founded in 1830, the company from then on set off on a journey of exploration together with its customers, seeking new methods and better solutions for all aspects of publication and packaging printing.

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Economic crises and wars failed

“In(k)novation” is available

to have any lasting effect on

from bookstores and online:

Siegwerk. Jointly, the operative

Geschichtsbüro-Verlag

management and the owners

ISBN 978-3-940371-02-7 (German)

always managed to meet the

ISBN 978-3-940371-01-0 (English)

ahead. So that Siegwerk knows

Individual nationally oriented cus-

And so Siegwerk with its Ink, Heart

today what its customers will expect

tomers are not the only ones to val-

& Soul approach is achieving what

tomorrow. In order to ensure our

ue the advantages of this worldwide

practically everybody in the econo-

business partners a head start in their

network – it is also especially appre-

my of the 21st century is aspiring to:

daily struggle for that decisive com-

ciated by globally active customer

setting up or continuing long-term

petitive edge.

groups. The use of globally defined

and mutually advantageous business

base inks and intermediate products

relations – for improved cost-effec-

This is just one example of the many

ensures they can offer the consistent

tiveness, but especially for improved

advantages that Siegwerk creates for

product quality that is held in such

growth. And if the cooperation is

its customers. Thanks to its interna-

esteem by their internationally active

thoroughly enjoyable to boot – then

tional production and service net-

customers and business partners –

all the better.

work, the company is present global-

because they are dependent on

ly, and its products and services are

getting their packaging or printing

available on all the world’s important

products to the consumer in consist-

markets. Experienced and highly

ent quality and appearance world-

qualified staff support customers as

wide. Another major challenge

they develop new products and, on-

presented by the phenomenon of

the-spot, in the production work in

globalization.

their pressrooms. Day-in day-out, the company’s know-how helps its customers and business partners meet challenges and quickly solve any problems that have come up. And it’s the people, the “Siegwerkers”, who make the difference in the process – fast, flexible and, above all, unbureaucratic, helping wherever they are needed.

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Sustainable, reliable, down-to-earth

Sustainable, economical and socially responsible – more information on "Sustainability at Siegwerk" can be found in our brochure, which is available for download on www.Siegwerk.com.

Siegwerk has assumed a clear position on the subject of sustainability. All inks must comply with the social, economic and ecological needs of this and future generations

Whoever can deliver the goods

support, of course – from the devel-

has for making its customers’ lives

gets the deal. That’s the way it

opment phase in the laboratory all

that bit easier. Ordering, production,

was in the good old days. But

the way to the technical application

delivery – these other “basics”, also

today, the name of the game is

at the printing maschine.

different. Nowadays, whoever

apparently self-evident at first glance, have to be just right in order

wants to deliver the goods has

Sometimes the Siegwerk experts

to build up and maintain mutually

to put the right product with

know their customers need ink even

advantageous business relations.

the desired properties through

before they themselves do. Using a

the presses at exactly the right

computer-assisted remote query

Over and above that, there’s the

moment in time. And to be sus-

system, they are able to check the

very special way the Siegwerk staff

tainable.

fill level of the ink tanks. And they

support their customers worldwide.

get in touch proactively when the

As befits a family enterprise, Sieg-

reserves are running low.

werk has a family way of doing

Siegwerk meets these requirements worldwide. The company’s inks are

things. And good customers are

available on all the key markets.

The remote query is just one example

part of this global family. So it is

Along with the essential technical

of the many good ideas Siegwerk

that internationally active printing

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The customer guidance “Know how“ gives a comprehensive insight into the topic and provides numerous tips and advice for the production of packaging in accordance with food regulations. It is available as PDF file for download on the Siegwerk homepage under “publications” in the “news & media” section.

companies have a special member of the sales and distribution staff allocated to them, catering centrally to all their wishes. Regardless of what factory is concerned. That is exactly how the cooperation in the joint development and application of new inks and solutions functions as well. “One face to the customer” is the Siegwerk trademark on this matter, too. No customer need fear being sent back and forth.

… be safe and beneficial for individuals and for society

Accordingly, a special program of action on this subject was launched

… fulfil market requirements with

in the spring of 2008. The company’s

regard to performance and costs … enable the use of renewable and

clear competence in the environmental and product safety sectors

recyclable materials wherever

ensures the program will be imple-

that is sensible or possible

mented successfully. Thus, for

… consist of materials that present

example, Siegwerk has for many

no risks to humans

years chaired the technical commis-

… be manufactured using environ-

sion of the European Printing Ink

mentally friendly production

Association EuPIA and is similarly

technologies

active in all other regions.

