14 Day Challenge Notes

Ray Higdon’s 14 Day Challenge Notes (14 days of Facebook lives-- so many golden nuggets here) Here are my notes from Ray Day 1-2: Powerful Titles for Your Facebook Lives

TRAINING - TITLES!!! * It doesn’t matter how good your content is if no one ever sees it. Your titles have to be GOOD! * They are designed to suck people in. * Avoid using headlines that are not congruent to your content. ‘Click Bait’ or tricking people is not cool.

TWO IDEAS FOR TITLES 1) How to use Google 2) Simple Formats that are naturally persuasive GOOGLING FOR HEADLINES The top selling magazines are great resources for titles! Consider AARP, Women’s Day, Better Homes And Garden, Prevention, Good Housekeeping etc… * The magazines at the front of the store, at the check-out are the best sellers. They’ve earned their spot. * Simple Google searches: Look for the right words…not necessary exact titles. Because you all selling different things, don’t expect to find the exact title for your product/service…look for WORDS!

EXAMPLE HEADLINES FROM THE MAGAZINES “Health Fixes: what really works and what not to waste a nickel on.” “Social Security: Are Future Benefits Safe?’

MORE MAGAZINE HEADLINES “Bye-Bye Over Forty Fat.” “Slimmer in Seconds” “Rinse Away Tiredness” “Drop 8 Pounds in 7 Days.”

“We walked off 100+ Pounds” “20 Meals Under 20 Minutes” “Fast Fabulous Food And Entertaining Ideas” “22 Pages to Glam Up Your Garden” “7 Ways to Out Wit Appetite” “Proven Tactics To Power Up Your Diet.”

* You do NOT need to be an authority or an expert to do this…in fact, we advise against positioning yourself that way. You also do not need to talk about your products. Just ILT: Invest, Learn, and Teach…everyone can do that.

Not all headlines will make sense for you….look around!!! You don’t need to use the exact title…amend it. Use it as an idea to write one that makes sense. For example: Instead of “20 Meals under 20 Minutes” you could write “5 Meals in 5 Minutes.” * Even if you are clueless! Write a Great title, then Google the topic to build your content!

START THINKING LIKE A MARKETER… not just a consumer. Great Words to Use: ‘Tummy Woes’ (great for those of you who sell probiotics, for example). ‘Belly Fat” - So powerful

Consider keeping a file of titles for various topics so you have them at the ready.

SIMPLE FORMATS Haw to __________ even if _____________ * How to lose weight even if you are busy. * How to spice up your relationship even if y’all been married a long time. * How to prospect strangers even if you are introverted. * How to throw a great dinner party even if you have not clue

The one thing better than ____________

* The one thing better than date night. * The one thing better than eating spinach * The one thing better than being in a Ketogenic state * The one thing better than prospecting on Facebook * The one thing better than making money online

The one thing to know before you buy __________ * The one thing to know before you buy shampoo. * The one thing to know before you buy calcium. * The one thing to know before you buy weight watchers * The one thing to know before you buy pet food * The one thing to know before you buy wine

NOTE: DON’T CALL OUT ANOTHER NETWORK MARKETING COMPANY.

DAY 3 🔥🔥🔥TRAINING  * If you have already felt comfortable posting about your excuses…feeling scared, saying 'umm' too much, not feeling well etc… than you have people in your life who are allowing you to play too small. * Ray understands that there are more important things in your life, than a 14-day challenge. If you have a sick kid…he gets it… BUT if you used your challenges in life to INSPIRE OTHERS and show up anyway…that vulnerability and authenticity will be your super power. * When Ray started sharing that he was a million dollars in debt, suffered child abuse, divorce etc… everything changed. His income skyrocketed and he started getting asked to speak on stages all over. Why? Because people crave that genuine connection and authenticity. * Ray talks about his friend Shannon Hoverson who made the decision to stand up, when her husband (and Ray’s mentor), Mark passed away 6 months ago. She didn’t shrink into her grief but rose up….so inspiring! ❤ * Consider using your pain/victim identity as the fuel to stand up for the voiceless who are in the same boat. * Instead of using your challenges as excuses, use them as the reason why you must! * Perfectionism doesn’t really exist…it’s just procrastination in disguise. (OUCH!) 😆

