Fbadsblackbook.pdf

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Contents

PART (I) PREFACE ..................................................... 4 PART 1: YOUR ONLINE STORE .................................. 7 Chapter: Online Store Setup .................................................... 8 Chapter: Site Design ............................................................... 12 Chapter: Product Page ........................................................... 16 Chapter: Checkout ................................................................. 21 Chapter: Pricing ...................................................................... 25 Chapter: Payment Gateway ................................................... 27 Chapter: Apps......................................................................... 29 Chapter: Shop Examples ........................................................ 32

PART 2: AD CAMPAIGN .......................................... 35 Chapter: Campaign Foundation ............................................. 36 Chapter: Strategies................................................................. 38 Chapter: Targeting ................................................................. 53 Chapter: Bidding..................................................................... 61

PART 3: AD COPY .................................................... 63 Chapter: General Guidelines .................................................. 64 Chapter: Ad Testing ................................................................ 69 Chapter: Headlines ................................................................. 71 Chapter: Image ....................................................................... 79 Chapter: Ad Text .................................................................... 90 2

PART 4: FURTHER INFORMATION .......................... 97 Chapter: Important Stuff ........................................................ 98 Chapter: Hunting .................................................................. 101 Chapter: Tools ...................................................................... 107

PART 5: STRATEGIES FROM FACEBOOK POSTS .... 109 PART 6: TARGETING ............................................. 160 WHAT’S NEXT ....................................................................... 214

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Part (i) Preface

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acknowledgement Special thanks to frank, miles beckler, and all the other FB and shopify gurus who share very valuable information free of cost.

Disclaimer This guide is prepared using publicly available free information from Facebook groups, youtube channels, blogs and websites. Where appropriate relevant reference is made. If by mistake a copyrighted material is included in the guide and you are the owner of it and want it removed, you can contact the author. Also you can contact the author if you are the provider of specific material and you want your name to be referenced with the article.

Who this book is for (and not for) This book contains a wealth of information. In its almost 250 pages it contains everything from setting up your Shopify store, to scaling your FB campaign, and everything in between. It contains several different and effective advertising strategies along with targeting information. Complete separate parts have been included that contains targeting examples since it’s the deciding factor between winning and losing campaign, as well as information compiled from FB campaigns that are generating up to $14k per month. In short, after covering this book from cover to cover, you will have everything you need to start generating enough money to live your ideal life. Having said that, this book is not for absolute basics. I will not teach you how to setup Facebook ad account etc. A simple Google/YouTube search will get you 5

going in 30 mins. Once you have your basics down, this book comes into play. It contains numerous proven techniques, strategies, tips and tricks of the trade that you can implement on your store and ad campaign and see immediate results.

BEFORE YOU BEGIN Join the group of like-minded people who are willing to help each other out to sky rocket their e-commerce business https://www.facebook.com/groups/dropshippinggurus/

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Part 1: Your Online Store

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Chapter: Online Store Setup

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One you have your store setup and running (Yes I won’t be going through the basic steps of setting up your Shopify store. You can search for that in Youtube. Don’t worry it’s not that hard) use the following information to make it professional and convenient.

Apps Install the following apps on your Shopify store to get started. Exhaustive list is presented in the later chapter.

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Beautiful Abandoned Cart Emails Abandon cart email is must. Use abandon cart email. It greatly increases revenue. Actually offer discount if you want https://apps.shopify.com/recover-my-cart

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Currency Converter When advertising to different countries use the currency converter to convert the currency to user’s local one. It greatly improves ease for the customer since they can easily process the amounts in their local currency. https://apps.shopify.com/currency-localizer

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Oberlo The MUST have app for all the dropshipers. Use for importing products, including their images, variants, descriptions directly from AliExpress. Fulfil orders with one click and keep track of inventory. https://apps.shopify.com/ali

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Pages Make sure that your store has following pages. It’s preferred to put the pages in the footer of your website. 

FAQ page You can use https://apps.shopify.com/helpcenter to build your FAQ page

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About Us The about page is where people will go to learn more about you when they're still deciding if they want to buy or not Visit the following link to get ideas about your ‘About Us’ page. https://www.shopify.com/blog/6109584-how-to-use-your-about-page-toincrease-ecommerce-sales

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Shipping & Delivery Information Most of the sellers on AliExpress have very similar delivery prices and time frames which you can copy and paste to your store.

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Contact Us Make sure your ‘contact us’ page has your physical address and phone number.

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Privacy policy Refund policy Terms of service

Themes Following is a list of recommended themes. Many people are tempted to use the paid theme in the start. Avoid doing that. Use the free theme. Once you get your 10

business running and start making money you can move to paid theme if you like. But free themes work equally well.   

Venture Boundless Minimal Minimal has 'related products' section in the bottom on checkout page, which can increase sales

Tools If you are out of ideas about your online store use the following domain name generator to get some ideas. http://flamedomains.com

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Chapter: Site Design

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In this chapter you will find many points and strategies that are normally overlooked or missed by store owners. These small things when applied not only increase the sale several folds but it also makes the store authentic and professional. Go through the following text and make sure that you pay attention to each point and do your best to integrate it on your site. 

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Put ‘accepted credit cards’ and trust badges in the footer of website. This will increase the trust of visitors and they will more likely to buy if they see familiar icons on the website. Integrate chat on website. Keep in mind that customer service is THE factor for repeating customers (hence revenue). It will help converting visitors to customers. The best app for this is tawk. It’s free and has a whole chat and ticketing system integrated into it. Refer following link to get it. https://apps.shopify.com/tawk-to

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Don’t require registration in order to buy. You can set this in the ‘checkout’ settings of the website. Requiring a customer to sign up first before making the purchase is one more hurdle before placing the order and one more reason to abandon the checkout. You would want to make the checkout process as smooth and as fast as possible. Change currency (use currency converter app as mentioned in previous chapter) when selling to different countries Start with general store with niche categories. As the products start selling in general store, create a niche store for that niche and do all the fancy stuff. Many people make the mistake of setting up a niche store in the start. Don’t be that guy. Remember that normally you’d have to test many niches and products before you land your winner. If you are putting up niche stores for that, that’s a lot of money down the drain. Make sure that each and every link on your website is working properly. If you put some effort into branding as well as consistent colors and layout of your website, you could increase your conversion as people will start to trust you more. Use Shopify app to collect emails when the user visits your store and another popup to prevent them from leaving your store. Popup on visit:

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offer incentive and collect email. Popup on exit: offer discount to prevent exit, for example ‘Get 20% discount by using this coupon’) When there is an abandoned cart, get vigilant to convert that abandon cart into sale. Email 2 hours after cart abandonment. On 2nd day, email something like 'your product is still here but in 1 hour it won’t be' something like that. On 3rd day, email something like ‘stock has been restacked and we are giving you x% discount’. All of these are extra money which you can easily capture. Free shipping is a massive incentive to purchase for most of people. If you can offer free shipping on all of your items. Free shipping is a great incentive for buyers. If you are getting clicks but not getting sales, it means that your ads are good but your product page has some problems. Reasons can include: product image, no scarcity, that is you don't have any urgency or scarcity of product, no trust badges on the site, bad design or description. Work out all of these issues and optimize your product page. You can use the ‘hurrify’ app to put up a timer in your product page to give a sense of urgency and scarcity to the visitors. This will make the visitor rush to make the purchase. This strategy has been proven to increase sales. You can also put up the ‘x left in stock’ using this app. Optimize the checkout process and make sure it’s working. Make sure there are no surprises and checkout is as smooth as possible. Double check your trust factors, shipping prices. It’s also better to inform your customers that your products are sent from warehouses in Mainland China on the Shipping page. You can mention that longer shipping times are utilized to keep the prices low.

Tip Following is a great post about top 25 Shopify stores. https://www.shopify.com/blog/17167876-how-to-sell-more-25-shopify-storeowners-share-their-insights 14

You can use those stores to get ideas from their sites. Observe their email popup styles, their ‘About Us’ and ‘Contact Us’ pages, their product pages and descriptions. You can learn a lot just be browsing around an online store, and you can then integrate all that in your own store to make it look more professional and convenient.

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Chapter: Product Page

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11 Mind Tricks That You Can Use to Make Your Visitors Buy 

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Creating Urgency with Scarcity 

1. “Only 1 in stock”

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2. “Limited Time Remaining”

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3. “Order today and you’ll have the item by Saturday”

Loss Aversion 

4. “You save 34%!”

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5. The ‘Best Value’ Option

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6. “Spend $50 and Get Free Shipping”

Risk Aversion 

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7. “100% money-back guarantee. Lifetime warranty. Free returns!”

Abandonment Issues 

8. “Have a Coupon Code?”

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9. “Express Checkout”

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10. The “Where’d You Go?” Email

Assurance 

11. “5-star rated!”

Things to consider on product page  Clearly mention shipping time in bold at the end of product description  Integrate social proof on product page such as testimonials on page, for example ‘bought by 5899 customers’ under product title or in the 17

description. There are several apps for that. The plugin ryviu is a bit complicated one but it’s remarkable to use since it can import testimonials directly from Aliexpress, including the images. But you would have to watch couple of videos (available on the plugin site) to get hold of things  Make shipping policy clearly visible on all relevant pages: Shipping Policy Page, Product Page, and Checkout. Name your shipping method "Free Standard 30 Days Delivery", when they select it in the checkout. This will greatly reduce the refund requests if your customers already know the shipping time.  Add timer to top of description “The sale ends in 14 mins 39 seconds”

Product Description Examples Bad description example

Good description example

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At the end of product description you can put up following (or similar) points to increase trust of buyers. Also note the icons. It’s better to put these icons in addition to icons on the top of description

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 If the buyer has watermarked images you can email them to get clean images. Same goes for high quality images. You would be amazed to find out how responsive and courteous AliExpress sellers are.

Tip Offer free shipping + 10% discount on orders above $100 20

Or a related offer like ‘spend $100 and get 10% discount + Free Shipping. Offer ends at midnight’

Chapter: Checkout

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In this chapter you will find everything related to the checkout procedure and how to optimize it to increase your sales several folds

Reasons for cart abandonment

Solution: 

put free shipping or very low shipping cost ($9 for cheap items and $12/14 for costly items)

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Allow checkout as guest

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Integrate coupon codes on your store (read below)

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Add timer to your cart (your order is reserved for 9 minutes) There’s a shopify app for that. It’s called "Conversion Plus” (https://apps.shopify.com/conversion)

Shipping Always, ALWAYS order from AliExpress which have ePacket as delivery option. ePacket is always better to have or else u will have pissed buyer and barely any repeat buyer! Always use epacket. You need to track your purchases for customer 23

service reasons and showing payment processors proof of shipment in case of disputes. You don't want PayPal /stripe withholding all your capital cause you wanted free shipping. I know someone who had $20k withheld by PayPal because he used free shipping with no tracking. He had to give up on the 20k. Don't be that guy

Coupon The other method I use is creating a free website using sites like Weebly then posting a coupon code on that. When people search for “your site coupon” in the search engine the idea is to get the coupon site or the free website you created to rank at the top so people can click on it. You can also use free blog sites like blogger.com or wordpress.com

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Chapter: Pricing

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If you are confused about how to price an item, below are some general rules   

For cheap products $19.95 Above $5 products = $29.95 Above $10 products = $39.95

Test above prices and make them even more or less

We find that up to $20 seems to be a no brainer purchase for most people. The big money comes on the backend with offers to the buyers list.

Other Pricing ideas include     

Buy One Get One Free Buy One Get 1/2 Price Buy 4 of Something Get a Free Gift Buy 3 Get one 75% Off Spend $100 Get a Free Gift

... the list goes on and on!

Tip Offer free shipping on U.S orders above $50

split test your pricing (both the item price and shipping price)

prices format should be 12.95, 19.95 or 12.99, 19.99

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Chapter: Payment Gateway

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One of the most important factor in determining whether the user visit will result in a sale or not is his checkout experience. And payment gateway is the vital part of it. Below you’ll find guidelines to make that experience as smooth as possible thus resulting in higher sales and revenue

Payment Gateways for 3rd World Countries       

Braintree payment gateway Razor pay payment processor Payza (it first requires the customer to make an account on Payza during checkout) gumroad.com 2checkout Bitcoins options that Shopify provides Authorize.net

If nothing works, your last option is to try woocommerce

Tip Integrate Paypal express checkout. It will greatly increase your sales since it not only increases the trust of the buyer but it also expedites the checkout process using only one click. But do keep in mind that many sellers had very bad experience with paypal. Use it at your own risk

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Chapter: Apps

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You can take a simple store and turn it into those professional-looking 6-figure stores with the help of Shopify Apps. Such is the power of apps. Below you’ll find an exhaustive list of apps. Don’t get intimidated. Some of them will prove quite beneficial to you and can increase your revenue up to 10 times. While others may be completely useless to your store. The only way to find out is to use the app on your store and see the results. This is convenient since most apps come with trial period. I would however discourage the use of paid apps unless it brings some great value to the store.

