Gmn Digital Group Corporate Brochure | Gmn Web Solutions | Web Design | Website Development | Branding | Seo | Sem | Digital Marketing

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DIGITAL REIMA GINED

Revamping Rela tionships Throu

gh Extraordinary

Digital Experien

ces

Stay Connected with GMN Digital Group /GMNDigitalGroup /GMNDigitalGroup /GMNDigitalGroup

Find out more about our services

www.gmndigitalgroup.com

All rights reserved. GMN Digital Group shall not be held liable for the opinions, information and photos produced in this publication. Any errors, inaccuracies and/or omissions howsoever caused, GMN Digital Group shall not be liable for any actions taken based on the views expressed, presented or information provided in this publication.

TRADING

FINANCIAL SERVICES

RETAIL

DI GI TAL G ROUP MANUFACTURING

We Transform & Transcend Your Business To The Digital World

RESTAURANTS

HEALTH CARE

REAL ESTATE

RENTAL BUSINESSES EDUCATION

ENTERTAINMENT

SERVICES ESTABLISHMENTS

LOGISTICS

OIL & GAS

TABLE OF CONTENTS About Us

Media

5

GROUP AT A GLANCE

73 CORPORATE VIDEO

6

ABOUT US

74 AERIAL PHOTOGRAPHY & PHOTOGRAPHY

7

MISSION, VISION & BELIEFS

76 PHOTOGRAPHY

8

OUR CLIENTS

78 VIDEO BOOKLET

Web

Marketing

10 WEB DESIGN & DEVELOPMENT

82 DIGITAL MARKETING

16 E-COMMERCE SOLUTION

84 ENGAGEMENT MARKETING

22 OUR WEB DESIGN & DEVELOPMENT PORTFOLIO

86 SEARCH ENGINE OPTIMISATION

24 MOBILE APPS DEVELOPMENT

89 SEARCH ENGINE MARKETING

26 POINT OF SALE (POS)

92 EMAIL MARKETING 96 SOCIAL MEDIA MARKETING

Design 30 LOGO DESIGN

Corporate Communications

32 BRAND CONSULTANCY

98 BUSINESS PLANS

38 PRINT & GRAPHIC DESIGN

100 IPO COMMUNICATIONS

50 MARKETING COLLATERALS

102 PUBLIC RELATIONS

52 FLYER & BROCHURE DESIGN

106 ANNUAL REPORT / INFORMATION MEMORANDUM

54 POWERPOINT DESIGN 56 PRODUCT DESIGN 60 MENU DESIGN 64 CORPORATE PROFILE PRESENTATION 68 EVENT BRANDING

WE TAKE

YOUR BUSINESS TO NEW

HEIGHTS Since our founding in 2009, our mission is to provide end-to-end branding, web and creative solutions to help businesses succeed in brand building and development. We work closely with our clients throughout the entire project and help build their brands by leveraging on customers’ data and optimising accordingly. We have worked with numerous industries and firmly believe in combining our clients’ expert industry knowledge with our expertise, to create powerful brand experiences and marketing strategies from the customer’s viewpoint. Our team includes content strategists, designers, developers, digital marketers and project managers who are all committed to doing everything we can to help your business succeed and bring out your inner awesomeness.

WEB SOLUTION S

D I G I TAL MAR K ETING

INC UBATOR

BRAND CONSULTANCY

BECAUSE

GROWING YOUR BUSINESS IS OUR

BUSINESS

Web Solutions Digital Services Cloud Solutions Brand Consultancy Franchise Consulting PR & Communications Incubator Education

C LOU D SO LU TIO N S

P R & CO M M U NI CAT I O NS

E DUCAT I ON

FRA NC HISE CO N SU LTAN CY

People-Embracing Digital are the Future Sharing knowledge, adding value and working together for tomorrow's success.

Visit gmnwebsolutions.com

WEB SO LUT I O N S

Brands at a glance GMN Web Solutions specialises in developing sites for numerous industries including information portals, e-commerce, lifestyle and corporate websites. We utilise programming, content and overall website construction that is optimised for the search engines.

GMN Brand Consultancy helps clients launch new brands, reinvigorate existing ones, introduce products, and solve a myriad of strategic challenges such as brand architecture, category development, environmental branding and more.

GMN PR & Communications functions as a full business partner to our clients, providing ongoing PR consulting and counsel and offering integrated PR and marketing services that build brand reputation and offer real solutions to business challenges.

GMN Education provides professional training and skills upgrading with a focus on digital marketing and running of online businesses. Championed by industry

SYNERGY OF SOFTWARE & SERVICES

practitioners, GMN Education offers a wide range of training programs and upgrading courses to working professionals, undergraduates, and aspiring entrepreneurs.

GMN Franchise Consultancy specialises in the development of growth and expansion strategies for franchisors. Utilising cutting-edge tools, we are able to create proactive, highly effective franchise systems and provide franchisor’s with step-by-step blueprints to grow their franchise organisations.

GMN Cloud Solutions supports businesses to transform and to capture new opportunities with data that can be trusted. This transformation is possible by adopting our cloud technology, creating wider ecosystems and providing innovative business models. Our cloud-based applications can be either virtualised offerings sold traditionally or applications realised on a cloud infrastructure.

GMN Incubator helps startups grow into the venture-fundable businesses by connecting them to the growing network of our corporate clients and our vast resources. We also provide a platform where they can meet, collaborate, learn and network with like-minded people.

GMN Digital Marketing specialises in digital marketing including search engine optimisation (SEO), pay-per-click (PPC) campaign management, content marketing, website design, conversion rate optimisation (CRO), email marketing and social media marketing.

GMN WEB SOLUTIONS

5

We Are Experts In Bringing Out Your Inner Awesomeness

We are:

We adopt a combination of branding, web design, inbound/outbound communications and online marketing strategies to bring out the inner awesomeness of the companies we work with. We love to work with different industries to keep our ideas unique and our perspectives sharp.

Customised Solutions We offer a variety of solutions and tailor them to fit your unique needs. Our services include brand identity design, web design, print design, photography, videography, PR communications and franchise consulting.

Open Working Process We work closely with our clients as we believe in keeping an active and open communication workflow. From conceptualisation to implementation and development, we are in constant contact with you to keep you updated on the progress.

Extensive Experience We have designed stunning brands, websites and marketing materials for a variety of companies, including those in fashion, medical and property industries.

CONNECTING THE

FUTURE 6

GMN WEB SOLUTIONS

Vision An innovative digital group dedicated to creating value, shaping the future.

Mission Driving Inspirations, Fulfilling Aspirations.

Beliefs Passion drives us. Innovation defines us. Enterprise propels us. People, our leading asset.

SOME OF

Our Clients

100C 0M 0Y 0K

100C 100M 0Y 0K

K R I S L I T E P T E LT D N O . 9 LOYA N G WAY K R I S L I T E B U I L D I N G S I N G A P O R E 5 O 8 7 2 2 T 6 5 . 6 5 4 3 8 O O O F 6 5 . 6 5 4 5 9 9 2 9 E N Q U I R I E S li g h ti n g @ k r i s li t e . co m

VINCERE INTERIOR

The Trusted Specialist

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GMN WEB SOLUTIONS

GMN WEB SOLUTIONS

9

WEB DESIGN & DEVELOPMENT Fact:

You have only 3 seconds to keep a user on your website. How will you grab their attention? GMN Web Solutions offers custom Web Design and Web Development solutions to our clients at extremely competitive prices. We provide a holistic web design process, from domain registration, web design to digital marketing and content management. Each website we create for our clients will feature eye-catching layouts, graphic design, professional photography and carefully-crafted contents to engage visitors.

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GMN WEB SOLUTIONS

WEB

WEB DESIGN & DEVELOPMENT

GMN Web Solutions specialises in: •

Providing quality web development services which are affordable and transparent.

•

Website coding and URL structure which are search engine optimised.

•

Developing website with customised designs, specifically tailored to your requirements.

•

Building corporate website which is aligned to your company’s goals, values and philosophy.

•

Developing websites which provides smooth navigation and browsing capabilities.

GMN WEB SOLUTIONS

11

WEB

WEB DESIGN & DEVELOPMENT

Case Study/ SC CAPITAL PARTNERS

Online Experience The content and layout of all webpage designs must always be relevant, potent and keeping with the basic brand guidelines.

equity investment firm which has invested more than $870 million of equity since its inception in 2004. SC Capital Partners wanted to revamp its website in a contemporary style to showcase their company’s investment portfolio. By capturing their brand with powerful visuals and presenting it in an interactive interface, GMN Web Solutions developed an amazing website with unique parallax background that moves as the user scrolls down the site, exuding a modern appeal.

