How To Write Kickass Sales Emails

182 Billion Emails Are Exchanged Every Day. How Will Yours Get Noticed?

How to Write Kickass Sales Emails

Brought to you by Email Happiness Officers at ToutApp

7 Actionable Tips for Better Emails

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182+ billion emails are sent every day. How do you make yours stand out and drive engagement? ToutApp’s sales communications platform has facilitated and tracked millions of emails. Here’s what we’ve learned.

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Re: Subject line Most salespeople stress over the body of their emails. You should spend more time on the subject line. Think of catchy, short, and informative subject lines so that your email actually gets opened. Remember: Only 20% to 40% of emails actually get opened but most subject lines get seen.

3 Tactics You Can Apply To Get Your Email Viewed 1. Personalize with a point relevant to the person you are emailing, like “Hunter Sullivan suggested I contact you,” or “Thanks for your blog post on x.”

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2. Hook ‘em. Share information that allows them to learn something interesting: “The future of sales emails.” 3. Give a little mystery. Be vague enough where they are curious and want to read on, “Strange question” received 20% higher open rates than average.

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Hi, hello, dear sir, greetings... Be different. You’ll want to come off friendly and show you are an actual human - not a machine with great grammar. Never use “Dear Sir or Madam” or “To Whom it May Concern.” Show that you did some research. This can be in the form of referring to a common connection or getting an actual introduction.

If you don’t have an introduction, a plain old “Hello” or “Hi [name]” will suffice.

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Don’t do monkey work. Use Email Templates and ToutApp. It’ll let you automatically fill in fields like: {{first_name}} or {{company}}.

Personalization is key. Mention the person’s first name. Mention their company. Mention recent press or product launches. Show that you took your time to research the person.

Templates save you time on the repetitive stuff like re-attaching a PDF or writing the part that describes what your company does so you can focus more of your valuable time on personalizing.

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Keep it simple stupid. Tweet sized emails. Realize that you can’t close the deal and make the sale on that one email.

Don’t get too bogged down with internal terms or abvs. Your prospects likely aren’t familiar with them, and your message won’t resonate.

Think in terms of the series of emails that it’ll take to establish a relationship over email and write them accordingly. The simpler and shorter the better. Simplicity drives curiosity and it drives action. Embrace it. 6

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Show that you have a pulse. As a salesperson you need to humanize yourself, show that you care about what you are sending and who you are sending it to and show that you aren’t just sending an email en masse. 7

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Don’t ask them for permission

Keep your call to action to only one motivation.

When you send someone an email, you need to ask yourself what it is you would like them to do. Make it dead simple easy for them to say yes. Want a meeting? Suggest meeting times in the email. Want a phone call? Say: “call me right now at X for details.” 8

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Make your call to actions 
 trackable.

Check out ToutApp Live Tracking

Sometimes people won’t respond to your emails but will click on your links. This is a great example of a engaged prospect who’s not necessarily ready to commit. A service like ToutApp can help you track these clicks in real-time so you know who’s engaged. Track when your prospects view, click and browse your site in real time with ToutApp. 9

ToutApp, Inc.

Mondays are the worst. Email Marketing data shows emails sent Monday mornings are less likely to be read. On the other hand, Tuesdays and Wednesdays are great times to send emails. And, our tracking data shows business professionals continue to check emails through a holiday like 4th of July thanks to mobile phones.

Try to avoid the Monday traffic hours (between 12:00-2:00pm) and schedule your emails to be sent before or after the traffic.

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ToutApp Email Scheduling helps you hit “Send” now and have emails delivered at the most opportune times.


R EVIEW 1.1 Midterm Review The first thing someone notices about my email is:

A. Subject Line

Just because Sunday night is when you finally get around to prospecting doesn’t mean you should send them Sunday night.

B. Email Body C. Send Date D. Who Sent It

Check Answer

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Clean up your digital communication. Speaking clearly, enunciating your words, and being respectful of other people’s time is important in business meetings. The same things are equally important in your digital communications.

• Stop using colors (especially bright yellow) • Stop using Comic Sans (you know who you are) • Stop using fancy graphics or layout, they just scream “canned.” Simpler emails 
 convert better.

Make sure you are projecting the right image online.

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• Start having a complete Email Signature linking to your online assets • Start using lists to organize your thoughts and keep things bite sized. • Start making it easy for them to say “Yes”

Bold important sentences.

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Send yourself your Sales Email A magical thing happens when you start reading an email in your own Inbox. You start to think more like a 
 customer.

Look at your Inbox and ask yourself:

1. Would you open that email? 2. If you did open it, would you spend more than 2 seconds reading it? 3. If you spent more than 2 seconds, would you know what to do next?

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Go back to writing your email and ask yourself:

1. Why am I sending this email? 2. Why should my prospect care? 3. Assuming I convince them to care, what do I want them to do next?

Share This Did you find this useful? Share this book with others here: http://toutapp.com/sales101

4. Did I follow all the other 
 actionable steps in this book?

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ToutApp Email Analytics

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Our Sales Communications platform helps write emails faster and track engagement across your prospects and leads. See how it can help your business.

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Tout Helps With Your Emails

Take ToutApp for a Free Trial Its simpler than ever to connect ToutApp into your CRM, Email Client and mobile phone. You can start a free trial and see how ToutApp can help your sales process. Start Free Trial: https://toutapp.com/account/new/g1startup

Talk to Sales ToutApp Helps Sales Teams: 1. Write sales emails faster with Email Templates 2. Track engagement of day to day sales emails with Live View, Click, Reply tracking. 3. Drive consistent messaging and training across the team shareable templates

We have a dedicated team of Email Happiness Officers to help you understand and evaluate ToutApp as your Sales Communications Platform of choice. Schedule a call: http://tout.ly/ADcDBw

Call Right Now 866-548-1927

4. Automatically keep CRMs up to date with the latest sales activity 5. Measure sales messaging and effectiveness based on email communications data.

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G ALLERY 2.1 Screenshots of the ToutApp Sales Communications Platform

ToutApp’s Live Feed gives you a real-time view into what your prospects and leads are doing.