⭐️⭐️⭐️ACTION STEP - The Anti-Authority Challenge�� ✔️ Do a Facebook Live on something you know NOTHING about!!! (This is where I threw a football) *The purpose of this assignment is threefold: 1. This will relieve some stress: This will make you realize that you don’t have to be an authority! 2. You’ll realize that you can do a LIVE on just about anything 3. If you are serious about building a network marketing organization…you need to stop positioning yourself as an authority. 👉Positioning yourself as an authority is harming duplication in your organization. YOU DO NOT NEED TO BE AN EXPERT…in fact, if you are …don’t say it…because it hurts you. 👉If you are in any other profession, it makes sense to be an authority because they aren’t trying to convince others that they can DO what they do. In Network marketing….THAT doesn’t work. **************************

Ray shared his TALE OF TWO PRESENTERS: 👇👇👇 He found an amazing speaker who presented for his people. He was really smooth! Ray would invite every week and 1 to 2 people would join. One day, he was sick and this woman, Wendy spoke instead, SHE WAS ABSOLUTELY TERRIBLE….TERRIBLE!!! People were practically falling asleep…she was that bad. Ray was humiliated because he’d built up the speaker as being so amazing… When Wendy got to the income disclosure statement and she pointed to her rank …’Emerald’ which quoted an average of $180,000 a year... Ray could see all his invites, squinting...trying to process what she was saying... When they realized what they were seeing …. They ALL SIGNED UP!!! Every single one! Why???

Because they all thought ….”If SHE can do it….I’m gonna KILL THIS THING!!!”

👉POINT: If you think you have to be an expert, authority, or have specialness of any kind to build this thing…you don’t understand Network Marketing. BE RELATABLE! Most people you talk to aren’t credible…they don’t have authority… so they don’t think they can do what you do if you position yourself as an authority.

📲STEPS BEFORE YOU GO LIVE: 1- Pre-Engage: Spend 5 minutes commenting and loving on other people’s stuff (different people and different posts and stores) Don’t just throw down a like…that doesn’t help you…use the heart or shock face etc… instead

2- LIVE STRUCTURE: Title: 🔹Intro: “Hi, my name is…” Avoid your titles, status or any authority designations…don’t be ‘special’, be relatable 🔹Question: “Do you ever struggle with low energy in the afternoon?” (Example) 🔹Content: Share your info/tips 🔹Call to Action: The action you want them to take (You want them to reach out to you. You’re looking for conversations first….not conversions.) *The CTA for today’s live SHOULD BE: To reach out to you for more tips.

3- POST LIVE ENGAGEMENT: Go and engage with all those who engaged on your live DAY 4

TRAINING: Thongs, Best Positions and the Buy-Cycle * 3 CATEGORIES (we’ll cover the first two today): 1. The Buy Cycle 5% - Will never buy 93% - Need more information 1-2% - Ready to buy

MOST people do all of their marketing as though everyone is ready to buy (ie. BOGO sales, promos, links etc…) The thing is…that kind of marketing is only going to resonate with the 1-2% who are ready to buy and will TURN OFF all of the 93% who need more information (and of course, still turn off the 5% who won’t every buy anyway). NOT EFFECTIVE! *The 93% Who need more information, PWIB (probably want the benefits). EXAMPLE: Let’s pretend we have a miracle product called ‘K-Deen’ that gives energy, kills pain etc…Most marketers would do stuff like: “Our K-Deen is amazing and we’ve got a BOGO sale on right now and we just launched the amazing blue-raspberry flavour…you’re gonna love it…order now here!!!! Most people have no idea what the heck K-Deen is and they are totally turned off (93%). 1-2% will be turned on by your crappy marketing….but you are seriously limiting whoever you’re going to talk to by 93%! People who don’t understand marketing, market what the product IS!! It’s got ketones, and BCAA’s etc…. Smart marketers, market what it DOES!!! “hey guys I’m so excited by this product. It’s giving me so much energy, I feel amazing and yesterday…I realized that I didn’t even drink any coffee….when I usually drink 16 cups. I’’m loving it!” ************************** NOBODY WANTS YOUR PRODUCT. THEY WANT WHAT IT DOES. (Gives more energy, mental clarity, saves money on travel etc…) NOBODY WANTS YOUR COMP PLAN….THEY WANT WHAT THEY COULD DO IF THEY USE YOUR COMP PLAN. (go on more vacations, make more money each month etc…) ************************* Ie. What’s the 14-Day Challenge? What it is: It’s a facebook Group, where Ray makes us do Facebook lives everyday. (Doesn't sound so great, does it?!!?) What it Does: “The 14-Day Challenge will actually make you an amazing marketer so you start to easily and instantly attract more people to you... so you make more money from every Facebook Live you do.” *Do not ever use the name of a prescription drug or the name of a disease and realize that even If it’s true…doesn’t make it legal to say!