Apps List Here's the list of apps we used and liked:       

https://apps.shopify.com/product-discount https://apps.shopify.com/notify https://apps.shopify.com/remarkety-for-shopify https://apps.shopify.com/trackr https://apps.shopify.com/returns-manager https://apps.shopify.com/chimpified And of course: https://apps.shopify.com/ali

Some Apps You Can Try      

https://apps.shopify.com/recover-my-cart https://apps.shopify.com/hurrify-countdown-timer https://apps.shopify.com/boost-sales abandon cart recovery: https://apps.shopify.com/smart-cart-recovery shopified (same as oberlo) https://apps.shopify.com/product-upsell (This is a must! Especially if you plan on doing the free+ shipping method. An upsell is when you offer 30

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another product before they check out. I use a plugin called Product Upsell. It has a 3 month trial and seems to be the best plugin for this so far. I try to use a minimal amount of plugins so I don’t clutter up the site with popups and coupon codes like I see others doing.) Magic Zoom Plus (quite astounding if you are bored from shopify standard image zoom) Trackify Abandonment Protector Shopify Reviews Contact Form Teelaunch for custom merchandise Free shipping bar https://apps.shopify.com/conversion Privy Wheelio easy tabs

Tip Don’t only browse for free apps only since many apps have free initial trials

Email Sender ‘Get Response’ is better than aweber Features:   

you can retarget based on who clicked or read your email aweber 5% open rate, get response 30% open rate 30 day trial

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Chapter: Shop Examples

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https://sunburysupplyco.com/ https://sunflowerjewels.com Great store. Sales in every minute. See their top products. You can copy them for success. Only 550 likes and no engagement on posts or page (perhaps didn't ran any ppe ads). Still continuous orders. Mostly doing carousel ads. https://www.awesomeworld.co.uk/ another good store to target their fans and top products http://www.tamrac.com/ photography shop. Search their best selling products. They are not bags etc. you can put them in your shop and sell https://flawlessvalue.com great store. Check out sales for watches. Some of them are sold using free+shipping and some with quite high price (perhaps as an upsell). Can be copied too. https://www.facebook.com/WeTheWatchCollectors/?ref=br_rs note engagement. Only 3 ppe ads yet so many sales. Also note their tactic of selling. From $89 to free

teslagear - great store Ring to perfection - (google it) great design, note the reviews part on product page. Also upsells. Can be used to copy products as well. Also great upsell plugin on the checkout page (it’s called Nudge) Watch outfitters - good badges image, different style https://sugarandcotton.com https://www.facebook.com/sugarcottonshop This shop has couple of viral products

https://www.theclevhouse.com/ http://ecom1.anuragchaurasia.com/ http://demo.nopcommerce.com/ 33

https://www.killstar.com (pro images) https://www.ivoryella.com/ https://www.beyondgenetics.co.uk/ (They use Shopify. I've ordered from them several times actually. Not exceptional design, but it works, and they got my order. Logo looks really pro. As long as it's good enough and seems like a legit shop with customers, I only care about the products really. A fast and functional shop trumps flashy design for me.)

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Part 2: Ad Campaign

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Chapter: Campaign Foundation

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cpc for a good ad is between 20 and 40 cents. Every ad I run that does well will have relevance score of 8 or 9 If you got 90 LINK clicks for $4 that is an excellent price Run each product for 4-5 days to decide if it’s a winner or not Some example of conversion rate (website conversions) High 11%, normal 5-7%, low 3% and below Run ad only on facebook. Switch off display network, instagram and everything else. Run only newsfeed ads in the start (not even right col ads). Then test right col and instagram ads later Make sure you are testing buyers not 'interested' people. This isn’t really a get rich quick thing, you should have a plan in place with some good time spent on niche research. I would rather spend more time finding good products that could do well than waste time testing multiple products with Adverts.

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Chapter: Strategies

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All of the following strategies have been collected from several facebook groups, posts, youtube channels, blogs and websites. Feel free to implement them as they are. Or better yet give them your unique twist, or combine one or more together to come up with a new one. It’s all about taking action and testing. People have been making 6-7 figures income using these strategies. It’s your turn now

Strategy 1 I ran 5x ads at $5 each. One stood out from the rest, and I focused on that. I did a bunch of versions of that ad and found one that converted. Then I just scaled 25% a day, while testing new ads. I stuck around the $100 a day mark for a week or two and then pushed it hard.

Strategy 2 Focus on one product first. Run a single adset for that product with multiple ads. Each ad will have different style (image, carousel, refer ad copy section). Pick the winning ad and scale it. If there are no orders after 4, 5 days then change the product. Keep the audience laser targeted in the start while targeting and the product should be relevant to the audience. Remember the rule of putting right product in front of right people

Strategy 3 The secret is having a good product and finding the right way to target people. If you put up 5 ads each at $10/day. After 48 hours, you've invested $100. You turn off the ads that didn't generate sales/leads, and you slowly start to increase those that did. When they really start to perform, you can set-up 39

retargeting as well as lookalike ads. The people who say Facebook doesn't work are complete BUFFOONS.

Strategy 4 Run post engagement first. It will give you data what gender, age group, platform, demographics etc is interested in your product. Then run website clicks/conversion ads and copy the demographics over. The cost of PPE ad will be high for first 4, 5 days but it will drastically lower afterwards.

Strategy 5 free + shipping methods. refer 'free + shipping ads' image. some great examples and reach and output

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Strategy 6 Start with multiple $5 a day adverts Let them sit for 3-5 days Take the ones that have made sales and scale Make no sales then try a different product/niche If you are not getting sales it’s usually the product

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Strategy 7 Create a post on the fan page and promote that post for engagement. Sales will come from that engagement. Specially aim for viral content (several ways to create viral content. For example search for already viral content)

Strategy 8 Create a page, promote a page through ads for very cheap likes (eg 1 cent per like) until you get several thousand likes. Then sell a product on that page.

Strategy 9 Launch 4 ads, let them run for a week or two. Pick the best, eliminate the rest, make 3 new ones using the best from last set as a baseline. Continue until you're rich. I test everything. Images, targeting, copy. You are never done trying new things, it's a lifetime process

Strategy 10 Run ppe with caption "we are giving away 100 watches for free on our anniversary. To get in the draw you'd just have to share this post. That's it."

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Run this ad. And then after a while pick random 100 people and message them that you have won the watch. You'd just need to pay shipping. Or better yet US government charges 8.95$ for items shipping from overseas. Or something similar. This will give you 100 instant sales plus reach from ppe campaign Use 'messenger sales channel' for this. Using that you'll be able to send the product link directly in the message

Strategy 11 I did PPE's and let them run nearly a week before moving on. I let Facebook tell ME who to target, and I did that by using PPE ads to see which demographic responded the most. If you do that, you'll find the golden audience for any product.

Strategy 12 Another strategy. Free giveaway on fb

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Tip To find out what interest I should target I checked out the people who were commenting, what are their interests and what pages they like. You can check this by checking out their profile.

Strategy 13 Run ad for post engagement, use that traffic from the post and target ad specifically to them. They convert much better

Strategy 14 Run 3, 4 different adsets on for the same product/niche/products catalog. Each adset budget will be $5. First 3, 4 days will be expensive. Then the cost will dramatically drop on the 4, 5,6th day (from 20+ cents to couple of cents by fb). After 5th day, 2 cases can occur Case 1: 2 sales or no sales but low cost = keep the ad for 3 more days Case 2: no sales or 2 sales but high cost (low ROI) = kill How to scale in case of case 1: In case of case 1 you can further scale the ad by Diff age group or increase the age range 48

Diff country Diff state, add another state Don’t mess original adsets and duplicate adverts and increase price slightly If the testing fails Change the product in that niche first Then change the niche as your last resort Example Trending sports tshirt of a popular person Campaign 1: lost $200 Changed product (diff color pic etc): lost 200 again on 2nd camp 3rd camp: changed product but lost 200 again 4th: made 13k profit Note: don’t let numbers distract you. All you need is one good campaign Secret for successful campaign: right niche, right product, right people When to change the niche (Test was done using post engagement ad) Camp 1: 200$ for testing Camp 2: 200$ for testing with changed product or demographics Repeat for 4 times (800$) if still no profit then you can change the niche If it hits you can potentially make several thousand dollars (Note: you can repeat the process for smaller budget like 20$, better recommendation is to spend $100 to test a niche)

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Strategy 15 Run competitions (great idea for post engagement) When advertising on Facebook I’ll sometimes advertise competitions. Tell people they will go into the draw to win something at the end of the month if they purchase. I then notify the winner by email, this is a great way to get buyers onto your email list. This isn’t one of my campaigns in the picture but you get the idea of what I’m talking about.

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Strategy 16 One more thing about the PPE - WC stuff. If you don't want to do the PPE first that’s fine (I know it cost more) just start a WC campaign with one adset but 51

have multiple adverts in it. Set that to view count then let FB work its magic. Once that adset starts getting past 15+ a week FB will then figure out what to do with it. Don't worry about all the bullshit about needing to cook the pixel first or whatever you hear. This 15+ a week is actually cooking the pixel you don't need to do that with other ad types first or whatever others tell you. Read what FB wants and it will give you what you want back. So if in doubt start 1 WC campaign with 1 ad set and multiple adverts within that ad set on view to count. Give FB that love. You don't have to do PPE first but it just helps later on that’s all. Or you can even run very success full PPE adverts that make you serious bank. It comes down to what’s doing to work for you.

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Chapter: Targeting

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Things to target 

demographics

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Interests

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behaviors

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competitors/major players

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blogs/magazines

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celebrities

Adding more than one interest will target people with at least one of them (that is they are ORed not ANDed, if you every studied OR, AND operations in basic Mathematics). There is also ‘exclude interests’ option as well as ‘AND Interests’ option (that is ANDed interests). These options can be used for laser targeting which gives higher conversion and reduces click cost dramatically

Things to Consider When Targeting Integrate ‘Behaviors’ when targeting Use ‘connections’ and ‘custom audience’ option to broaden your customer base as well as for retargeting Target US, Europe and Australia Targets events, clubs also. Will give much targeted audience Target specific early on (that is laser target), as you get sales/traffic, facebook's pixel will start to collect data and know who to show that ad to. At that point you can go broad and target stuff like "skiing" and even though it's super broad, FB will find the conversions for you.

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Super laser target your audience, not just utilizing interests only but all other factors specially advance features like behaviors

Least info you should know before starting your campaign 

Age

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Gender

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Relationship status

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Kids/no kids

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Net worth

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Home Value

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Renters/Owners

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Interests

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Income

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Why do they need your service

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When do they need your service

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Their fears and desires

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When do they use internet

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Do they access internet via desktop or mobile

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What kind of words they use when describing the problem your service solves

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What do they hate about your and similar services and how could you get them rid of that?

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Tip Use lookalike audience (facebook algorithm is very powerful and will give you astonishing results) If you don't have a customer list use Facebook's basic targeting (based on your customer profile) to send 250-500 clicks to your pixeled educational article, and create a Lookalike audience from those people

Specialty products or services require a much more dialed in audience. For things that aren't specialty, you are better off using a large audience and letting facebook optimize to show your ads to the people most similar to people who have already purchased. If you have competitors or big publishers in your industry, find out what people who follow their pages are most interested in and use that for targeting.

Targeting Examples For photographer we targeted engaged women. For the realtor we targeted "Likely to move". For the musician we targeted similar artists. For the web design company we targeted a specific niche and made the facebook page, ad, and landing page, all look like we were specialized in that type of business then replicated it over to other types of businesses. Target by job title. A jewelry store selling pendants targeted at Moms (note that jewelry is general niche but audience is being targeted to moms only, thus giving low cpc and high conversion) You can't just be generic or no one will ever buy. 56

General Points People also have lot of success with smaller countries as well Balkan Region, Scandinavian countries, South Africa, etc. It's better to test, test, test Don’t sell things that you think will sell but sell things that actually sell and that you can target. For example you can't specifically target women fashion but you can target, for example, dog necklace to dog owners or better yet dog collar with necklace for the dog to dog owners Target specific audience like console owners, sell them console cover Target micro niche, get really down to specific target

Use audiences: Make sure you have tried all of the audiences that you can possibly think of: lookalikes, custom website audiences (segment different people by the type of content they are browsing on your website, then remarket them. It works like a charm!), Last 30 days visitors, Last 90 days visitors, people who have added a product to the cart, people who have made a purchase, etc. The new Facebook Audience pixel gives you the opportunity to create such audiences in a breeze.

The narrower your audience, the better. Shoot for 10,000 people or less, in the beginning. Remember that advertising is about getting customers, not cheap clicks

In audience insights, put up niche. Copy pages with high affinity and put them as interests when creating ad (this is precise targeting, read below for broad targeting. precise targeting is preferred though) 57

PPE ad Targeting For post engagement aim for high reach and greater audience (140k or 150k+ to 400k). 3, 4 interests list are also enough (sometimes even 1 interest only) since its post engagement only When creating post engagement ad, create adsets with random demographics (age, location, interests etc) and see which works (as described above you would need 3,4 adsets. spend $20 on each adset max with $5 per day) For interests try 1 interest, 3 or 4 interests, and then stacked interests (i.e. several interests). You never know which one will hit

Tip '[Niche] rescue' interests/pages will have very passionate people. E.g. horse rescue

PPE -> WC Targeting example

----reexplanation of the post engagement strategy from above I used to do a mix of Engagement Post (PPE) and Website Conversion (WC) adverts right from the start, I still do this but I’m testing something else and it’s working very well.

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Once I have my general interest in place I start to stack up a big list of interest. I’ll spend a few hours inside audience insights just stacking and stacking on a notepad. I then start 10 or more PPE adverts ranging from a few dollars per advert to $7 per advert depending on my budget for that project. When creating the adverts I randomize everything like age, gender and use random sections of my interest stacking list. I’ll also throw up a couple adverts using the entire stacked list. Now I let them run for my required testing time, that’s usually 4-5 days depends on how active they become. After the testing time, I take the ones that have the most active engagement then copy down the advert copy like age, gender and the interest I used. Now I start a Website Conversion advert for every good active engaged post and let that run. If I’ve had sales from the PPE adverts I’ll let them run, if not I might still let them run for engagement and exposure but change down to a lower cost. Now the Website Conversion Adverts will make me the money. I hope that makes sense…. So what’s happened here is I’ve used the PPE ads to get an idea of what interest and age group are interested in the product. I then transferred the same details from the best ones over to a new Website Conversion advert. This way I now have an active audience that will be optimized for sales instead of Post Engagements. Remember you need to spend money to make money. It doesn’t matter if you spend money on testing (within your budget) because at the end of the day when you find a winner you will make that back.

Retargeting 59

How to Get Visitors Back To Your Site and Convert Them into a Sale  Send an abandoned cart email  Email marketing  Facebook retargeting  Using coupon codes

Keeping track Don't track cost per click. It's a vanity metric. Track what matters. Cost per conversion (conversion in this matter being a purchase).

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Chapter: Bidding

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   



 

Never use auto bidding. Always place manual bid You don’t necessarily have to put bid within recommended range. If the suggested range is not very low, segment audience further When placing bid in ad budget, put amount less than suggested range and see if you can get clicks. If you don’t you can go back and increase it gradually until you start getting clicks. Don’t increase it to suggested range in first jump. Gradually increase the bid in 5 or 10 cents steps. Good strategy, otherwise start at the minimum suggested in the range and increase gradually if you are not getting impressions Stay away from CPM/optmize for impressions. Go with CPC/optimize for clicks. After sometime when there is data in pixel use optimize for conversions. Maybe test cpm at later stage. Note that the thing you optimize for (clicks, impressions, conversions) you are bidding for that When increasing budgets, DON'T increase for more than 15-20%/day, it will mess up your click and lead costs. Busy times of the year can still be worthwhile, even with the extra cost— but you should definitely keep in mind that it will almost certainly cost more.

