Project Ux Proposal

VERSE APPLICATION UX CASE STUDY BY NATHAN STREATER

VERSE

WHAT IS IT? An international database for music with a social aspect that allows its users to discover new and old music, bands, artists, venues, concerts, tickets and discographies. An information shell that allows its users to edit and contribute content, one place to access all your music information and to quickly find concerts and tickets.

THE IDEA

THE NAME

THE AUDIENCE

THE PROBLEM

An international data base for music.

A play on Inverse Square Law.

Male and Females aged 18-35.

What does the public need?

Verse application UX case study by Nathan Streater

Page 2

VERSE

THE NAME The Inverse Square law defines the levels of depreciating intensity of waves over distance. This applies to sound in that the sound waves are displaced in all directions and therefore grow weaker with distance. The concept behind Verse is that if we create the origin of the sound at every venue, gig, artist, and supporter then the sound no longer gets diminished and therefore the inverse becomes inverted and music grows stronger with every user.

Verse application UX case study by Nathan Streater

Page 3

DISCOVERY

DISCOVERY

THE NEEDS

DISCOVERY

RESEARCH

PURCHASING

Advertising, online and offline is how people find out about gigs.

Online is where people decide what to buy.

Online is by far the most popular place to purchase tickets.

Use an iPhone 72% Of people where males 70% The average age group is 25-34% Gigs seen a year (slightly often ) 3-4

Verse application UX case study by Nathan Streater

Discover from social Networks 40% Through word of mouth 30% By search engines or ticket websites 20% By offline media such as magazines 10%

Use smart phones to find gigs 60% Purchase through a desktop or tablet 65% Say that mobile purchase is to hard 70% On average spend for 2 people was $160

Page 5

DISCOVERY

THE NEEDS

DIGITAL V PRODUCT

THE EVENT

SOCIAL

Online resources drive more revenue than offline sources.

Most popular genres and music style

Sharing the live event with friends

Purchasing online 62% Listen to music in digital format 75% Use Spotify 70% Purchase for local events 80%

Verse application UX case study by Nathan Streater

Pop/Rock 33% Blues/Folk 27% Alternative 22% Hip-Hop 18%

Share through Facebook 83% Discover 40% Check in and share the gig 3 in 5 Uses Spotify for recommendations 75%

Page 6

DISCOVERY

COMPETITORS

COMPARE

SET LIST

5GIG

Login and signup

Requires Rdio account to sign up

Sign up with Facebook or browse without

Facebook Login, Create or browse without

Facebook, Twitter Login browse without

Results

Rdio to suggest artists

Location and searching

Location and searching

Location and searching

Powered by

Data from Rdio

Data from location

Data from location

Data from location

Artist and venue information

No information about the artist or venue

No information about the artist or venue

Minimal information about the artist or venue

Minimal information about the artist or venue

Tickets

No purchasing

Ticket linking

Web view of reseller

No ticket info

Social

User can share an event

Social

Social checkin & invite

No social aspect

Pleasure points

UI is lovely with some wonderful animations

UI is ok and at times confusing

UI is appealing, useful calendar

Data is location and time basedvery useful

Pain points

Can only use the app if you use Rdio

The app goes in circles

Data is based of the device used

UI is not appealing with loads of crashes

Verse application UX case study by Nathan Streater

SONGKICK

TIMEOUT

Page 7

DISCOVERY

PERSONAS LIKES

EZRA JACOBS 26 | Sydney | Landscape Architect

• • • • •

DISLIKES

New and uncovered bands Keeping up to date with social events Band discography and details Sharing his experiences with friends Live music

In the past three months he has attended five live performances, four of those where International acts and only one was Australian. Riding his bike to and from work each day he listens to Spotify playlists and the office is always playing Triple J. Though Ezra attends live music performances often he finds to difficult to know and discover where local artists/ bands are playing.

Verse application UX case study by Nathan Streater

No one central source for music details Spotify offering bad band suggestions Not knowing where bands are playing Lack of support for new bands Illegal downloads

Live music performances are a great place to discover new music, however I can never find their discography, band details, where and when they will be playing next.