NO ONE WANTS THE DRILL….THEY WANT THE HOLE. IF YOU DON’T KNOW WHAT YOUR PRODUCT DOES AND WHY SOMEONE WOULD BUY IT…THEN YOU HAVE ZERO CHANCE OF SUCCESSFULLY SELLING IT. You’d be stuck in amateur land, when it comes to your marketing. 2. THONGS Marketing Thongs are what we call funnels. When you are spammy and market what your product IS, you seriously limit how many people end up in your funnel. Let’s say that K-Deen helps with aches and pains and energy: What could you do …to sell more KDeen and tap into that 93% of people who probably want the benefits but need more information? What if you wrote an artlcle like: “7 Ways to Reduce Back Pain.” *GOOGLE IT and write down the tips. You don’t have to be an expert! When you do the live, you don’t ever introduce yourself as an expert. You simply say…”Hey guys…I used to have a problem with back pain and today I found some great tips that will help with your back pain.” Share the tips and then CTA: “By the way …I also found 5 more tips that are awesome. If you’d like them for absolutely free…reach out to me and I’ll get them over to you.” YOU CAN TOTALLY CRUSH IT BY DOING THAT…without ever talking about your products.You will get a lot of targeted people reaching out to you for more tips….because they are too lazy to Google it themselves! CTA – DELAY: When you lead with value (tips) people will reach out to you. Leading with value will fill that marketing funnel (thong). *When they reach out to you…DO NOT GO FOR THE SALE TOO SOON!!! Use the CTA-Delay. NOTE: If you erroneously use the CTA- "reach out to me if you’d like to learn more about the product I’m using." ... They’ll just say ‘What’s the name of the product…just say the name of the product”…and they’ll never reach out to you. When you offer more tips…you won’t get anyone asking you to just say the tips…cause it could be a pdf…something you can’t post in the comments. THE TIPS COULD LITERALLY BE ANYTHING. Your funnel will be full of people reaching out to you…so do the CTA-DELAY: “Hey….I’m happy to send out those extra tips as soon as I’m back in front of my computer. But I’m just curious…do you currently take any supplements for your back pain?” *Some will say they’re good…others will say no. For the ones who say they’re good…send them the tips.

For the ones who say they aren't using anything….see if they’re open to checking out what you’ve got, to see if it’s a fit. THE CTA-DELAY IS AN ABSOLUTELY PRICELESS STRATEGY!!! -Use a) Value, education, tips, secrets, hacks -then offer b) Additional info, tips, secrets etc-If they’re open -then, c) Direct them to a tool (could be a Zoom, Sizzle Call, Video) *Other Examples: “7 Tips to a Beautiful Garden” “3 Meals to Burn More Calories.” “4 Secrets to Marketing on Social Media.” ************************* Example…still marketing K-Deen *FB Live: ’The Perfect Method to Make Smores!” *CTA: 3 Additional Snack Hacks - “I’ve got 3 additional snack hacks to make you awesome snacks super fast!” *CTA-Delay: Hey …happy to send those tips off to you as soon as I’m in front of my computer…but curious…crazy question, having nothing to do with Snack Hacks…have you ever considered making money from home, using social media?” “…HAVING NOTHING TO DO WITH….” If they’re open….refer them to a tool. ************************* THE GOAL IS TO CREATE CONVERSATION NOT IMMEDIATE CONVERSION. You just want people reaching out to you. ACTION STEP Do a Facebook Live on any topic you want. Google it! THINK UP A GREAT TITLE TO GO WITH IT!!! Use the proper Live Structure (Intro, Question, Content, CTA) CTA: Have people reach out to you on Messenger for more tips (does not have to be related to your live topic). Use the CTA - Delay STEPS BEFORE YOU GO LIVE: 1- Pre-Engage: Spend 5 minutes commenting and loving on other people’s stuff (different people and different posts and stores) Don’t just throw down a like…that doesn’t help you…use the heart or shock face etc… instead 2- LIVE STRUCTURE:

Title: Intro: “Hi, my name is…” Avoid your titles, status or any authority designations…don’t be ‘special’, be relatable Question: “Do you ever struggle with low energy in the afternoon?” (Example) Content: Share your info/tips Call to Action: The action you want them to take (You want them to reach out to you. You’re looking for conversations first….not conversions. *The CTA for today’s live SHOULD BE: To reach out to you for more tips. Remember to use the CTA Delay. 3- POST LIVE ENGAGEMENT: Go and engage with all those who engaged on your live. Day 5 🔥🔥🔥TRAINING: Understanding Positions Positioning is not something everyone grasps but it grants you magical powers as a marketer. It will help you close more sales. ♦Ray shares a story of being hired to help train an insurance phone sales team. They were selling health insurance. Ray went in, reviewed their scripts and made some tweaks…the biggest one was around positioning. POSITIONING: Picture a staircase. The base of the staircase is position zero. 👉 Let’s say you approach someone in the mall …total stranger… ➡️They would be at position ZERO…standing at the base of the stairs. 👉 Let’s say you do a Facebook Live…and someone watches it and drops a comment… ➡️They would be at position 1, on the first stair. “3 Age-Advancing Poisons in Makeup (What to Avoid).” CTA: Feel free to reach out to me if you would like the full list of poisons to avoid. *People don’t ever tire talking about their problems: ‘Talk more about their crabgrass than your weed killer.” (Ben Settle) 👉 If they watch your FB Live and message you (and you do the CTA-Delay: “I’d be happy to get that list off to you as soon as I’m in front of my computer. I’m just curious though…do you have organic,

powerful make up that is guaranteed not to age advance you?” *If they say no I don’t …you say: ”I’d be happy to send you a video about what I’m using if you’re open to that…if not, no big deal” ➡️🔸They would be at position 2, on the second stair. 👉 If they say yes …they are open to watching the video… ➡️🔸They would be at position 3, on the third stair. 👉 Then: You follow up with them to see if they watched the video. If they say yes they watched the video… ➡️🔸They would be at position 4, on the fourth stair. Then ask “What did you like best about the video?” 👉 If they like a ton of stuff…sign ‘em up! “Sounds to me like you’re ready to order.” ➡️🔸They would be at position 5, on the fifth stair. 👉 If they say yes, they watched the video…but they hated the video… then ask “Hummm bummer…just curious…what were you hoping to see when you decided to watch it?” (This is where the insurance company Ray worked for, totally messed up because they didn’t acknowledge people’s position, as having opted to seeing some info. Once they made the small tweak ...they're sales skyrocketed and they hit new records.) *Sales don’t have to be hard, when you realize that your job is not to convince.

***OVERVIEW: FB LIVE — CTA --- CONVERSATION — LEAD TO A TOOL —- FOLLOW UP —- CLOSE OR ASK ‘Why did you agree to watch it? What were you hoping to see?” ��None of this is pushy or spammy or in any way hurting the profession.

‼️⭐️ SOME OF YOU ARE UPSET Some of you are upset that you’re not getting results yet from the challenge… keep in mind: ��1) Harrison Ford was an actor for 13 years before he got a starring roll. 2) Samual L Jackson was an actor for 23 years before he got a starring roll 3) ACDC was a playing band for 40 years before they had a top 10 hit.

4) Grateful Dead took 22 years to get a top 10 hit 5) Bruce Springsteen took 16 years to get a top 10 hit 6) Johnny Cash took 15 years to get a top 10 hit 7) Bob Marley took 13 years to get a top 10 hit *We have someone in Rankmakers, Amy Murphy, who was in network marketing for 17 years and only made $3000. Now? She’s a million dollar earner! Elvis Presley, when he performed at Opryland, was told to go back to truck driving because he was never going to make it.

⁉️QUESTION: Why are you better than them? How come your success should come in 4 days or 5… Are you that much smarter? Why is it ok for all those people to take forever to hit success but you deserve it on day 4??? ⁉️How come Ray was 4 years as a full-time entrepreneur and in personal foreclosure but you deserve success on day 4.�?!!? 👉REALITY CHECK: GET SOME PATIENCE!!! You aren’t getting enough engagement? SO FREAKIN’ WHAT??? What’s the alternative? Will quitting speed things up for you??? Do you know how many months Ray went… doing daily videos and getting less than 20 views??? He didn’t have the luxury of seeing immediate views because Facebook Live didn’t exist. He had to upload them to YouTube! Ray owned the word UNTIL. He embraced it and kept going despite all the reason not too. UNTIL!!!! *EMBRACE THE WORD UNTIL!!!! If you want to change your life more than you want to complain, then you’ll embrace the word UNTIL. Action Step: Do a Facebook Live : Follow the pre-engagement, Live structure and post-engagement protocol you’ve learned so far.