“

GMN Web Solutions met our needs and customised a website design according to our preferences. They also provided a friendly backend system for our website management. We are very satisfied with their professional advice and deliverables, prompt support and quick turn-around time. - SC Capital Partners

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GMN DIGITAL GROUP

“

SC Capital Partners is an institutional real estate private

WEB

WEB DESIGN & DEVELOPMENT

Our Designs: Giving you the performance you need, Getting the results you want. Database & CRM Integration We connect technology and marketing information from first click through the lead process, through repeat customers thus allowing accurate analytics, efficient business processes and a better customer experience with your brand.

GMN DIGITAL GROUP

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W E B S O LUT IO N S

Objective advice. Excellent service. Customised solutions. Superior execution.

We Are Here To Help

W E B S O LU T ION S

GMN Web Solutions provides objective advice, excellent services and superior execution to help you navigate the digital terrain. Contact us at [email protected] to learn more about our services and capabilities.

About GMN Web Solutions Our mission is to provide end-to-end web and creative solutions to help businesses succeed. We work closely with our clients throughout the entire project and help build their brands by leveraging on customers' data and optimising accordingly. We are experienced in numerous industries and firmly believe in combining our clients’ expert industry knowledge with our expertise, to create powerful digital experiences and marketing strategies from the customer’s viewpoint.

SPREAD THE

WORD

SHOWCASE YOUR COMPANY Digital marketing services are a necessary part of business operations in today’s technology-centric world. Give us a call today. We are one of the best digital marketing agencies in Singapore and we would love to customise our digital marketing services to fit your business. We believe in having the results speaks for itself, hence we are constantly tracking the outcomes of our efforts and are continuously making changes to ensure you are getting the best ROI possible. Learn more at gmndigitalmarketing.com

DIGITAL MA RK ETING

E-COMMERCE SOLUTIONS

Whatever your merchandise may

design and integrate your business’

It is essential and highly efficient

be, it is increasingly important to

e-commerce shopping cart, services,

for a fashion-oriented business or

have an internet presence to make

payment gateways in order to

those in the FMCG industries to

it more efficient and convenient

facilitate business-to-business (B2B)

manage an e-commerce platform for

for your customers to purchase

and business-to-customer (B2C)

the convenience of its customers, to

your goods. Here at GMN Web

transactions.

keep them loyal and happy with the

Solutions, we coordinate, direct,

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GMN WEB SOLUTIONS

overall brand experience.

WEB

E-COMMERCE SOLUTION

Benefits of having a great e-commerce website: •

A very low-cost alternative to having a retail shopfront.

•

Accessible to global audience, thereby expanding your sales territory.

•

24 hours online: An e-commerce website keeps your online shop running 24 hours a day throughout the year.

•

Elimination of the middle person which translates into higher profits.

•

Greater productivity as you focus on growing and expanding the brand’s reach, whilst your website works seamlessly to bring you revenues 24/7.

•

With increased web traffic, your brand will come to enjoy positive reviews and higher ranking as your website gets promoted by online buyers. Word-of-mouth can be a very effective and powerful marketing means.

Defining the Best Approach With a wide range of different technical approaches, platforms and devices available, it is perilous to adhere to a narrow approach to measure up to your requirements.

GMN WEB SOLUTIONS

17

WEB

E-COMMERCE SOLUTION

Case Study/ CURIOUS DOTTED LINE Curious Dotted Line needed a website every bit as powerful and reliable as their product line. Using powerful visuals and pairing it with interactive design, GMN Web Solutions developed a robust e-commerce platform that’s a breeze to navigate.

It is up to companies to provide end-users with what they want, when they want it, how they want it. If your organisation can’t meet that challenge, someone else’s certainly will.

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GMN DIGITAL GROUP

WEB

E-COMMERCE SOLUTION

We create websites that are attractive, simple to use and drive results for your company.

Attention to Detail Every aspect of the website design should be planned and produced to achieve maximum effects and desired quality.

GMN DIGITAL GROUP

19

Customers are hiding in your data. Do you have the insight to uncover them?

UP DIGITAL GRO U P

Using analytics you can trust, GMN Digital Group can help you identify new opportunities that can accelerate growth for your company.

Act now. Anticipate tomorrow. Deliver today.

Visit gmndigitalgroup.com Contact us at [email protected] to learn more about our services and capabilities.

WEB

PORTFOLIO

OUR WEB DESIGN & DEVELOPMENT PORTFOLIO

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GMN DIGITAL GROUP

WEB

PORTFOLIO

GMN DIGITAL GROUP

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MOBILE APPS DEVELOPMENT The whole world is going mobile. Why wouldn’t you? We design hyper-usable web applications that can be used across different mobile platforms.

Has Your Business Gone Mobile?

Turn Your Concept Into Profit

Slick Design, Powerful Features

Mobile hand-held devices is

Whether your desires are to develop

Our highly skilled team of UI (user

how business is done in today’s

a mobile app that will generate

interface) designers and developers

environment. Our creative and

millions of downloads per year, or a

merge two worlds together perfectly

experienced developers can deliver

mobile app that is geared towards

to create mobile apps with beauty

new innovative native apps from

improving and extending business

and brains. Who says you cannot

scratch or enhance an existing

efficiency and boundaries, GMN

have it all? We leverage all that

mobile application currently on the

Web Solutions knows what makes

technology has to offer and mix that

market.

up a successful mobile app and can

with our creative and expert mobile

deliver it to the market.

app developing skills to deliver what you need and how you need it.

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GMN DIGITAL GROUP

GMN Education guides you to set up a successful online business PLAN

Spot the opportunity. Play to your strengths.

BUILD

Create a great web presence.

SELL

Set up e-commerce on your website.

THRIVE

Engage customers and drive sales through digital marketing.

POINT OF SALE (POS) A Dynamic Retail Solution Point-of-Sale, or POS, as it is more commonly abbreviated, refers to the capturing of data and customer payment information at a physical location where goods or services are bought and sold. The POS transaction is captured using a variety of devices which include computers, electronic cash registers (ECRs), optical and bar code scanners, magnetic card readers, or any combination of these devices. Whether it’s Retail, Hospitality or just simply Software, we have a full-time technical and support personnel committed to help you from the setup to day-to-day operations of your POS system. Throughout the installation, integration and implementation phases, GMN Web Solutions is there with you.

Efficient & Intuitive Interface

Table Management For Restaurants

•

Adjustable button colours for quick identification

•

Reservation management

•

Barcode scanning Price Look-Up (PLU) codes

•

Table status, regions and seats

•

Filter products by categories

•

Transfer, merge and/or split tables/bills

•

Flexible & customisable visual layout

Flexible Content Management •

Customisable products and departments

•

Multiple pricing levels

•

“Create Your Own” promotions

•

Easy backup and restore

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GMN DIGITAL GROUP

Increase your restaurant’s profitability with GMN Cloud Solutions.

PROFITABILITY

Restaurants today are struggling with a variety of pain points like rising manpower costs and waiters' inability to upsell consistently, increasing competition fighting for customer footfalls, declining service levels ultimately leading to single digit growth or worse, declining profitability. GMN Cloud Solutions is focused on providing a “full stack” complete solution for these critical pain points which are all core to a restaurant’s profitability.

Try it free for 30 days. Start yours now at gmncloud.com

PRODUCTIVITY

RESTAURANT MANAGEMENT SYSTEM NEXT GENERATION POS WIRELESS ORDERING E-MENU SELF-SERVICE PAYMENT KIOSK WAITER WIRELESS ORDERING BUDDY ACCOUNTING SYSTEM

C LO UD SO LUTIO N S

Average Return On Investment Delivered By Customer Relationship Management (CRM) System CRM is a computerised system that a company uses for managing and coordinating marketing, sales and customer-support data. The data is used to maintain good customer relations, which improves profitability. Comprehensive and easy to customise, GMN Cloud Solutions comprises a CRM system that delivers information to you in real time. With our CRM system, you can grow your accounts faster, find new customers faster, and close deals faster – from anywhere.

Learn more about how GMN Cloud Solutions can help you transform your business.

C LOU D SOLU TIO NS

gmncloud.com |

[email protected]

LOGO DESIGN

As one of the top logo designers in Singapore, we adopt three approaches in the developing, redesigning as well as revamping of a logo. Understanding our client’s business needs is the first step in the logo design process. Creative work begins once the message and target is clearly defined. We will put forward several unique logo designs in black and white for consideration. Upon review and selection of the final design, we will refine the logo and offer our client several other variations of the chosen design. Once the black and white logo is refined and perfected, colours will then be added into the logo. We provide our clients with high resolution files of the logo, including JPG, PNG, EPS and TIFF.