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Part 3: Ad Copy

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Chapter: General Guidelines

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Keep the Max frequency (how many times a single user sees your ad) of an ad = 2 or 3 Use ‘view reports’ to view detailed reports. Can be very beneficial (use ‘edit column’, especially actions and cost per actions. Also check ‘Data Breakdown’) To think that just because your ad clearly shows the product means people should be buying it is a massively overly simplistic view of advertising and marketing. Don't have specific advice beyond just understanding that it's not that simple or easy. You have to win people over not just show them the shape of your product. Adding price won't help probably. Make someone want it and they'll pay whatever you're asking for it. Before creating ads - go to Adespresso's ad library. You can find great examples there from almost all industries that will help you craft your ads. Link: Adespresso's ad library

Points to consider when creating ad copy 1. Highly targeted copy for different personas (recently single men, girlfriends who want to buy their bf a gift, etc) using emotionally charged language + aspirational images 2. Landing page targeting each persona type 3. Going after a direct sale / impulse buy rather than a "free trial" or traditional marketing funnel for warming/nurturing leads and converting into sales Actual ad mechanics are just 10-20% of what goes into a successful campaign. By mechanics I mean the actual ad setup, bidding, all the little clicks you need to do in Facebook ads manager. What really makes the most impact is the actual psychology behind it, and what happens after someone clicks on your ad. That's the difference between a losing campaign, and a 20x ROI campaign. From time to time you will need to switch up your ad copy and images, because people get tired of seeing the same thing over and over again. Keep track of this using frequency. Update ad if it exceeds frequency of 3 65

For ecom, use stronger appeals to emotion to try to get impulse purchases. Integrate this concept in your ad and specially on your product page since more intense emotions are required to complete the purchase Use the whistleblower strategy for this too. “Are you looking for a driving school?“ Right in the first line. The strategy is to right away call out your lead if your ad targeting is forced to be a little more broad. For instance if you are targeting women in a city, but don't want to narrow down your audience size by selecting interests that may or may not actually define your target, you can do it with your first ad campaign. Calling all women who love to drink wine and paint! Calling all Salt Lake City Wine Lovers! Do you love to drink wine and paint with friends? Love Wine and Painting?

You definitely do need to keep the creative fresh or your ads cost will just soar after they run through the audience. For ppe campaign, run competition on your fb page to collect emails and increase reach etc. e.g. 'share this post to win x' For ppe ad, after 5 days, 10 cents per engagement is very high if you are not getting sales. 2, 3 cents per engagement is ok fb optimizes ad for 25+ events PER WEEK (e.g. views, add to carts, checkouts) so optimize your ad for those events which are at least 25 in number.

Tip Send one ad to product, and one ad to similar products category. Test which one works better

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Simple messages work the best. I'm not sure if that's because the value proposition is extremely clear or that the message is so straightforward that you just see the banner, scan one line of text and click a link. But one or two lines text on a Facebook posts works the best with all sectors: e-commerce, non-profit, organizations, brick-mortar stores, etc.

The quality of your ad can send the cost of your ad skyrocketing or lower it dramatically. There are two metrics you want to look at when evaluating the quality of your ad, which are the relevance score and the click through rate. Notice the ad difference. Higher clicks reduced the cost

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Frequency is one of the most important factor of your ad and it determines if your ad costs skyrocket or get low dramatically. Keep it below 3. If it goes above 3 refresh your ad and make it new

Carousel ads are known for having higher conversion rates, which raises your relevance score and lowers the cost per ad.

CTA button: Choose “Learn more.” It’s been proven to convert the best. Test other as well

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Chapter: Ad Testing

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Ad Types testing  



   

Test between image and carousel ad in single adset For carousel ad test images of (a) just products (b) people wearing the product (c) intriguing images of product For image ad test images a. good image of just product b. person using the product c. Intriguing image of product niche (not necessarily product image). For product image, test with transparent background and with interesting background (texture or blurred image) MAKE SURE ALL IMAGES ARE HD For carousel ad, test between products from same category e.g. rings and products from different categories Finally test between post engagement ad (ppe) and image/carousel ad

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Chapter: Headlines

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“It follows that unless your headline sells your product, you have wasted 90 percent of your money…” The first thing you need to know is the #1 rule for headline writing:The primary purpose of the headline is to get the first sentence read. The four u’s:    

Your headline should be unique. Your headline should be ultra-specific. Your headline should convey a sense of urgency. Your headline should be useful.

You can rarely accomplish all four in a single headline, but if you can at least include one or two then you’re bound to write a headline that’s more likely to compel your prospective customers to continue reading. If yours is just like everyone else’s, then your company won’t stand out. Your customers won’t have any reason to think you’re different than your competitors, which means they won’t have any reason to buy from you than from someone else.

Headline Examples

If your headline isn’t specific enough, customers won’t know whether or not what you’re selling is something they’re interested in. it’s much better to provide enough specific information to compel readers to continue reading than to write something “clever” that doesn’t give readers 72

adequate information to decide whether or not they’re interested. Here’s another example:

With this homepage headline, Rejoiner conveys a specific benefit and singles out who they’re selling to. They get the attention of e-retailers with “abandoned carts” while letting them know they’ll get “15% more sales.” It’s clear, it’s specific, and it’s effective.

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This may be the most important tip of all. If your headline isn’t useful and doesn’t convey a benefit, then it may not give people a reason to continue on past the headline. This also happens to be one of the rules that companies break the most. They end up writing something clever because for some reason most people think that’s the point of writing a headline. In doing so they fail to communicate a benefit and fail to give readers a reason to continue reading. Eventually, they end up with disappointing sales because no one pays attention to their copy. That’s a mistake you don’t want to make. Here’s an example of a good headline that conveys a benefit:

One of the things Ginzametrics does well with this headline is start with two words in all caps — GET FOUND. This causes the headline stand out since every 74

other headline online is somewhere between eight and fifteen words long. It gets points for being unique while effectively communicating a benefit using two simple words. It also gets points for mentioning two specific benefits in the next line — driving more traffic and increasing revenue. Right away, customers know how they’ll benefit from using the product. The headline (or sub-headline if you want to get technical) is even more specific in that it mentions the traffic and revenue is derived from SEO. They don’t just make a general claim but show specifically how the benefit will be generated. They also get the attention of anyone interested in improving their SEO. Finally, they have a broad target where they mention “improving your brand’s findability.” This is ok if they’re targeting any and all brands, but it could be improved if their customers were specific like enterprise-level clients or startups. If not, brands is just fine.

This is an example of a headline that’s not very good (sorry Indochino). It’s very vague and doesn’t communicate much to customers. The two lines say “ULTIMATE TECH COLLECTION” and “NOTHING STANDS IN THE WAY OF STYLE” but neither of those communicates anything of value to customers. They could be 75

considered clever, but really they just come off as confusing and borderline meaningless. However, once you click through, you find a more meaningful sub-headline.

This headline helps to explain what the Ultimate Tech Collection is and what it means for nothing to stand in the way of style, but without the explanation, customers are left scratching their heads trying to figure out what’s on the next page. QuickSprout uses the above headline in a HelloBar to direct people to a sales page. Why does it work so well?

For starters, it’s very specific. Not only does it mention the benefit of working with Neil — increasing traffic — but it shows a very specific amount in a specific period of time — 30% in 60 days. Specific results are always more impactful than general claims. The specificity of this headline makes it unique since most companies only make general claims, and it makes it effective because people respond better to specific, measurable, factual results. Best example TRUNK CLUB

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This very well may be the best headline online at the moment. It goes well beyond describing the service. An amateur would write a descriptive headline like “Get a Trunk of Designer Clothes Delivered Directly to Your Doorstep.” A better copywriter would write something like “Get a Trunk of Clothes That Will Make You Look Great.” This headline goes so much further. Instead of just describing the service or conveying a simple benefit, it digs down to the core of what men want from a service like this. It connects on an emotional level by appealing to their vanity. It doesn’t merely describe what the service does or how it works; it communicates what every man wants which is to be the bestdressed guy in the room. Your goal should be to write a headline like this that goes beyond a simple description or a surface-level benefit. You want to figure out what customers really want to get out of using your product and communicate that in your

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headline. In a lot of ways, Trunk Club’s headline is the standard you should be striving for. The ultimate goal of headlines which is to connect with customers at an emotional level

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Chapter: Image

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Image Testing Test between following images 

Product image with white background

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Product image with sharp texture background (like leaves, stones, water etc)

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Product image with blurred and/or darkened texture background

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Product image with sharp related background (like a man riding a bicycle for bicycle equipment)

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Product image side by side with person using the product

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Product image with blurred and/or darkened related background

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Intriguing image from related niche not the product image e.g. A well suited guy, product can be watch or apparel (might or might not contain text as below)

Test between only images and images with some text on it. Text can be one of the following 

Free

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Free shipping

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Just pay shipping

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Any intriguing sentence that gets attention and also appeals to the product usage



Test between blunt and prominent text with odd shapes vs smooth and soothing text with/without shapes

Test between 80



ad with price



ad without price

Don't use stock images (unless you edit them to your liking, or use them as background)

Tip To find more product images, first ‘search by image’ on google using product image. Open the sites where those images appear. You will get high quality and different images on those sites. Also see different listings on aliexpress to get different images. Remember product image is the most important factor in deciding for the customer if he will buy the product or not

Guidelines MAKE SURE ALL IMAGES ARE IN HD (make the Facebook recommended size your minimum. Better yet to put larger images for retina displays)

Use canva.com for quick image editing (contains shapes, styles as well as quickly generates template images like fb covers etc.)

Make sure your images are related to your service and consistent with your landing page. Images that are in contrast with Facebook's colours usually work better. Stay away from obvious stock photos.

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Picking the right images is probably the most important from the ad design standpoint - good image will generally get you much cheaper clicks (Because CTR's will be higher) Edit product images to make them look better

Tip When adding product to shop, search by each image. Open other shops that have the same product. People have gone ahead and put up their own high quality images of the product to make them look good in their shop. You can use those images

Image editing and examples Blur and darken the background and optionally sharpen the image Make the product glow in front of dark background Use canva to create text shapes, fb covers, almost everything and final image

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Bad image example

Good product image example

bokay effect in ad image is must.

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Metaphorical Image - Use metaphorical images of benefit you will provide them. You can create images of that direct benefit or a figure that is enjoying that benefit. This way you are making them imagine themselves in that position. Image is important because it needs to attract their attention. This is one of the most crucial parts to split test. You will never know in advance which image resonates the best with your target audience. The picture is one of the most important parts of your ad, and choosing the right image will help you lower the cost of your ads by increasing click through rates and your relevance score. And you must always, always choose an image that at least makes sense with your text and copy, though this is more for making sure it makes it past the ad approval team.

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FB 20% Text Rule To check if the text is 20% of the image http://www.social-contests.com/check-image/ https://www.facebook.com/ads/tools/text_overlay (preffered)

•

Choose an image that is directly relevant to your product or service

• Use an image that is bright and eye-catching, even when viewed at a small size • Avoid images that have many small details or text and opt for something simple instead 

Text can also be a great eye-catcher. For instance, the word ‘FREE’ emblazoned in orange across a blue background will definitely catch a Facebook user’s eye.

Canva even have templates for Facebook ads, ready to use.

Six Ad Image Best Practices 

Happy people

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Color contrast

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Ensure the background or border you choose contrasts with the image itself. Attract the eye with a bright color



Value Proposition

A clear and solid value proposition is a great way to attract the eye. Naturebox, below, uses awesome colors as well as the word “Free” to grab attention:

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1. Use pictures of attractive, smiling woman and men 2. Cleavage gets clicks 3. Choose real photos over stock images 4. Contrasting colors 5. Red border 6. Testing

From Facebook ad manager 87

IMAGE SPECIFICATIONS 

Recommended image size: 1200 × 628 pixels

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Recommended image ratio: 1.91:1

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To maximize ad delivery, use an image that contains little or no overlaid text.

Free image sources stockfreeimages.com freeimages.com freerangestock.com freephotosbank.com nos.tvnsnd.co (or twnsnd ) picjumbo.com pixabay.com thechive.com worth1000.com imgur.com canva.com gratisography.com snapographic.com lifeofpix.com foter.com creativecommons.org 88

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Chapter: Ad Text

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Guidelines Keep your copy short and extremely clear. Here it’s not about selling. It’s about convincing users to click on the ad to discover more. Try to be catchy and clearly explain to users why they should click. Offering discounts and freebies usually helps. However, be careful not to attract too many cheap clicks that won’t convert. Keep following points in mind when writing ad copy Powerful benefits based headline Headline should clearly and specifically tell visitors what's in it for them, nothing more. Don't talk about yourself, talk about what's in it for them. Clear and visible call to action button Call to action button and headline need to be the 2 most visible things on your lead capture page. First things the visitors need to notice are 1. What will they get and 2. What to do next. Call to action should specifically state what to do next - people need to be instructed (you'd be amazed by the extent of this).

This will vary based on the type of ads and your business, but here are some directions: 

Check your grammar - make sure it's perfect

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Make it BENEFIT based, instead of FEATURE based



Try starting your ads with questions

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Specifically address your potential customer

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Try to use language your customers use when describing your service/their problems

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Explicitly instruct customer to click 91



Make sure the copy (wording etc.) is CONSISTENT with pages where you send traffic to

The Ad must have an offer (e.g. 50% off) and must have an urgency factor (e.g. only 72 hour sale)

Ad Examples Title: you know 6000 dogs get run over each year Product was: led dog collar

Another great example

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3 imp points used in above ad 'Free' in heading Numbers are more effective (3-step, 4 billion) Catchy image

Here’s my system for ad writing: 

Open up a Google Doc, a Word doc, Pages, TextEdit, or your word processor of choice. If you want to use classic tools like paper and pen, go wild.

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

If you’re like me and your attention span has been shot to hell by pretty much everything on the ol’ Internet, close everything else: tabs, windows, applications. The only thing I might leave open is my landing page for inspiration.



Open your favorite pomodoro timer like Tomatoes or Bolognesa. These timers are going to give you 25 minutes for you to focus, focus, and focus. It may be tough to go that long, but here’s what I want you to do:



Write everything that comes into your head. Don’t stop until that timer goes off! If I can do it, you can do it.

