Em Emami

Radhe Shyam Goenka Radhe Shyam Goenka (also known as R S Goenka) is an Indian entrepreneur, co-founder and whole time Director of Emami , a global group of company engaged in the business of FMCG, paper, real estate, edible oils, health care and cement.[1] Radhe is among the top 100 richest Indians and listed on Forbes world’s billionaire.

Contents Early life Radhe was born on 6 January 1947 in Kolkata India. Radhe completed his college education from St. Xavier’s College Kolkata. He got his LLB from Calcutta University; M.Com from Calcutta University. In 1970 Radhe joined K K Birla Group as head of income tax department.

Emami In 1974 Radhe along with his school friend Radhe Shyam Agarwal started a cosmetics company Emami. The company was started with a capital of $2600 borrowed from his father.Emami is now a multiple business global group of companies with a revenue of above $1.3 billions.

Awards & Recognitions 1. Awarded the Cavalier Cross Order of Merit, the Republic of Poland in 2007 (fifth Indian to receive this award

Associations Radhe serves as the President of Chemical Division at Gmmco Limited, Advisor of Kemco Chemicals, Executive Chairman at Emami Paper Mills Limited, Joint Chairman of Emami group of companies, Zandu Pharmaceutical Works Limited, Executive Director at Emami Paper Mills, Chairman of South City Project (Kolkata) Limited, Advance Medicare & Research Institute

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Limited, Suntrack Commerce Private. Limited, Merchant Chamber of Commerce, South City Parivaar Private Limited, Susruta Clinic & Research Institute for Advance Medicines Private Limited, Bhanu Vyapaar Private Limited, Pro-sports Management Limited, Suraj Viniyog Private Limited and Emami Realty Private Limited. Radhe had served as an Independent & Non Executive Director of Khaitan (India) Limited, Director of Zandu Realty Limited . He served as the Honorary Consul of Republic of Poland in Kolkata and was the Co-Chairman of Indian Cancer Society, Kolkata. Radhe is a Director-Member of the Managing Committee of Merchant Chamber of Commerce & Industry (MCCI).

Establishment Year : A humble beginning: The inception of Emami Group took place way back in mid seventies, in West Bengal, when two childhood friends, Mr. R.S. Agarwal and Mr. R.S. Goenka left their high profile jobs as Chartered Accountants, with the Birla Group to set up Kemco Chemicals, an Ayurvedic medicine and cosmetic manufacturing unit in Kolkata, in 1974. It was an extremely bold step in the early seventies when the Indian FMCG market was still dominated by multinationals. Several such companies headquartered in Kolkata were considering shifting out of West Bengal due to labor unrest and political problems. But against all odds with a vision of combining the age old wisdom of Ayurveda with modern manufacturing techniques for creating winning brands the company started with a merger amount of Rs. 20,000. A dream of reaching out to the Indian middle class; a target audience whom they thought will have increasing potential for consumption, the company started manufacturing cosmetic products as well as Ayurvedic medicines under the brand name of Emami from a small office (still retained) in Kolkata’s business district of Bada Bazar. Their consumer insight is reflected today in the mission statement of Emami Limited: "Making people healthy and beautiful naturally". Differentiate or die. Innovate or perish This is what set the ball rolling when the partners launched Emami Talcum, Emami Vanishing Cream and Emami Cold Cream and glycerine soap , which were great favourite brands with the quality conscious consumers in the mid-seventies. The company soon became adept in selling beautiful dreams to Indian women interested in finding their own identity. The signature tune of

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Emami played over radio and TV became a household favourite. In the early days the two friends used to go around places and sell their cosmetics from shop to shop. They piled their goods on hand pulled rickshaws and went on distribution drives making their brand extremely popular, available and acceptable among consumers. The first-rate quality of the products soon created a consumer pull and gradually some people were hired to work for them. A chain of distributors was established and the sale of Emami products spread from West Bengal to rest of Eastern India and gradually to other states.

Acquiring Himani Ltd In 1978, Himani Ltd (incorporated as a Private Limited Company in 1949) had become sick unit and was up for sale. Himani, almost a 100 year old company with good brand equity in Eastern India and a well laid out factory in Kolkata, was producing a number of cosmetics. Mr. Agarwal and Mr Goenka realized the opportunity and acquired Himani though for their young organization it was a tough task to mobilize resources for buying a sick unit and even tougher to turn it around to a profitable venture. The degree of financial risk involved was enormous considering the small capital base of the company in those days. However they decided to go ahead with the deal which later on proved to be the turning point for the organization.

Introducing power brands - Boroplus and Navratna Production of various health care items and toiletries based on Ayurvedic preparation had begun in the Himani factory. Ten years after commencement of the company, it launched their first flagship brand Boroplus Antiseptic Cream under the Himani umbrella in 1984. Many additional brands followed Boroplus including Boroplus Prickly Heat Powder which came as a brand extension of the mother brand. Emami brands started selling in all states of North, East and West India. Today Boroplus is not only the largest selling Antiseptic Cream in India but also in Russia, Ukraine, and Nepal. Nineties was very eventful for Emami. The next flagship brand of the company Navratna Cool Oil came in the nineties under the Himani Umbrella and the second factory was opened at Pondicherry to expand production. Navratna over the years has become market leader in the cool oil category. The introduction of new brands continued and the distribution network of the company was extended to South India with Navratna spear heading the process.

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Public issue In 1995, Kemco Chemicals, the partnership firm was converted into a Public Limited Company under the name and style of Emami Ltd. In 1998, Emami Ltd was merged with Himani Ltd and its name was changed to Emami Ltd as per fresh certificate of incorporation dated September1, 1998. In 2000, with a view to concentrate on its core FMCG business, Emami's investment undertaking was demerged and Pan Emami Cosme Ltd. issued its fully paid up shares to shareholders of Emami in the ratio of 1:1. In 2003 a new factory unit was set up at Amingaon, Guwahati. A Public Issue of 50 lacs Equity Shares of Rs2/- each at a price of Rs. 70 followed in 2005. The issue was oversubscribed within few seconds of its opening with an overall over subscription of 36 times of the issue size. The share price sold at Rs. 70 today is quoted in the stock market as over Rs.1250.considering all the aspects.