📲STEPS BEFORE YOU GO LIVE:

1- Pre-Engage: Spend 5 minutes commenting and loving on other people’s stuff (different people and different posts and stores) Don’t just throw down a like…that doesn’t help you…use the heart or shock face etc… instead 2- LIVE STRUCTURE: Title: 🔹Intro: “Hi, my name is…” Avoid your titles, status or any authority designations…don’t be ‘special’, be relatable 🔹Question: “Do you ever struggle with low energy in the afternoon?” (Example) 🔹Content: Share your info/tips 🔹Call to Action: The action you want them to take (You want them to reach out to you. You’re looking for conversations first….not conversions. *The CTA for today’s live SHOULD BE: To reach out to you for more tips. Remember to use the CTA Delay. 3- POST LIVE ENGAGEMENT: Go and engage with all those who engaged on your live. Day 6-7: TRAINING: BIG HATS

and LITTLE HATS

Refers to level of following and Influence BIG HAT: Large influence, following and often large team. LITTLE HAT: Total opposite of a Big Hat In this context…we're referring to influence on Social Media but it doesn’t always have to be. *Intelligence: the ability to make distinctions Most people aren’t intelligent about marketing (they can’t make distinctions)

Little Hats will see what Big Hats are doing that gets engagement and copy them. For little hats…it does not work AT ALL! The Little Hat gets confused about why it doesn’t work for them. It’s because THEY HAVE NO INFLUENCE! They don’t realize that a huge amount of a Big Hat’s engagement is coming from their team…NOT PROSPECTS! A Big Hat can post all about the company and the products and still get engagement and do well

because either... 1- They’ve arrived and have zero interest in continuing to recruit or get customers….OR 2-They’re intellectually LAZY!

BIG HAT TACTICS …if they don’t have sound marketing concepts underpinning them, they will never help the little hat. LITTLE HATS: You cannot afford to be intellectually lazy! You need to be intentional with your marketing. ALSO…Big Hats get SOOO many messages when they post that they are often too overwhelmed by all the lead flow. *Upper Limit Problems. If that’s you…you can create systems to deal with that. So..do you want DIGITAL HIGH-FIVES or actual money??? Don’t be intellectually lazy. Little Hats have to do marketing that actually works…they can’t do what the Big Hats are doing.

HERE’S YOUR ONE-TWO PUNCH 1. Curiosity post: No Company or Product Name, no CTA. Follow Compliance. *Talk about someone else in your organization that has received some kind of benefit from your product. Ie. “So proud of my girl Sally. She jumped on our hair care program last week and TODAY…she got the most amazing compliment from her husband. Way to go Sally!” The only option for someone interested, is to reach out to you. They can’t Google it!

Those of you who believe that EVERYONE knows what company you’re in…THEY DON’T. They’re busy doing their own stuff and they’re not waiting with bated breath for every post you drop. “You’re not marketing to a standing army. You’re marketing to a moving parade.” ~ David Ogilvy Having said that, People should NEVER be able to tell what company you’re in, by your profile. They will just go to Amazing, Google or Ebay. So don’t do an awesome curiosity post only to lose the curiosity by having your company info on your page.

BIG HATS: Realize that by being intellectually lazy, you are doing a huge disservice to your team. They are never going to learn proper marketing. 2. Facebook Lives: video reaches more people, quickly and sticks around indefinitely! It's very powerful!

USE SOMEONE ELSE’S STORY! That way, when you recruit new people, they don't think THEY have to have a story before they do anything! If you use someone else’s …IT’S WAY MORE DUPLICATABLE! Use smaller stories…they’re more relatable! Talk about someone losing 5lbs, 7lbs…not 180lbs!

You are going to see marketing out there, and ASSUME that it’s working…but if it’s not following the basics of good marketing…it may be getting lots of engagement…but they aren’t making much money!!! Day 8 & 9: 🔥🔥🔥TRAINING: Learn the Art of High Profit Mumbling

In Dec. and Jan. ….without marketing, we had 16-18 people join the Top Earner Club Mastermind. There were no promos, email or event mentions but still they joined, with a minimum investment of $20, 000. 👉High-Profit Mumbling, is simply dropping comments, in passing, as you go about life. Just throw little curiosity hooks at people as you are doing other things.

