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This Ultimate Digital Course Blueprint will take you from a beginner to a Digital Course expert! Use this Complete A-Z guide to understand how to create your Digital Course and take it to the next level!

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I have just one employee in the US... I had zero followers less than two years ago... I had never heard of ClickFunnels and had zero knowledge of digital marketing of any kind less than two years ago... And now? In less than two years, I’ve built a $10MM+ business that operates on autopilot and, more importantly, has helped over 10,000 students on their path to financial freedom : This blueprint is the summation of the most valuable lessons I’ve learned going from an anxious depressed accountant trapped in a cubicle, to creating my dream life.

1. Focus on one person who you know has done what you want and block out all other noise. For me, this was Russell Brunson who, unknowingly, was a major influence in my life. I’ve still only ever spoken to him twice. First time was on stage getting a 2 Comma Club Award, when I told him I would see him next year for the 8-figure award, and second, this most recent year getting the 8 Figure award, asking if he was going to make a new award lol.

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2. Try to look beyond what successful people are talking about and focus instead of what they’re DOING with their time. For example, if someone is telling you that crypto is the best new way to make money online, and they’re selling a course on it, they’re spending their time selling digital courses not selling crypto, because it’s infinitely less risky and has ridiculous margins and ceiling for scale. Emulate success until you have it with an unstoppable laser focus on what successful entrepreneurs DO with their time, not what they say.

3. Understanding the motivation behind why people and companies say and do what they do is incredibly important to making the best data driven decisions. Making a few large decisions correctly will completely change your life, and the unfortunate truth is that people often times have selfish incentives for doing and saying things. If you habituate understanding WHY people are saying and doing things, then you’ll be capable of making more rational, logical decisions, and drastically increase the likelihood of those decisions being correct.

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4. Recognize Shiny Object Syndrome as a toxic addiction and learn to identify and silence it. There will always be some person telling you LinkedIn, Snapchat, or TikTok is the next big thing, and they’re making a million dollars a day with it. They’re not. Focus makes millionaires, and focus is two fold. You have to focus on what you should do, and also focus on what you should not do, then stay accountable to yourself on your priorities. Organic traffic wise YouTube is king, then Facebook groups, then instagram, then everything else, and for paid traffic start with retargeting its a no brainer on Facebook and YouTube, for cold paid scaling, focus on YouTube In-stream and Facebook conversion ads optimizing for leads or conversions whichever you have more pixel events for, create LLA’s and iterate, those who can spend the most on ads win, that’s why I’ve built a lean company with hardly any overhead so I can spend the most on ads and driving the most traffic into my automated machines.

5. Habits are what differentiate wildly successful people. What is the difference between a billionaire and homeless person in most cases? Habits. Habits start with ONE day, so only focus on TODAY. Only make small changes one at a time. You can’t go cold turkey on all social media in an instant, or completely change your diet, or become a body builder overnight or learn to meditate in a day. It takes time, so stick with it. Small changes add up over time. My most important habits are consistent content release schedules, and a relentless focus on automation and the ‘low hanging fruit’ which we will discuss later, meditation, exercise and my morning routine also have the largest positive affect on my life.

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6. Understand Feedback Cycles: Belief > Actions > Results > Re-Affirmate Belief = invincible feedback cycle. If I could go back in time and tell myself ONE thing 2 years ago before I began, I would say, “Start immediately, there’s always a million reasons not to, and then once you do start, never ever fucking stop. You ‘made it’ because, no matter what anyone ever said to you, you ignored it. I don’t care if your parents, your friends, your wife/husband, your co-workers, your teachers, or ANYONE tells you to get a normal job and to play it safe. Respectfully ignore it, respectfully burn the bridges, and go all in on yourself – you will be successful. It’s not a question of “ if “; it’s just a matter of time and focus. It doesn’t matter how high you climb the ladder if it’s leaned against the wrong building. Don’t waste your time making someone else rich. You get good at what YOU DO and time is the universal constant, and it passes whether you’re building your empire or someone else’s, so get to work.”