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GMN DIGITAL GROUP

DESIGN

LOGO DESIGN

R ESIDENCES & H OTEL

BATANG KALI INDUSTRIAL PARK

GMN DIGITAL GROUP

31

BRAND CONSULTANCY

Brand Identity

Brand Management

Creating a strong brand identity fundamentally

Keeping your brand’s image, personality, reputation in

begins with a suitable logo that’s not only

good standing takes time, discernment and attention. It

timeless, memorable but also has the ability to

takes quality time and effort to keep your brand’s image,

evoke emotions and awareness. The next step

identity and reputation in good standing. It is easy to forget

is to begin establishing brand recognition by

about marketing your brand as you focus on the day-to-day

determining the colours, fonts, graphics and all

tasks of running a successful business. Before you know

the essential components. On top of that, we will

it, your brand looks nothing like it did initially. GMN Brand

create materials like brand books/style guides/

Consultancy has the expertise and capabilities to help you

brand guidelines which help ensure a consistent

manage your entire brand and marketing plan, all whilst

brand image is carried through to your audience.

keeping your message strong and consistent.

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GMN DIGITAL GROUP

B RAND CO NS U LTANCY

We design for the future—in ways that make sense right now. We are strategic experts and creative explorers committed to solving complex challenges. With smart tools and global resources, we examine the implications of every brand choice, create new experiences, and open doors to more opportunities.

• Insights & analytics

• Brand identity & design

• Strategy & brand positioning

• Experiences & environments

• Brand architecture

• Brand engagement

• Naming & verbal identity

• Interactive & media design

• Innovation

• And new doors yet to be opened

Powering Business Growth Since 2009 [email protected] | gmnbrandconsulting.com

DESIGN

BRAND CONSULTANCY

An integral part of a strong and successful brand is consistency

Branding package:

brand which can only be achieved through solid designs that communicates a message clearly and effectively. This is where print design comes into the picture. Beyond the internet, companies require strong print collateral systems to market themselves. Name cards, printed letterheads, custom designed envelopes, brochures, catalogues and packaging designs are all

•

Logo Design

•

Name Card Design

•

Brand Collaterals

necessary in boosting your brand identity.

•

Menu Design

Here at GMN Brand Consultancy, we work with our clients

•

Packaging Design

•

Coffee Table Book Design

•

Work Uniform Design

seamlessly to develop their brands and help design key print materials while keeping close tabs on the agreed budget simultaneously.

Visual imagery is still the most engaging form of content online. According to eMarketer, images account for approximately 75% of content posted on Facebook worldwide.

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GMN DIGITAL GROUP

DESIGN

BRAND CONSULTANCY

GMN DIGITAL GROUP

35

DESIGN

BRAND CONSULTANCY

Case Study/ PROPSPUR HOLDINGS LTD

Propspur Holdings is a residential and mixed-use property development company run by an award-winning management team. Our team conceptualised a visual identity that is both bold and vibrant for the dynamic company. Over two short weeks, our team built a vault of brand design assets for the brand on both printed and digital communication channels.

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GMN DIGITAL GROUP

For a brand to have impact, it has to speak to your audience and create an emotional attachment. It must have a strong foundation, built upon authenticity, and be true to its people, clients, and marketplace in its deliverables.

C LO UD SO LU TIONS

GMN Cloud Solutions is the path forward for every part of your business.

www.gmncloud.com

GMN Cloud Solutions is the industry’s broadest and most integrated public cloud. It offers best-in-class services across Software as a Service (SaaS) and infrastructure as a Service (IaaS), and even lets you put GMN Cloud Solutions in your own data centre. GMN Cloud Solutions helps organisations drive innovation and business transformation by increasing business agility, lowering costs and reducing IT complexity. Bring the performance of your company to the skies today!

S A L E S | S E RV I C E | M A R K E T I N G | CO M M U N I TY | A N A LYT I C S | E - CO M M E RC E

PRINT / GRAPHIC DESIGN Our print design services are designed to complement our digital offering to give our clients a single, cohesive, creative supplier for their campaigns. With expertise in bespoke business stationery, corporate brochures and sales and marketing materials, technical documentation and white papers, exhibitions and large format graphics, trade and press advertising, we have pride in our depth of experience and the high quality we consistently produce.

Going That Extra Mile We can design and produce a whole range of print materials from leaflets, flyers and posters to take home extras such as pens, tote bags and notebooks; going that extra mile to drive a new initiative or simply to raise a profile.

Small Details Can Make The Difference Our team has a wealth of experience to advise you on any aspect of the design and creation of promotional materials. Size, shape and finish all have a place in deciding on the most appropriate print format. We leave no page unturned.

Design Services: •

Brochures & Flyers

•

Posters & Banners

•

Booklets & Menus

•

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GMN DIGITAL GROUP

Event Invites & Cards

•

Product Packaging

•

Retail POPs

•

Web Banners & Emailers

•

Exhibition Backdrops

•

Digital Sales Presentations

DESIGN

PRINT / GRAPHIC DESIGN

Case Study/ SIA HUAT MARKETING COLLATERALS

We Do It All From page plans, image selection and content creation to print management, we provide a complete end to end service, producing a finished brochure that reflects the right message for you.

GMN DIGITAL GROUP

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DESIGN

PRINT / GRAPHIC DESIGN

Case Study/ SIA HUAT KITCHENWARE CATALOGUE

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GMN DIGITAL GROUP

DESIGN

PRINT / GRAPHIC DESIGN

Sia Huat Pte Ltd is Southeast Asia’s premier distributor for foodservice equipment. GMN Brand Consultancy was thrilled to be asked to redesign the company’s kitchenware catalogue, which is produced annually to provide customers with a comprehensive and up-to-date list of their product offerings. Sia Huat required a corporate, modern and clean design style, thus we took a fresh approach to the layouts, creating several options for the client, before developing layouts based on the chosen design. Good catalogue design must be inspiring, informative and legible, with easy-to-understand typography and quality product photography. The product specification areas, in particular, require an understanding of how to lay out data in a clear and concise way so it is easy for customers to reference and use. We produced a comprehensive catalogue design for Sia Huat’s products displaying sizes and colour codes, as well as technical details and product photos. The most important aspect of the catalogue design was to show the varying products legibly and clearly, and to produce a layout which would effectively cross-sell product ranges to current customers, as well as making potential customers aware of the full range. The catalogue design produced for Sia Huat uses a grid structure which supports a variety of styles for pages, from technically-detailed to more image-focused advert-style spreads. We adopted a full colour design throughout to echo the high quality full colour technology used within the custom stamp products themselves, whilst maintaining the brand look.

GMN DIGITAL GROUP

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DESIGN

PRINT / GRAPHIC DESIGN

Case Study/ YI LIN HOLDINGS

The Complete Package With every wrapper, folder, container, or standee, we take into consideration the entire audience experience - the physical as well as the emotional.

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GMN DIGITAL GROUP

DESIGN

PRINT / GRAPHIC DESIGN

GMN Brand Consultancy was tasked to create a series of corporate materials for Yi Lin Holdings, a reputable door specialist. The GMN Brand Consultancy team then set out to take on-site photos of the products in various installed locations ranging from hotels to hospitals. The GMN Brand Consultancy team sat down with the management of Yi Lin Holdings on multiple occasions to discuss the type of look and feel that they were aiming for before settling on a final design that states elegance and warmth. These were the key pointers we set out to try and replicate when we created Yi Lin corporate materials that would best represent the business in a way that is both creative and informative.

GMN DIGITAL GROUP

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DESIGN

PRINT / GRAPHIC DESIGN

Case Study/ YI LIN AGRITECH

“

GMN did a creative job of helping us design fresh & vibrant marketing materials. Their advice and work was prompt and creative. We were looking for a clean professional theme to fit our corporate image and the design that they came up was exactly what we had asked for.

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GMN DIGITAL GROUP

“

- Yi Lin Agritech

DESIGN

PRINT / GRAPHIC DESIGN

We bring together concepts, messages, imagery and graphics to make the user experience both inviting and functional. Yi Lin Agritech approached GMN Brand Consultancy to create a series of corporate materials to present to their investors. Yi Lin Agritech is based in Jiangxi, China. As such, Yi Lin Agritech flew our team of photographers to their regional headquarters in Jiangxi to collaborate on their corporate album. The team of designers at GMN Brand Consultancy shaped the look of Yi Lin Agritech around nature, based on a foliage and organic feel when designing their corporate materials.

GMN DIGITAL GROUP

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Whatever your business or industry, we've got you empowered. GMN Cloud Solutions is the complete source for independent, actionable expertise on digital solutions. Powered by an experienced team of digital analysts, we provide insights and intelligence you require to make decisions that matter.