*For example: “Hey guys…just got back from convention…it was awesome…there were 30,000 people there…anyway, I learned something cool that I’m going to share with you.” OR “I’m going to share a great recipe with you, that I recently learned when I took my team to a cooking class…” DROP LITTLE NUGGETS….In passing. NOTE: If you recruit a huge influencer…teach them the high-profit mumble so that they don’t have to pitch but will still influencer their viewers in passing. DON’T BLOW THE MUMBLE!!! 👇👇👇When you do a little mumble…don’t ruin it by adding a bunch of nonsense that is designed to close. The mumble is NOT where you close.

🚨STOP trying to close in every piece of communication. Your goal is to create conversation and get people to take an action. It’s not meant to CLOSE!!!�� If you seek conversations, you will close a lot more, than if you TRY to close people in your marketing. *Good mumbles: Team, Occupations, Locations, Activities The Rest--- Day 10-14 Here is some serious gold: TRAINING: Why Do We Do All This Stuff & A Social Media Daily Routine Do the things that you do each day…do they make success INEVITABLE?!!? Ray’s DMO that got him his results *20 No’s a day *1 Video a day *Self-Development each day No one is surprised by the fact that Ray gained success from doing this. So ask yourself, if Ray checked in with you every week and asked you, how many people you prospected, how many videos have you done and how much self-development have you done…would your answer make your success inevitable??? SUGGESTED DMO (Daily Method of Operation): 1- OFFER: Individuals *Why are we doing Facebook Lives? Well…to have more conversations with people…so that you can make an OFFER. If you get leads but don’t have conversations and make an offer…YOU CAN’T MAKE MONEY!!! You are spoiled that you HAVE Facebook Lives as an option AND you have someone to teach you this stuff. Most of you are not getting enough leads to be successful yet…so you will have to PROSPECT!

Ray would do his video and assumed he wouldn’t get any views or leads…he just didn’t care.

PROSPECT: Choose a ‘NO’ goal, a time goal, or a # goal.�� LEADS: Say you have a goal to get 10 No’s a day, and you get 20 leads a day, of which 10 tell you No.

THEN you would’ve reached your goal. We get it… PROSPECTING SUCKS! BUT you have to do it anyway, until you get enough leads with your marketing. MOTIVATION is not getting yourself to WANT to do stuff. It’s doing it EVEN THOUGH YOU DON’T WANT TO!!!

There was never, ever, ever a single solitary time when Ray actually wanted to prospect…EVER! He did it anyway. 2- VIDEOS: Suggested *Most people will not do a video everyday. FACT. So you decide what your own goals are. If you have high financial goals, then a video a day is BEST. So…do as many as you WILL do, with that in mind. The More the better.

3- SELF-DEVELOPMENT Do some kind of self-development every single day.

4- EXERCISE Richard Branson says that exercise is the most productive thing you can do.

SOCIAL MEDIA A) 1-2 Posts on your Facebook timeline and/or Instagram. NOTE: Points #1-#4 above, are MOST important but we’ll cover your social media too. *Be very intentional with what you post on your timeline or it will just dilute your engagement. If you want to post more about your life…then use stories. You can post as much as you want there. Ask yourself: SHOULD this get likes and engagement??? If not…it belongs in your stories…not in your feed.

REACH OUT TO PEOPLE: If you are getting a decent amount of leads every day AND you are reaching to them and giving them an offer….than you DON’T have to reach out to other people

C) Go LIVE for one of those 1-2 posts a day.

D) Facebook Birthdays. Look at the birthday’s every day and check out their profiles. If they haven’t posted or engaged in the past two months…UNFRIEND. Facebook is looking at what % of your friends engage. So use the birthdays to clean up your list. *If you eliminate the people who aren’t engaging, your % of people who engage automatically increases.

ALSO…DON’T FRIEND REQUEST BEFORE YOUR PROSPECT. *Instead…comment on one of their cool posts…then message them … and then go back to their profile and comment “Hey just sent you a message…”’ on one of their posts. *NOTE: All of your sent friend requests that go unanswered…COUNT AGAINST YOU! If someone doesn't accept in a reasonable amount of time, cancel the request.

Make sure you spend time engaging for a bit before you go live or post AND after!!!