7. Think for yourself. I didn’t have any traditional mentors, so I built my business my own way, and I didn’t learn any bad habits. Go against the grain, I didn’t work so hard to leave the 9-5 and my cubicle just to go get a big office building again myself, only this time with 100x more responsibility since I’m now running the company. Build a virtual empire, and hire internationally. Some of my smartest co-workers (I try to never refer to anyone as an employee - we are all equals) work with me internationally. I’ve found international folks that are willing to grind sixteen hour days with me when necessary, are almost always significantly less entitled, and are of the utmost quality and value. And not having a big expensive office and employees allows you to spend more on paid traffic and he who spends the most to acquire a customer wins. Without your team and culture you create, you’re nothing. Start a catch phrase and live it everyday #TeamNoExcuses

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8. Understand and relentlessly pursue the ‘low hanging fruit’. You can spend your time in a million different ways, some of which add more automation to your life and some of which add less. Often times, additional employees and people are what introduce additional work and stress into your life. You can focus on scaling paid traffic, or you can hire more staff. Often times, both produce the same results (more money), but one requires infinitely less time and energy for the same additional gain. When you decide what to focus your time on, always choose what furthers automation. At the end of the day, whether you’re making 10M a year or 50M a year, I promise you that you’ll be more happy with 10M if you have what’s more important than financial freedom: time freedom. The only difference between a liquid multi-millionaire and a billionaire is a private jet and a yacht. Think long and hard if you want those 2 things. If you do – you need to dedicate your ENTIRE life and every single decision for your whole life to reaching that point. If you’re like me and don’t need to be a billionaire, be happy and grateful for what you do have, and create time freedom (the most important thing of all).

9. Search for the ‘Platinum link’ in your niche. Understand what most people need and what is most profitable for you to provide. For example, when I was deciding what to make my Amazon software on, I could have chosen to make inventory forecast software, or profitability software which only a small percentage the largest sellers need or I could have chosen to make a software on product research and keywords, which all beginners need. Same market, same situation, wildly different ceiling for scale... You can start the next Facebook or Uhaul, both profitable companies, but very different models and wildly different potentials for scale. Another example is an airline, Expedia makes more from the sale of a ticket than the airport or airlines, even tho they have to do SO MUCH LESS WORK than the airlines that have employees, depreciation of assets, physical planes and buildings etc etc. Being rich in the not so distant past equated to owning the most stuff, farms, land etc, now being rich equates to owning the most attention. Attention is

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literally a currency and a POWERFUL one - that is why building a personal brand and adding real value/caring about your followers is the most valuable thing you can do!

10. The knowledge economy is the next ‘big thing’, and anyone who tells you differently is trying to sell you something. It’s a hundred billion dollar business and growing. I’ve never found something that can compete with building a following and selling a digital product like the knowledge economy. You can press a button, and $100,000 magically appears in your bank account. It’s pretty sweet, and you can cross promote, affiliate, scale, so on and so forth. The truth is, time passes whether you get better at (for example) buying/selling physical real estate or you get better at selling a digital course on buying/selling real estate but the thing is they’re WILDLY different business models with different capital outlays, different levels of manual work, human capital, and infinitely different risk models. There’s no other business model I’ve ever come across where you can build a 10MM+ business in a little over 1.5 years with only one employee in the US.

And for my final and most important points:

First: Never compare yourself to anyone – it’s the fastest way to unhappiness at any level. I know people who make 100M a year who are depressed because their friend makes 200M… how crazy is that? I know people who only focus on comparing where they’re at to their own progress. People who made 10K last year and 100K this year and are happier than they’ve ever been. Imperfect action trumps perfect inaction every time. Everyone dies with nothing when it comes to money.

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When I was younger I thought that people who said money doesn’t buy happiness were just poor, but now I understand it - I know a lot of unhappy people who have a lot of money, and the main reason is comparison and the poisonous nature of some social media platforms like instagram, and I realized that once you have enough money to fill your basic needs, money doesn’t make you happier - fulfillment does. Happiness is the point of life, and it takes work to be happy, and making progress daily to understand and buy into that ideal that that is the most important thing I could possibly teach you.