Global footprint Taking one step at a time Emami went overseas and international business contributes around 12% of the total revenue, growing at a CAGR of 19% over last five years. Emami has five international subsidiaries and its global reach extends to more than 63 countries including India, SAARC,GCC, UK, Sri Lanka, Bangladesh, Nepal, African and the CIS countries. Beauty secrets and amazing array of ambassadors In 2002 Emami roped in film actor Madhuri Dixit as brand endorser of a full range of its cosmetics including hair oil, sunscreen lotion, shampoo, fairness cream and talcum powder. The products were formulated after intensive research and inputs from both Madhuri Dixit. The actor had been collecting beauty secrets from across the globe, and the company decided to brand the cosmetics the ‘Beauty secrets by Madhuri’ range. While it is yet another first in Emami’s ‘first’ list it is also the first time in brand history that an endorser co-owns a brand. Emami has successfully established its brands through strong celebrity endorsements. In a market where competition is intensifying, product lifecycle is shrinking and strategic management of a company is gaining pivotal position Emami’s inclusion of celebrities as brand ambassadors established that it strictly relies on its own unique method of retailing. It is the only brand in the country to have both Amitabh Bachchan and Shah Rukh Khan as endorsers for the same brand, Navratna. The concept of brand endorsement by celebrities was

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successfully experimented in case of most of the brand launches. To name a few celebrated and acclaimed entertainment and sports personalities who have endorsed Emami products over the yearsEntertainment industry - Amitabh Bacchan, Rakhi Juhi Chawla, Dharmendra, Divya Bharati, Kareena Kapoor, Shah Rukh Khan, Preity Zinta, Malaika Arora Khan, Madhuri Dixit, Bipasha Basu, Suriya, Mahesh Babu, Govinda, Chiranjeevi, Surya and Upendra among others. Sports fraternity - Sourav Ganguly , MS Dhoni, Dinesh Karthik, Amit Mishra, Virender Sehwag, Sachin Tendulkar, Gautam Gambhir, Milkha Singh, Vijendra Singh, Harbhajan Singh, Zaheer Khan among others. A pioneering story- launch of Fair and Handsome In 2005 Emami created a marketing history in India by launching Fair and Handsome, the first fairness cream for men. In a tropically harsh country like India, a fairness cream for men represented an unexplored opportunity. Emami created a completely new market segment by introducing India’s first fairness cream customised for men. Travelling the region and by interacting with a host of retailers and intermediaries Emami discovered that 30 to 35 per cent of users of fairness creams are men, with a growing interest in personal grooming. The sales of Fair and Handsome in its first year had touched around Rs 50 crore. Another feather on the cap was when Emami roped in Bollywood superstar Shah Rukh Khan to endorse the brand, targeting the male fairness cream market in India which immediately made the brand even more popular and trusted by the consumers.

Consumer healthcare division In 2006 the company decided to introduce a Health Care Division and a number of new brands of Ayurvedic OTC medicines. The company has taken up the challenge of growing this new division with a dedicated and enthusiastic team working on this project. Acquiring a heritage brand - Zandu Emami Limited with an investment of Rs 730 crore acquired Zandu Pharmaceuticals Works Ltd on the basis of huge business synergy between Zandu and Emami. Post the acquisition of Zandu Pharmaceuticals, a century old household name in India, some of its prominent brands like Zandu

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Balm, Zandu Chyawanprash, Zandu Kesri Jeevan, Zandu Pancharishta, Sudarshan and Nityam Churna came under Emami’s basket of brands. Sustainable growth and excellence In 2006, J B Marketing & Finance Ltd., the erstwhile marketing company of the Emami Group merged with Emami Ltd. and the total turnover of Emami including sales in domestic and export market stood at Rs 518 crores at the end of the fiscal year 2006-07. Within four decades, the company Emami Ltd has a turnover of Rs. 2217, the flagship company of the Rs.10,000 crore Emami Group. Recently Emami Ltd acquired the 'Kesh King' brand of hair and scalp care products from SBS Biotech , one of the largest deals in the segment in recent times. It will include the Kesh King portfolio of hair oil, shampoo and ayurvedic capsules . We employ 2600 people , reach out to 34 lakh retails outlets through a network of 2800 distributors and have invested in seven plants , four regional offices, 1 overseas unit, Nine overseas subsidiaries and 32 distribution centers across India. Today, Emami Limited is led by Mr. R S Agarwal and Mr. R S Goenka with the help of the second generation Promoter Directors from the two families.

Information About Company : Emami From Wikipedia, the free encyclopedia For other uses, see Emami (disambiguation). Emami Limited Type Public Ltd Company Industry

FMCG

Founded

1974

Founder

R S Agarwal

R S Goenka , Amit FMS and 50 others. Headquarters Kolkata, West Bengal, India Key people R S Agarwal

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R S Goenka (sales incharge) and 70 others. Products: Hair care, skin creams, soaps and lotions, talcum powder, Ayurvedic health care products Website: emamiltd.in Emami Limited is an Indian producer of fast moving consumer goods (FMCG), engaged in personalcare and healthcare businesses. The company is headquartered in Kolkata. Emami Limited is one of the leading and fastest growing personal and healthcare businesses in India, with an enviable portfolio of household brand names such as BoroPlus, Navratna, Fair and Handsome, Zandu Balm, Kesh King , She Comfort , Mentho Plus Balm and Fast Relief. Established in 1974, we have a portfolio of over 250 products based on ayurvedic formulations. Our current operations comprise more than 60 countries including GCC, Europe, Africa, CIS countries and the SAARC. Over 112 Emami products are sold every second somewhere around the world. Emami Limited, the flagship company of the Group, recorded a turnover of Rs 2217 crore, 2014-15. Emami acquired the heritage brand Zandu on the basis of huge business synergy between the two brand portfolios. Recently Emami Ltd acquired the 'Kesh King' brand of hair and scalp care products from SBS Biotech , one of the largest deals in the segment in recent times. It will include the Kesh King portfolio of hair oil, shampoo and ayurvedic capsules . We employ 2660 people , reach out to 40 lakh retails outlets through a network of 2800 distributors and have invested in seven plants , four regional offices, 1 overseas unit, Nine overseas subsidiaries and 32 distribution centres across India.