EZRA’S BEHAVIOURS Ezra is a 26 year old Landscape Architect from Bondi, Sydney. Well-travelled throughout Australia and abroad. Ezra has had a love for music since a young age, he loves to discover new music and attend live music performances.

• • • • •

iPhone

Mobile Device

Android

Listens to Radio or Streaming

Radio

Available Time

Poor

High

Concert Attendance

Low

High

Finds Gig Prices

Reasonable

Streaming

Expensive

Concerts on Weeknights

Downloads Music

Concerts on Weekends

Purchased CD’s & Vinyl’s

Gigs with 5 or More Friends

Uses Facebook

Gigs with 4 or Less Friends

Uses Twitter

Watches the Support Act

Uses Instagram

Page 8

DISCOVERY

PERSONAS LIKES

PATRICK JONHSON 29 | Sydney | Electrician

• • • • •

DISLIKES

Apps & websites that you can browse Concerts with more than 1 headline act Festivals with friends Listening to the radio at work Planning festivals

With flexible work hours Patrick is able to attend live music performances frequently, though he doesn’t like using public transport mid week, Patrick still attends the gigs he wants to see. While on the job he listens to TripleJ on the radio, this is his main source of discovering new music and concerts. Patrick loves going to festivals such as Falls, Homebake and Spender in the Grass and would love a way to plan out each event with alerts of when his favourite bands are playing.

Verse application UX case study by Nathan Streater

Mid week travelling to gigs Commercial Music Overpriced food and drinks & venues Signing up to social networks

Going to concerts is fun, but going to festivals offers more of a social experience I also get to see more live music for what I pay compared to a single headline act.

PATRICK’S BEHAVIOURS Patrick is a 29 year old Electrician from Cronulla, Sydney. He owns his own Electrical company and lives a very active social life.

• • • •

iPhone

Mobile Device

Android

Listens to Radio or Streaming

Radio

Available Time

Poor

High

Concert Attendance

Low

High

Finds Gig Prices

Reasonable

Streaming

Expensive

Concerts on Weeknights

Downloads Music

Concerts on Weekends

Purchased CD’s & Vinyl’s

Gigs with 5 or More Friends

Uses Facebook

Gigs with 4 or Less Friends

Uses Twitter

Watches the Support Act

Uses Instagram

Page 9

DISCOVERY

PERSONAS LIKES

ALEXA LOWE 23 | Sydney | Fashion Designer

• • • •

DISLIKES

Going to concerts with friends Festivals they are more cost effective Spotify - low cost, endless music Support acts

Advertising on Radio & Streaming High priced concerts Poor time availability Going to concerts by herself All aged concerts

I share my life and new and upcoming collections via my blog & Instagram. I would love a new and social way of discovering new live music.

ALEXA’S BEHAVIOURS Alexa is a 23 year old Fashion Designer from Paddington, Sydney. She finished her studies with high distinctions and has since started up a high end street wear brand for men and women.

• • • • •

iPhone

Mobile Device

Android

Listens to Radio or Streaming

Radio

She goes to gigs on weekends with her room mates who share a similar interest in music and fashion.

Available Time

Poor

High

Concert Attendance

Low

High

In her studio she streams a paid subscription to Spotify, as commercial radio does not offer enough alternative music and there is to much advertising.

Finds Gig Prices

Reasonable

Alexa finds live music events threw word of mouth and suggestions on spotify, as she does not want a Facebook account, Alexa would like alternative ways to discover new live music.

Verse application UX case study by Nathan Streater

Streaming

Expensive

Concerts on Weeknights

Downloads Music

Concerts on Weekends

Purchased CD’s & Vinyl’s

Gigs with 5 or More Friends

Uses Facebook

Gigs with 4 or Less Friends

Uses Twitter

Watches the Support Act

Uses Instagram

Page 10

DEFINE

DEFINE

CONTENT MAIN PAGE

ARTIST PAGE

Feedback List, Upcoming Releases, Artist Search, Gig Search and User Login

News, Tours, Bio, Albums, Songs, Fanpage, Music Video, Show Number of Supporters, Artist Rating and Album Rating, “you gave this album 4/15”

Home - This is to be the main home page/ landing page for the site both mobile and web. From this screen users will be able to navigate to Advanced Search section, User login or user specific what’s happening feed. Search Results - This page will show relevant search results across all sections of the site such as Artists, Venues, and Gigs What’s happening Feed - This is a feed showing the user upcoming events for their selected bands and/ or venues. Users will be able to further define this feed by viewing all bands playing at their venues. This section should also recommend nearby venues and similar artists.