… promote process efficiency at the

They each have their own individual

printing stage, in their daily use,

contact person. That makes cooper-

all the way to the recycling of the

ation straightforward – and efficient

printed product.

for both sides. Customer proximity also pays off well in another area with which the printing branch has recently been grappling intensively: sustainability. Siegwerk has taken up this latest challenge and, following up on a management decision to that effect, has committed itself to sustainable action. Siegwerk has a comprehensive catalog of requirements for its own

Our customers “The major worries our customers have are concerned with questions of food safety. Siegwerk is of great assistance to us there, because they take the subject very seriously, and support and supply us accordingly.” Philipp Baumann, Vice President Base Materials TetraPak International (Switzerland)

products. All Siegwerk inks must …

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Global consulting for more efficiency and more profit

Siegwerk customers always have a competent partner at their side. Consulting and consistent product quality are company trademarks increase profitability, no Siegwerk

customers’ position, getting a feel

customer would ever get ahead.

for their needs and wishes. Confi-

And that’s precisely where our

dent and confiding cooperation

What use is the greatest

experts come in with the full range

such as this is the necessary basis

knowledge if it’s not turned

of their know-how: on the pre-press

for producing a full analysis of all

into action? Siegwerk delivers

question or ink room management,

processes – including detailed sug-

its know-how right where

the optimization of all printing

gestions for improvements, many

it’s required: on-site in its

processes, organizational develop-

of which can be implemented

customers’ pressrooms.

ments, additional services, advanced

immediately.

vocational training measures, and In the shape of individually crafted

much more.

products, or in the form of quick

Many business partners have totally reshaped whole sectors of their

on-the-spot assistance. Whether

“On-Site-Consulting” is a unique

companies following detailed

there’s an acute problem to be

offer worldwide within the printing

exchanges with the Siegwerk On-

solved or whether it’s more a ques-

industry. An investment that pays

Site-Consulting team – thereby

tion of optimization. And all that

off for both sides. Each such project

making a lasting contribution

around the clock.

enables the Siegwerk staff to get to

towards improving their competi-

know the customers, their staff and

tiveness. Bringing more efficiency

These days, standing still means

their machines that bit better. And

and flexibility. And – of course –

falling behind. Without the constant

so they are forever becoming more

more profit.

improvement of all processes to

adept at putting themselves into the

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Consistent product quality Quality, reliability, on-the-spot support – these three keywords are always the first to be mentioned when customers from the printing industry are asked to name their wishes. Siegwerk has created the necessary conditions to be able to supply and support its business partners on all the major mar-

Centers of Excellence:

kets with the consistently good quality they require.

Siegburg (Germany) Annemasse (France) Aarberg (Switzerland) Loeches (Spain) Istanbul (Turkey)

The base inks and lacquers are manufactured worldwide in so-called “Centers of Excellence”. The base and intermediate products are largely identical, so that the foundation is thus laid for product consistency.

Johannesburg (South Africa) Bhiwadi (India) Shanghai (China)

“Blending Centers” in the more than 30 country organizations take care around the globe that the ink is then tailor-made to the customers’ individual

Tebrau (Malaysia)

wishes. Delivery occurs exactly at the precise

Des Moines (USA)

moment when the ink is required. “Just in time” –

Morganton (USA)

and in the desired quality.

Spartanburg (USA) Toluca (Mexico) Jandira (Brazil) Buenos Aires (Argentina)

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Experts for solutions of character

Siegwerk’s ink solutions are as individual as the customers themselves. Our inks don’t come off-the-rack – they’re created in our laboratories

Our customers “Siegwerkers are friendly, they have an open ear and always a helping hand. This goes beyond work.” C. J. Jassawala, Chief Operating Officer Thomson Press (India)

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It’s the results that count. Siegwerkers are on assignment throughout the world seeking optimum solutions for their customers – be it in the laboratory, in production or directly on-site at the customer’s site.

Josef Schmidt drives home from his

joined Siegwerk. There he was first

customer appointment. His idea is

initiated step by step by his senior

beginning to take on concrete

colleagues into the secret world of

Josef Schmidt is a listener. Each

shape. The substrate is a clear case.

inks. He worked for Siegwerk in

word is important. Printing sub-

What’s missing is the right ink. What

Thailand for three years. If every-

strate, machine speed, environ-

was that case last year? A whole

thing works out, he’ll be going

mental requirements. The print

different scenario, but somehow

abroad again next year. Argentina

image should be even better,

similar. Tomorrow first thing he’ll get

or Mexico, the decision is not quite

even brighter. Without the over-

together with his team about it.

final yet.

all costs going through the roof.

Josef Schmidt calls his assistant. She unearths the recipe from back then

This morning everything has been

Josef Schmidt reflects on it. And

last year. So as not to waste time

well prepared. Carlos Bolivar has

within a few seconds he has come

unnecessarily tomorrow.

made sure that the right proposals have already been laid on the table.

up with an idea of how to successfully put his customer’s wishes into practice.

