101 Newsletter Content Ideas.pages

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100 Newsletter 
 Content Ideas Provide real value to your email subscribers with exceptional content

Why you need an email list … • Almost everyone has an email address.


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• People read their emails - most people check them several times a day. And we attach a reasonable amount of importance to the things that arrive in our inboxes.


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• People on your email list have given you permission to email them. They want to hear from you.
 • Because email is more personal, direct & private than social media, often your email list is a more responsive audience than that of your blog or social media networks.
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! Emailing regularly helps build trust with your readers.
 ! You can send targeted offers to the people who are most likely to buy.
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• Sending regular emails keeps you front and centre with your potential buyers. It helps keep your audience around and brings them back to your website or business.
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! Its shareable - its easy to forward an email to a friend or colleague who might be interested.
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• It can increase traffic to your website (my website visits quadruple on the days I send out an email newsletter and stay high for at least a day or two afterwards).
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! It allows you to let people know about new content on your site or products in your store.
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• Its not time limited. Your email will stay in your readers’ inbox until they get around to reading it. It won’t disappear in a heartbeat like posts on Facebook or tweets on Twitter.


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• It’s a great way to conduct free market research - Mailchimp offers great statistics for your email campaigns that let you see how many people are opening your emails, what links they click, what subject lines work best …


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• Its easy to automate your email marketing to make it a really no fuss way to spread the word about your business.

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How to decide what to say… Why are you sending this newsletter? Is it to promote your products or services? Highlight your expertise? Build relationships?

Who are you sending this to? Who is your ideal subscriber?

What problems can you solve for your ideal subscriber? How can your newsletter add value?

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Take your subscribers behind the scenes … Tell your customers what you are thinking about.

Promote upcoming events where you are presenting … a show, seminar, conference, webinar …
 
 Share sneak peeks of your presentation, tell them why they should attend, what they will learn …

Share a mistake you have made in your business … Share some interesting statistics about your tell what happened, how you fixed it, what you have business learned, what you will do differently in future …

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Share your successes and tell how you achieved them

Take your subscribers behind the scenes and show them your creative process

Introduce your team members or staff

Share a list of things you love. Your favourite quotes, your favourite recipes, books, songs, music videos … Its a great way to let your readers learn a bit more about you.

Share the tools you use to run your business.

Tell your customers about a project you are working on

Highlight your expertise …

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Write a ‘how-to’ article and share it with your email subscribers.

Cover in issue in the news that is related to or affects your industry.

Summarise changes in technology that will affect your industry or your clients.

Include an exclusive ‘tip of the week/month’ in your newsletters.

Create an infographic and share it with your subscribers.

Write a ‘what not to do’ article and share it with your subscribers.

Summarise legal or regulatory changes that may affect your subscribers. Or cover the laws and regulations that are already in place.

Share your recently completed projects.

Summarise recent research in your field of expertise. Make it easy to read and concise. Share your insight into its potential impact for your subscribers.

Write a series of FAQs on a particular topic for your readers.

Sell your stuff . . . Showcase your portfolio.

Write a case study.

Share links to independent reviews of your products Include testimonials from your happy clients. or services.

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Share an interview with one of your successful customers.

Write about your new products or services (and your old products and services!!) and how they can solve your readers’ problems.

Write a series of tutorials on how to use your products for maximum effect.

Written book? Or an eCourse? Offer a sneak preview to your email subscribers (and maybe even a discount if they purchase!)

Create a list of reasons people should hire you … share the benefits of working with you, the results people can expect … Share these all at once or over a series of emails.

Don't just write about your products … write about the things that people use with your products. If you sell journals, write about art journal supplies. If you design websites, write about SEO …

Get traffic to your website … Share an excerpt from your latest blog post and link Shine the spotlight on your most active blog back to your site for subscribers to read the full commenters. Invite subscribers back to your article. website to join the conversation.

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Share an excerpt from (and link to) your most recent guest posts around the interwebs.

Share a list of your most popular posts for the month.

Create an autoresponder series of your best blog posts covering a topic of interest to your email subscribers. Send it out when people sign up … or offer it to your current subscribers. Make sure you link each post back to your website!

Include quotable text in your email articles and encourage your readers to tweet it out to their networks using Click to Tweet (make sure it links back to the article on your website!!).

Start a loyalty programme … reward subscribers who click through to your website. Your loyalty programme doesn’t have to be horribly complex - it can be as simple as offering a discount to your actively engaged subscribers on their birthday.

Share latest blog post in full and invite your readers back to your website to join the conversation in the comments.

Create useful free downloads for your readers and link them to a landing page on your website … you could have a whole library of free resources just for your email subscribers.

Share a list of your top selling products for the month. Invite your subscribers back to your website for more information … you could even tempt them with a special offer.

Be super helpful …

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Publish a list of tools and resources that will help your subscribers.

