Copywriterreadinglist.pdf

A Recommended Reading List For Direct Response Copywriters (Compiled by Ray L. Edwards - Learncopy.com) One of the first question that aspiring copywriters ask is, “Which are the best books to read if I want to become good at copywriting?” Below I have attempted to compile such a list and organize the books in categories so you can make sense of why you need to study them. Of course, no list of this nature will be exhaustive, so you may find a book useful that is not listed here. For those who may find this list a bit intimidating, I’ve highlighted what I consider the core books. If this is still too heavy for you, then read the first listed book in each section to start.

Books Dealing Directly With The Subject of Copywriting The Ultimate Sales Letter by Dan S. Kennedy Advertising Secrets of The Written Word by Joe Sugarman The Robert Collier Letter Book by Robert Collier Scientific Advertising by Claude Hopkins Tested Advertising Methods by John Caples Breakthrough Advertising by Eugene M. Schwartz Breakthrough Advertising Secrets by Eugene Schwartz How to Write a Good Advertisement

by Victor O. Schwab.

The Copywriter's Handbook by Robert Bly Web Copy That Sells by Maria Veloso Ogilvy On Advertising by David Ogilvy The Boron Letters by Gary Halbert Two Hours to More Profitable Sales Copy by Clayton Makepeace. Obvious Adams by Robert Rawls Updegraff Hypnotic Writing by Joe Vitale

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A Recommended Reading List For Copywriters compiled by Ray L. Edwards. Learncopy.com

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Persuasive Online Copywriting by Bryan & Jeffrey Eisenberg Net Words - Creating High Impact Online Copy by Nick Usborne Masters Of Advertising by J. George Frederic How To Make Your Advertising Make Money by John Caples How to Write Sales Letters That Sell by Drayton Bird Making Ads Pay by John Caples The Architecture of Persuasion by Michael Masterson The Adweek Copywriting Handbook by Joe Sugarman The Elements of Copywriting by Gary Blake and Robert Bly The Greatest Direct Mail Sales Letters of all Time by Richard Hodgson How To Write Advertising That Sells by Clyde Bedell Writing for Emotional Impact by Karl Iglesias Sales Letters That Sizzle by Herschell Gordon Lewis Cash Copy by Jeffrey Lant The Lazy Man's Way to Riches by Joe Karbo Write to Sell by Andy Maslen Advertising Headlines That Make You Rich by David Garfinkle Winning Website Sales Letter by Robert Boduch Great Headlines Instantly by Robert Boduch Million Dollar Mailings by Denison Hatch The Wizard of Ads Trilogy by Roy H. Williams Write Right: 26 Tips to Improve Your Writing Dramatically by Roger Shapiro Cashvertising by Drew Eric Whitman

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A Recommended Reading List For Copywriters compiled by Ray L. Edwards. Learncopy.com

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Tools of the Trade (References) & Books On Writing Words That Sell by Richard Bayan Phrases That Sell by Edwards Werz & Sally Germain Tested Sentences That Sell by Elmer Wheeler Magic Words That Bring You Riches by Ted Nicholas Power Copywriting by Herschell Gordon Lewis On Writing Well by William Zinsser On Writing by Stephen King How to Be Your Own Best Editor by Barry Tarshis The Elements of Style by Strunk & White

The Copywriting Life /Business /Marketing The Well-Fed Writer by Peter Bowerman My Life In Advertising by Claude Hopkins Confession of an Advertising Man by David Ogilvy How I Raised Myself From Failure To success In Selling by Frank Bettger My First 50 Years in Advertising by Maxwell Sackheim Method Marketing by Denison Hatch Getting Everything You Can Out of All You've Got by Jay Abraham The First Hundred Million by E. Haldeman-Julius 7-Steps To Freedom by Ben Suarez 63 Killer Marketing Strategies by Dan Kennedy

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A Recommended Reading List For Copywriters compiled by Ray L. Edwards. Learncopy.com

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Books On How to Sell (Copywriters write to sell) Ziglar On Selling by Zig Ziglar The Secret to Selling Anything by Harry Browne.

Books On Persuasion Influence - The Psychology of Persuasion by Robert B. Cialdini Influencing Human Behavior by Harry Allen Overstreet Techniques of Propaganda and Persuasion by Magedah E. Shabo The True Believer by Eric Hoffer The Forbidden Keys to Persuasion by Blair Warren Unlimited Selling Power: How to Master Hypnotic Skills by Donald Moine , Kenneth Lloyd

Mindset Books –Great for personal development New Psycho-Cybernetics by Dan S. Kennedy Think and Grow Rich by Napoleon Hill The 7 Habits of Highly Effective People by Stephen R. Covey The War of Art by Steven Pressfield Awaken the Giant Within by Anthony Robbins The Power of Habit by Charles Duhigg As a Man Thinketh by James Allen Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink The 4-Hour Workweek by Timothy Ferriss The Alchemist by Paulo Coelho How to Win Friends and Influence People by Dale Carnegie 4

A Recommended Reading List For Copywriters compiled by Ray L. Edwards. Learncopy.com

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