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Vision, mission & purpose Our Vision Making people healthy and beautiful, naturally

Our mission To contribute whole heartedly towards the environment and society integrating all our stakeholders into the Emami family To make Emami synonymous with natural beauty and health in the consumers mind To drive growth through quality and innovation in products and services. To strengthen and foster in the employees, strong emotive feelings of oneness with the company through commitment to their future To uphold the principles of corporate governance To encourage decision making ability at all levels of the organization We would strive To be part of every household in the country To be a major player in every product category we venture into

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To be one of the most respected marketer in the country To be recognized as a global brand

Strategy The group strategy is for growth through both Organic and Inorganic expansion. This will be driven by power brands, upcoming brand extensions and new launches, coupled with a wider international presence through acquisitions. Drive our top line Enhance product recall through aggressive promotion via celebrities Expand distribution to reach rural pockets Differentiated ‘Value For Money’ products Innovate and enter new product categories Undertake brand extensions Wider international footprint ,entry in new geographies – drive exports Leverage existing distribution network Grow bottom line Engage in effective and continuous cost control initiatives Reduce proportion of ad- spend with increase in volumes Stabilization of new launches and brands Enjoy benefits of economies of scale Leverage on low cost manufacturing taking full benefit of location advantage

About group companies Established in early 70’s, Emami group has grown in India with presence in major sectors of FMCG, real estate, hospitals, retail, newsprint manufacturing, pharmacy chain, contemporary art ,edible oil and biodiesel . Founded by two friends Mr RS Agarwal and Mr RS Goenka, Emami today ,is a trusted and loved brand of the nation with over 20,000 employees and a group turnover of about Rs 8000 cr. Key businesses

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FMCG - Emami Limited is one of the leading and fastest growing personal and healthcare businesses in India, with an enviable portfolio of household brand names such as Boroplus, Navratna, Fair and Handsome, Zandu balm, Mentho Plus balm and Fast Relief. W - www.emamiltd.in Newsprint- Emami Paper enjoys the position of being the largest manufacturer of newsprint in India, and the only manufacturer in eastern India with units in Kolkata and Balasore. W - www.emamipaper.in Ball pen tips manufacturing - CRI is a specialized company that creates and designs pen tips for the leading writing instrument brands of the world. CRI today stands as the first and only pen tip manufacturing company in India to be awarded the highly prized ISO 9001-2000 Certification. It operates from two state-of-the-art production facilities, one at Ahmedabad: a purpose-built facility, and the other at Kolkata W - www.critips.com Retail- Starmark, retailing books, stationeries and gift items, it is one of the biggest retail stores in Kolkata with 5 stores and plans for further expansion. W - www.starmark.in Pharmacy – Emami Frank Ross Ltd, is the oldest and largest pharmacy chain in Eastern India. The first Frank Ross store was set up in 1906. An ambitious plan of having a network of the pharmacy chain with over 150 outlets all over India has been taken up by the Group. W - www.frankrosspharmacy.com Infrastructure and development - Emami also has large presence in real estate in West Bengal. It has successfully executed more than 24 prestigious residential and commercial construction projects, mainly in Kolkata. The existing projects span across the states of West Bengal, Uttar Pradesh, Tamil Nadu, Andhra Pradesh and Maharashtra. W - www.emamirealty.com W - www.southcityprojects.com W - www.urbana.co.in Art - Emami Chisel Art Gallery since inception has promoted Indian art and young artists through numerous exhibitions, retrospectives, art catalogues and publications. It has established itself as one of the finest venues in East India, dealing in works of both modern and contemporary art . Spread across 15000 sq ft. the gallery collection includes paintings, sculptures, prints and drawings sourced from the artists themselves, or from reputed art galleries and private collectors. ECA is embellished with a characteristic mix of genuine masterpieces and rare collections from India's eminent artists and contribution from the new generation contemporary artist.

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W - www.emamichisel.com

Edible oil – The brand Healthy and Tasty is one of the most admired edible oil brand in the country manufactured and marketed by Emami . Now known as Emami Agrotech Ltd W - www.emamibiotech.com Healthcare- AMRI, is the first super-speciality hospital in Eastern India to provide comprehensive cancer treatment. It is also the largest hospital in the private sector. W - www.amrihospitals.in Cement - The Group is setting up a Cement Plant in Chhattisgarh and units for grinding will be set up in West Bengal and Orissa. Bio diesel– Emami has also forayed into the production of biodiesel , a substitute of diesel made from 100% renewable biological sources. Now known as Emami Agrotech Ltd W - www.emamibiotech.com

Founders message: There are a number of answers to why Emami has consistently outperformed sectoral growth. In this overview we examine some of them . One, we created a business model around our sensitive understanding of what the Indian consumer would need. The result is that we were continuously future-facing, focusing not as much on what had succeeded in the past but what was likely to plug emerging consumer needs. Two, we leveraged India’s rich ayurvedic tradition to create niche products that eventually proved groundbreaking. The ayurveda advantage was built around the therapeutic attributes of this ancient wisdom – effective, benign and without any side- effects. Three, we did not just focus on brand extensions, but on the creation of entirely new categories based on extensive market research. We consciously selected relatively under-penetrated and nascent segments, which translated into the successful creation of brands like Navratna, BoroPlus, Fair and Handsome and Sona Chandi Chyawanprash, among others. This has now extended our presence to emerging categories like deodorants (urban-driven),