Put together a list of coming events that your readers will want to attend.

Read a book and share what you’ve learned with your subscribers.

Put together a list of best practices relevant to your readers.

Share five things you learned at the last event you attended (online or off).

Be generous - share other people’s content, highlight your customers’ achievements, shine the spotlight on members of your community …

Invite your readers to tell you how you can help them … answer their questions and concerns in future emails.

Write a beginners guide to something …

Write a series of bite size, actionable tips your readers can use to get from here …. to there … and achieve their goals.

Make a list of your favourite books/magazines/ websites in your niche. Share why you like them and why your subscribers would benefit from reading them.

Get social … Curate comments on a topic of interest from your Facebook page or Twitter stream.

Share your latest Pinterest pins or newest boards.

Share a list of 10 people on Twitter that everyone interested in your topic should be following (for added value create a Twitter list and invite your subscribers to subscribe to it …)

Write a social media digest sharing your most popular social media content from the week just gone.

Share your latest Facebook page updates/tweets/ Instagram images/Quora answers in your newsletter.

Create a Facebook interest list of your favourite Facebook pages … invite your email subscribers to subscribe to it.

Run a Twitter chat and share the highlights with your email subscribers.

Run a dedicated campaign asking people to join your social networks. If you need more Facebook followers, run a campaign enticing your subscribers over to join you there (same goes for any other social media network you are wanting to grow!)

Ask a question and invite your readers to share their Embed a video post in your email and invite your answers on your Facebook page. readers to subscribe to your You-Tube or Vimeo channel.

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Give something away …

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Hold a competition or giveaway and announce it to your email list.

Offer a special discount exclusively for your email subscribers.

Offer advertising space in your newsletter. Invite your readers to submit an advertisement for their product or service. You get to help someone promote something awesome they have created + you get to share something cool with your readers!!

Offer exclusive content to your email list - tutorials, white papers, downloads …

Invite your readers to a Google Hangout Q & A session…. don’t forget to record it and use it in your next newsletter.

Invite your readers to join you in an exclusive group or forum. Curate the best comments, advice, questions on a regular basis and share them in your newsletter.

Write a review of one of your favourite books, tools, courses … and give a copy away to one of your readers.

Invite your subscribers to an exclusive reader only webinar or event.

Create a big list of useful free resources available to your subscribers - both resources you’ve created and resources created by others.

Offer an incentive for your readers to share your content - you could pick someone at random who has shared your newsletter and give away a discount voucher, product - or just highlight their twitter bio to your subscriber community.

Get someone else to write it for you … Put out the call for guest newsletter contributors. Ask for readers to submit pictures of your product in Publish an exclusive subscriber only guest post from use. someone your readers will be excited to hear from!

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Ask for readers to send in pictures of something they have created after following a tutorial from your newsletter or website.

Solicit questions from your readers … solve their problems in your newsletter. Ask your other readers to join the conversation in your blog comments, or on Facebook.

Aggregate recent news relevant to your industry.

Include a survey in your newsletter … then write about the results.

Interview thought leaders in your industry for an article or podcast to share with your subscribers.

Invite your readers to submit advice, articles, ideas around a given topic. Share the best responses in a subsequent newsletter.

Hold a content contest. Ask your readers to submit content around a particular topic/product/idea … offer a prize for your favourites (or ask your subscribers to vote, or pick a winner at random …). Use the entries in subsequent newsletters!!

Curate blog posts & articles from around the internet that would be of interest to your readers.

Wish your subscribers a happy holiday … Send a holiday greeting (check out Canva for an Start a holiday Charity campaign. Share your easy way to create holiday graphics for your emails) favourite charity with your subscribers. Ask them to donate … or offer to donate a percentage of your sales.

Create a holiday gift guide for your subscribers. Share holiday recipes or tutorials. Work together with other business owners and promote it across all your email lists for extra reach.

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Ask subscribers to submit their favourite holiday recipes, collate them and create an ebook for your readers to download

Run a ‘product/deal a day’ giveaway for your email subscribers.

Offer holiday discounts to your email list.

Create a holiday survival guide.

Send out a curated list of holiday posts that will be useful to your email subscribers.

Put together a holiday playlist on Spotify or You Tube and share it with your subscribers.

Be inspirational … Share inspiring stories of your customers doing great things.

Share inspirational quotes and articles.

Share how you started out and how you reached the Share your business mission statement. success you enjoy today.

Create a top 10 inspirational books list and share it with your readers.

Create a playlist of inspirational videos on You Tube and share it with your subscribers. For a bonus engagement opportunity, ask your subscribers to share any videos with you that they think should be added to the list.

Share 10 things you’re thankful for …

Share the best advice you ever got about _______.

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Colleagues and mentors who have helped you, things that get you through the day, products you couldn’t live without …. Talk about your charitable or community contributions.

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Invite other bloggers in your field to share their wisdom with your readers.