DIGITAL EDGE GMN Cloud Solutions gives you the edge you need to thrive in the competitive global digital landscape. With GMN Cloud Solutions, whether you are looking at the potential ROI of a new digital marketing campaign, analytics of your consumers' online behaviour, or when you need to refer to historical statistics and reports, our timely and reliable insight and intelligence can mean the difference between success and setbacks.

Visit gmncloud.com to learn more about our services. C LO U D SO LU TION S

Bringing a new perspective to global digital asset management

D IGITAL GROUP

GMN Digital Group delivers the enhanced global digital perspective, local insights and broader range of digital expertise that business owners need. GMN Digital Group, the next phase of partnership.

150+

Projects Delivered

Across

9

Social Platforms

And Counting

GMNDIGITALGROUP.COM

DESIGN

PRINT / GRAPHIC DESIGN

Case Study/ EMPORIUM HEIGHTS

Crafting High Quality Corporate Coffeebooks Every page spread is carefully arranged to show off the photos and images in a clear visual structure, yet still maintaining a sense of continuity for the reader. We base all our work on in-depth background research, experimenting with diverse ideas and always tweaking to get it right. Ultimately, we blend images, fonts, colours and styles to create an engaging and cohesive overall design.

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GMN DIGITAL GROUP

DESIGN

PRINT / GRAPHIC DESIGN

Case Study/ CENTRAL NEW WATER GROUP

Cover Concept Board A great cover requires a strong and clear conceptual idea that materialises the desired message. Our designers can help by “brainstorming” and developing your ideas further using a cover concept board. Once the concept has been conceived, our designers work their magic to weave the images, colours and fonts seamlessly together to convey the perfect message.

GMN DIGITAL GROUP

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MARKETING COLLATERALS Case Study/ SCR INTERNATIONAL HOLDINGS

SCR International is an award-winning residential and mixed-use property development company, with key projects in Brazil and America. SCR International Holdings entrusted our GMN Brand Consultancy team to come up with a professional project proposal and website that would appeal to the potential partners and investors. After on-site visits on both continents, the team developed corporate materials that exuded first-class image of the projects. The SCR International Holdings team simply loved our concept and work!

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GMN DIGITAL GROUP

DESIGN

MARKETING COLLATERALS

“

Really thankful towards GMN Brand Consultancy for turning concept ideas to reality. Their patience and product delivery can be considered top-notch. Keep Up The Good Work!

“

- SCR International Holdings Pte Ltd

GMN DIGITAL GROUP

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FLYER & BROCHURE DESIGN Professional Brochure Design Your corporate brochures or product brochures are great marketing tools. A well-written, creatively-designed brochure can do wonders in boosting your brand.

The Process At GMN Brand Consultancy, we offer the complete range of services required to produce your designer brochure. Starting with consultation

When you meet your customer for the first time, it’s

to identify your individual needs in the industry,

important to have a differentiated, personalised, well-

we then create professional, excellent content

designed brochure to represent your business. The

and design for your high-quality brochure.

brochure content needs to be tailored to the occasion and written precisely for your audience and your needs. And at the same time, the design has to support it. The style, colours, appearance of your designer brochure

Content-writing for a brochure involves a unique

set of skills, which we have honed and refined over the years.

or corporate profile must suit your corporate message,

Going through a thorough discussion and open

look-and-feel and corporate identity. The art of making

working process, we identify and produce the

a good flyer lies in compressing all relevant contents

perfect, unique design for your bespoke brochure.

into a single-sided, eye-catching design which really differentiates your brand.

We can hand over print-ready files for your use, or you could choose to take advantage of our

Not to forget the leaflets, flyers, pamphlets and other

economical print services, thus allowing us to

“smaller” brochures, which are often needed in bulk for

take over the task of coordination with the printer

events or sales initiatives as they too represent your

freeing up valuable time of your executives.

company.

With years of experience, we have built up quite a repertoire of talents. With skilled individuals in all fields, including communication consulting, content-writing, graphic creation, photo-shoots, design, typesetting, layout and print-production and coordination, you can trust us to produce the perfect brochure for your needs.

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DESIGN

FLYER & BROCHURE DESIGN

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CORPORATE POWERPOINT DESIGN We have the ability to add customised and complex animation to images, objects

Interactive PDF Interactive PDF is a fresh, relatively new way to present reports and other softcopy documents, and they help create an engaging user experience.

and words that will bring any conventional PowerPoint presentation to life. Our team is dedicated to creating a lasting impression on any audience base with strong designs and captivating animations that are sure to maximise engagement.

A presentation prepared for financial service industry professionals and sophisticated investors

KSK ASIA RESOURCES Creating Future Resources

A presentation prepared for financial service industry professionals and sophisticated investors

Copyright © 2014 KSK Asia Resources

Copyright © 2014 Central Vista

Schedule for 2014 CATALYSTS FOR INCREASE IN SHAREHOLDER VALUE

COMPLETED MINING SCHEME REPORT FOR JELI IRON SAND PROJECT

2009-2011 INCORPORATED KSK ASIA RESOURCES

AQUIRES PRIVATE MINING LICENSE TO JELI IRON SAND PROJECT

CONSISTENT Y-O-Y GROWTH IN THE SAWMILL BUSINESS

COMPLETED CLEARING OF OVERBURDEN

ACQUIRE 4 SAWMILL FACTORIES IN KELANTAN

FINISHED CONSTRUCTION OF MINING SITE

DIVERSIFY INTO IRON SAND MINING INDUSTRY

TRIAL RUN ON THE SECOND WASH PLANT FIRST POUR FROM SECOND WASH PLANT

APPLICATION TO SEEK LISTING IN SINGAPORE

The company’s diversified real estate portfolio primarily includes homes, offices, shopping malls, serviced residences and mixed-use developments. The company also has one of the largest real estate fund management businesses with assets located in Asia.

ADMISSION OF KSK ON SGX-ST (CATALIST) CONSTRUCTION OF THIRD WASH PLANT UNDERTAKE FURTHER RESOURCE DEFINITON AND EXPLORATION ACTIVITIES

Central Vista leverages its significant asset base, real estate domain knowledge, product design and development capabilities, active capital management strategies and extensive market network to develop real estate products and services in its markets.

INTEGRATE OTHER MINIERALS TO PORTFOLIO ENTRY INTO NEW GEOGRAPHIC AREAS

“

ADDITION OF MORE LICENSES AND GEOGRAPHIC AREAS TO THE PORTFOLIO.

“

2012-2013

INCREASE PRODUCTION – TARGET 850,000 TONNES PER ANNUM This information is subject to the disclaimer on page 2 of this document

KSK ASIA RESOURCES . ALL RIGHTS RESERVED

8

CORPORATE PRESENTATION 2014. All Rights Reserved.

4

This information is subject to the disclaimer on page 2 of this document.

Central Vista

GROWING PEOPLE Providing opportunities for personal and professional growth; develop people to their fullest potential

GROWING RESERVES By replacing the iron sand we produce, we provide the resource for future development which is fundamental for the long-term viability of our business KSK ASIA RESOURCES . ALL RIGHTS RESERVED

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GROWING MARGINS Strong margins KSK Asia Resources remains the lowest-cost iron sand producer and will allow us to deliver our commitment to shareholders

GROWING

PARTNERSHIPS

Facilitates the teamwork and application of everybody’s collective expertise

is a lifestyle property development company with planned developments in Malaysia and Bali

GROWING SAFETY

has an asset value of approximately S$2 billion (approximately RM 5.2 billion valued on an ‘as if complete’ basis) as at 31 December 2013

Enhance abilities to recognize the complexity of the task and deal with risk

portfolio comprises a 100.0% interest in both Olympia Tower and Duta Grand Hyatt in Kuala Lumpur, as well as the Sanur Waterfront City in Bali has access to a strong pipeline of future projects from its Sponsor and its strategic partners

GROWING

PRODUCTION

aims to provide its Unitholders with sustainable total returns

Enhance quality and increase output of glass products with technological improvements

This information is subject to the disclaimer on page 2 of this document

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CORPORATE PRESENTATION 2014. All Rights Reserved.

3

This information is subject to the disclaimer on page 2 of this document.

DESIGN

POWERPOINT DESIGN

We build corporate PowerPoint presentations with

big impressions .

CORPORATE PRESENTATION 2016

PROJECTS PORTFOLIO

2016

FORGING FORWARD AS ONE

PROPSPUR HOLDINGS EMERALD DEVELOPMENT GROUP

We propose to include some of the

LIDA GROUP

following companies and assets in relation to a corporate exercise with Astrid

PRIMAGOLD MINING

Holdings.