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facewashes (urban-centric), hair oils (large unmet needs) and feminine hygiene (under-penetrated). We expect to launch a slew of products in the coming years. The Company is also increasing its presence in the international market, earmarking nearly 17% of our total A&P spends towards international markets. Four, we widened and deepened our distribution reach to cover retailers, distributors and modern trade better, making it possible to put our products within arm’s reach of consumers whenever they intended to buy. Five, we accelerated inorganic growth, plugging product and category gaps through successful acquisitions of Zandu, Fravin and She Comfort. We focused not merely on harvesting the natural growth of these brands but evolving them to the Emami way of doing things, helping rejuvenate these brands and accelerating their growth. It would not be out of place to mention that some of these acquisitions were gutsy given the size of our Company at the time we made them. For instance, in November 2008, even as we enjoyed a turnover of Rs 600 crore and a market cap of ~ Rs 1,800 crore, we acquired Zandu, a century- old pharmaceutical firm for more than Rs 700 crore. What we did with Zandu thereafter represents a case study: we graduated Zandu’s manufacturing processes from the manual to the automated, strengthened procurement, rationalised administrative costs, branded and marketed aggressively and generated distribution synergies. The result is that within the first full year of operation, Zandu’s operating profit trebled, vindicating our insight that the brand was under-invested and under- exploited. Six, most companies in our position would have selected to be urban. At Emami, we are conscious of our positioning. We are a brand for the middle-class. In a country where the growth of the middle-class has extended from the urban to the semi-urban to the rural, we have widened our reach to the country’s rural hinterland. In a country where not being able to service customer needs immediately and comprehensively can mean the loss of a customer, we widened and deepened our distribution network, which now comprises more than 2,800 distributors and 6.4 lac retailers. This has allowed Emami products to be directly available in 12,100 villages with a population of less than 50,000 with an indirect reach extending across nearly 4 mn retail counters. We increased our focus on distributing products through all modern trade channels in the country. The combination of these initiatives – rural and urban – made it possible for the Company to sell nearly 112 units every second. Seven, when most companies of our kind would have been happy focusing on the vast potential within India, we extended our presence abroad as well. Our international manufacturing plant in

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Bangladesh is fully operational and caters to local demand. Meanwhile, Emami products were available in more than 60 countries, making it possible to grow our international business to more than 14% of our turnover during the year under review. We are happy to state that the robustness of our business model, attractiveness of our margins and our ability to grow business higher than the country’s FMCG sector growth translated into an attractive market capitalisation of around H23,000 crore as on 31st March, 2015 with turnover and profits growing at 5 year CAGR of 16.8% and 23.4% respectively. The Next Orbit So where does Emami go from here? At our Company, we see attractive headroom for various reasons. India’s FMCG industry is large and growing. As recently as a couple of years ago, some 8.4 million outlets addressed 1.26 billion people and accounted for US$37 billion in sales (Source: Nielsen). The country has one of the largest youth population who are bigger spenders than the previous generation and increasingly conscious of their grooming. India’s disposable incomes are rising; the country’s middle-class is expected to emerge as the world’s largest middle- class consumer market with a total consumer spend of nearly US$ 13 trillion by 2030 (Source: Deloitte). At Emami, we are addressing this emerging reality by extending from niche to mainstream personal care areas, marked by our entry into the feminine hygiene segment during the year under review. Even as we are widening our existing product portfolio and venturing into new categories, we intend to commission a new plant in Assam by 2016 (with attending fiscal benefits). We intend to widen our direct retail coverage to more than 7 lac outlets in the current financial year and implement modern trade initiatives. The overall message that we wish to leave with shareholders is that Emami is optimistic of generating superior returns on employed capital. Even as we generated a 21,105-fold appreciation over the last four decades, we are optimistic of enhancing value in an attractive way over the coming years. Mr R.S. Agarwal and Mr R.S. Goenka Founders, Emami Limited

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Where we operate We are in the field of manufacturing of health, beauty and personal care products for over three decades. Through the efforts of a team of committed and competent personnel, we strive for continual improvement in our quality performances. Presence Headquarter: Kolkata 32 Depots 4 regional sales offices 7 manufacturing units 1 overseas unit at Banladesh Presence in over 60 countries Nine overseas subsidiaries 2800 distributors 7100 sub- distributors with direct reach across 6,39,000 retail outlets Initiated Project Swadesh to facilitate distribution strength by covering 12000 villages directly across the country Developed a specialised sales force team to service growing modern retail outlet.

Products The company is well known in India for its fairness cream products for men. In 2008, Emami acquired Zandu Pharmaceutical Works Ltd for Rs.730 crores.The company demerged Zandu FMCG into Emami and raised Rs.310 cr through QIP. The company became debt free within 2 years of the Zandu deal. The company's health products unit offers tonics for colds and coughs as well as nutraceuticals. The company forayed into men's deodrant market by launching HE brand of deodorants. Hrithik Roshan was appointed as brand ambassador for HE brand. . The company has entered into an agreement with Mr Sanjeev Juneja to acquire his hair & scalp care

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business under the 'KESH KING' and allied brands. The acquisition marks Emami's foray in the Ayurvedic Hair & Scalp Care segment which is growing at a rapid pace. The transaction envisages transfer of the business as going concern on a slump sale basis and will include brand portfolio of ayurvedic medicinal oil, herbal shampoo & conditioner and ayurvedic capsules along with its respective formulations and all related assets, rights and liabilities including working capital for a total consideration of Rs.1651 crores. The acquisition process is expected to be completed in a month's time.

1.Boroplus: Millions of users believe in BoroPlus, India's No 1. Antiseptic Cream as it stands for an indelible picture of trust and care in the hearts of the consumers across the country. The product offers unique blends of herbal actives and natural oil extracts in an advanced formulation providing one’s skin the perfect care it needs. Largely used during winters as an antiseptic cream, for smooth and beautiful skin, lips, elbows and feet. BoroPlus echoes the celebration of good skin.

2.Fair and Handsome -fairness cream for men Emami Fair & Handsome has been specially designed for men by skin care experts using scientifically tested and clinically proven combinations of Natural Vitamins, Anti-Irritants, Sunscreen filters that protect the skin from harmful UVA and UVB rays of the sun. It uses one of the most widely tested and demonstrated skin lightening active technology, Vitamin B3, that works from within to lighten the skin and the dark spots. The advanced formulation has been designed with a combination of special “micro absorbers” that absorb away the excessive oil and sweat, leaving your skin feeling fresh, sweat and oil free, keeping you looking fair and fresh for long. The advanced formula of Fair & Handsome now comes with an SPF of 15+, protecting from harmful UV rays of sun. The advanced formula has been clinically proven has been dermatologically tested safe to work on Indian Male skin. The new advanced cream now gives: Oil Control Sweat control

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Sun protection Dark spot reduction Long lasting fairness

3.Zandu Sona Chandi Chyawanprash Plus “Immunity PLUS Mind Power” - Ordinary Chyawanprash provides you with immunity, but just immunity is not enough in today’s competitive world. To stay ahead in life you need the power of “PLUS”. Only Zandu Sona Chandi Chyawanprash “Plus” offers you Immunity + 3 Mind Benefits of Alertness, Better Memory & Concentration owing to the presence of NNA. Natural Nootropic Agents (NNA). NNA are traditionally known ayurvedic ingredients like Brahmi, Almond oil, Shankhapushpi, Ashwagandha, & Jyotishmati which has been scientifically proven to improve memory, learning and concentration. 4.Zandu healthcare -OTC, Classical, Ethical Zandu offers a wide range of products from healthcare to lifestyle. In other words, we cure the world naturally with our healing touch. Discover a new, healthy way of life. Join the Zandu Health Revolution and make healthy living your mantra. Experience the power of Ayurveda to lead a healthier, happier and more fulfilling life.