6 Things to keep in mind when writing ad text 1. Don’t try to be clever – just be clear. Facebook is noisy. Make sure your ad tells me what I’m going to get if I click, what problem you’re going to solve, or how I’m going to end up feeling as a result of what you’re offering. No more, no less.

2. Avoid all mention of your brand. 3. Speak directly to the right people. “Thinking about becoming a coach?” “Hate your day job?” 94

“All day on social media without seeing real results in your biz?” I start off a lot of my ads with a questions because it pulls the right people in and gets them to listen. If you see an ad that starts with one of those questions and your response is NOPE! then you’re going to keep scrolling right on past my ad. Thank you! 4. Make it emotional. 5. Keep it ridiculously simple. This works for any industry anywhere. No fluff, just a clear call-to-action to get their hands on your free content that will allow them to [insert the solution you provide].

Ad example

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Part 4: Further Information

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Chapter: Important Stuff

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General info 

It has been repeatedly said that a great portion of visitors come from mobile. Whereas you wouldn't put your credit card number while you are moving. So it's better to test mobile traffic vs desktop traffic vs both



On facebook on billing page, adjust your 'account spend limit' so that you don't accidently overrun your budget

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Honestly if you find the right person and copy their setup, you will grow very quickly (you don’t have to copy another dropshipper - you have to copy a site that you know converts well.)

Important Stuff You are looking to make at least 2 sales from 100 website clicks Few things I have learned by donating money to Facebook: 1. The best ad served to the wrong audience will flop. Of course I didn't know this was the wrong audience at first and thought it was just the ad. Segment like crazy and get the audience size down. 2. Video ads are still performing better than others (despite my preferences otherwise as a user) 3. I like to hone in on ads - start with ads with few similarities and then a/b test the winners with small changes (one thing) between sets. Words of wisdom: don't describe the product, sell it! Don’t tell them about the product tell them why they need it

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Resources Following are some valuable resources if you want to further study the marketing and advertisement genre. Note that most of these resources are not directly related to Facebook advertisement but they will make you a better marketer overall. Web Copy That Sells Influence: The Psychology of Persuasion On Facebook Ads Top Facebook Ads Blogger

1. Everything by Frank Kern 2. Jeff Walker Product Launch Formula 3. Jon Loomer's blog 4. Influence Robert Caldini 5. Predictably Irrational by Dan Ariely 6. Ca$hvertising 7. Ogvily on advertising 8. Scientific Advertising 9. Books by Perry Marshall 10.Anything by Seth Godin I'll throw in "dotcom secrets" by Russel Brunson. Sounds shady but tons of actual usable advice for marketing funnels. That and ca$hvertising are like desktop references for marketing.

Unique Facebook strategy: https://www.youtube.com/watch?v=u0MX5OYpMJc 100

Chapter: Hunting

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Analyzing competitor Start with 'site:myshopify.com [keyword]' in Google. Let’s assume keyword = phone case. You can also use keywords to search which niches are performing best and then copy those niches from biggest players in them Open the top couple of stores. See their best-selling products Go to their fb page and observe their ppe ads to get idea. Cross check this with their best selling products See profile of people who have made comments on their page to have an idea about their customer avatar Use this info in preparing customer avatar as well as the ad Target fans of that page in the 'interests' section when creating ad (if the page is big enough) If their ad appears in your news feed, click arrow on the ad and select 'why am I seeing this ad'. It will give you exact targeting that the ad used. Pretty awesome

Examples In Google enter Site:myshopify.com jewelry This method can also be used to find shopify stores in jewelry niche, follow them, and target their fans (as explained above). As an example Site:myshopify.com necklace just pay shipping

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Other Resources Browse Aliexpress subcategories for niche and sort by orders for the product (really good strategy actually, can be used to find several good niches)

WatchCount One source I've used when doing niche research is http://www.watchcount.com you want to look at the ratio between people watching and sales. Go for products with lots of sales Saturation is not a problem. There will always be competition. In fact saturation shows that there are more buyers in it. You just need to find an angle to sell. Don’t let it hold you back Best and cheapest ad I ever ran was $1/day for a week. Did much better than $20 dumps on a 24 hour span.

Google Display Planner

Use Google display banner to search several info regarding a particular niche/product. It can reveal some very important information such as age, gender, location etc. Give it a try and see what you can find

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Niche Miner

A very useful tool out there and yet so few people know about it!

Youtube Top products can also be found from YouTube. Just search keywords like Top gadgets Top kitchen Top mobile accessories Top camera equipment etc. and look for viral videos

Note: weirdest things sell like crazy on shopify (led dog collar, fruit cutter). Don’t let your personal choice cloud your judgment 104

Awesome trick Paste the following code at the end of url to get the list of best selling products of the store /collections/all?sort_by=best-selling

https://myip.ms/browse/sites/1/ipID/23.227.38.32/ipIDii/23.227.38.32 List of top shopify stores

Combine above tricks (like looking for best-selling products in the top shopify stores) to find out niches and products that are sure to work.

Coupon Discount Codes Trick I love doing this, it converts VERY well and not many people are doing it. A large majority of your visitors will always leave your store and go to Google in search of a discount coupon. You can bring them back by offering them a small Shopify discount code when they do the search. There are two ways I do this. First I create a discount code for 10% off in Shopify Next, I submit my store to a coupon website like couponfollow.com. Most of the time it won’t get accepted unless it’s a good looking store they think is worthy of getting added. When I started getting added to them I was getting results like this…. 2,726 coupons used! 2,726 extra sales I would have missed out on.

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The other method I use is creating a free website using sites like Weebly then posting a coupon code no that. When people search for “your site coupon” in the search engine the idea is to get the coupon site or the free website you created to rank at the top so people can click on it. It will rank without any work because there is no competition. You will then have everything covered, you will get return customers coming back to use those coupon deals they found in the search engine.

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Chapter: Tools

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POD apps      

Teelaunch Pillow profits Printful ScalablePress Gearbubble Teechip

I've tried Printful, but it's CRAZY high cost (8.95+6.95 shipping) allowing me to price it probably around $20 a mug + $3-$4 shipping to see any profits. Also tried Teelaunch is good but the mockups just look like crap. There is also ScalablePress, they are the cheapest Found printify, which are pretty cool pricewise and design, although their app could use more modifications Gearbubble is cheapest and they have heat changing mugs Teechip.com also seems good pricing wise I've sold thousands of mugs with Teelaunch and they've been great. Solid customer service and other than the occasional broken mug (which they fix by sending out replacements), I've had no complaints about quality from customers.

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Part 5: Strategies from Facebook Posts

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In the following pages you will be represented with several complete advertisement strategies. These strategies have been collected from several Facebook posts and groups. The unique thing about these strategies is that they are guaranteed to work since the person who posted this strategy has already implemented it and generated several thousand dollars using it. You can do the same. After each strategy is explained, along with the screenshot of sales/revenue sometimes, it is followed by more information in the question answer format. Side Note: Proper credit and reference has been given with each strategy to the original post. If you are the author of that post and want it removed from this book, please contact the author.

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Strategy 1

My point is, focus on optimizing your site, pick a good theme, find the right photos, have the right descriptions, set up the right apps and get to work! If you put work into your site, when people start visiting, it will sell itself! Sometimes it helps to just have a really nice photo related to your niche to draw them in, and then have killer products to finish the deal. Doesn't have to be the exact product, as long as it sets the theme of your site so they don't feel tricked. Apps: currency converter (I ship worldwide), customer.guru, mcafee secure, oberlo (aliexpress dropshipping), sales pop (adds authenticity), tawk.to, aftership Honestly though, I'm wondering if I even need aftership. oberlo doesn't seem to utilize it. I'm honestly targeting everywhere. I don't have enough experience to tell you to target a certain product to a certain country, but generally, if it's a niche product, try to find out where it sells well. The products I'm currently targeting sell well internationally

Strategy 2

Below is one of my ad screenshot (PPE = US, UK, CA, AU, France & Germany and it was about $0.001 PE). 111

It is not that hard nor easy, but if you know when & how to jump in the pond... It all about how to target the right audience

How much are you making in sales? 10 Day Result.... Spend $1875

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Must be video ads isn’t it? No.... It is PPE …

How big was your audience? 1.3M …

For WC ads, did you start with VC or ATC or PURCH? WC didn't Work for me (In this case) …

Actually, I run 2 PPE ads (Same) ... One on IG and other one FB. I stopped one on IG latter (low sales) even with millions of likes. WC didn't work for me…

Is the PPE video or image? Image

How were u able to get that virality? Was through posting a funny image or something shocking, etc? No,,,, It was Product image…

Damn how did it even go viral then lol If you search for these kind of PPE Ads,,, You will surly get an awesome IDea,,,,

So I’ll just find similar PPE ads that went viral and just find a similar product? If you do so... You will be saving lots of $$ on A/B Test.... 113

In simple... Then run a PPE ad,,, If you make some sales... Collect the information and result... And target the exact locations and Age with better result... That's It.

So you yourself found a viral PPE product and just used a similar product? Similar or may be matching.

How do you search for these (similar) ads if you don't mind me asking? There are some free as well as paid tools.. But leave those... Facebook Search bar is the best option... Just search some product in your niche as like "Buy Wood Watch" and scroll.... You will get some ideas...

Strategy 3

The Money is in Testing I decided to test aaalllloott of products since I know people who have made it big online, I'm talking $100k+, test allot of products. You never know what sells online. So I added around 15 products in this weekend and targeted various countries and in different niches. All regular pricing, none f+s. The result 2 winners (got sales with $2 budget within a few hours) and for 1 the cost/purchase is around $2 and the other one around $1. Spent $4 on the winning

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Ads and made around $45. That's a ginormous ROI. Some of the other ads/products got ATCs as well, will keep them running. For the ones who are still not sure about what type of ads work. All of my Ads were Conversion>Purchase with a budget of $2/ad. I've now stopped the losing ads and have scaled the winners. Hope to sell allot now. So guys start testing. Try different niches, different countries. You are almost guaranteed to find winners, got to put in the effort. � Edit/update: I've now scaled the winners and although for some reason the cost/purchase has increased a bit I'm still getting sales.

How did you move to purchase without getting a mature pixel? It just works. Try it yourself.

You need to be hitting your 15 - 25 conversions a week though! That's straight from Facebook! Yes that's correct. But this method still works

How many total ads did you launch for the 15 products? And the total budget for all the ads was? 1 ad per product per campaign. $2 multiplied 15 is the total cost per day. I didn't create 3 ads for 3 different countries for every product. Just the ones I saw performing well.

What country? USA, Europe and Australia

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All in one advert? Nope, different campaigns

From which country you got the sales? USA and Australia

Purchase directly without collecting data? Try it. If you want keep your ppes running and test

How much time you wait before your purchase ad if not getting sales Max 2 days. If the CTR is high and there are many ATCs then I'll wait another 3 days. But the budget remains max $3/ad

May I ask - did you have all the products in one store, and just targeted individual products from that store, to the different geographic areas? Or did you use individual single-product funnels for each one to test? All in one store.

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I've scaled the winners. Created new campaigns and set the budget 6 times the cost/purchase.

In the new campaigns, do you change the targeting or exact the same as the original? Exact same. 117

Shopify and FB Ads is not rocket science. The people who are doing millions/month are no smarter than us.

How do you test your ads? Breakup age groups? Different pictures/copy? Only 1 ad per campaign. Once I see which age group, gender is buying. I create new campaigns and scale.

You had 15 products right? So that means you ran 15 campaigns. And how many adsets did you have in 1 campaign? And did you went straight for the purchase pixel? 1 ad/campaign. Conversion Purchase from the beginning.

So 1 campaign had only 1 adset which had only 1 ad in it? With $2/day budget? Yes

I would say then you just went lucky their 2 winners out of 15. Yes lucky maybe. But remember fortune favors the brave. BTW 2 out of 15 is about how good it gets. Get lucky too

Yes, I mean without testing your genders/age group/interest you straight went and caught the fish! That’s excellent That's actually reverse targeting. My technique Once I know who buys. I create separate campaigns targeting them and scale.

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Actually there's no official Facebook training. That's why I said money is in the testing. You try a method, if it works, you're done. Just need to refine it.

Could you expand? Where did you add them to? All in one store? Are they related? How did you select the products? Were they Facebook or Google ads? The products are not related. You can look for best-selling products on Ali, eBay, Amazon etc. So you just resell them at a higher price in your Shopify store? Thanks Yes that's correct. One of my winners cost 99 cents. I'm selling for $9.99 + 3.99 shipping. The other one around $5 I'm selling for $25. Both sold within a few hours.

How do you target the people? Do you use a special method or just randomly select the interest? Select interest based on the product.

How do you select interest on these products? Could you tell us more about that? Use flex targeting. Watch Ben Malol's video on YouTube about that. I follow his method.

When do you target the different countries do you laser targeting or do it as broad targeting? Initially I do flex targeting. If I'm not sure who to target I use broad targeting and then after seeing the age, gender, device which perform better, create new campaigns.

Do you spend time to write product description or just leave it blank? 119

Just a few top features.

Are you testing markets that are saturated bro like dog, cat, horse etc? Or are you finding cool new markets that are not really saturated with competition? I'm not trying from dogs, cats or any animal niche. I'm picking the products from the best sellers of Amazon, eBay and other popular shopify stores that are doing well. The niche I'm picking are relatively new and not the obvious ones but are apparently best sellers.

Are your ads videos, images or normal ad posts? Video Ads and photo Ads

Is that $2 daily budget? Yes to test. I scale the successful ones.

Here's a screenshot of one of my ads which has been scaled since its selling. Has got almost no engagement however you can see its selling and has many ATCs compared to the view content. The more I scale this ad the more it'll sell.

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Are you using video ads? This one's a single photo ad

Do you guys sell to other than US? I guess I might've been too focused on US instead 121

As I've mentioned I'm selling to US, UK, AU and NZ

Which countries are doing well for u? US, AU and NZ are killing it

So u oberlo'ed 15 best-selling products from eBay, Amazon research. Change some top 3 features description, run 15 campaigns with 1 ad per adset targeting US with interest related to your product at $2 daily budget using FB Purchase Objective. Identify what demographics / age/ gender buys and scale that particular adset. Is this your thought and action process? So pictures of products are all taken from aliexpress? No edit done to it at all. Can you share your copywriting style for your FB ads? Yes that's my thought process although I target all 1st world countries with $2 per campaign. Pictures are from Aliexpress. The ad copy shows scarcity, the most useful features and always start with a question. Hope that helps.