Second: Understand this is a small world, and Karma is very real, hold a high moral compass regardless of your competitors and treat the metaphorical janitor the same as you would the metaphorical CEO, because you never know whos up next, and regardless of all that you should always treat people with respect, most of us are just trying to make it through this chaotic world, and you have the daily choice of whether or not you want to add positivity to the world, and you should try to always because life is a gift, and that gift can be taken away in an instant with disease or tragedy, and you don’t realize that your/your families health is the ONLY thing that matters until you don’t have it - so spread love whenever you can.

And finally: Time exponentiates incremental action. Albert Einstein said that compound interest is the eighth wonder of the world. He who understands it earns it. He who doesn’t pays it.

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It’s so critical to understand the idea of compound interest accumulation. As an entrepreneur, you are doing all these things such as making content, building, creating, and adding value. It can feel like nothing is moving the needle. However, think about entrepreneurship as a merry-go-round. When you’re starting to push, there is rust, and it’s creaking and you can BARELY move it, if at all! You have to dig your feet in and push as hard as you can to get the merry-go-round going, but once it starts to spin, it flies around effortlessly. Entrepreneurship is the same way. At the beginning, you essentially are accumulating compound interest for what feels like no return - but remember success is NOT linear, it’s exponential. ‘Famous’ entrepreneurs you end up hearing about are the ones who stick around long enough to REACH THE POINT of exponential return of the compound interest they accumulate through their daily incremental actions. Remember, those of you who are most consistent will be the ones people talk about. The rest of you who give up, will probably give up an inch from reaching the point of exponential return, which is a terrifying thought. So, stick with it, no matter where you’re at, with unbreakable, invincible confidence, and never let anyone or anything slow you down. #TeamNoExcuses

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Let’s start with a deceptively simple question:

What is a business? I’ve thought about this question since I was a kid, and the obvious/traditional answer is a storefront, an office building, a warehouse, selling physical products, inventory, staff, the works. In most cases you need lots of capital to start, to develop a product and to try and sell it. This model works, but it’s devastatingly outdated; and comes with much more risk than the new model. It is expensive, and time consuming, and not ‘infinitely scalable’ which is a concept we will discuss later on. The old model used to be the only real way to create a multi-million dollar business. Not anymore. If you’re reading this, you’re officially out of the minor leagues. This is not about scraping by or making enough to live, this is not for people who want to make a quick buck. This is for people who want to make life changing money, and more importantly create a global movement, and help countless people doing it. Prepare yourself, because we are about to embark on a beautiful journey together. Everything we discuss in DCS is boiled down to the simplest ways to get the most exponential results. To work smarter but not harder.

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Skipping to the ‘platinum link’, going where you get the most bang for your metaphorical buck, focusing where your time is best spent. While this is without a doubt the best way I’ve ever found to build a fortune, the REAL reason I do it, is for fulfillment. There is nothing like getting a message from a student saying you changed their life and their families lives. It is seriously powerful stuff. I’m going to save you the “trial and error” years and countless expenses many entrepreneurs experience, struggling to make money, then once they figure it out making more than they need, then realizing money doesn’t make them happy. We will skip to the end, where you make the most money the fastest and more importantly, build on foundation of fulfillment not the quicksand of desire. The new model is called the ‘Knowledge Economy’, which basically means that every single person has a business inside of them by virtue of their own unique past experiences and personal knowledge. And throughout DCS I want to give examples of everything, because I was never a good learner growing up, and I learned best through examples, so this course will be entirely example based for those like me who struggle with traditional learning schema.