5.HE Deodorants “He” Deodorant has a slew of interesting fragrances bottled in 6 variants—Smart, Confident, Extrovert, Recharge, Ruler and Magician. The wide range “He” Deodorant offers fragrances from the citrus, oriental, marine, fougere, woody & musk families. The fragrances are subtle, yet offer strong & long lasting effect on users, making them feel macho, energetic, confident and full of vitality. The anti-bacterial property of the deodorant will also help to keep them refreshed throughout the day. Bollywood superstar Hrithik Roshan has been roped in as brand ambassador , which complements the brand’s promise—‘Be Interesting’. Every interesting man has a story. Share yours at [email protected] and win interesting

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prizes. 6.Navratna Cool Oil 'Thanda Thanda Cool Cool' brand Navratna has been the most trusted and preferred brand in the therapeutic cooling oil segment for a very long time. It is the undisputed leader in its category – providing multi-purpose benefits to its set of satisfied and ever growing consumer base. It has been meticulously prepared from a combination of nine unique ayurvedic herbs. It’s everyday massage gives enjoyable cooling which provides relief from daily mental and physical stress- and its related symptoms like headache, fatigue, tension, insomnia etc. It not only solves specific hair and body related ailments, but delivers superlatively on all desired benefits, like beauty & nourishment, traditionally sought from hair oils. 7.Mentho plus balm Emami Mentho Plus Balm is a specialist pain reliever.Consumer studies show, headaches have various reasons, like exposure to sun, cold, lack of sleep, tension , stress, anxiety etc. Headache usually strikes quickly, without warning. Emami Mentho Plus Balm is a specialist pain reliever effective for all kinds of headaches*. It starts immediate action on all types of headaches with the powerful combination of natural ingredients known for: •

Immediate action on pain area

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Stimulating blood circulation in the affected area

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Relaxing stressed muscles

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Aromatherapy effect for headache

Emami Mentho Plus is a complete solution for headache especially formulated for today’s young individuals. Coolants in the balm have a soothing effect. Always keep it at your arm’s length to keep nagging headache away. *Works on all known transient tension type headache conditions. 8.Kesari Jivan Chyawanprash Zandu Kesari Jivan is a health supplement filled with the goodness of kesar, fresh amla, exotic herbs, spices & trace minerals. It not only makes one physically strong but also keeps the youthful vigour intact.

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9.7 Oils in One- Damage Control Hair Oil. Emami after years of research has brought to you a breakthrough in hair oils – a unique combination of 7 oils- that will repair hair damage. This extra ordinary oil, co - created by Indian and International Hair Experts, provides incredible nourishment to hair without weighing it down. This oil with a pleasant fragrance can be used on hair types. It has been proven at leading Indian and International Reserach Institute that this oil Reduces Hair Fall Upto 96% *# Makes Hair Upto 20x Stronger *~ The product is available in 100 ml, 50 ml and 3 ml packs, priced at Rs 58, Rs 30 and Re 1 respectively. 10. SHE Comfort Sanitary Napkins Emami Limited has recently acquired She Comfort brand and has made an entry in to the Feminine Hygiene category. The brand is aimed at every girl wishing for a no-tension, hassle-free period. She Comfort understands her needs and takes away the discomfort with its superior technology. Its cottony soft wings give you a rash-free period. Its superior absorption technology keeps you comfortable and dry for a long time. She Comfort offers a wide range of options, suitable for every girl’s needs. 11. Zandu Balm Zandu Balm is India’s No 1 pain relieving balm. It is an iconic brand of Zandu portfolio and become a generic name for balms for most of the consumers. It is a trusted balm for over a hundred years. Zandu Balm is synonymous for headache, body ache and cold remedy and considered as the best in the category. Zandu balm is one of the biggest pain management brand and available in more than 5 Cr. Indian household across geographies. It is also highly distributed pain management brand with coverage of more than 13 Lakhs retail outlets across India.

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12. Vasocare Herbal Skin Jelly During winter the harshness of the elements leaves the skin cracked, dry and flaky, robbing it of its natural moisture and glow. Emami Vasocare Petroleum Jelly now provides the herbal power to heal, protect and revitalize the skin from within to ensure 24-hour winter skin-care. This light green jelly restores the skin's natural glow and offers a pleasant usage experience with it's mild fragrance. 13. Kesh King Haircare Kesh King Ayurvedic Medicinal Oil is an Ayurvedic Patented Hair medicinal preparation without side effects. Kesh King is a complete Ayurvedic formula, which is prepared in Sesame Oil using 16 selected herbs. "Kesh King Ayurvedic Medicinal Oil", as the name suggests is a medicinal Ayurvedic Hair Oil which is made from the extracts of the rare herbs found in the nature. Kesh King Ayurvedic Medicinal Oil not only helps in protecting and nourishing the hair but also helps prevent premature greying, dandruff, hair fall, split hair and checks loss of hair, sleeplessness and headache. Subsidiaries The following companies are part of the Emami Group of Companies. Emami Paper Mills Limited Emami Agrotech Limited (Formerly known as Emami Biotech Limited) Emami Frank Ross Limited (pharma retail) Starmark (Book & Leisure store chain) Emami Chisel Art CRI Limited Emami Cement Ltd Emami Realty Limited

History The inception of Emami Group took place in the mid 1970s when two childhood friends, R S Agarwal and R S Goenka, left their management jobs with the Birla Group to set up Kemco Chemicals, an Ayurvedic medicine and cosmetic manufacturing unit in Kolkata in 1974. At that time the Indian FMCG market was still dominated by multinationals. The company was established with modest capital of Rs. 20,000 and started manufacturing cosmetic products as well as Ayurvedic medicines under the brand name of Emami from a small