VICTORY RECOVERY & RESOURCES

EMERALD HOLDINGS CORPORATE PRESENTATION 2016

MELAKA KOTA LAKSAMANA SEREMBAN LAND

A presentation prepared for financial service industry professionals and sophisticated investors

EMERALD DEVELOPMENT GROUP Emerald Holdings (“the Company”) is an award-winning boutique property development company which specialises in developing high quality homes with meticulous attention to detail that combine the best in functionality and form.

ABOUT

Over the last 5 years, Emerald Holdings has garnered a reputation as one of Phuket’s premier property developers.

EMERALD HOLDINGS

The Company’s vast portfolio includes iconic waterfront community, luxury landed homes and high-rise residences in strategic prime areas of Phuket, Thailand.

Emerald Holdings (“the Company”) is an awardwinning boutique property development company which specialises in developing high quality homes with meticulous attention to detail that combine the best in functionality and form. Over the last 5 years, Emerald Holdings has garnered a reputation as one of Phuket’s premier property developers.

OUR PROJECTS

•

Emerald Terrace

•

Emerald Ao Nang

•

Emerald Nirvana

•

7

Emerald Nirvana Luxe

•

Emerald Jade Villas

•

Emerald City Life

•

Emerald Central

From Left to Right: The Emerald Terrace Condominium The Emerald Ao Nang Condominium The Emerald Central Condominium

SEREMBAN LAND The Seremban Land is a piece of strategically located land near the famous Seremban International Golf Club (SIGC) which has one of the best traditional courses in the country, and is an ideal Malaysia golf holiday destination for avid golfers. In line with SIGC’s steadily growing profile as a championship venue, the Company has secured two plots of land in Seremban, with an area of 3914 sq. m. and 2478 sq. m, which will be developed into serviced apartments that will cater to the huge demand of accommodation from these golfers.

EMERALD HOLDINGS CORPORATE PRESENTATION 2016

8

PowerPoint is a product of Microsoft. The remarks herein should not be construed as an endorsement by GMN Digital Group of PowerPoint or any other Microsoft product.

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PRODUCT DESIGN If you are trying to monetise your product, image and presentation is everything. The presentation of the product, or the packaging design, must be able to encourage purchases without any verbal dialogue.

Key features of our product design: Attractive & Appealing The product packaging must stand out no matter where it is placed on the shelves. Our design will induce your target buyer to reach for the product.

Functional & Effective The product packaging must be functional in its selling. Is the product something that the buyer would like to feel? Will the buyer understand how the product works in a snapshot? How can you develop packaging that saves on costs yet achieve branding consistency? These questions are all essential and must be answered before the packaging design phase.

Strong Recall & Communication A good packaging design communicates effectively with the target market. For instance, if your target market is female, does your packaging design communicate to women? Does it entice a female consumer to pick it up and make the purchase?

Close Attention to Detail In product packaging design, we have to adhere to certain guidelines. If it’s a product targeting different countries, we may need multiple languages that need to be printed on the package, or multiple language instructions inserts. In any case, all of this information must be included in the final design or you may incur additional costs from reprinting. That is why attention to detail is important; it allows us to find the delicate balance between a design which is visually stimulating yet adheres to all the guidelines and still evokes a response from the buyer.

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DESIGN

PRODUCT DESIGN

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DIG ITA L GROUP

Visit gmndigitalgroup.com

The power of GMN Digital. TM

Contact us at [email protected]

Raise Your Perspectives Maximise your strategies with our sharp insights and multiplicity of digital and offline solutions. Our comprehensive platforms give you complete access to unique solutions and help you rise above the constraints of fragmented markets.

D I G I TA L G RO U P

MENU DESIGN GMN Brand Consultancy prides ourselves on developing diverse menu solutions for the restaurant and hospitality industry. From our innovative manufacturing capabilities, to our intense level of food psychology, our mission is simple - to help your team “build better menus”, solve on-going problems and drive profits to help your business grow and expand! Our experienced “Menu Engineering” specialists gives us the ability to generate custom menu designs tailored to your specific brand. The designers position your most profitable items where they are most likely to be noticed and gives you the edge to sell as your

Customised Solutions Tired of the traditional restaurant menu? If so, we

can help. Custom shapes and sizes are not a problem for our team. Most designs are relatively inexpensive and we will deliver a one-of-a-kind menu format to differentiate you from the competition.

“

GMN provided great ideas for our menu and worked within our budget. The menus are getting rave reviews - our guests love them, they look fantastic.

“

signature dishes.

- Cove 99 Live Seafood Restaurant

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DESIGN

MENU DESIGN

Case Study/ PASTA J

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DESIGN

MENU DESIGN

Case Study/ BEBEK TEPI SAWAH

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DESIGN

MENU DESIGN

Kuta Sunset

Masterfully crafted to meet the needs of our clients.

Seminyak Squash

Bebek Tepi Sawah is a well-known restaurant that hails from Indonesia. The chain’s original restaurant in Ubud, which has rustic dining pavilions set amidst tranquil padi fields, enjoys a loyal following from Singaporean tourists. The outlet in CHIJMES is its first overseas outpost. Bebek Tepi Sawah wanted photos that best represent their restaurant and cuisine the way that they wanted.

Crispy Shrimp Cajun

Photos that could proudly represent the Bebek Tepi Sawah brand. These photos would then later be used in the creation of the Singapore branch Bebek Tepi Sawah and other future advertisements. The photography team at GMN Brand Consultancy

took

majestic

Grilled Cock Fighting Tepi Sawah

photos

combining visual artistry with delicious food arranged in an aestheticallyappealing layout and presentation.

Ayam Betutu Tepi Sawah

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CORPORATE PROFILE PRESENTATION Here at GMN Brand Consultancy, we produce high-end custom packaging, presentation style and brand-supporting products. Our designers settle for nothing less than perfection and we have the tools and experience needed to help you create something extraordinary and impressive.

Industries We Serve Versatility is a cornerstone of our business at GMN Brand Consultancy and we’re proud to have helped companies across a broad range of industries reach new heights with creative and effective presentation and packaging materials.

Packaging Production Capabilities We are not afraid to break rules and push boundaries to produce the best custom packaging, binders, sales kits and point-of-purchase displays for our clients. Our specialised team can provide a broad range of custom finishes to bring your wildest ideas to life.

Truly distinctive packaging can influence decisions, especially when it produces a sensorial and emotional connection with the client.

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DESIGN

CORPORATE PROFILE PRESENTATION

Brilliant brands deserve brilliant boxes They say good things come in small packages. At GMN Brand Consultancy, we believe great things come in custom packages, whether they’re small cartons, large printed shipping boxes, or anything inbetween. With a variety of shapes, colours, materials and sizes, we give you the tools to create something exciting on the exterior, prepping your target audience for what they are about to discover.

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DESIGN

CORPORATE PROFILE PRESENTATION

Custom Marketing Kits Custom-printed boxes create lavish gift boxes, enticing retail packaging, and irresistible marketing kits. Vibrant and reusable promotional packaging features personalisation that reflects your business. Turn a utilitarian storage device into a precious keepsake. Include informational blurbs and important descriptions that actually complement your packaging. Ensure a first impression that stands apart from the competition.

Enter the InstaBox: an Instant Rigid Box The InstaBox is one of the instant rigid boxes available from GMN Brand Consultancy. The packaging solution to save money without sacrificing the quality of presentation you get from luxury packaging. Using a clever folding mechanic, an elegant soft-touch box made of rigid chipboard can be stacked flat, and shipped in a fraction of the space and costs. Folding isn’t the only trick up the InstaBox’s sleeve. The hinged walls are held together with a combination of 3M adhesive tabs and hidden magnets. Now that’s a great team!

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DESIGN

CORPORATE PROFILE PRESENTATION

Concept Describe your idea for the cover. Either in words, create a collage, provide a sketch, include links to other cover designs, attach images — whatever is easiest. If you do not have a clear idea, give us any input you can and we will create a concept board based on research, brainstorming and multiple proposed ideas for you to choose from before we get started.

Choose From Stylish Customisation Options Our custom printed boxes are manufactured from a variety of high quality materials. Choose from premium chipboard for rigid turned edges, corrugated e-flute for an eco-friendly display, solid bleached sulphate (SBS) paperboard for sharp graphics at an economical price, or perhaps all of the above. Our unique, all-inclusive facility means your packaging can be designed with the best elements of thermoforming, RF sealing, binders, and die cut foam. Custom boxes featuring upgrades such as viewing windows, hanging shoulders, custom cavities and compartments, tailor-fit trays, sleeves, and more. Truly custom. Truly unique.