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SO FOR EXAMPLE… Let’s say you make the best blueberry muffins in the entire world. Using the OLD business model you might decide to start a bakery and be forced to undergo all the trials and tribulations of launching a brick and mortar business. What if, instead, you leverage the internet to teach people how to bake the perfect blueberry muffins themselves? It involves less hassle, fewer startup costs, and less work. Instead of just reaching a few thousand customers in your area, you could potentially market your product to millions of people around the world. Research firm GM Insights valued “online learning at $165 billion in 2015, by 2023 it could exceed $240 billion.” The new model not only leverages you, but it leverages technology to boost you into an omnipresent machine, impacting more than you ever thought possible in your wildest dreams. Instead of helping people one on one, you’re helping tens or hundreds or THOUSANDS, because a video can play again and again and again to millions of people with no effort on your behalf it just keeps going. Its like hiring an infinite never tiring workforce, and by replacing your teaching effort with the inner workings of the automated machine, you become a super hero by simulating the one-on-one or done-for-you client experience online in the form of your digital course movement… I went to school, I went to college, I got an internship at an Accounting company called PwC, and quickly realized 9-5 wasn’t for me.

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I took all the money I had saved and invested into all types of businesses that I thought people wanted. One of those businesses was an iOS app I created called QuizPixel. I was sure that I was going to become the next app millionaire. I dedicated my life to it, every waking hour, second and day to it, and I invested all the

money I had plus more into this business, after months of 12 hour days and my entire life savings, plus debt pumped into it, I was finally ready to go to the market and start selling it... No one bought it... I’d built something that nobody needed. I also learned that people buy when they’re in pain and in need of a solution to a problem. The only reason people buy things is to move away from pain, or toward pleasure, it’s incredibly important to understand this basic concept of human nature. And this is so important to understand I’m going to write it again, but this time in all caps :) The ONLY REASON PEOPLE BUY THINGS IS TO MOVE AWAY FROM PAIN OR TOWARDS PLEASURE! It’s one of the intrinsic desires all humans share; and it needs to be the foundation of our course topics that will ALWAYS be profitable when done correctly…

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The diagram above breaks down the 3 most profitable evergreen niches and more importantly their sub classifications, followed by their sub niches (the three tiers of specialization)

“Information products are low-cost, fast to manufacture, and time-consuming for competitors to duplicate.”

-Tim Ferriss

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When you make emotional decisions you fail, it is that simple. If you’ve always loved underwater basket weaving and you bought DCS to create a course on it, I promise you that you’re going to have a bad time.

The first three steps to creating a wildly successful online course

1.

Choose Your Evergreen Niche



2.

Then Sub Classification



3.

Finally Then Sub Niche

And it is important to note here it is impossible to capture EVERY possible course topic, but I would say 95%+ of course topics could be classified into one of these subjects, and this should be the holy grail of choosing your course topic! Example: Wealth is your evergreen niche, Sales is the Sub Classification, and Amazon FBA is the Sub Niche within Sales… You want to find a sub niche within an overarching niche, then present it as a new opportunity, NOT an improvement! NOTE: This is important psychologically to your customers. The thought of improving something carries a burden of difficulty, they associate improvement of something they already understand (like their diet) as difficult and therefore naturally dread it. Alternatively if you present something as a brand new opportunity (E.g. eat what you love and still lose weight using the XYZ brand new system) they associate this idea with opportunity and excitement.

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EXAMPLES OF PROVEN COURSE TOPICS… How to Lose Post Pregnancy Baby Fat

How to Build a 7 Figure Real Estate Business

Fitness

with airBnB

How to Meditate

Jump Rope

How to Paint

How to Garden

Fitness & Weight Loss



Hot Dog Cart

Ecommerce (Amazon etc.)

House Flipping

Energy Clearing

Online Sales

How to Build a Potato Gun



How to Quit Watching Porn

How to Run Facebook Ads

Hair Stylist

Network Marketing

Personal Training

Dyslexia

Speed Reading

Expert At Inspiring Kids

Sleepover & Kid Entrepreneur

Expert Coach

Fitness Expert

Chiropractor Marketing

Social Media

Dental Marketing

Biohacking

Vertical Jump

How to Run Airbnb

Expert At Waking Men Up

Dating

How to be a landlord

How to fly a drone

Watercolor painting

Spiritual life coaching

Copywriting

Dog training

How to make a profitable

How to have a better memory

accounting business

How to do small business taxes



I encourage everyone to pick their own niche, however I also show a LOT about digital marketing.