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factory in Kolkata, targeting sales at the Indian middle class. In the early days the founders personally sold their cosmetics from shop to shop, using hand-pulled rickshaws. They soon established recurring consumer demand, and gradually hired additional staff. A chain of distributors was established and the sale of Emami products spread from West Bengal to rest of Eastern India and gradually to other states. Emami Talcum, Emami Vanishing Cream and Emami Cold Cream sold well. The company's marketing techniques were to sell dreams of beauty to Indian women using radio and TV advertising. In 1978, Agarwal acquired Himani Ltd, a privately owned cosmetics company with a factory in Kolkata. The business of Himani was almost 100 years old, although it had only been incorporated in 1949 as a Private Ltd. Company; it had a good brand equity in Eastern India, but was in financial trouble. Agarwal and Goenka managed to restore it to profit, at considerable risk considering the small capital base of their own company at the time; this later proved to be the turning point for their business. Agarwal decided to produce health care items and toiletries based on Ayurvedic preparation in the Himani factory. Ten years after commencement of the company, it launched Boroplus Antiseptic Cream under the Himani umbrella in 1984. This became a flagship brand and was extended to other products such as Boroplus Prickly Heat Powder. Emami brands started selling in all states of North, East and West India. Today Boroplus is not only the largest selling antiseptic cream in India but also in Russia, Ukraine, and Nepal. In the 1983 Bollywood film Agar Tum Na Hote, one of the earliest brand placement campaigns was achieved with lead actor Rajesh Khanna playing the managing director of Emami. In the 1990s, Emami launches another flagship brand under the Himani Umbrella, Navratna Cool Oil, and expanded production by opening its second factory, at Pondicherry. The introduction of new brands continued and the company extended its distribution network to South India, with Navratna spearheading the process. In 1995, the partnership firm Kemco Chemicals was converted into a Public Limited Company under the name Emami Ltd. In 1998, Himani Ltd was merged into Emami Ltd. In 2000, with a view to concentrate on its core FMCG business, Emami's investment undertaking

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was demerged by issuing shares in Pan Emami Cosmed Ltd to shareholders of Emami. In 2003 a new factory unit was set up at Amingaon, Guwahati. A public issue of 5 million equity shares at Rs. 70 followed in 2005. The issue was oversubscribed by 36 times. The share price later rose to Rs. 210. In 2005 Emami launched Fair and Handsome, the first fairness cream for men. In 2006 the company decided to introduce a Health Care Division and a number of new brands of Ayurvedic OTC medicines. Among the brands created by the company, annual sales of Navratna are at Rs. 3 billion followed by Boroplus at Rs. 2.50 billion and Fairness at Rs. 1 billion. Sona Chandi Chyawanprash, Menthoplus and Fast Relief also among the top brands in their respective categories. In 2006, J B Marketing & Finance Ltd., the erstwhile marketing company of the Emami Group merged with Emami Ltd. and the total turnover of Emami including sales in domestic and export market stood at Rs 5.16 billion at the end of the fiscal year 2006-07. Emami Limited acquired a major stake in Zandu Pharmaceuticals Works Ltd, a century-old household name in India, for Rs 7 billion. Emami added some of Zandu's prominent brands like Zandu Balm, Zandu Chyawanprash, Zandu Kesri Jeevan, Zandu Pancharishta, Sudarshan and Nityam Churna to its own range.Within three decades, the company has grown to Rs. 10 billion Emami Ltd under the Rs. 30 billion Emami Group. Emami is still led by Agarwal and Goenka, with the help of second generation directors from their two families and professional staff. The group recently moved to a new corporate office "Emami Tower" in Kolkata.

Controversies Fair and Handsome In 2007, the company attracted controversy with an advertisement for its skin whitening cream for men, Fair and Handsome. Emami and the star of the campaign, Shahrukh Khan, were accused of perpetuating racism.

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In July 2013, WOW a Chennai based NGO launched a campaign against Emami asking them to remove the Fair and Handsome advertisement starring Khan, saying that it is discriminating against people on the basis of skin color.The campaign has been supported by celebrities like Nandita DasTannishta Chatterjee. More than 22,000 people have signed an online petition launched by them.

Hospital fire On 9 December 2011, Kolkata police arrested Agarwal and Goenka, founders of Emami and directors of AMRI Hospitals, for negligently causing death to 91 people as a result of a fire at AMRI Hospitals on the same day. It is recorded as the largest hospital tragedy in India, caused due to storing toxic and inflammable materials in the basement of the hospital, which was sanctioned for car-parking. The fire alarms and sprinklers installed at the hospital did not work during the fire.[8]

Emami International Marketing Division (IMD) Emami IMD reaches out to nearly 60 countries in the CIS, Middle East, Indian sub-continent, Europe & North America offerings top line Skincare & Personal products, Hair care products and Ayurvedic Healthcare products in the international markets. The International Marketing Division was established in the 90-s to cater mainly to the demand of Indians settled abroad. The business was then small and it has over the years assumed increasing proportions with a phenomenal topline growth rate of more than 40%. Initially Emami IMD exported only the brands & products that Emami marketed in India. Now it caters to varying needs of customers in different countries.

Global footprint Taking one step at a time Emami went overseas and international business contributes around 12% of the total revenue, growing at a CAGR of 19% over last five years. Emami has five international subsidiaries and its global reach extends to more than 63

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countries including India, SAARC,GCC, UK, Sri Lanka, Bangladesh, Nepal, African and the CIS countries. Beauty secrets and amazing array of ambassadors In 2002 Emami roped in film actor Madhuri Dixit as brand endorser of a full range of its cosmetics including hair oil, sunscreen lotion, shampoo, fairness cream and talcum powder. The products were formulated after intensive research and inputs from both Madhuri Dixit. The actor had been collecting beauty secrets from across the globe, and the company decided to brand the cosmetics the ‘Beauty secrets by Madhuri’ range. While it is yet another first in Emami’s ‘first’ list it is also the first time in brand history that an endorser co-owns a brand. Emami has successfully established its brands through strong celebrity endorsements. In a market where competition is intensifying, product lifecycle is shrinking and strategic management of a company is gaining pivotal position Emami’s inclusion of celebrities as brand ambassadors established that it strictly relies on its own unique method of retailing. It is the only brand in the country to have both Amitabh Bachchan and Shah Rukh Khan as endorsers for the same brand, Navratna. The concept of brand endorsement by celebrities was successfully experimented in case of most of the brand launches. To name a few celebrated and acclaimed entertainment and sports personalities who have endorsed Emami products over the yearsEntertainment industry - Amitabh Bacchan, Rakhi Juhi Chawla, Dharmendra, Divya Bharati, Kareena Kapoor, Shah Rukh Khan, Preity Zinta, Malaika Arora Khan, Madhuri Dixit, Bipasha Basu, Suriya, Mahesh Babu, Govinda, Chiranjeevi, Surya and Upendra among others. Sports fraternity - Sourav Ganguly , MS Dhoni, Dinesh Karthik, Amit Mishra, Virender Sehwag, Sachin Tendulkar, Gautam Gambhir, Milkha Singh, Vijendra Singh, Harbhajan Singh, Zaheer Khan among others.