Verse application UX case study by Nathan Streater

This page will show all information related to an artist, Sections on this page will include Artist info, Albums, Upcoming and past Gigs, Musicians within the band. Artists - Should have the following information Artist/ Band, Year Formed, Country, Year ended, Labels, Band Images/Logo, Web Official URL, Genre and Artist Bio Albums - Should have the following information Title, Album Type, Year Released, Label, Artwork, Producer, Album Bio and Album Rating. Songs - Should have the following information Track name, Track Number, Length, Composer/Original Artist, Video, Buy and Lyrics.

Page 12

DEFINE

CONTENT VENUE/GIG PAGE This Page shows all information relating to a Gig, this includes venue information, ticket information, gig specific information and set list. Users will be able to share this event onto various Social Media platforms. There is possible future integration to purchase tickets through this page.

Gigs - Should have the following information, Tour name, City, Venue, Date and Time, Support Band, Ticket Price, Ticket Sale Date/time, Purchase Ticket URL, Purchase Ticket Payment Gateway, Accessibility, Set List and photos.

Venue - Should have the following information Name, Location, Contact Details, Venue Details, Parking, Accessibility, Food & Drink details, Opening Hours, Map. Venues - Enmore Theatre, The Annandale Hotel, 505, The Factory Theatre, The Vanguard, The Beresford Hotel, The Standard, The Sandringham Hotel, The Red Rattler, Oxford Art Factory, Notes Live, The Metro Theatre, Manning Bar, Hordern Pavillion, The Hi-Fi, GoodGod Small Club, FBi Social, Black Wire Records, The Beach Road Hotel, The Entertainment Centre and Acer Arena.

Verse application UX case study by Nathan Streater

Page 13

DEFINE

INFORMATION ARCHITECTURE

SIGN IN

HOME

BROWSE

ARTIST

VENUE

FESTIVAL

REMINDER

LOCATION

SETTINGS

PROFILE

Create Account

Nearby

Genre

Concerts

Concerts

Line up

In app Reminders

Change Location

Edit Profile

Following Artists

Login

Featured

Artists

Photos

Details

Map & time

Push Notifications

Following Venues

Forgot Password

Upcoming

Discography

Photos

Photos

Email Notifications

Photos

Reset Password

Search

Connected Accounts

Edit Profile

Albums Skip to home

Menu

Feedback Track List Privacy Lyrics About

Verse application UX case study by Nathan Streater

Page 14

DEFINE

FEATURE PRIORITISATION HIGH PRIORITY Tours

Alerts

Push Notifcations

Festivals

Location based

GEO location

Discography

Lyrics Songs

Whats Happening Feed

Festival Planner User Login

Suggested Artists & Gigs

Upcoming Releases Venue Details

Link to iTunes or Stream

Ticket Deeplink

Remind me when onsale

Music Videos

Event Planner Group purchasing

Link to iTunes or Stream

Inspire me

News

ESSENTIAL

NICE TO HAVE

Artist/Venue Login

Pics & Vids pulled from gigs (social)

Artists

Bio

Directions/Map

Tickets Purchase

Search (artist, venue, album)

Venues

Top 10

Sharing

Likes & Following

Map browsing

Assign tickets to FB friends

LOW PRIORITY

Verse application UX case study by Nathan Streater

Page 15

DEFINE

USER CASE EZRA JACOBS 26 | Sydney | Landscape Architect

Ezra has been going out with his girlfriend for the past 3 and a half year and their 4 year anniversary is coming up. They both share similar interests in music. Their favourite band was playing a gig around the same time and place they meet 4 years ago. Ezra missed out on purchasing tickets as the offline advertising was poorly executed and has been extremely busy at work to check online ticket purchasing websites. Through the use of Verse and push notifications Ezra would be been altered to the fact that the band was touring again not only would he have been able to set a reminder and schedule ticket purchases. He would be able to keep up to date with his other favourite bands.

