Nielsen's Template For Ncc.pptx

NIELSEN CASE COMPETITION 2016

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

COMPETITION GUIDE • • • • • •

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Read the background and your roles & responsibilities carefully Determine who should review what? Allocate responsibilities amongst team wisely Don’t understand something? Try the appendix or Google search Use details (charts, etc.) to support your recommendations “Compare” and “contrast” the data all the times. It will help to make your analysis better. Not all information in the case study may be useful – it’s up to you to decide! The key is to understand the story.

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Copyright ©2012 The Nielsen Company. Confidential and proprietary.

RULES REMINDER • • • • • • • •

You have 48 hours for the case, no outside help is allowed. You must submit your work to [email protected] Submission format in your email’s subject: TEAM NAME No exception for late submission. All work must be original Presentations should be in Microsoft PowerPoint format All communications should be in English Feel free to use other supporting sources via internet or book or library. And remember to cite the sources of external information

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Copyright ©2012 The Nielsen Company. Confidential and proprietary.

LAST IMPORTANT NOTE… •

Think about how you organize your presentation

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Think about insights/recommendation/actions rather than data/chart description

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Carefully consider how you organize slides and add in your own thoughts to make a smooth and clear presentation

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THE NIELSEN’S ICONS TEAMPLATE THINK BIGGER WITH THE NIELSEN’S EVER-EXPANDING ICONS LIBRARY

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Copyright ©2014 The Nielsen Company. Confidential and proprietary.

WATCH 1

TV

ONLINE

MOBILE

CROSS-PLATFORM

TABLET

EXTENDED SCREEN

CINEMA

RADIO

VIDEO GAMES

OVER THE TOP

AUDIENCE

MAGAZINE

APP

MUSIC

SOCIAL MEDIA 6

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Copyright ©2014 The Nielsen Company. Confidential and proprietary.

BUY 1

RETAIL (CPG)

RETAIL (NON-CPG)

STORE

SHOPPER

PRICING

E-COMMERCE

ONLINE SHOPPING

PRODUCT/CATEG ORY

DEMAND

SUPPLY CHAIN

LOYALTY

ASSORTMENT

SCANNING PANEL

BRAND/PORTFOLI O

MOBILE SHOPPING

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Copyright ©2014 The Nielsen Company. Confidential and proprietary.

WATCH/BUY

SEGMENTATION

PEOPLE

DATA

INNOVATION

REPORT

ROI

MARKETING PERFORMANCE

NEUROMARKETING

GLOBAL

ADVERTISING

PHOTOS

XXXXXXXXXXXX XXXXXXXXXXXX

XXXXXXXXXXXX XXXXXXXXXXXX

XXXXXXXXXXXX XXXXXXXXXXXX

XXXXXXXXXXXX XXXXXXXXXXXX

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Copyright ©2014 The Nielsen Company. Confidential and proprietary.

BUSINESS CONCEPTS 1

ALIGNEMENT

COMPARISON

CONSULTING

CONTENT_1

CONTENT_2

DEADLINES

FINANCIALS

IDEAS

IMPACT

PLAYBOOK

PLANNING

MEASURE

INFORMATION

INFLUENCERS

PROCESS IMPROVEMENT

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Copyright ©2014 The Nielsen Company. Confidential and proprietary.

FOOD & DRINK 1

BAKERY/BREAD

PASTRIES

MEAT

VEGETABLES

CHEESE/DAIRY

SEAFOIOD/FISH

COLD CUTS/DELI

CHICKEN

FRUIT/CITRUS

CHEWING GUM

PRODUCE

FRUIT/BERRIES

PORK

PIZZA/JUNK FOOD

CHOCOLATE/ JUNK FOOD

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Copyright ©2014 The Nielsen Company. Confidential and proprietary.

LOCATIONS & TRAVEL 1

RESTAURANT

GEOGRAPHY

LOCATION

HOUSING

APARTMENT

FOR RENT

OFFICE BUILDING

CITY

ESCALATOR

AIRLINE/AIRPORT

PUBLIC TRANSPORT

BOAT_1

BOAT_2

AMUSEMENT PARK_1

AMUSEMENT PARK_2

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GOOD LUCK CONTESTANTS!