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The market is basically infinite related to digital marketing. There are essentially infinite businesses that could benefit from digital marketing, so if you can’t think of anything, you can use this as a last resort fallback plan to just get started, it’s the most important thing. You can become an expert at digital marketing for Plastic Surgeons, or insurance agents, or plumbers or ANY number of businesses and YOU GET GOOD AT WHAT YOU DO (you’ll hear me say this a lot), and if you are good at getting new paying customers with digital marketing for cash rich businesses, you’ll be justttttt fine :) People make many thousands of dollars teaching Accountants how to build profitable practices, or ads for plumbers, or SEO for dentists, because there are literally THOUSANDS of these businesses in the USA and world and if you become a known expert it’s a quick way to make a LOT of money and help a lot of people! You could say “I help Plumbers create profitable marketing campaigns to leave their competitors in the dust with Digital marketing”. And I know that might sound crazy now, but there are millions to be made with digital marketing for cash rich businesses, if done correctly! Whatever your main idea for a course, say to yourself… “Will my course about “BLANK” give my customers their desired (make more money, lose weight, find the woman of my dreams) results from A-Z even if they’re a complete beginner with no experience…”

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If the answer is yes, and your course falls under the 3 pillars 1. Health

2. Wealth

3. Relationships

You might have found your idea! Remember even if there are courses currently in your niche, you can WIN by caring more, designing a better course, being more active helping your students 1 on 1 (something your students value more than anything), and also the current people in your space may start doing other things, stop updating their course etc - there is always more room in ripe evergreen niches for the right person! I. Jacob Hiller made a course on how to JUMP HIGHER, that is literally all the course is about and transitioned that business into a multimillion dollar empire! II. Jermaine Griggs made a course on how to play piano by ear, he monetized his love for Piano by teaching and inspiring others to do the same! III. Robert Allen made a course on how to buy real estate with little or no money down and has stated often that he made millions in real estate and hundreds of millions teaching it!

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How to Find the Perfect Name for Your Course I think the best way to name your course is to look at examples of proven course titles, and to reverse engineer your own course name from that! You want to use the political “3rd grade comprehension” here. You want something that is preferably 3 words or less that describes what your course is about, and entices interest… Think about your customers: they want a PROFIT ENGINE. They want to know the secrets behind making a digital course. They want the underground info on getting a 6 pack! Digital Course Secrets

Lean Belly Breakthrough

Profit Engine

Writing to Wealth

Fat Decimator Blueprint

The Underground 6 Pack Blueprint

Zero to Launch

Idea to Exit

Scrawny to Brawny

Product Launch Formula

Yes Engine

Spirit Junkie Masterclass

Trust Machine

Advanced Marketing Masterclass

How to Ditch Sugar

Body Language to Sell Anything

NOTE: It is an added bonus if your course forms an easy to remember acronym like ‘DCS’ because people will start to refer to your course by that acronym when you form a movement this makes a meaningful difference!

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You also want to have a ‘Super Specific’ outcome: Lose 10 pounds Get Your first 10,000 Followers Start earning profit selling on Amazon NOTE: You don’t want to make specific claims ABOUT MONEY (because of paid traffic requirements, and liability) meaning, don’t say, “Make $100,000 dollars in a month guaranteed!” Be vague enough and allow people to insinuate their desired results to protect yourself from liability and to comply with Facebook and Google landing page requirements! The Basic Formula that always works is: “Desired Result, Even if (Objection 1, Objection 2, Objection 3)” Example: “How to sell on Amazon and Earn a Full Time Income, Even if You have No Experience Selling online, No technical skills, or money to start!”

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Your Course Name Checklist for Success! 1.

Is it easy to remember?

2.

Are there any keywords that your audience will immediately recognize?

3.

Is the URL available?

4.

Is it easy to say out loud?

5.

Is it generally clear what it is you do?

6.

Does it form an easy to say and remember acronym (Bonus)

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