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EVENT BRANDING We turn events into advertising arenas with a range of clever print and display solutions. Whether you are planning a wine tasting stand or running the next big music festival, we have the products to make the scene look the business. We combine cutting-edge, original designs with sophistication, imagination and creativity to maximise the value-added visual impact and create lasting impressions arising from the best in event design. From 3D staging and set design, to 2D graphics and collaterals, we will create the best-crafted design solutions to make your event a resounding success.

Concept:

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DESIGN

EVENT BRANDING

Striking a strong impression on both conscious and sub-conscious levels. Concept:

Make The Moment Count Whatever the event or exhibition, we will strive to create memorable experiences and use the available time and budget to ensure that audiences are pleasantly surprised and impressed.

Actual:

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DESIGN

EVENT BRANDING

Artwork:

Actual:

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DESIGN

EVENT BRANDING

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How to set up a digital business TIPS Digital marketing strategies Learn what works and what doesn't

Part 1: Planning

Start the right business

Analysing the opportunity Know your market - and your competition before you start

Creating a website Set up a professional-quality website

Maximise your sales Create multiple online channels to drive sales

Fr GM om N th W ee eb xp So er lu ts a tio t ns

Part 2: Building

Turn ideas into reality

Part 3: Marketing

Find new customers

CORPORATE VIDEOS GMN PR & Communications tell stories, share emotions and help deliver powerful messages all through the creative use of visual communications.

Scripting & Storyboarding

Shooting

Working from pure concept

intriguing lens and show the

through to full audio visual

depth of your brand. We’ll

treatment, we help brands get

manage the shooting schedule

their message across to their

and make sure every angle is

targeted audience.

covered.

Cast yourself through an

Compositing & Editing Skilled editing keeps a tight focus, a brisk pace and lets your message shine through.

Animation We use animation and graphics

Leadership Interviews

to make content accessible and

We help leaders use video to

easy to understand.

communicate directly to viewers.

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AERIAL PHOTOGRAPHY & VIDEOGRAPHY Unique Solution To Your Video Needs We capture relevant images from ground level up to 200 metres above, by using one of the most advanced radio-controlled aerial video drones. Our team prides ourselves on delivering professional services. We are efficient, skilled and reliable. Our services are tailored to the unique needs of our clients. We work closely with you to obtain the maximum impact with stunning aerial imagery for your events, real estate documentation, or as part of your corporate video. A visual album in the form of a personalised aerial video is definitely a must-have corporate image tool, as it projects a modern and inclusive image to the viewers.

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Advantages are temporary. Being able to pivot quickly will drive long-term success. Using our innovation agility framework, GMN PR & Communications can help your company actively anticipate and adapt to changes.

Learn more at gmnpr.com

PR & COMMUN ICATIONS

PHOTOGRAPHY We understand the importance of capturing the essence of your business in an image with subtle impact and this requires finesse and artistry. Our photographers are highly-skilled in photography to tailor to every need, these includes:

Products Creative, uncluttered product images, suitable for web or print.

Marketing Quality photography is vital in engaging clients. Our images will give your marketing materials a professional finish.

Portraits When it’s important to show the human side of an enterprise, we can produce relaxed but striking business portraits.

Events Photography for conferences, awards, hospitality, training days and events. Capture every moment from every angle.

Websites With the massive increase in online traffic, it’s more important than ever to entice web visitors with creative imagery.

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MEDIA

PHOTOGRAPHY

Case Study/ YI LIN AGRITECH PHOTOSHOOT IN CHINA Yi Lin Agritech approached GMN Brand Consultancy to take multitude of photos that could best represent the company in order to create corporate branding materials in the future. Yi Lin Agritech is based in Jiang Xi, China. Yi Lin Agritech flew our team of photographers to their regional HQ in Jiang Xi to create its corporate album. Due to tight timeline and weather conditions, our team had to complete the photoshoot within two days. Despite the situation, we even managed to take more photos we needed to create other branding materials for the company.

“

GMN team was a pleasure to deal with throughout, and they took great photos of a corporate event for us. I’d have no hesitation in using GMN again in the future.

“

- Yi Lin Agritech

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VIDEO BOOKLET By adding high quality video content to print, our video booklets give creatives and marketers a totally new marketing experience.

Unique All of our brochures are made-to-order and so, they are completely unique. We build the brochure from scratch to suit our customers’ specifications.

Reliable Our hands-on knowledge of the entire production process enables us to deliver your complete video brochure on-time and looking great!

Multiple Senses The personalisation options combined with your artwork and video, means that you are delivering a complete visual, audio and message in a handy bespoke booklet. A truly sensational experience for the recipients!

Multiple Videos A different video plays every time a page is turned but the video book only requires one screen. Smart efficiency at its best!

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MEDIA

VIDEO BOOKLET

Whatever your concept, we can bring it to life. With in-house experts in audio and video, print and marketing, we have the skills and vision to make printed brochures and video work together perfectly. We only use the best quality video modules with suppliers fully tried and tested. The screens come in

“

many sizes, the most popular being: 2.4”, 4.3”, 7” and 10”.

Creative. Innovative. We would like to take this opportunity to thank GMN PR & Communications for bringing such a novelty concept to us.

“

- ZAG Retail Ltd

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THERE ARE NEW COMPETITORS SURGING EVERYWHERE. Is your company agile enough to outpace them? Using innovative thinking, approaches and tools, GMN Digital Marketing can help you adapt your business in the face of constant disruption.

D I G I TA L M A R K E TIN G

GMNDIGITALMARKETING.COM

DIGITAL MARKETING By using the internet, marketers can connect directly and instantly with current and potential customers to build brand recognition, collect data and encourage word-of-mouth recommendations. How It Works? Unlike traditional offline marketing, digital marketing gives a business direct, two-way communication with customers. Digital marketing employs some conventional approaches, such as “pop-up” or “banner” ads on web pages, but it also relies heavily on the power of social media for raising awareness of a product or brand. Digital marketing is often used in conjunction with traditional marketing techniques, a hybrid known as “tradigital” marketing.

The logos above are trademarks of their respective owners. Their inclusion in the screen shots shown here is not intended to suggest any authorisation or endorsement.

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MARKETING

DIGITAL MARKETING

Tradigital in Practice? A new gym was launched using a tradigital approach to marketing. TV adverts were aired with a call to action to visit the gym’s website and schedule a free workout with a fitness trainer. Print ads featured voucher or a Quick Response (QR) code to scan and present at the gym for a free trial. At the gym, members get free wifi access. The wifi landing page has a link to download the gym’s free app. The gym may also use pop-up ads, podcasts, email and texting to attract or retain members. The campaign

l Marketing a t i g Di

er Experien m c su

e

Co n

understood the links in the digital world to the real world and the objective was achieved.

CUSTOMERS VISIT THE GYM

Customer blogs about the gym Feedback is given via social media

Blog links to app

POTENTIAL CUSTOMERS Direct customer to FREE APP

Feedback is given via social media

Customer takes voucher to gym

ditional Marke a r tin T

Customers schedules a free workout on website

g PRINTED AD WITH TRIAL VOUCHER

Website shows a workout clip to potential customers Customer signs up to email newsletter

QR code is scanned with mobile phone

POSTER WITH QR CODE FOR TRIAL

GYM WEBSITE

TV ADVERTS

Direct viewer to

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ENGAGEMENT MARKETING How It Works? Engagement marketing harnesses several online and offline strategies to draw a customer’s interest and get them talking about products and services on offer. This contrasts with the more traditional style of marketing in which a brand concept and product proposal are presented to the customer as fixed, to be either accepted or rejected. Engagement marketing, on the other hand, encourages customer input so that they feel closer to the

Start With A “WOW” experience We help you provide interesting, informative, or entertaining content to draw potential customers to a web page.

brand. The aim is to lure potential customers to the website with an initial experience and then work hard to keep them there.

71%

of business leaders believe that customer experience is the next corporate battleground.

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End With A Sale

Purchase

New Prospects Offer incentives to existing customers for recommending product or sharing content.

Social Visibility

Comments & Shares

Through customised social media campaigns, we post interesting and relevant content on social media and encourage dialogue.

MARKETING

ENGAGEMENT MARKETING

By involving customers directly in the development of a brand, we can help you build a strong two-way relationship with customers and win long-term loyalty. Entice To Stay In Touch

Attract

Offer incentives to visitors when they sign up for email updates and newsletter.

Virtual Engagement We design every aspect of a website to maintain visitor interest so people return for new content.

In-Store Promotion

Social Media

Events We use previous customer feedback to decide on best content for publicity events.

Actual Engagement Encourage customers in the real world to use product, meet and speak with sales staff, and interact with other customers.

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SEARCH ENGINE OPTIMISATION What is SEO? Search engine optimisation (SEO) is the process of growing your website’s visibility in a search engine’s organic search results. This is done through various on-page and off-page tactics. A search engine’s ranking process is based on an algorithm that includes thousands of factors that are constantly changing.

