Digital Marketing Workshop- Course Details

Student Certification Workshop on

For Management and Engineering Students www.tjitservices.com

BROAD CONTOURS

Delivery Methodology: Live, Interactive and Online Practice based Duration: 2 days; 2 sessions every day Schedule: 10:30 am – 04:30 PM IST Fees: INR 899/-per student Certification provided: Yes

COURSE CONTENT

Day 1

Day 2

Session 1.1: Introduction to Digital Marketing

Session 1.1: Social Media Marketing Part 1

Session 1.2: Website : Needs & Basics

Session 1.2: Social Media Marketing Part 2

Session 2.1: Search Engine Optimization

Session 2.1: Telemarketing Basics

Session 2.2: Search Engine Marketing

Session 2.2: Email Marketing

Session 2.3: Inbound Marketing/ SMO

Session 2.3: SMS / WhatsApp Marketing

Why Students Should Attend…? The Workshop is Designed for Management and Engineering Students • Digital Marketing is the Future of the Marketing. • Industry Demands for Digital Marketing Skills. • Digital Marketing Gets You Better Pay and Position . • Marketing Strategy is Incomplete without Digital Strategy.

• Digital Marketing Opens Up Wide Variety of Job Prospects. • Learning Digital Marketing is Affordable and High Returning; Earn Independently . • Workshop Certification will add value to your resume while applying for a job in near future after completion of your college studies.

Workshop Providers TJIT Services is a Sales and Marketing company specializing in Lead Generation-Telemarketing, Digital Marketing, Web Design and Social Media Marketing. The Management team of TJIT Services brings the Global best practices from leading organizations like SAP, Microsoft, Cognizant & Wipro. WE as a team are ONE and passionate towards providing the best services with best market practices.

“myEplatform” is digital marketing agency which deals in Google ads, PPC marketing, Searching engine Optimization- SEO & Social Media Marketing.-SMM. We also design marketing strategies and plan business development in various sectors. We strive to be proffered platform in helping our clients succeed in the world’s rapidly evolving business trends.

DETAILED Session WISE CONTENT

Session 1- Introduction to Digital Marketing This Session introduces the foundational aspects of digital marketing and covers areas including search, digital display, email marketing, social media marketing, mobile marketing as well as web analytics. In this Session the course lecturer will also refer to the principles and processes, as well as the tools and techniques that underpin the Professional Diploma in Digital Marketing and use effective illustrations and relevant, practical examples to bring the concepts and ideas to life.

Key Concepts of Digital Marketing • Traditional Marketing vs Digital Marketing • The Opportunity of Digital Marketing • Characteristics of Digital Marketing • Implications with Digital Marketing

• Digital Display Advertising • Website Marketing Basics • Strategy and Planning • Laws and Guidelines

Session 2: Search Engine Optimization & Marketing This Session will help participants to understand Search Engine Optimization (SEO) and how the tactics underpinning SEO can help boost the organic search ranking for a website on search engine results pages (SERPS). During the session, participants will explore keyword research and the process of selecting suitable keywords for a website, as well as optimization of content on a web page. Participants will learn how to create and include effective content and meta-tags throughout a website. The session will also cover how websites are viewed and processed by search engine spiders and how to speed up indexing. The session will cover off-page elements of optimization, including inbound linking as well as techniques to boost a website’s inbound link popularity.

Key SEO concepts • Search results and positioning

• Research Tools

• Benefits of search position

• Search Campaign Process

• Stakeholders in search

• Keyword Selection

• Mechanics of search

• Ad Copy

• On-page/ Off-page optimization

• Landing Pages

• Customer insights

• Ranking

• Keyword research

• Inbound links and link building

• SEO Webmaster tools

Session 3: Social Media Marketing This Social Media Marketing Session will help participants to set up and prepare social media marketing initiatives. The course covers setting goals and priorities for social media campaigns and explores a range of core social media platforms, including: Facebook, Twitter, LinkedIn, Google+ and YouTube.

Key Concepts • • • • • • • • • • • •

Social Media Goals Setting Goals and Priorities Facebook Features Facebook Business Page Facebook Insights Twitter Features Twitter Engagement LinkedIn Setup & Profile LinkedIn Features LinkedIn Company page Google + Feature & Insights Google + Brand Page

• • • • • • • • • • • •

Social Listening Content Planning Scheduling Tools Facebook Advertising LinkedIn Advertising Pinterest Advertising YouTube Channel & Features Social Media Analytics Instagram Snapchat Tumblr Blogging

Session 4: Email Marketing/ SMS/WhatsApp Marketing The Email Marketing Session will teach participants how to implement and deliver an effective email marketing campaign. The session will cover the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery as well as measurement and reporting. The SMS/ WhatsApp Marketing session will cover the content and strategy used with the fundamental aspects of local marketing.

Key Concepts • Campaign Process

• Email Structure

• Data Capture: online

• Email Delivery

• Data Capture: face-to-face

• SMS Marketing Systems

• Segmentation • Email Design • User Behavior • User Characteristics

• Email Copy

• Filtering • Scheduling • Measurement • Key Terms and Metrics • Split Testing

• Laws and Guidelines

Reach Us @ • Email :- [email protected] [email protected] • Phone: +91-8217330895 +91-8971348891