How do you do your ads pictures ? Is it one picture? Carousel? Video maybe? And who do the design? Is it you or you hire a designer on fiverr? Some are video, I do video ads when the photo isn't enough. The rest are single photo ads. I do the designs in

Is it okay to start with these 2 dollars purchase conversion ads if you do not already have any sales from these products? I have a mature pixel in terms of pageviews and viewcontent but no purchases Yes my trial shows the Purchase Conversion works from the get go, no mature pixel needed, however you do need 15-20 events/week for the pixel to really work. And how long does it usually take you before you start seeing purchases because I usually do not get any purchases on the first day of my ads 122

Answering your 2nd question, out of the 13-15 products I tried 2 sold within a few hours and they are still selling. Others got ATCs and I'm still letting them run tweaking them, reverse targeting and stopped the losers. I'm having success without the currency converter. However it might be a good idea to get the converter

Do you use single image ads or link ads with cta button? Single image with Shop Now button.

What was the audience size for each ad? My ideal audience size is between 50k-200k

Strategy 4

20,000+ Shares. When I find products like these in Facebook there are two things I think about: 1: How much can I source this product for including shipping? 2: What are my potential margins? The next step is to find a supplier and then begin the testing. This business is not rocket science. People love to over complicate the process. Then again if you do not have a proven system in place then that may tend to happen. 123

Part of research is also to check out the copy. You can always learn from other peoples campaigns. This particular campaign went live 2 weeks ago so it's a fresh wave. I then check out their store. I'll use the best sellers tag to pull up the most visited product pages (/collections/all?sort_by=best-selling) These are the activities that will enable you to find winners and see opportunities to ride waves. I've ridden many waves many times and made thousands of dollars hopping onto the wave someone else created. Remember you don't have to create waves just spot them early.

Should we spend a lot of money on testing? Nope same amount I would spend testing as normal.

I had a campaign do $230k last year Nov just over 8k shares. 124

You gotta test. I would test 2-4 different adsets with different targeting for all and let them run for 3-5 days before drawing conclusions.

Do you hide your ad post or is it sticking on your page Dark post yes. So page post is hidden and not on my pages. Page post > create a photo post > default option of only use post for ad.

Strategy 5

Took the time to learn as much as possible and apply everything I learned on my ads, and IT WORKED!! Yesterday was my first month with this store and I reached my goal of $1k - most of it was from a f+s ad!! Simply amazing. My next goal is $1k a day � It's possible guys! Fb is a goldmine!

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The products costs me a total of $2 and they pay me $8.99 for "shipping”. The weird thing is, it actually works! Of course a lot more goes into it as far as targeting. You need to have the right audience and target the real buyers!! My ad started making me money literally an hour after getting approved.

Isn't it a turnoff for customers with the long shipping times? I make a note of how long shipping can take under the product details (2-4 weeks) people still buy surprisingly!

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The ad I've been running since a month ago has only cost me $120 Also it's not all f+s! I recently added some t shirts sold at full price and it boosted my sales incredibly!!

Strategy 7

Here's my results: I have no ecommerce background so was pretty new to shopify, I've heard about it but really didn't know the potential it had. I've attached two months’ worth of data to show you that it is very much possible to achieve high numbers like most in this group. I just kept trying new things testing improving, averaging about 2-4 hours a night after my full time job.

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How much u spent on ads is it only fb adds or any other channel Facebook ads only, started at $5 at 1 ad set in January, in Feb it went from $50 daily to $70 to $100 to $200 , max I’ve spent in 1 day is $200 . I kill ads that are not profiting in the first 8 hours

When you are testing, you still kill after 8 hours, you do not let FB optimize Not when you have a LLA audience running for you

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You have specific niche or its general store General store

P.S Feb results are due to Lookalike Audience only

What do u use as lookalike? The audience that views the specific product you are advertising

What kind of ads do you create? Carousel, only one... Page image posts that’s all, I did a retarget with carousel it was lousy for me

When you had created your lookalike, you target people who was viewed in last 30, 60, 90 days? 180 days, for the custom audience visiting the URL. The LLA is auto generated by Facebook

What is your campaign ppe or wc? Purely wc

Which wc pixel did you use? Purchase only? started the first few adsets at add to cart, once I reached 100 pixel fires for that event I created new ad sets at purchase, they all ended working very well

All your budget is it only one ads lookalike? Multiple adsets different lookalikes in different countries at multiple budget ranges 130

Do you add interest on your lookalike? Or you leave only lookalike? No intersect on my look alike on other countries worked well , didn’t have the same effect for USA

How do we check 100 pixel fires? Business manager, pixels and it'll display the ad account pixel data

What's your biggest tip for someone still waiting for that breakthrough? I was actually on the verge of quitting in early feb because I spent 70% of my $1k investment thinking it would not work. My friend who also does this, said don't give up and a few days later it started going wild

How do you test your ads? Some people say WC first, some say PPE first? It gets pretty confusing good question my performer started actually from a PPE at $10 max, the ratio of reactions (likes/shares/comments) to shares was about 1:0.75 , although I had no sales (only 2 ad to carts) I was like Im testing this as a wc and surely enough my gut instinct was correct

I optimized for add to cart first and then purchase

So you tested PPE first, no sales, then you changed to WC and got sales? Yes 1 day then switched cause I had a gut feeling that it would do better as a wc and it worked

Would you mind sharing your daily ad spent? Thanks 131

My daily spend right now is between 80 - 120

May i ask which one converts better for you, link ads or photo post ads? These are 1200x1200 photo ads

I have a full time job, I used a 1k usd investment from my savings to try it out. I spent $700 before making any profit. Note that is not all profit, about 40-45% profit

How do you scale? Do you duplicate or just increase your budget? Also, how do you go about your LAAs? That is vertical scaling + horizontal scaling - duplicate successful adsets . Initially you need to set up a custom audience in facebook, then when you've reached 1000 views create a LLA in facebook

Do you duplicate adsets in the same campaign or in a new campaign? Same campaign, all the juice (data) for 1 product is within one campaign

I got 1000 URL views from my wc I had about $50 dollars per day worth of duplicates and random budgets from $5-$15 . I ran my ppe for 1 day at $10

Mind if I ask how you spot the first "unique" product that really took off? Any tools that you use? Good question, deep searching on Facebook and cross referencing with ali and also watchcount.com, most noticeably the product that went wild only 1 person was advertising at the time, now there is several! So try to be one of the first to that product when it’s not a holiday season 132

How much profit do you make per item? Roughly Mine is a 70% profit margin

I use Google sheets to work out fulfillment, ad spend profit and roi

Any tips for a new person? What type of products or how to look for them? Search for products on Facebook that have crazy engagement (reactions, likes) + shares - shares are very important for viral posts. Look how often people are commenting on posts. Place this text into Facebook search and start hunting "limited supply available"

When you search on FB how "fresh" is the likes, shares for you to test a product? Find a post and watch how quickly the likes/shares are going up. Also see how many times people are commenting per hour

Am I right to say that u jump into it without getting into the apps like horrify etc shopify site enhancement before you launch your ads? I have a custom theme that has this built into it. I did do that in January before I had a custom theme, but you end up wasting money if you not making sales right off the bat

Let me guess it's booster theme? Bang on haha

Wondering if you do F+S or charge for products or free shipping...? 133

beginning of January was F+S then calculated margin and foresaw the effort involved in fulfilling 100's of orders a day then switched to retail I don't do F+S at all

Is this from FB ads or Influencers? What are your margins? Drop ship? Only Facebook, profit margin on the product is about 70%. but after raising the order value offering special coupons to win customers and build my list it reduces, from that results I have about 40-45% profit as I have a VA who does customer service for me and Facebook engagement with potential leads

What are the things you tested? initially it was different audiences, then I looked into the data and found out what country my sales was happening, then I targeted only those countries, then I cut off age groups who were not buying then I went as far as device. All while this occurring I maintain an purchase / adspend ratio of no less than 2. My LLA gave me ratios of 10x return on ad spend

What types of ads do you use mostly? Video ads or image ads? This is image ad, my friend has had success with wc video ads

If you're testing one product but multiple interests (athletes, websites, stores) do you still create different adsets in one campaign? Or do you create a separate campaign per interest? I always only have 1 campaign per product with multiple ad sets (different targeting, budgets,age groups, countries ) within that campaign

Btw, how have you dealt with inconsistent sales? Had a second of success last week and made about $300 in 2 days then all of a sudden sales disappeared? I upped the budget and all I got was a bunch of likes and 0 sales haha 134

Kill ads that aren't profitable. Check the adset data for the last 3 days and if the ratio of the purchases / ad spend is less than 2x, duplicate that ad set and start it again. That's one tactic, others would be segmentation and targeting only age groups devices etc.

How many products have you tested before getting to your winner? lol so many , to be exact maybe 15 give or take I am looking for new ones now cause the one that gave that result has been exhausted

Do you contact producers before you put the product in your store? From where you get your products, just Aliexpress? aliexpress for now, building capital for xmas this year then fulfilling directly from USA to reduce shipment times and really maximise revenue

how did u find & select a good VA, and are they USA based? I used easyoutsource.com my guy is based in the Philippines . I actually had a relationship with him while I did mobile apps so I messaged him to see if he wanted to do some customer service , I had to train him of course but it's worth it , takes the pressure off of me dealing with customers who simply want to know where there packages are . He works 8 hours @2 usd per hour. I factor his costs in my operations

One question - when you test run PPE and then WC and Look Alike - how do you factor in the cost of the PPE in the final price. For eg, you spend 5 for PPE initally, then 5 again for WC, how do you factor that for the selling price of an individual product. : ) Cheers! Good question , first I test with ppe to see if my targeting is on point . Then I'll stop that and save the audience use that audience in a wc which is a type of 135

campaign , next I'll spend money on ads trying my best targeting techniques to make sales , I'll kill ads that don't make sales and will kill ones that are selling but not highly profitable . After a bunch of duplicates (horizontal scaling ) and budget increments (vertical scaling) I'll be left with some high converting ads which churns out money . The magic metric to controlling the ad spend to money you make is 2x( minimum ) that is 200 made to 100 spent (even this I would argue to kill off )

May I ask what kind of targeting techniques do you use ? precise audiences intersected with broad interests and look alike audiences

do you use 1 day conversion window or 7? Thanks.# 7 day conversion window

1 thing that works well for me when advertising / marketing , think like the person you are targeting

When you started your LLA it was based on VC first right ? Which countries other than usa ? Starting budget for LLA The LLA is built from a CA for specific people viewing a URL , the adsets were a mix between add to cart and purchase . Most profitable in U.K. , Canada and Australia , now profitable in Germany too Failed in USA unfortunately

Url as in not a page in your store? the URL is the product page on the store for the item you would like to build a custom audience of

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do you charge customers for shipping other than US ? or free shipping worldwide? $4.95 usd , world wide . I generally chose epacket for USA and china post for elsewhere . I'm transparent with shipping times and it doesn't effect people's decision to buy

what was the errors you've made befor you see profits Targeting , I was never thinking like the audience I was putting the product in front of . Makes a huge difference when you know how to hit specific audiences and how to break it down how to find buyers

How many days back have you started ,and good sources.. I started in January , the 1st lol . Many sources including franks training and YouTube

How many visitors do you get usually per day? 500-1000

you said you changed from PPE to ATC, did you create a new AD with the same audience, or did you swap from PPE to ATC on the same ad? no ppe is a type of campaign you can't select the objective in a ppe like atc/purchase etc because that is not the goal of the ppe . Use wc to select atc/purchase objective . Yes the new ad was from the same ppe audience but a wc campaign

How optimized your ads are? How much you're spending per sale on average? very, i strive for greater than 3x return on add spend my LLAs were doing over 5x so very profitable. from memory it was below $3 per purchase 137

One product? Yes that is purely one product and random sales like 1-2 per day of others due to people having interest in a similiar product so order value increases

when you kill your ads i spend up to $15 to gather data, find out where the clicks/atc are coming from duplicate that adset and tweak by focusing on where the clicks/atc is coming from, stop the original if the spend is greater than $15/$20

from your Feb sales, how much did you spend on ads and what's your profit like from the total sales? Total spend in feb was approximately 3000 usd fulfilment was 3.8k rest profit

what placements do you recommend? All devices? Facebook/instagram? Or do you choose automatic placements? ignore all except Facebook feeds do desktop and mobile

Hi Marco Baatjes, congrats on your success! You mentioned that you relied on your gut feeling regarding the ratio of reactions, being only 1:0.75 in regards to your likes against shares. What was your CTR at that PPE stage? I'm having about 355 likes after $10 spent, but the CTR link is very low at 0.32%/ Also, did you create another WC adset for that product based on demographic data from your test PPE, or did you just have the WC shown to a LLA based on the PPE viewcontents? 14.6% Ctr , 4.26 Cpm 0.34 cpc 82 view contents 370 engagements 240 people taking action 9.74 spend . as my campaign was switched to wc all my new adsets

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were optinmized for atc initially and then purchase - did not change demo from ppe to wc

How did you come up with the ad copy / angle to hook your audience? Did you plow the forums of ur target audience, or is it again based on gut feeling? it was definately the image , as I tried others and got a lower ctr and conversion rate. No forums just saw and thought about who would by the thing

Can you name an "aha" moment while in the process of learning? Like something that clicked and you just knew you were gonna do well? its when i saw the first LLA give me a 17x return on ad spend in 1 day from a $5 ad set i was like crap, i need more of these and surely enough they all had good return

I get crazy clicks from LLA but never any purchases! Even crazy high CTR! What could this be? haha clickers ! I get those some days, try stopping the adset duplicating and launching the next day if not try different % of the country and also try different countries . Always test new things to find the sweet ones

Hey Marco, very nice one. How much would you say you need to invest (money wise) in order to achieve these results? i can't give an estimate cause this can happen at anytime, I've seen people spend 2k and have minimal return on investment. my investment was 1k and spent 700 before finding my winner. its a testing game if you knew what you were doing and did it well from the outset you culd probably find something with 200 bux investment or less. Looking back at this learning curb I know what to avoid and what to put to test asap and I know how to take it to the next level of budget spend. I've just learnt a manual bidding strategy that I hopefully can apply to the next winner which will get me to the 1k + a day range 139

Selling to multiple countries, does your custom theme convert the pricing to the country the viewer is in, or are all your prices shown in US$? I've got an app that converts the price to the foreign currency but the charge is always in usd BEST Currency Converter

My man, Seeing your post made me feel really good. was have a rough day. There is no reason that any of us cannot do this, We need to get obsessed with this project and make our future to leave the scamming rat race they sold us since we were kids. to hell with makin other rich its our turn now. We have the knowledge add the passion and we cant fail. just my two cents I bloody love this comment ! I keep reading it to drive me even more . Thanks my friend

automatic bidding or manual? Automatic up to 30 max one adset , became very ineffective after 30

May i ask how you deal with delivery times to your customers? i tell them 2-4 days processing + 12-20 days shipment (standard for epacket) I get a lot of impatient people but the rules are clear when they engage in service with me I'm assuming they have read it and are happy. and I point it out if anyone complains

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$801.63 day yesterday most sales from this winning adset. Just started scaling it this morning. Started with less than $10 budget testing this product.