Corporate Social Responsibility : Emami’s mission of “contributing whole heartedly towards the environment and society’ attains a more humane form with its approach of addressing various social issues. As a responsible corporate

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citizen, Emami continues to invest in socially meaningful projects in West Bengal and adjoining states. As a part of company’s Corporate Social Responsibility Emami has devised various “Self Employment” schemes like “Emami Mobile Traders” and “Small Village Shops” schemes for the rural unemployment youth: Highlights of “Self Employment” scheme” Emami Mobile Traders •

This scheme covers small to large villages with population ranging from 1500 to 5000.

•

The selected persons are involved in door to door selling of Emami products in interior

villages Depending on the effort and motivation of the individual, the monthly earning varies between Rs 500 to Rs 2000 per month. •

On an average they can earn 18% on the sale value of the products.

•

Emami does not take any deposit from the selected individuals and takes back unsold stocks

if required •

Emami guarantees a minimum income of Rs 1000 per month provided a total sale of Rs

4000 is achieved per month •

Proper training of sales and marketing skills

•

Free product samples were supplied for personal use to give prospective consumers a first-

hand experience. Uniform, raincoats and pullovers and personal accident insurance cover is provided Cycles at 50% rates/ on installment payment can be purchased Emami Small Village Shops •

This scheme is being promoted mostly for women in villages where there are no permanent

shops. •

The housewives put up the Small Village Shops at their own village residence

•

They market the Emami products from their home to the other villagers

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The housewives are encouraged to take up this challenge with the help of NGOs and

voluntary workers working in villages Emami does not take any deposit from the women and takes back the unsold products •

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Emami do not take any deposit from the selected individuals and take back unsold stocks if

required. •

The marketing training given by Emami helps the person to find selling opportunities for

other items manufactured by micro enterprises as well The Roll Out An initial trial in West Bengal showed encouraging results leading to financial independence of women and unemployed youth. We have rolled out the schemes to Andhra Pradesh, Madhya Pradesh, Orissa and Chattisgarh over last one year. We also plan to consolidate the activities in more states like Orissa, Madhya Pradesh, Andhra Pradesh and Chattisgarh. Community Medical Support The Company sponsors subsidized treatment of the needy in best-in-class hospitals like AMRI and Shree Vishudhanand Hospital and Research Institute in Kolkata. Donations are made in the form of free supplies of medicines, assistance for surgeries and hospital charges for the poor through trust. Emami established the ‘Emami National Institute for Bone Marrow Transplantation’ in the Narayana Hrudayalaya Institute, Bangalore, under the supervision of Dr Devi Shetty, the wellknown cardiac surgeon. This institute provides treatment for bone marrow transplantation at free or affordable costs to the needy.

Accolades Corporate Emami rated as the most trusted brand in the Diversified FMCG category in the Brand Trust India Report 2015 of TRA (formerly Trust Research Advisory). Featured among the “Top 10 Companies as High Earners” and ranked 120th among BT-500 Most Valuable Companies of India in private Sector by Business Today Ranked 112th in 2014 (against 155th in 2013) by “Business India’s Super 100 Companies” ranking by Business India magazine. 4.

Rated by CRISIL & CARE - AA+ for Long Term borrowings and A1+ for Short Term

borrowings signifying highest levels of safety Dalal Street Investment Journal 2015, in its 29th Anniversary special issue ranks Emami at 22nd position in the top ‘SUPER 50’ list Ranked 7th among the “Most Enduring Stocks” which saw their stock prices multiply 100 times or more during 1994 and 2014 in the 19th Annual Wealth Creation Report of Motilal Oswal Securities

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Ltd. Also ranked 31st among the “Motilal Oswal 100 Fastest Wealth Creators” and 71st among the “Motilal Oswal 100 Biggest Wealth Creators”. Business Today in its 3rd Ranking of India’s best CEO’s 2014 has ranked Mr. R.S. Agarwal, in the 37th position among 80 shortlisted names in the mid-sized category.

Brands & Marketing 

Brand Equity- Economic Times: Most Trusted Brands 2014



Zandu balm is ranked No. 3 in the OTC personal care category. Ranked 58th across all categories.



Navratna has been ranked 3rd in the Top 5 under the Hair Oil Category



Boroplus is ranked 18th in the Personal care category. Ranked 83rd all categories.



Fair and Handsome is ranked 22nd in the personal care category.

Quality and Operations Awards Pantnagar Unit of Emami Limited received the Gold Level of Recognition in the “2014 Healthy Workplace Award” awarded by Arogya World India Trust in partnership with Public Health Foundation of India. (For delivering qualityproducts at zero discharge and integrating the same with structured employee growth) BT Road Unit of Emami Limited received the “13th Annual Greentech Safety Award -2014” - Gold Category. (For outstanding achievement in fire and safety management) The company is also a proud recipient of more than 20 awards (Silver, Gold & Par Excellence categories) received by manufacturing units at various Quality Circle Forums Individual recognitions FORBES has ranked Mr. R S Agarwal and Mr. R S Goenka, at 60th position, (up from 82nd position) in the Top 100 Indian Richest Individuals and the founders have also been featured in Forbes World Billionaire List 2015. Mr. R.S. Agarwal has been conferred the prestigious “Global Xaverian Award 2014”, by the St. Xavier’s College (Calcutta) Alumni Association for outstanding service to society at large. Mr. R.S. Agarwal and Mr. R.S. Goenka have been ranked by Business Standard in their 100 Billionaire Club list. Mr. R S Agarwal has been conferred by the title ‘Jewels of the East’ by MCC Chamber of