Pigments, binders and solvents, plus

He initiated Carlos the same way his

the right additive. Each Siegwerk ink

colleagues had done for him a gen-

has its own individual character.

eration before. They understand

Siegwerk inks don’t come off-the-

Some have particularly good adhe-

each other, even without talking.

rack. They come from the lab. A

sive properties. Others have no

And they both came up with the

network operating worldwide.

problems if put through ultra-high

same idea independent of each

Computer-assisted.

speed printing presses. The real

other. Carlos Bolivar will be his suc-

artistry lies in finding the right one

cessor when he goes abroad again.

Paper and film. Board or cardboard.

from a huge range of thousands of

The customers know him well and

The Siegwerk experts are familiar

formulations, and in composing a

they appreciate his lively demeanor.

with all the substrates and their

new ink. The team is quick in reaching a con-

special properties. Josef Schmidt is 52 years old. He

sensus. Three recipes are to be test-

studied chemistry. Then he did his

ed. Laboratory assistant Carolin

doctorate. He was 30 when he

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Pages of substantial content ... is what the Luxembourg newspaper Le Jeudi gives readers. Even with parchment paper which has limited possibilities for ink penetration. The Siegwerk Coldset products deliver fast drying and brilliant print quality.

The Spirit of Synergy … is a series of print demo jobs that Bobst, Kemiart, DuPont and Siegwerk have developed together. Each project combines know-how from press construction, substrates, plates and printing inks to one application.

INDIVIDUAL SOLUTIONS Literally as black as night ... is how the print looks in the last Harry Potter book. Readers owe that deep black not to wizardry, but to UV colors from Siegwerk. That way, the natural paper could be dried gently before you can say abracadabra.

A cool metallic sheen ... was needed for this new Taft hair styling lotion. Hot foil stamping appeared to be too inefficient as it could not be overprinted with flexo print. The sheen now comes from a Siegwerk solution which enables significant production savings.

More performance ... is what Sheba cat food required. In addition to a seal resistance of 350°C, the packagings also had to be much easier to produce. The Siegwerk experts came up with the solution: short production times, less ink wastage, top quality.

Naturally perfect print … is what the new Pall Mall packaging for Malaysia called for, so only inks based on natural ingredients were allowed. The Siegwerk experts combined the appropriate compounds and found a new solution: Tempo Nutripack.

W W W. S I E G W E R K . C O M

Hann prints the precise formulations

aged a pressroom in Ireland for his

John drives back home. John had

from the computer. Then she mixes

company. John Collins has already

embraced Josef out in the parking

the inks in lab quantities. Once the

heard a lot about Josef Schmidt and

lot – and suggested it should be

first tests have been run, there is

Siegwerk. About nights spent

first names for them from now on.

already a clear favorite. All that

together at the printing press. About

needs to be improved is the adhe-

liters of coffee and sleeping bags in

sion. Josef Schmidt and Carlos

the conference room.

Bolivar select a different binder. Now everything works just the way

John Collins is not disappointed.

it should. And the print proof on the

Well, a little bit, perhaps. This time

big machine in the test pressroom

they only need half the night until

turns out ideally.

the ink flows just the way they all envisioned it doing. By a quarter

Three days later, Josef Schmidt is on

after one the job is finished. Josef

his way to the customer’s again. He

drives to a hotel.

has three ten-liter containers of printing ink in the trunk of his car, ready to be tried out on the brandnew printing machine. His family realizes that he probably won’t be home for a couple of days. And a couple of nights too, the way things look. John Collins is already waiting for him. He is British and for six months now, he has been working on contract to his employer as head of the

Our customers “I’ve been working together with Siegwerk for a long time now. In the course of that time, many of the company’s staff and I have become real friends.” Martin Espósito, Production Manager Farmográfica (Argentina)

pressroom. Prior to that, he man-

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Siegwerk worldwide

With a global production and service network Siegwerk serves customers in over 100 countries. For further information please visit ‘Locations’ on the Siegwerk homepage.

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Print

compensated Id-No. 1110990 www.bvdm-online.de

The printing of this product was carbonneutral. The greenhouse gas emissions

Print compensated caused by its production have been Id-No. 1110990 www.bvdm-online.de

­compensated by investments in a Gold Standard climate project.

The paper used originated from ­responsibly managed forests and other controlled sources.

Printed with Siegwerk‘s low migration ink series Tempo Elite

IMPRINT

Siegwerk Druckfarben AG & Co. KGaA Corporate Communications Christoph Thünemann Alfred-Keller-Str. 55 53721 Siegburg Germany © 2012 www.siegwerk.com

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