The following set up for the test adset:

* One adset * Stacked interests * Optimised for purchase * 7 day clicking window * Photo post 1200 x1650

Take a good look at the reporting stats this is what a winning campaign looks like. Especially CPC & Link Clicks. The CPM is at $8 but it doesn't matter if it rises or falls as long as the conversions continue holding. Profit per sale is $40. Do not be afraid to go after higher priced products.

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Great, is it possible to make WC campaign with photo post 1200X1650? Unless FB seem to favor me specifically out of thousands of other advertisers I believe so. Yes.

Did you run PPE then VC before running this ad. Or Just straight to this I haven't run a PPE ad in nearly over 1yr. WC ads all the way optimized for purchase pixel on auto bids.

You must have a highly sought after product and a super targeted audience to go for purchase straight away. Not super targeting. I like going broad with targeting and letting FB do the heavy lifting since I'm paying for impressions that are optimizing for the purchase event.

What is cost per add to cart? Are all these adsets of the same product? Did you started with Purchase event? Which country is bringing the most sales? 1. Have no idea and don't really care. The CPC and link clicks give me the best indicators. 2. Yes. 3. Purchase event. 4. USA is the only country targeted.

What do you mean by $10 budget? The total amount spent is in the $100s range. Unless you ran the ad for many days Less than $10 meaning $5. I ran a $25 a day adset and some smaller budgets.

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I was wondering, can you choose the purchase conversion even if you do not have any sales? I have a mature pixel in terms of viewcount and pageviews but no purchases. Yes you can. I do it all the time.

How long was this ad running before seeing sales? 7hrs

at testing period (5$ budget) how many visit did u get and have u get a sales in this period ? 1. Not sure ever checked. 2. I look at sales over 72hr period.

Please expand on the columns - is this CPC (link only)? CTR (Link only)? If you go into your ads manager and click on the performance tab > scroll down to the bottom and select customize columns you'll see the explanations on what these columns mean.

Around what time did the ad really start raking up sales? I had an ad that got me about 6 sales after a week but then just dropped off in a matter of days. This happened to me on multiple campaigns. How would you usually go about scaling a campaign like that It picked up yesterday well better than other days. But I saw more than 3 sales per day after day 4.

around how many audience do you go with your broad targeting? Have no clue. It could be one interest that is 4 million in potential reach. 143

Your product price is $70 dollars? $80

I can see your ad spend spend per day is above $100 how and that is only this adset how many ads did you test before converting? for how long? is this a brand new product that you didn't test before? All DS? I'll answer the questions I haven't answered in the post. 1. I only tested this one product to this audience once. 2. I started the ad on the March 3rd. 3. Yes it's a brand new product that I have not tested before. 4. Not sure what you mean by all DS?

What's your daily testing strategy and rotation? 15 $2 ads and keep the winners or something else? How fast do you scale? How often do you rotate batches to test? Lastly - do they all target the same audience? No rotation. Just low budget testing and give it 72hrs to see if any sales. Either give it one more day or kill and move on.

Different audience per product? Or all the same audience? Different audiences yes.

What style copy do you use for your ads? Where you can get it. (Strong call to action) Scarcity.

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Quick question for you, do you always select 7 day conversion window? Have you seen better results over the 1 day conversion window? Cheers Testing 1 day as we speak but had best results with 7 day.

What do you mean stacked interests? For example when you're selling dog jewelries, you stack the people who are interested in dogs and jewelries creating a much targeted audience.

do you start with PPe then WC purchase? No ppe. Strictly WC.

how do you know if you are targetting the correct audience witout PPE test first? I know how to target correctly as my engagement comes in after a few days and the comments always suggest it's the right people I've gotten the ad in front of.

ok so you have $5/day ads running for a few days before you get engagement? how many days exactly? i probably ran over 6 WC-VC campaigns and rarely get any clicks to website in the first 1-2 days. i usually kill them the 3rd day. I havent had a single succssful campaign so far. cant even get clicks to my site even after careful research and flex targetting. how many interests do you stack? I think your other thinking the process. At the end of the day you run ads to get data. Important data to look at is people clicking then link and the cost of those link clicks. During the test phase that's really the best indications of you are in front of the right audience and where they are engaged with your offer.

Are you using manual bid or auto? Auto ATM. But will be testing manual shortly. 145

Where do you choose the size of image you want for ad? These are unpublished page posts.

Ah so it's just like you made a normal post on fb page and boosted it? No post on my fan page. Post was made in the page post section within my power editor and default set to only be used as an ad; therefore making it an unpublished page post.

Is it better to have 1 day clicking window or 7 days? It's better to test them both.

Strategy 9

Promote your page to get likes. Once you hit a reasonable figure (80k here) you can create custom audience from your page and run ads to them. The results will be astounding, as shown below

First $300 day $4 ad spend btw

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Is it a website conversion ad u used? Yes purchase website conversion

Are you doing general store or niche? Niche store kinda

What do u do to find products to dropship? Custom design, using Printful

How many purchases you had before launching a WC PUR adset? I created a custom audience of my Facebook page and launched a purchase WC without testing anything lol How many people did you have on your Facebook page before creating a custom audience? 80,000

Was it free + shipping or how much was your shipping? $24 item free shipping

Was this your first ad campaign? or did you have others before that failed? well I quit ecom for a month, came back and ran 3 ads, all were winners but were to the same audience So I had to stick to 1 Which was this one 148

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Scale it slowly. Better to have 50% ROI of $3k than 95% of 300. ;) Plainly scaling up my daily budget works for me. Some may say this is wrong and it’s better to duplicate ad sets, I believe "not all pixels are created equal" you just need to test what works for yours. Cheers

I started with Teespring running ads to a certain niche page. My page grew on the side and that’s where I market my products when I started with shopify

Manual bid $1 and set a 1k budget More like a extremelyyyyy passionate audience and .01 link clicks lol

So just targeted everyone on your page, their friends included? I have an 85k page and created a custom audience of everyone that has engaged with it Giving me an audience of 900k

Strategy 10

Test every idea you get from this group. 1st quarter is usually the slowest month for every ecom but still manage to average daily sales of $2k. All thanks to this group's really awesome idea sharing. Literally tested ALL ad variations shared on this page... Some are really insane and weird strategy.. Hahaha 150

What ad method do you recommend for a new store and just starting out? And what size target audience is focused enough? PPE and Manual bid works for me when testing. Audience size differs for every niche

How much of a daily budget do you usually test with for how long? 151

Currently, my daily budget is the same with the suggested max bid (around $40)

Strategy 11

When I first started Ecom I had no idea what was possible. This store went from $0 sales to over $8k in two months then I flipped that store for 7.5k. Frank Hatchett videos and a few others helped me get to this point and im excited to see what’s next! I’m glad to answer any questions and help in any way I can because if I can do it anyone can!

was it a general or a niche store? General but one niche killed it for me I signed a contract but it was within the pet niche

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did u use manual bidding? no, auto all the way

Product Price range? Or free plus shipping? 29.99-49.99

for someone starting anew, what do you advise? what were your strategies that helped you go from $0 to $8k in two months? Find something that is selling and try it for your self. If its selling it can sell for you. Not being afraid to spend some moeny is also a big one! You have to be prepared to lose some money to be able to make money how to find something that is selling? and what were your particular strategy regarding targeting and ads in general I use nicheminer.co and just put some time in and did some split testing to find the targeting that worked then just scaled and made LLAs and what about advertising keep it simple...my copy always start with a question to bring the person in, followed by the sale link, followed by "Tag a friend who needs this" etc etc. Always three lines, simple is better. People dont like to read so make it easy for them

did you run PPE ads first and use it to generate lookalike audience and demographics from it, or did you go directly to WC ads and used viewCount/purchase as objective PPE -> WC ATC from those views made a LLA then scaled

your average ad budget per day for a specific product before scaling ? 153

around 30-40

general product or niche product ! Niche

Nicheminer is great! How did you decided what to go with using it? just trying different combinations and keywords. It's all about testing

Was the store a niche only store with few products or various products and niches? Various products but one niche killed it for me

So you opened a different store right? yup, POD (Print on Demand) only tho

what's the app? Teelaunch, pillow profts, or printful

what apps do you use? Smart upsell, retarget app, Oberlo, abandonment protector, happy email, privy, wheelio, easy tabs, hurrify, visitors, teelaunch, pillow profits, mailchimp, and a few others

My question is the product page, I struggle with writing descriptions for it. Any tips?

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Describe the benefits they are getting with the product then describe the features. Example: Use words like reliable, durable, premium, etc which helps them think they are getting some worth lots of value. Then describe the features, colors etc.

Strategy 12

I started drop shipping back in November. From November until a few days ago all my money was going into this and nothing coming out. As a student i literally was spending money on the ads with a credit card taking that risk. Don’t give up this proved to me the potential we humans have to so something if we really put our minds to it and work hard. So whoever that’s out there struggling and feels helpless like me DONT GIVE UP IT WILL WORK JUST KEEP TESTING!

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Thank you!! I was so depressed! For 4 months I couldn’t get more than 2 sales a day

Everyone’s going to want to know the big secret well here it is: just make sure your website is trust worthy and if your ads are getting clicks that means the product is cool maybe but not interesting enough for someone to buy it. It all comes down to product. 156

Thats the last step to this business and most important i feel like. Make sure to do your research very well.

Okay so dont do this: dont try to push a product. In my opinion if it doesnt sell within 24 hours kill that shit!!!! You want something thats so good people would buy it within 24 hours Oh and that comes after obviously proper targetting

How long after trying products out should you change niche? Or is it more a question of product? If it doesnt sell in 24 hours its a no good. If u try and diff product same thing change niche

Did you get sales from day 1 and what type of ads are you making ppe or wc? Wc! And yes day 1

you mean you kill it if product doesn't get any sales in 24 hours on PPE? Ok first off dont go spending a buncha money on facebook like i did and get your self in debt. I recommended running 3$ ads that all i do. 3$ is enough to know if its a win or not

I just go to WC u can try that. But not just 1, 3$ ad. Make like 5 or 10 of them all diff best guess interests and age and gender etc

General store or niche? General store

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Some extra motivation :) todays a good day you can kill it too! This is isnt much but the sky is the limit always remember that.

I see for the first 60 days you were selling lower priced items and then you jumped to higher sale items in your last 30 days. What made you move to higher 158

price. I have about $1300 sales this month so far but i'm thinking of moving to higher price items do it if it stops selling go back down, if its selling keep going up until you get that sweet spot

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Part 6: Targeting

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Targeting is the most crucial part of Facebook advertisement. The best ad of a best product served to wrong audience will fail. No matter how good your estore is, how good your product as well as ad is, if the targeting is not done correctly all your money will go down the drain. In the following pages you’ll find several examples of targeting. Each example contains a brief explanation of a specific business, followed by the audience targeting (mostly in the form of screenshot) for that business. These examples will not only give you a good idea of how to approach the process of targeting but it will open your mind on the various methods and techniques that you can use to reach to the perfect audience for your product. Moreover, many of the examples can be implemented right away without any tweaking if you have a product/business related to the business mentioned in the example.

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Example 1 Freelance Graphic Designer - I'm located in a small town and though income is /okay/ I would like to branch out to neighboring towns in a rough 45 mile radius.

I actually just read the other day about a designer that was getting work through facebook ads. Target small business owners. https://i.gyazo.com/31ecabaa0bffecb600eb51b5500be348.png

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Upload a photo gallery to facebook of REALLY good looking past work you've done. I'd say an identity kit if thats somthing you do. Have pictures like 163

these https://graphicriver.net/item/stationary-and-corporate-identitykit/screenshots/5504966?index=2 "Want a full personalized identity kit made for your business? Hire locally! I'm ______ and I'd love to design an identity kit for your business! My prices start at ____." Something like that maybe. You can try a different angle if you want, the important part is targeting small business owners.

Example 2 Swimming pool service. Seasonal Opening and Closing, Safety cover and Liner installation. 20 yrs in the business with an already established regular clientele,

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looking to grow. New clients must be local to area. Just started a FB page a month ago, love to hear your input as I'm lost with it. Alright, so here's what I would do for the ad

targeting: https://i.gyazo.com/c9fb85b15202fbea0cb53171b95f5d05.png

A person must be in those interest categories related to pools, be a homeowner, and be a parent. Then select your city and do ages 30-64 (you can adjust to what you think is best for age)

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Run the ad in the news feed for both desktop and mobile devices that explains the list of services you offer. Include your website and phone number. Have a picture of a pool that grabs their attention. Maybe something like this https://smedia-cacheak0.pinimg.com/736x/7e/a2/73/7ea273e8f72d69eea5810d220645bfad.jpg

Example 3 How would you suggest promoting wealth management? https://i.gyazo.com/b181cf1ba2d50c991f2d01d8fd9ab86e.png You can target by net worth as well as people who many personal investmnts. Start there.

