Teh Tarik Place

ABOUT TEH TARIK PLACE Teh Tarik Place is a local mamak stall in a more comfortable setting. The idea come out when 2 food-loving best friends with a dream of opening an affordable local makan spot and comes with The Teh Tarik Place. Opened in 2007, Teh Tarik Place plays homage to all things local.

With the slogan “From Malaysia With Love” The Teh Tarik Place is franchise chain which boasts a wide selection of high quality truly Malaysian food and beverages offering usually found in “mamak”. Teh Tarik Place have obtained a large local market share, now aim to showcase what they have to the world.

Foodies can enjoy Malaysia’s renowned street food like their namesake Teh Tarik, crispy hand-tossed Roti Canai, spicy Nasi Lemak and wok style Mee Goreng Mamak. Each dish is made with perfected authentic recipes and quality ingredients.

At Teh Tarik Place, customer can taste roadside favourites. The environment in store is covered with nostalgic old school artwork to bring the customer to old time.

ABOUT CHASWOOD RESOURCES Chaswood Resources Group is one of the leading casual dining operators in Malaysia. In 2012 they were successfully listed on Catalist, the secondary board of the Singapore Exchange Securities ("SGX"). The company operate a total of 10 brands, including 4 international franchise and licensed restaurant chains and operate in 4 countries.

Their unique portfolio of brands are well known for consistently invigorating the food and beverage industry in Malaysia, ranging from big bold American flavors, hearty Italian and Irish cuisine, authentic Japanese, contemporary Korean, mouth watering local favorites to fresh modern cuisine. Hot on the city's night scene, our bars and lounges are top spots to be and to be seen.

Each of their brands bears the hallmark value of distinctive quality food, excellent service, and memorable personalities. This trinity has led the Group to win numerous accolades for outstanding performance.

Chaswood Resources owned TGI Friday’s, Bulgogi Brothers, The Apartment, Laundry, The Tarik Place, Paradise Dynasty, Baci, Malones, Italiannies and Watami in Malaysia.

THEME OF THE PRODUCT

Teh Tarik Place has chosen the location as stated due to demographics such as attracting nearby residents as well as office workers and employers within the surroundings. Many residents can visit Teh Tarik Place as their breakfast or tea time break without having to go across the highway to enjoy its finest drinks and desserts. Therefore, most of their restaurant located in Klang Valley.

The Teh Tarik Place should be a welcoming, inviting and familiar place for people to connect, so the design of their restaurat to reflect the unique character of the neighborhoods they serve. For example, The The Tarik Place in Shah Alam has a different restaurant theme. As for Shah Alam, the majority of the resident is malay, which the concept more to nostalgic malay background. Different in Penang where the chinese is the majority, where the concept more to local Penang chinese nostalgic.

Other than that, Teh Tarik Place shows the diversity of culture in Malaysia with their foods. Crispy hand-tossed Roti Canai, spicy Nasi Lemak and wok style Mee Goreng Mamak is the example of Malay, Chinese and Indian food in Malaysia.

Known as “modern mamak” where Teh Tarik Place is a place for people to connect. The Malaysian who like to spend their time with family and friends can spend their time at Teh Tarik Place because the place is welcoming and confortable. For example, for football lover they can hang out with their friend or family to watch football match at Teh Tarik Place.

OBJECTIVE FOR PRODUCT TO GO INTO INTERNATIONAL MARKET

In order for Teh Tarik Place to achieve sustainability in the global arena, core business and activities is the key as it must carry on seeking strategic opportunities. By seeking strategic opportunities it allows Teh Tarik Place to easily access to global business and having the chance to establish or by going joint ventures with other top restaurants companies. This will enable Teh Tarik Place to being known by overseas and it will also be easier to venture into foreign place.

Going global also can help a business to improve their brand name. It is easier to help spread the word about the name of the company as they gain access to a wider range of customers in foreign markets. For example, the The Tarik Place opened in Thailand helped improve the brand name as a Malaysian restaurant. Malaysia attracts a lot of tourists from around the world therefore the The Tarik Place in the Thailand gained further fame as the people who visited Malaysia already knew about the restaurant and thus the name of the business becomes better.

Beside that, the most obvious reason for a business to go global is to gain access to a larger market. Going global allows the business to do so as a larger market will provide the company with a much larger market share, thus increasing their revenues and profits. The main aim of any business is to earn profit and a larger market allows just that. A lot of popular food chains across the world earns a very good percentage of their respective revenues from

international markets. For instance, McDonald’s, originally based in the US, only earned 32% of their revenue from its home country. While the remaining 68% of revenues came from international markets. Aside from this, Starbucks also earns a good amount of their revenue from international markets as theirs amounted to 30%.