Our SEO Services: •

93%

Of internet activities starts with a search engine

In-depth research on relevant industry keywords and aid your website’s discovery rate.

•

Assign relevant keywords to best match every single page in your website.

•

Continually optimise every page in your website, based on rankings.

•

Webmaster tools including sitemap set-up and submission to Search Engines.

•

Build links. Links are votes and votes get your website to the top of the search results.

•

91.5%

SEO matters because 91.5% of search clicks come from Page 1

Implement location SEO strategies for higher ranking in organic search for local terms.

53%

Of all users click on the top-ranked site

The Google Adwords and Bing Ads logos are trademarks of their respective owners. Their inclusion in the screen shots shown here is not intended to suggest any authorisation or endorsement.

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MARKETING

SEARCH ENGINE OPTIMISATION

Some keywords we have ranked in Google search results: Keyword

Website

Google Page No.

Fashion Avenue

liveitgorgeous.com

1

Live Seafood

cove99.com

1

Live Seafood Restaurant

cove99.com

1

Salted Egg Supplier

huafuxuan.com

1

Salted Egg Wholesaler

huafuxuan.com

1

Singapore Robotics

roboworld.com.sg

1

Juice Concentrate Singapore

cbi.com.sg

1

GMN DIGITAL GROUP

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G GMN DIGITAL INTELLIGENCE Together we deliver a powerful combination of information, analytics, technology and expertise to business communities around the world. We call this GMN Digital Intelligence Contact us to see how our solutions isolate cause and effect, risks and opportunities in ways that empower you to make well-informed decisions with confidence.

D I G I TA L GRO U P

gmndigitalgroup.com

SEARCH ENGINE MARKETING What is SEM? Essentially, Search Engine Marketing (SEM) helps promote your website through paid advertisements and targeted keywords on search engine results or other platforms. It allows you to generate more traffic to your site which will result in more leads or online sales.

Measurable Highly targeted Customised to your needs High return on investment

Display Advertising Display advertising includes banners with text and images, which appear on websites known to be used frequently by target consumers, such as news, social media, or video content sites.

Search Advertising Search advertising is a method of placing ads in the web pages that appear in the results of search engine queries. While display advertising is likely to get more views overall, search advertising has a better chance of reaching the target audience.

We are:

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MARKETING

SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING

41.7%

of marketers’ ad budget globally was spent on TV advertising in 2016, although 86% of people skip television ads.

74%

of internet users perform local searches.

82%

of local searches follow up offline via an in-store visit, phone call or purchase.

66%

of Singaporeans use online local search, like Google local search to locate businesses.

55%

of mobile conversions happen within the hour.

Why GMN Digital Marketing? Expertise in Search Engine Marketing Our expertise and experience in Search Engine Marketing has resulted in success and ROI for many of our clients. Our web marketers are dedicated in driving your Search Engine Marketing campaign from planning and implementation to ongoing monitoring and optimisation.

Transparency & Measurability As our client, you will have access to full insight into how your advertising dollar is being spent monthly and a periodic review on the performance of your advertising campaign.

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Disruption is growing exponentially. Can your business deliver innovation at the same pace?

By building innovation into your business and operating models, GMN Cloud Solutions can help your company continually deliver new value to your customers.

Learn more at gmncloud.com.

C LOUD S OLU T I ONS

EMAIL MARKETING Here at GMN Digital Marketing, we will help you create and manage your Email campaigns. We strive to capture your target audience’s attention by crafting the perfect targeted email, through captivating graphics and appealing messages. We tweak each succeeding email broadcast to generate more traffic based on the response and data we receive. We work to create purposeful and meaningful email marketing campaigns that will enhance and stimulate your overall brand presence.

Design emails that match your brand.

Develop compelling content.

Build and manage your email lists.

Achieve high delivery rates.

Review and refine your email strategy.

Publish email archive on your website.

Website subscription integration.

Campaign tracking and reporting.

Automatic follow-up emails.

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MARKETING EMAIL MARKETING

Acquire Names Set size of sample and split in half

By targeting a large number of potential customers via email, we will be able to convert a portion of them into actual customers. This is achieved through careful timing, design and phrasing of the message.

How It Works?

Send Email Approach A

Approach B

Weekday Mailing

Weekend Mailing

See response from email hit on Monday

See response from email hit on Saturday

It works on the basis of sending a product offer to a large group of consumers in the knowledge that at least some will take up the offer and become customers. Direct mail relies on lists of names and addresses, which could be a company’s existing clients or a list bought from a specialist agency. Almost any business, from a small company to a corporation, may use direct mail to reach and sell to their identified

Group A

Group B

Responds with 2 clicks on the company’s website

Responds with 20 clicks on the company’s website

clientele.

A/B testing A/B testing compares the effectiveness of two versions of a marketing email or direct mail copy. The two versions are sent to different groups of potential customers and the response to each is measured and the winning response is then adopted for the next campaign.

Data Analysis Result comparison shows that Saturday time slot is more effective

Campaign B Send emails to remainder of the group on Saturday

Evaluate Effectiveness Full email blast reveals that approach B yields the best response

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MARKETING EMAIL MARKETING

Delight Your Subscribers with Individualised Emails

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MARKETING EMAIL MARKETING

Inviting Attention Email design needs to strike a balance between representing the respective brands, illustrating its purpose and meeting the audience needs.

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SOCIAL MEDIA MARKETING Stays Two Steps Ahead With Impressive Insights And Real-Time Marketing Through Social Media Your business can connect with customers and build relationships on a fun and social level which gives you a positive edge over your competitors.

Design & Optimise Your Social Media Sites We offer several plans, including a Do-It-Yourself (DIY) plan:

Design/Style Updating with DIY Status Updating Ideal for clients who wants to manage their own or do not want us to make status updates on social networks. We will design each site to match your existing brand image and we will maintain and customise your social sites; however you will need to handle actual status updates internally.

Full Management Style and design updating plus status updates 1-3 times per week (depending on your business model). We will reach out to your followers and fans and share our expertly-crafted status updates, links, blogs, videos, pictures, infographics, news, etc., via this affordable social media service. This is the ideal number of updates for most companies.

Full Management with Advertising Style and design, status updates plus paid advertising on the social networks (dependent on its availability). We will coordinate the paid advertising campaign with your social media sites, ensuring positive ROI.

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MARKETING

SOCIAL MEDIA MARKETING

Case Study/ LIVE IT, GORGEOUS! Live it, Gorgeous! worked with GMN Digital Marketing on a three-month Facebook campaign to gather more fans and uncover useful insights and personal tastes from its customer base. By the end of the campaign, we helped Live it, Gorgeous! Facebook Page generate over 200,000 Likes and was recognised as one of the Top 50 Social Media Platforms in Singapore according to Starcount.com.

Key Benefits •

Better understanding and ability to respond to consumers instantly

•

Capture conversation proof points to measure campaign success

•

Uncover useful insights and personal tastes from its customer base

•

Creating content from trend data

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Drive incremental product sales via smarter campaign tactics

Align with Business Strategy Companies that develop social media or social business strategies need to align them with their business strategies: if they are isolated activities, they will fail before launch.

The YouTube, Facebook, Twitter and Google+ logos are trademarks of their respective owners. Their inclusion in the screen shots shown here is not intended to suggest any authorisation or endorsement.

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IPO COMMUNICATIONS Our scope of work for an IPO programme covers pre-lodgement to post-listing activities includes: •

Corporate Positioning

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Media Relations

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Investor Relations

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Development of Collaterals (e.g. PowerPoint deck, information memorandum, investor relations, website, factsheet, etc)

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Media Training

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Issues Management

To successfully raise new equity from capital markets, companies need to have a compelling equity story; a clear strategy for sustainable growth; a well-respected management team and an effective Board of Directors. The character and essence of the company will also be scrutinised and defined. There is a well-established process for achieving a listing status or IPO. Our extensive experience working on such projects means that we understand how to be an effective member of your advisory group and the critical role that communications can play in your success. Here at GMN PR & Communications, we ensure that your investment case is clear, concise and appealing. We work closely with senior management and professional parties to strategise and develop a communication strategy that will build the reputation of the company and bring confidence to the investors.

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CORPORATE COMMUNICATIONS IPO COMMUNICATIONS

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BUSINESS PLANS One of the most essential steps in developing a business is writing a business plan. The plan sets out the business’ goals, market analysis, projected income and profit, and much more. We work closely with you to identify a clear opportunity in the market for your product or service and define how the business is uniquely positioned to capture that market, given the services or product on offer. An outline of existing finances and an accurate projection of sales and profit are important components, especially if seeking external funding.