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Example 4 Online store for solid wood accessories (for electronic devices). All sustainably sourced materials, handmade products, made in Europe. (redbry.com) I recommend people that are in to woodworking as well as something art/fashion related. https://i.gyazo.com/fb50c889ccf41d133b91ba59e6771bd5.png

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Someone has to be interested in Touch of Modern AND Woodworking. Run carousel ads showcasing each individual product. If its something specific to iphone users, then select iphone users in the advanced options

Example 5 Local live music calendar - we have the most comprehensive calendar listing music concerts and events of all genres (arena shows to local pub talent, open mics etc). 168

That's a cool idea. Is the calendar just in your website? Is there a way you make money off of it? My suggestion is taking advantage of the artists. When a big artist is coming to town, run an ad from your pag to that artist's following that says something like "____ is going to be at ____ on thursday! don't miss it! this ads was brought to you by BRANDNAME, the #1 event calendar for CITY" EXAMPLE if you ran an ad about ellie goulding playing somewhere to people that like ellie goulding's page, they would love the fact that your page helped make sure they didn't miss it. Hope that helps!

Example 6 Escape Room. Having a hard time converting Facebook ads into sales. I have Facebook Pixel setup on my website to track conversions, but my ads haven't had too much focus. Escape Rooms are brick and mortar by the way. Awesome business by the way! I've been looking to try one of these. You ABSOLUTELY have to do a video ad so people can see the experience. http://www.thechamberescaperoom.com/ A video like the one they have on their is good because it shows the experience as well as had people explaining what happened and how it felt. Post it to facebook and say "tag friends you would like to do this with!" and run the ad objective as page post engagement. Just use your demographics for targeting and facebook will see who is interacting with it and tagging their friends and and show it to the people most similar to those who have previous interacted (hope that makes sense). It'll start out slow for the first day or two then will take off.

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The escape room in my area gives you a small discount if you check in when you are there. Id say it worked really well for them.

Example 7 Essentially it's an eCommerce website focusing on the retail of action figures, collectibles, assorted nerdy things. Mostly action figures though and mostly the type of things an adult collector would buy. Also we are focusing on the Canadian market. https://i.gyazo.com/07538e1e579a62aaa233b35606ad2f9a.png

With the example "Batman", you're going to want to look for people that are diehard fans, not just regular fans. Use the audience insights tool to find things that have high affinity. Notice, that I didn't start with "batman" i started with "batman comic book" because people in that category are much more interested in that type of thing than people who just like the movies.

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Always run conversion ads for ecommerce.

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Example 8 Hi. We do custom mobile apps for small-mid sized businesses. Haven't tried Facebook ads yet but would love to try it out on business owners. What should I be targeting? Should the purpose be to direct them to a landing page? Can you give an example of a type of business that you make apps for? I would say have specialized ads and landing pages. When people think you are a company that specializes in making apps for their type of business, you can not only charge more, but people will be less hesitant to sign up. Make a landing page that looks like you only serve their business type and target them by job title on facebook.

Example 9 not my business but a local rock band I really support: Proxima Control. They do facebook ads but no real traction I see since they get few likes and their audiences are small. It sucks and sometimes I feel like helping them out, because their sound is good. Here's what I did for the artist I worked with... She uploaded the video to facebook, and in the post said she was doing an AMA, she spent 2 days straight replying to each and every post. Later we targeted all those audience as well as lookalikes. It turned out to be massive success.

Example 10 Service: Freelance web design.

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Target Audience: Looking to get in-front of business owners whose LTV for a single new client/customer is about $10,000. I'm absolutely certain this is impossible on Facebook (should target LinkedIn instead). This typically includes accountants, lawyers, doctors, etc. Curious to hear what you have to say because I have some pretty unique ideas of my own and I'm curious to see if we're thinking in the same domain. Surgeons. Target by job title in facebook. Make send them to a landing page that makes it look like you only provide services for surgeons. Make everything surgeon related. You facebook page = "Websites for Surgeons" You ads "hey, are you a surgeon looking for a new website?" your domain "surgicalwebsites.com" etc. It's easy to get them to sign up[ when they think that's all you do. Repeat the entire process for other industries.

Example 11 I have a custom screen printing and embroidery business. We don't do our own designs to sell. We do mostly event shirts, schools and business logo wear. I've not done any Facebook ads yet. Thanks for doing this! Do a carousel ad of different types of shirts, hats, whatever you have done showing Schools, Teams, Businesses. Setup ad sets targeting whatever job role orders for schools? Not sure. Business Owners. It might be great to do some ads directly call out your customer. "Calling all Business Owners!" , "Calling all Team Coaches!" Do some regular photo ads too and just test those out showing just the image of the team jerseys to the coach call out etc. Worth it! Make sure you do your pixel on your site so you can retarget these guys. If you have past customers import your email list and run ads to them saying Need new jerseys or shirts this year? Kind of post too. 173

You can target by job title which is what I would recommend. School principal or superintendent perhaps?

Example 12 I own a beat selling website. We sell hip hip beats to artists to make music on. What should I do? Use that for targeting. I would recommend a video ad with some of your samples. I would narrow down that age range too.

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Example 13 Could you give more detail as to how you did the ones for your above examples? Like the photography, realtor, musician, etc. Also, how would you use Facebook ads to get leads for a web design business? For photographer we targeted engaged women. For the realtor we targeted "Likely to move". For the musician we targeted similar artists. For the web design company we targeted a specific niche and made the facebook page, ad, and landing page, all look like we were specialized in that type of business then replicated it over to other types of businesses. Target by job title.

Example 14 Phone Case Business, We print hand drawn designs of athletes onto the cases Target the specific athlete. For example run an ad of a drawing of kobe bryant There's mutiple interests you can use. Start with the small ones (because they are more diehard fans) and then move to the bigger interest as you get more sales. Run facebook conversion ads for something like this.

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Example 15 Hey thanks so much for doing this! We tried the instagram/facebook ads. I only designed the images so Im not exactly how sure how it was set up. Here is the site: Riptidesnorkelgear.com We sell snorkel gear but are focusing on the new full face snorkel masks. 1.) Type of ad: I guess we want clicks to the website, and sales. 2.) Targeting: We targeted the US and coastal and island regions known for snorkeling. 176

3.) We are trying to focus on mobile because we have heard thats where most of the traffic is. We also intergrated with instagram which seems to work well as far as likes and clicks are concerned. Pictures of snorkeling vacation spots and the full face snorkels themselves seem to excite people visually. So we are purely Ecommerce. Have gotten a bunch of clicks, but no sales. Please help and advice is appriciated thank you! For ecommerce, I would recommend always doing conversion ads. I think the easiest way to get people to the site would be to run ads for something more specific like the gopro product you have on the site.

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People will be more likely to click because its 2 things that they are interested in and is much more specific. I think that will be the best way to get them to the site, then you can upsell them with other products and retarget them with other products then for the rest of time.

Example 16 I could use a hand with this. I run a small tax preparation business, but I don't have a niche. I'm currently thinking of running two sets of ads. 1. Retargeted Ads that would show up on the right side of Facebook. Something simple like a picture of a local landmark, my business name, and a short blurb. Just to remind them about my site/business. 2. Targeted Ads during tax season to get leads. Since I don't have a niche, I'm not sure who to target with these. I've thought about targeting people that may have put their returns on extension, but I'm not sure what interests would result in an extension. Any help/critiques would be appreciated. Leads are a good idea. In order to get leads though, you have to provide them with some sort of instant gratification. You would better know what that would be than I do. Maybe something like "get this free template to give you an estimate on how much you'll have to pay in taxes this year" I'd say if you don't have a niche, then target small business owners. https://i.gyazo.com/f298ed4888f917a2ab25d138410b9ffa.png

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I think you might have a little more success if you picked a niche (at least look like you're specialized even if you dont want to). "Restaurant owner? Get your taxes done by someone who specializes in restaurants!" Just a quick addition to this - you can be an expert in multiple fields, just make custom landing pages for each business type. 179

Example 17 Online Personal Training You gotta get good at email sequences. Collect leads off facebook by giving them some sort of free content in return, then email them free advice daily, then after a week or two, ask them to buy. If they don't buy, email them for 2 more weeks then ask again. Warm them up, demonstrate value as much as possible. Preferably with video ads. Make sure you have your pixel setup. Then retarget. Hit people who saw your previous post, videos, website etc with more videos demonstrating your value and alternating trying to close them with a email opt in form. Earn their trust more and work up to your tripwire before you go for your core offer too. There are tons of gun right related interests on facebook. A good one is "from my cold dead hands". You run a facebook ad for a sweet deal that you have and then you can constantly retarget them with all of you other products.

Example 18 I have a mobile game for android. I would like to get more tier 1 users ( people from USA, UK, Germany etc. ) who are willing to spend money on the app (in app purchases). What is a popular game on the market that would have similar people playing it? https://play.google.com/store/apps/details?id=com.chateaustudios.sanicdashA ndroid&hl this is a similar game with similar people playing it. 180

If yours is kind of a trolling game like theirs, then here's what I would do for targeting https://i.gyazo.com/1f75145b1181ad5bf15affd11a4f9a5c.png

People that like those websites (or any others you can think of) AND are into the specific type of game it is. (i chose racing in my example but i'm not sure what type of game yours actually is).

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Choose the objective "app installs" and run it on mobile newsfeed and the audience network. See which one of those performs best and stick with it. You can also choose to only show for people who are on android devices.

Example 19 Two eCommerce stores, one selling hats for cold weather (think Russian Ushankas) and a jewelry store selling pendants targeted at Moms. Thanks in advance! So for the hats, it's important to dig around the audience insights tool. Think about other brands that people who are into that style of hat would be buying. As for the mom necklaces, that's funny you mention that because I used to have a store selling those to military moms!

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Here's an example of what I did for targeting:

I was running website conversions ads.

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Example 20 I'm having a lot of trouble turning Facebook ads into conversions and would love some insight in how to get them running successfully. Targeting people who like Touch of Modern is always good for minimalist designs. Since its commerce, conversion ads in the newsfeed for mobile and desktop. Make sure you have the facebook pixel installed on all your pages so facebook can track all of the conversions (page view, add to cart, purchase, etc)

Example 21 Racing driver and coaching. Usually only high end, would love to find more high end work on this, but have never found anything to be successful other than word of mouth I'm not at all familiar with this industry. I'd say target brands that sell racing parts. If people like pages that sell those parts, then they're going to be interested in your service, I'd image Guys who do private coaching don't buy the parts themselves, teams do that. That's another pricing bracket How many clients have you had? Is it enough to think about what they all had in common? Is your ideal client someone who has been racing for a while, or more like a rich guy who sees thinks racing sounds like something he might like to do and takes your class to learn how? Ideal is someone who has started racing and is looking to move up, or get better. Rich guy who thinks it sounds neat can work, but it's not a class environment it's all private coaching

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Example 22 Resume writing service. I'd like gain more exposure and drive in interested customers to use my service. I don't think facebook would be best for this business. Google adwords would be the way to go. Or perhaps linkedin, but I haven't used that enough to know for Linked in might work well too, but not targeting the unemployed. The segment you're looking for here is the people on linked in looking to get a better job.

Example 23 Vaping Retail store and Online Sales https://i.gyazo.com/6b6165ad032886942a0f31a6531108fb.png

Targeting is pretty straight forward. Target them with ads telling them your deals on different juices, trying to get them to come into your store.

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You can use the same targeting to make online sales, but you're going to have to really have your website dialed in to compete with other online retailers.

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Example 24 Wedding Videography - Looking to target high end, luxury clients This is easy since I've ran ads for wedding photographers before. You can also target based on how long they've been engaged. Experiment with those and see which performs the best. What's also very important is what's on the landing page you send them to. When I run ads for photographers, we send them to a page very similar to this https://www.thumbtack.com/856A3475nmblEA/request/c/photographers

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And what happens is when they complete the process and answer all of the questions, they are automatically matched up with you no matter what. A little sneaky, but it worked AMAZINGLY

Example 25 I'd be interested in how you would tackle selling surf accessories. Any type of ancillary product that could be used in the surfing industry ( including apparel). Mostly selling online on my personal site or through Amazon FBA. Thanks! The easiest way to do this on facebook is target a surfing brands or magazines. 188

https://i.gyazo.com/8e2640407cff865c7e253a63cebe3af8.png The easiest way to build a store brand out of nowhere is the free + shipping model. You sell an item that costs you $3 or less, and advertise it saying "hey, there are free, you just pay $5.99 shipping!". You can make a ton of sales in the first week and have an established store. Then you can retarget all those past

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customers with new products and sales. Always run conversion ads for ecommerce stores!

Example 26 Great post! I am about to launch an Adespresso campaign for our apparel company and could use some help. Our products our polo shirts with proceeds that help endangered animals, Endangered Apparel. Any advice would be great! Awesome! Creating a brand is a very hard thing to do, but the best way to do it is to add in a story or a cause. You can actually target people who have made charitable donations to "animal welfare" Then target people that are within the demographic of that style of clothing. I think it'd be best to have you ad include a video that explains your cause.

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Example 27 I run a small time, kinda high end jelly company that specializes in unusual flavors. I'm currently spending 20 dollars a day on gaining likes so I can direct more sales oriented posts to a larger audience. Would love all advice. Do you sell online or in a physical store? In facebook you can go to Audinces > Create Lookalike Audience and create an audience of 2million or more people most similar to the people that have already liked your page (must have over 100 likes to do this) You can then run ads to that audience.

Example 28 men's apparel company that is made in LA, you can get more information here https://www.theotherguys.la/ pw is OtherGuys45. thanks in advance Brands are an incredibly hard thing to do. You have to start by telling a story. To launch a brand, I always recommend starting with a video that appeals to your niche. Chubbies has done an amazing job with facebook ads. Here is one of their videos https://www.youtube.com/watch?v=SzLMUKTUHeY Their demographic is mostly fraternity guys so thats who they made the video appeal to. As far as targeting, if there are any brands that exist with a similar style to yours, that's where you're going to want to start.

Example 29 Not sure if this'll get buried..... I make documentaries but between films I have a video production business. All of my work the past 20 years has come from word of mouth but I've been itching to try out FB ads. I was thinking of starting 191

by targeting small business owners and pitching them a business profile video that they can use on Yelp, social media, YouTube, their website, etc. I'm not sure if I should send them right to my website homepage page or a landing page via Unbounce or something like that. I'd love to hear your thoughts and, either way, thanks for doing this!!!! Pick and niche and make it look like you specialize in only that niche (even if you dont) and by that, I mean use unbounce to make a landing page where everything on there revolves around the niche you picked. "I specialize in video production for _____" Small business owners and bands are the two things that come to mind. Maybe try both! https://i.gyazo.com/f298ed4888f917a2ab25d138410b9ffa.png

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Example 30 Local magazine 193

Content marketing. Do you have a blog that you are constantly posting on? An example would be "10 best places to get fine wine in YOURCITY". Run a clicks to website ad to get as many people to your website as possible. Have plenty of opportunities for them throughout the content to sign up for a subscription. Try to match the content with a good interest to run the ads to. For that example you would want to run ads to people who like wine brands or websites.

