Ecommerce Product Fb Traffic Map
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Ecommerce Product FB Traffic Map
Website Conversion Objective
Conversion Pixels Needed KPV = This Is Conversion Pixel to be placed store wide on Liquid Theme ATC = This is placed in a Cart Page Of Liquid Theme WCP = Website Conversion Pixel To be placed in STORE conversion settings Re-targeting: Main Site Re-targeting Pixel ATC Re-targeting Pixel
Campaign Name One Campaign Per Product Product Name - WCPP - Test
AD Type AD SET Target 300K+ (See Keygen If You Want To Break Out Adsets From Start Of Campaign)
Photo Ad or PPE / Video 1200 x 1200 Image Link on top with short copy Let Video, or Photo Do Selling -> Links To Direct Page unless give away where you are building a list in a specific Niche
Budget $5 - $10 (If Know Niche) Start 3AM PST USA Age 25 to 64 Gender Depends Intrests = lowercase - precise Placement Mobile + Desk Pricing: OCPM - Most Website Conversions at Best Price
Aggression Level Aggressive= $5 Spend no sale = cut Moderate = $10 Spend no sale = cut
REPORTING For Conversions
OPTIMIZE. Age, Gender Placement Campaign Name Product Name - WCPP Optimize AD SET SETUP = Same Interests (Budget = $5 Bucks) (Pixel - Optimize For WCP) Break Out Age, Gender & Placement per Adset
Normal = $15 to $20 Spend no sale = cut Look At Website Clicks, KPV Add To Carts & Shares
Conversions After 10 Spend
No Conversion Look At Metrics
Conversions
Low Conversions Yes
Example
Website Clicks Greater Then $3.00 CUT
If 10 To 15 Spend 1 Conversion
G: Women A: 35-40 P: Mobile If Desktop conversions - Make new Adset With Side Bar Ads To highest converting demographic set
AD SET SETUP = New Interests + Winning Demos + Placement (Budget = $5 - Bucks) (Pixel - Optimize For WCP) You want to have ton of winning $5 dollar day adsets
SCALE on LLA and CA and New Interests
Make Look Alike On ATC Make Look Alike On KPV Make Look Alike On ATC Retargeting You can scale on Money As Well So 50 then 100 then 200 500 1000 Monitor Your Scale - Frequency CPM and ROI Campaign Name Product Name - WCPP Scale
RickyMataka.com
Cost Per Share Greater Then $1.00 CUT
If Metrics Are Good You Can Wait 2 or 3 Days For Sales
Adset Target Size Key Gen * 500 and below Mobile / Desktop * 500 > Platform / Gender * 1mil > Platform / Gender / Age group * AGE is 25-34 35-44 / M/F M/D * ADSET LEVEL BUDGET = 5 Per Day
Website Conversion Objective
Conversion Pixels Needed KPV = This Is Conversion Pixel to be placed store wide on Liquid Theme ATC = This is placed in a Cart Page Of Liquid Theme WCP = Website Conversion Pixel To be placed in STORE conversion settings Re-targeting: Main Site Re-targeting Pixel ATC Re-targeting Pixel
Campaign Name One Campaign Per Product Product Name - WCPP - Test
AD Type AD SET Target 300K+ (See Keygen If You Want To Break Out Adsets From Start Of Campaign)
Photo Ad or PPE / Video 1200 x 1200 Image Link on top with short copy Let Video, or Photo Do Selling -> Links To Direct Page unless give away where you are building a list in a specific Niche
Budget $5 - $10 (If Know Niche) Start 3AM PST USA Age 25 to 64 Gender Depends Intrests = lowercase - precise Placement Mobile + Desk Pricing: OCPM - Most Website Conversions at Best Price
Aggression Level Aggressive= $5 Spend no sale = cut Moderate = $10 Spend no sale = cut
REPORTING For Conversions
OPTIMIZE. Age, Gender Placement Campaign Name Product Name - WCPP Optimize AD SET SETUP = Same Interests (Budget = $5 Bucks) (Pixel - Optimize For WCP) Break Out Age, Gender & Placement per Adset
Normal = $15 to $20 Spend no sale = cut Look At Website Clicks, KPV Add To Carts & Shares
Conversions After 10 Spend
No Conversion Look At Metrics
Conversions
Low Conversions Yes
Example
Website Clicks Greater Then $3.00 CUT
If 10 To 15 Spend 1 Conversion
G: Women A: 35-40 P: Mobile If Desktop conversions - Make new Adset With Side Bar Ads To highest converting demographic set
AD SET SETUP = New Interests + Winning Demos + Placement (Budget = $5 - Bucks) (Pixel - Optimize For WCP) You want to have ton of winning $5 dollar day adsets
SCALE on LLA and CA and New Interests
Make Look Alike On ATC Make Look Alike On KPV Make Look Alike On ATC Retargeting You can scale on Money As Well So 50 then 100 then 200 500 1000 Monitor Your Scale - Frequency CPM and ROI Campaign Name Product Name - WCPP Scale
RickyMataka.com
Cost Per Share Greater Then $1.00 CUT
If Metrics Are Good You Can Wait 2 or 3 Days For Sales
Adset Target Size Key Gen * 500 and below Mobile / Desktop * 500 > Platform / Gender * 1mil > Platform / Gender / Age group * AGE is 25-34 35-44 / M/F M/D * ADSET LEVEL BUDGET = 5 Per Day
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