KEY ELEMENTS Preparing a business plan can take several weeks and it is worth doing it thoroughly. It is a vital document for securing funding, so the financial forecasts must be both realistic and accurate.

TOP 5 REASONS TO WRITE A PLAN The Process - Working through each element ensures nothing is left out. Funding - A thorough business plan improves chances of getting funded. Costing - The only way to find out whether the business is viable is to project details of costs and sales over both short-term and long-term periods. Areas of Expertise - Making a business plan clarifies where professional help is needed - for instance, for book-keeping or marketing. Getting to Know the Competition - Conducting in-depth market research is the best way to give a business an edge to success.

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What We Include In The Business Plan Sections Executive Summary

E

Elements

Business summary - Company structure, name, product or service and customer profile Business aims - Three objectives over one, three and five years Financial summary - Expected sales and costs and funding Elevator pitch - Two-minute talk to sell your idea to a customer

Business Background

Experience - Relevant work carried out to date Qualifications - Credentials Training - Past and future, including business skills such as assertiveness

Products and Services

Product or service - With a picture if product is new Range - If more than one, such as garden design and maintenance How it is different - What makes the product or service stand out from the crowd?

The Market

Typical customer - Businesses or individuals and their profile; local, national or international Market research - What the local market is for similar products or services

Marketing Strategy

Competitor Analysis

Types of methods: •

Word of mouth

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Advertising

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Business literature

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Direct marketing

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Social media

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Website

Table of competitors: Who and where they are, what they sell and for how much, how good they are SWOT analysis: Strengths, Weaknesses, Opportunities and Threats. Including how to remedy any weaknesses and combat known threats USP: Unique selling point of the product or service. Features that makes a product different from competition

Operations and Logistics

Supply and delivery: How the goods or service will get from A to B Equipment: Details of transport, office items and premises Payment, legal and insurance: How customers will pay and how that translates into salaries; compliance with the law

Costs and Pricing Strategy

Cost: How much each unit or batch costs to make and deliver Price: How much each unit or batch will sell for Profit margin: The difference between cost and price per unit

Financial Forecasts

Sales calculations: For each month, the expected number of sales Costs calculations: The costs of the predicted sales each month Cash-flow forecast: The money coming in and out of the business

Back-up Plan

Short-term changes: Cutting costs or boosting sales immediately Longer-term changes: Shifts such as working online, not on premises Closure: Lessons learned and skills acquired if the business closes

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PUBLIC RELATIONS At GMN PR & Communications, we help our clients reach the audiences that matter most to them. We do it by listening, building relationships and initiating conversations. We are direct, creative, honest about what we can achieve yet dedicated to producing the best results and producing one-of-a kind solutions.

Public Affairs & Consultation From stakeholder engagement to public awareness campaigns, our team is here to provide the strategic counsel that leads to positive public policy outcomes. We help organisations to identify like-minded public figures, cultivate relationships with key decision makers and create campaigns that build informed opinions. Each campaign can function either as a stand-alone programme, or be integrated into a wider public relations strategy.

Planning & Consultation We are often approached by private individuals, businesses and community groups who need to obtain planning permission for a particular project. GMN PR & Communications works with clients to develop relationships with local media, local interest groups and residents. Our campaigns ensure that all stakeholders feel consulted and involved in the proposed project and planning application process.

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Case Study/ PROPSPUR HOLDINGS EDITORIAL (THE STRAITS TIMES & THE EDGE SINGAPORE)

We can help you to tell that story in a way which engages your current customers and attracts new supporters.

Relevance Engineers We help our clients build valuable reputations using PR message development, executive profile building, product promotion, community management and engagement with the right influencers and media.

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Case Study/ SC CAPITAL PARTNERS

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SC Capital Partners, a private-equity real estate firm with investments throughout Asia, tasked us with the job of creating an advertising concept which would highlight their continued success in real estate investments in the region. It also needed to exhibit the factors behind their success in a bid to raise awareness and increase customers’ confidence in the firm. The company is incredibly proud of their status as an extremely trustworthy and valueoriented firm and this became the basis of the advertisement. Using our expertise in advertising design, we created a layout which drew attention to the key messages SC Capital Partners wished to convey to the target audience. The advertisement also reinforced the element of trust which the company instills in every customer relationship. The advertising design also deploys engaging descriptive text, with clear calls-to-action and a visual of a blurred skyline that becomes clear under a magnifying glass. The purpose of this is to underpin the description of the firm’s investment approach with the tagline “At SC Capital Partners, We See Through To The Opportunities.”. The advertisement was placed in an internationally renowned private equity real estate magazine, PERE Magazine, and an electronic version was designed to fit into the company’s digital marketing campaign.

Have a story to tell but not sure how? We’ll help you craft your story in a way that resonates with your target audience and creates a personal connection between you and your customers.

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ANNUAL REPORT / INFORMATION MEMORANDUM What We Offer Custom Development and Design We employ tried-and-tested methodologies to work out how best we can tailor your report to help meet the agreed communications objectives - choosing the most appropriate reporting format and design approach, or considerations of style, tone and presentation and so on. Everything must serve the communications objectives, everything must work in synergy - yet we must never be boring. The report should be a pleasure to look at, to hold and to read.

Full Range of Design and Production Skills GMN PR & Communications is equipped with the full range of design and production skills you would expect, from strategic consultancy and project management through conceptualisation, report writing, editing and proofreading, graphic design and art direction, print and production coordination, as well as multimedia production support. We also have excellent relations with production facilities and printers in the region.

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Technical Expertise in Reporting Quite apart from the writing, design and print management skills any good design house should be able to offer, GMN PR & Communications offers advice and expertise on the technical side of reporting itself. This includes: •

Advice on appropriate reporting styles or formats to adopt and adapt.

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Consultant support in developing systems and procedures to capture the necessary data.

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Advice on presenting corporate governance and risk-management rules, procedures and data.

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Support for integrating the ‘sustainability’ side of the story with financial reporting to present a concise and coherent communication about how the organisation creates value for its stakeholders.

Proficiency in New and Traditional Media We utilise a design and production approach that integrates with ease a suite of media options that capture the most effective way of communicating your message. The options include: •

Print-based media

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Web-based media

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Video

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Mobile media

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Case Study/ SCR INTERNATIONAL HOLDINGS Professionally Designed & Edited By Our Team SCR International Holdings worked with GMN PR & Communications on a series of corporate materials, one of which included an Information Memorandum. The Information Memorandum was created to unveil SCR International Holding’s financial status and accounts to its potential investors. After much discussion, our team of designers and editors at GMN Web Solution created a finalised version of the Information Memorandum that was both in-depth and creative in design.

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Case Study/ YI LIN HOLDINGS

GMN PR & Communications created a professional and clean Information Memorandum for Yi Lin Holdings, integrating visuals with graphical content to maximise interest from savvy investors.

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Ecosystem That Helps Entrepreneurs Build Great Businesses

Capital . Connections . Community

I N C UBATO R

Launch a Start-up That Lasts

We help accelerate the pace of innovation by strengthening the path for entrepreneurs, providing support for entrepreneurial communities, and helping to grow the worldwide entrepreneurial ecosystem.

PR & CO MMUNICATIONS

IP Take your business beyond. Going public is a critical point in an organisation’s growth and development. It is an opportunity to achieve new levels of brand visibility while granting a company access to the benefits as well as rigors associated with public capital markets. Here at GMN PR & Communications, we partner with fast-growing companies and established brands to help them prepare for and execute successful IPOs. We start by helping you develop and articulate a compelling value proposition to the investment community and their broader stakeholders. In addition, we strategise with senior management to review press releases, corporate messages and positioning statements on an integrated basis with your public relations team. Our experience with equity offerings enables us to act as a proxy representing you, your company’s message and we provide counsel so those messages resonate with the investors and investment community.

Learn more about our IPO communications services at gmnpr.com.

IPO Communications | Financial Communications | Corporate Communications | Crisis & Risk Management

At GMN Digital Marketing, we care.

We connect clients and brands through new media and mobile technologies.

We acquire audiences with enthralling ads and visuals as they journey online.

We offer integrated, one-stop multimedia marketing solutions to reach your clients.

We engage audiences and achieve your business objectives with our digital and marketing expertise.

Contact Us Now | gmndigitalmarketing.com

DIG ITAL M A RKETING

Embark on your road to success with us.

DIGITAL GROUP

EMPOWERING BUSINESSES Web Solutions Digital Services Cloud Solutions Brand Consultancy Franchise Consulting PR & Communications Incubator Education

Website: www.gmndigitalgroup.com Email: [email protected] Tel: +65 6683 8018 Fax: +65 6483 4722