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Commerce & Industry, Kolkata for his outstanding contribution to industry. Future plans : The deadly inferno and the smoke has not only claimed 91 lives at Dhakuria AMRI Hospital in the city, but uncertainty looms over the future of the two promoter groups, Emami and Shrachi, after seven of its board members were arrested. The AMRI Hospitals Ltd, which was planning to invest about Rs 2,000 crore in the healthcare sector has put on hold all its expansion plans. “We have put all our investment plans on hold now,” said an official source close to the developments. The group had plans to set up seven hospitals across the East and North East with an investment of about Rs 1,750 crore, while for addition of beds in the existing hospitals it was planning to in Rs 300 crore. In West Bengal itself, the group was planning to set up a 500-bed hospital at Rajarhat, 200-bed hospital at Burdwan and two 300-bed hospitals at Siliguri and North Kolkata. However, the losses are yet to be quantified. “It is in crores and yet to be quantified. Right now we are in a state of confusion,” the source added. Meanwhile, National Insurance officials inspected the Dhakuria hospital today. AMRI Dhakuria has a Rs 55 crore property insurance cover from National Insurance — including fire and earthquake insurance. While Emami has a 66 per cent stake in AMRI, Shrachi has 32 per cent and the state government holds two per cent stake. The firm’s board has a government nominee too Soumendra Nath Banerjee, who is currently the chairman. However, analysts believe that there will not be a long-term impact on Emami Ltd. “Since the directors are held, there might be a sentimental impact in markets as far as Emami is concerned. Though it will have a huge impact on AMRI expansion plans, Emami expansion is unlikely to face the heat,” said Kaustubh Pawaskar, FMCG analyst at brokerage firm Sharekhan. Emami’s stocks were down 1.89 per cent on the Bombay Stock Exchange to Rs 392.35 on Friday Meanwhile, for the Rs 800 crore Shrachi group of companies, based out of Kolkata and involved in agro-machinery, engineering, real estate, information technology and medical services businesses,

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may find it difficult to get out of the present crisis. The group also has investments in Bengal Shrachi Housing Development Ltd, in which the West Bengal Housing Board is also a partner.

Plan for Overseas Acquisition Emami Ltd., which has mainly taken the inorganic route for growth, is keen on making an overseas acquisition, and is on the look out in regions where it has a presence. “We are bullish on acquisition… but targets are seldom available in the domestic market,” Emami CEO, Sales, Supply Chain and Human Capital, N. Krishna Mohan told reporters. There were indications that the company is looking at an overseas acquisition, in geographies that include West Asia, where it already has a presence. The company owes its robust growth to its acquisition of a regional brand, Himani, and its entry into healthcare products through the buyout of Zandu.

Addressing a press conference, along with N H Bhansali CEO, Finance, Strategy and Business Development, Mr Mohan said that while the company had already implemented its project in Bangladesh, its plans of a unit in Egypt was being re-examined in view of the current instability there. Mr Bhansali said that the unit was proposed to be set up in Alexandria. “We are approaching Egypt cautiously as we are looking for clarity,” he said, adding that the final call may be taken in a month or so. The project pertains to personal and healthcare. Led by brands like Boroplus and Navratna hair-oil, the company posted a 21.3 per cent growth in the quarter ending December, 2013 with a near equivalent growth in its post tax profit. “A good winter helped us make healthy profits”, Mr Bhansali said. The company has a range of wintercare products. Emami is also planning to have another manufacturing unit in the north-east, apart from the existing two in Assam.

Agarwal said that countries including Bangladesh where where Emami was having its own

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unit done exceedingly well. KOLKATA, NOV 29: Home-grown FMCG company Emami Ltd will shortly start commercial operations in Bangladesh for which trial production is already on. “We had got licence from the Bangladesh Government for setting up a factory there. Everything is now in place and trial production is going on and commercial operations will start soon,” Emami CEO (sales, supply chain and human capital) N. Krishna Mohan told PTI. Emami would be the second Indian FMCG company to start operations in Bangladesh after Dabur. Mohan said that the company would also set up a manufacturing unit in Egypt to serve the MiddleEast North African (MENA) region. He said the plans got slightly delayed owing to the recent political turmoil there. “But we hope to kick-start operations after obtaining land,” he said.While Rs. 20 crore is being invested in the Bangladesh plant, the Egypt facility would cost Rs. 35 crore and the production would start in a year. The CEO said the domestic demand in Bangladesh was large enough and the plant would only cater to that country.International business contributes 13 per cent of the overall turnover of Emami’s revenue, while the MENA region accounts for 20-30 per cent of the global business.Mohan said the FMCG portfolio was the biggest revenue earner for the group. Turnover from this segment last year stood at Rs. 1,500 crore. “This fiscal we expect a topline FMCG revenue growth of 20 per cent,” Mohan said.Within India, the company is also looking to set up a third plant at Guwahati. Emami is also evaluating other categories of skin, personal and healthcare products. “Hopefully by next year, we will launch facewash,” he said. The company is also looking at acquiring brands that would fit into its existing portfolio.

Meanwhile, the Emami Group has shelved its proposed foray into Ethiopia for jatropha cultivation.

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Conclusion : Emami Limited is an Indian producer of fast moving consumer goods (FMCG), engaged in personal care and healthcare businesses. The company is headquartered in Kolkata. The inception of Emami Group took place in the mid 1970s when two childhood friends, R S Agarwal and R S Goenka, left their management jobs with the Birla Group to set up Kemco Chemicals, an Ayurvedic medicine and cosmetic manufacturing unit in Kolkata in 1974. At that time the Indian FMCG market was still dominated by multinationals. The company was established with modest capital of Rs. 20,000 and started manufacturing cosmetic products as well as Ayurvedic medicines under the brand name of Emami from a small factory in Kolkata, targeting sales at the Indian middle class. They are the best Enterneur of Kolkata city ,they had started their businesss even when Indian market exploited by MNC.

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Bibliography : www.emamiltd.in/ https://en.wikipedia.org/wiki/Emami www.emamigroup.com/About-Emami economictimes.indiatimes.com www.emamibiotech.com

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