Example 31 We sell packaging supplies(cardboard boxes, stretch wrap, plastic bags etc). Mostly B2B and smaller retailers, but would love to reach some consumers as well. The problem is that most bigger companies know about us, but the smaller ones don't even know we exist. We want to get our feet wet with facebook ads first and expand into adsense at a later time. Ideas? You can actually target by job title. I would suggest "warehouse manager" or warehouse supervisor". https://i.gyazo.com/b9516187b7c1d1f71d5db1040753aa73.png "Save up to 30% on your packaging cost by switching to us!"

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Example 31 Brazilian jiu jitsu gym. Basically trying to get beginners to try it out. Thanks in advance, appreciate it! https://i.gyazo.com/d1988d08c5245072758bbed429eaa4e9.png

Use that for targeting in your city.

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What works best is to send them to a page that gives them a free training session. Run a website clicks ads and if you ad could be a video explaining everything, that would help tremendously.

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Example 32 I have an auto body repair shop. I have been struggling to find leads online and would love any help you can throw my way! I think with a repair shop the biggest thing is creating a long term relationship so that they trust you and come back to you when something goes wrong. Offering free or cheap services is the best way to get them in the door. A cheap oil change or free tire rotation. this isn't anything I have experience with, but that is how I would start. You could also maybe run a video ad explaining how to do simple things like easily open your door if its frozen during the winter (if you're in a location that gets cold). You teach then how to get their door open when its frozen shut and they'll remember that forever, along with your company.

Example 33 This is amazing! We need a lot of help with this. We are family run home renovators/flippers of historic homes in Richmond, VA. We also build and sell homes as well. Finally - what kind of resources do you use to find out all of this information? In general, we find Facebook Ads super confusing and kind of overwhelming to look at - so any advice on how to best understand it would be much appreciated! https://www.facebook.com/Sunrise-Construction-LLC921801534508978/?hc_ref=NEWSFEED That page recently ran an ad for home construction that got 10,000 shares in the first 48 hours. The owner said he got over 1,000 calls for business and had to delete the post because it was way more than they could handle in 100 years.

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He posted a photo gallery on facebook and I'd image ran ads to "renters"

Example 34 I'm a magician who performs at corporate events, trade shows, showcases, private events (weddings, mitzvahs, sweet 16s), and in restaurants. I have literally no idea what I'm doing when it comes to social media marketing, as my business has been built on word of mouth and reputation alone so far. My website is www.magicmichaelrossetti.com for reference of my current branding strategy. Oh wow. I used to do marketing for a circus entertainment company. We had success by doing a short demo video and targeting people that work in HR at businesses in our area. We were targeting commercial only though. Target by job title and try to get corporate events

Example 35 Local Home Security company. Monitored burglar alarms, home automation via alarm.com, video cameras. This sounds fucked up, but I think you already agree with this... SCARE THEM. In facebook ads, you can drop a pin and run ads to a 1-mile radius. Pick a nice neighborhood, and scare them "In 2015 65 houses were broken into in upper arlington with a total of $2.4 million in losses. don't be a victim" Target "homeowners" shown in picture https://i.gyazo.com/f1d53d70db49ba0cbb96004497ea92af.png

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Example 36 Wedding DJ here. Any help? https://i.gyazo.com/c2bda2a243ca66c541b9cb5e5e4c5f8f.png

Target engaged women. You can also experiment with how long they've been engaged, but you'll be profitable either way. 200

I think it'd work best if you ran a video ad of you introducing yourself with some clips of fun times from other people's weddings. I think that just because as a DJ you're probably selling your personality just as much, if not more, than your service. If you run the video, do news feed ads. If you dont, run in the right column as a sort of "branding" thing. Run is hard so that the people keep seeing it over and over (right column ads are cheap) then when a woman decides its time to hire a DJ (because face it, the man never decides) then she'll be like "oh yeah, there's that one guy that kept showing up on facebook! Hope that helps, good luck!

Example 37 Encrypted VOIP & Messaging App, Im getting users and they are paying but the main problem seems to be that I have no idea how to target the market better. That's a real tough one... I don't know what to tell you in regards to facebook ads, but how about building in some sort of feature that incentivises them to get their friends to use it. "Marketing starts with the product" Growth Hacker Marketing by Ryan Holiday is my favorite book on that topic. Target people who liked the movie Snowden. (***or mr robot etc for that matter)

Example 38 I would love advice on the best way to create FB ads for a premium WordPress plugin. The plugin is not released yet, but at its core it is essentially an invoicing platform. What are your thoughts? Thanks in advance!

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Start with this for targeting

If there's a specific niche that would use the plugin, layer wordpress with that business type

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Example 39 Tips for a graphic design firm? Would also appreciate advice for the printing company as well! Cheers for all of your advice :) Make ads specific to each niche you cater to. Example: ads specific to dentists. You target them by job title on facebook. "Hey are you a dentists looking for some rebranding? We specialize in doing graphic designs for dentists" and replicate over to every niche you would design for. For printing, I'd have to know what types of products and if you sell locally or are just an ecommerce store.

Example 40 I have a photo/video studio/event space/classroom. I am not a photographer/videographer. I would like to rent it out to creative types, training groups, seminars, private parties. I have done no advertising yet. Is FB effective for advertising this type of business? If not what would you suggest? Who is someone that would rent out the studio? Im not familiar with the business model, but you can always target people by job title. If it's something a photographer would rent out, then run ads to job title = photographer

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Example 41 I run an affiliate blog called DeskMeta focusing on peoples workspaces/workstations/workbenches ala uncrate.com or everydaycarry not sure who or how to target Definitely target people who are self employed since they care the most about their workspace. Not sure what your commissions are on any of the stuff, but you're going to need to focus heavily on retargeting and getting people to come back to the site.

Example 42 Hey there, thanks for this post, we are a small scale food manufacturing company, we are looking at launching a hand made chicken salt direct to consumer Are you familiar with Tasty on facebook? The fastest growing facebook page of all time. They create 30 seconds videos that get shared like crazy. If you could do that from a page that's branded as yours, you would kill it. It takes a lot of work to make those types of videos but it's totally worth it

Example 43 Hey thanks for doing this! I'm going to be launching a buyback website in the next month where we buy phones, tablets and laptops. You can target by phone type on facebook. target someone using an iphone5 and have your ads say something like "iphone 5 recently sold for $180 on ____.com" Do conversion ads 204

Example 44 How about my roofing biz? This industry kills it with Facebook ads. I have setup a few clients for this. Key to this. Don't go for the sale or anything right away. Go for the education and then hit them with the free estimate offer. If you try to jump straight to the free estimate offer without doing the educating, demonstrating the value, it can be very rough.

Example 45 I run a men's accessory subscription business (curated ties, pocket squares, dress socks etc.) I have recently got into Facebook ads and would love to know your insight on ads for this type of business. Cool business model. I think subscription companies need to have ads with videos that explain their service. Think dollar shave club. The video went viral because it was entertaining, then people signed up because the entertainment they were getting explained how it would benefit them if they signed up.

Example 46 Dog Daycare Wooo never thought of doing one before. No dog care clients but here it goes. :) Videos of dogs having fun will work better than anything else. I know if I saw that my dog could be there having fun and playing nothing else needs to be said.

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Test and play around with different content of HAPPY dogs. Fun stuff the staff is doing with the dogs. Mix it up. Retarget people who saw those, visited your website, fans of your page, and send them come in today to get signed up or drop your dog off next time you are busy. Busy weekend coming up? Special packages if you buy x amount of days. Test offers with people who engaged or saw the previous ones. You are probably going to hit a point where you pay to acquire a customer and hope they come back a second, or third time since that first one might be a break even for your cost to acquire them, even their second visit. https://i.gyazo.com/12458f90f79f3791087bddea71f763d6.png

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Example 48 I'm starting up a content site, capitalising on traffic and converting into income. Ideally, my target audience is 17-40 year olds who like to keep up with the good aspect of the news, as well as technological advancement announcements and gadgets. How should I run my ad campaign? Kinda depends on how you're going to monetize it. If you're monetizing it with ads, then you need to send traffic to your website as cheaply as possible. Viral news articles. 207

Viralnova is one of the greatest examples. The company was 2 years old and sold for $100,000,000. It was 100% facebook traffic to content (a little different from tech though) If Elon Musk does something crazy, write an article about it with a good headline. Then only run the ad to people who follow Elon on facebook.

Example 49 How about those of us looking to get signups to our website? Does that count for your friendly wager? I run Booksprout and have tried Facebook ads and am pretty much the description of your typical client. Tried them, didn't work, gave up. My target audience: authors. I want to get them signed up so they can bring along their fans. Basically, I've created a tool to help them promote their books via our app (nobody else does this yet) and am working on automating a few other tedious tasks that they have to do (such as managing advance reviewers). The problem I'm running into is targeting. I can target people with job titles as author (for example), but the userbase is so small and in a short amount of time I've already shown each of them the ad 12 times. Then I'd have to create another ad so it's fresh. If you need other info feel free to ask! I'd love to be able to get some traffic from Facebook ads. Target by job title + author. Offer them some sort of perks for signing up. Get the facebook pixel on your site and run conversion ads

Example 50 Hi jem89, great post... How would you suggest advertising a bamboo toothbrush with charcoal bristles?? Here's my website. 208

You need a video explaining the difference using that gives them. Then promote it with a deal "for facebook only" Run conversion ads. As you get more and more conversions, facebook will start to learn who is most interested in your product and start showing you ads to them

Example 51 Online shop selling bracelets (anchor and beaded) internationally to both men and women, although men tend to buy more often. In my head, my audience is a young one (18-30 y.o.) which likes to be stylish, while paying a fair price (there are a lot of overpriced items like mine out there). I'd like to optimize ads for conversions (which is, of course, sales). Placement (in this order of importance): Instagram, desktop news feed, mobile news feed. My website is www.dandy-supply.com, while my Instagram page is www.instagram.com/dandysupply. FB page (www.facebook.com/dandysupply) isn't where I spend a lot of time (currently focusing on growing an IG audience) and Pinterest profile is www.pinterest.com/dandysupply, although I don't think it's useful in this post What are some other brands that people who would buy your products would be interested in? Find what pages those people like and target them

Example 52 Small/Medium Business IT Support Sweet, do some calls "Are you a small business owner struggling with your IT? We help local companies and are just a call away!"

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You might have a good chance of going for the right hook on the first ad campaign. I usually recommend doing educational and demonstrations but not all industries need that, and yours might not. Target small business owners, target your area you serve of course. Make sure you have FB pixel on your site so you can retarget. Do videos if you can explaining your service things you frequently solve how much stress and problems you eliminate.

Example 53 

online printing company

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internet radio station (deep house music)

For the online printing company, you have to run very niche specific ads. I ran ads selling golf score cards to golf course managers. Job titles are always the best for this. I also ran magnet business cards to realtors. For the radio station, just run it to people who are fans of the artists you play. Capitalize off of their existing following

Example 54 How about a mostly unknown hard rock band, with a background in British heavy metal (nwobhm is the acronym)? Gotta run ads of your music videos to people who are fans of other bands with a similar sound. Do an AMA in the comments to get people interracting and keep your facebook ad cost low

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Example 55

I might be late to the thread, but I'm trying to sell gift cards and I'm having a tremendous amount of trouble with Facebook Ads. It seemed pretty straightforward when I was starting up; I've read a good amount of content online on ways to structure the ad for higher conversions, but the sales still aren't coming in. Here are my stats: 

Product: Gift Cards (Great deal, 20% off)

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Campaign 1 (clicks/direct purchase): 19,067 Reach, 111 Link Clicks, $1.07 Cost per click, 0.20% Result rate (average)

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Campaign 2 (post engagement/giveaway contest): 1,953 Reach, 178 Post engagement, $0.13 Cost per engagement, 9.39% Result rate (average)

The first campaign is meant to take them straight to the purchasing page. I've included other info on the sidebar of this page (such as free shipping, tax included, etc.) to make the decision to buy easier; I'm also offering a great deal (20% off). I've been running it from August 12-24 (13 days) and spent $118.50 so far. The second campaign is mean to generate some natural interest by having people enter a contest to win a free gift card. They have to like the page and share to enter the contest. So far we've gotten 41 new page likes, 100 likes on the post, 90 shares, and 21 comments. I've been running it from August 20-24 (5 days) and spend $5/day. Still no sales. My question is are these numbers good for the amount of money that I'm putting into it? This is my first time and I'm working with a small budget so I don't know how to gauge my results. Also what would you change/how can I do better? My ultimate goals is to start bringing in direct sales from Facebook ads.

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The numbers seem like they're pretty far off. What are you doing for targeting? You need to be super specific. I'm not familiar with the business model, but run an ad of a JC Penny's gift card to people who follow the JC Penny's facebook page. You can't just be generic or no one will ever buy.

Example 56

Noveltea Tins - Loose leaf tea for booklovers with punny names like 'War and Peach'. Comes in tin containers shaped like vintage books. There's a lot of tea brands out there with cult followings. Do you know how to use the audience insights tool? Use that to out in some of your competitors and find out as much information about their followers as possible. This could definitely work on instagram as well.

Example 57 Insurance Agency located in NJ. Specializing in auto/home/business insurance. You can target people by the exact car they own. Have an image of an audi A4 and tell them that full coverage for that car should only cost them ____ You can also target homeowners by the value of their house

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Example 56 Beef jerky nuts BBQ and hot sauces...rubs and seasoning. We do zero marketing and three stores In Vegas. Have you tried a monthly subscription service? There's a handful of beef jerky companies on facebook killing it with that business model. Run conversion ads to people that like popular beef jerky brands and tell them why yours is better than the crap they buy at the gas station

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WHAT’S NEXT While you are on your journey to become financially independent, join the group of like-minded people who are willing to help each other out to sky rocket their ecommerce business https://www.facebook.com/groups/dropshippinggurus/

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