Verse application UX case study by Nathan Streater

Page 16

PAPER PROTOTYPES

PAPER PROTOTYPES

SIGN UP SIGN UP THINKING Sign up as a business need weighed heavily on this app. As we are offering a free service, we wanted to gather as much information about the user as possible. That included; Name, Email, Date of Birth, Gender, Location and preferred music genres I adopted the Fogg Behaviour Model (B = mat) which talks to Motivation, Ability, and Trigger. With this in mind I streamlined the sign up process and even gave the ability to use the app without sign up (at limited functionality).

Verse application UX case study by Nathan Streater

Page 18

PAPER PROTOTYPES

SIGN UP

Startup Screen

Verse application UX case study by Nathan Streater

Login

Join

Jump to facebook (More trusted, rather than doing it in app)

Home

Page 19

PAPER PROTOTYPES

USER DATA COLLECTING ANALYTICS While the user uses the app they will be promoted to let us know more about them and their interests. This will help both business needs and better suggest bands and venues for the specific user. ie: If a venue is known for heavy metal, and the user only likes heavy metal bands. The app will suggest other venue that cater for that type of music. Considerations are; • Frequency of alert • Ability to never show again • Not to overpower content • Location • Age • Gender • Genres • Date of Birth

Verse application UX case study by Nathan Streater

Page 20

PAPER PROTOTYPES

LAUNCH EXPERIENCE LAUNCH THINKING Highlights of this paper prototyping were; Adding the button to skip the on-boarding experience, imagery v iconography and merging the final screen with the ability to sign in.

Verse application UX case study by Nathan Streater

Page 21

PAPER PROTOTYPES

LAUNCH EXPERIENCE

Welcoming the user to Verse, the user can skip or continue with on-boarding by swiping

Verse application UX case study by Nathan Streater

This screen has a brief description about never missing a concert

Letting the user know that the app wil find concerts near them just for them

Photos will be pulled in using instagrams, facebook and vines API so users can experience the concert again

A mix of telling the user that its a discography in your pocket and having the ability to sign up on the same screen

Page 22

PAPER PROTOTYPES

SEARCHING ON VERSE SEARCH THINKING Highlights of this paper prototyping were; Accelerators (which can speed up the searching process and put less of a load on severs), price, iconography and the possibility to change your location.

Verse application UX case study by Nathan Streater

Page 23

PAPER PROTOTYPES

SEARCHING ON VERSE

HOME PAGE

SEARCH PAGE

PREDICTIVE SEARCH

RESULT PAGE

An overview of “Whats Happening“ the user can browse by nearby, up coming and on sale soon.

User can search for an artist, venue or festival. Phase 2 will include songs and albums. Through the use of accelerators “Trending Searching“ it will speed up the search process and there will be less load on the server.

Predictive search after 3 characters grouping into Nearby, Artists, Venues and Festivals.

The result page, where the user can see what happening for that specific venue.

Verse application UX case study by Nathan Streater

Page 24

DESIGN

PATHS AND CORES User Goals • Find when concerts are on • Location of those concerts • Discover and learn about artists Business Goals • Gather analytics • Share the app • In app ticket purchasing (phase2) Inward Path AppStore, Social Networks, Music sites, Web deeplinks, advertising and Verse landing page Outward Path • Add to calendar • Click through to tickets • Follow and artist/venue • Finding concerts/content Core Elements • Price • Where to buy • Discography • Discover and learn about artists

Verse application UX case study by Nathan Streater

Page 25

PAPER PROTOTYPES

PATHS AND CORES User Goals

Business Goals

Core Elements

Core Elements

• User Deails

• Price

• Price

• Analytics

• Where to buy

• Where to buy

• Sharing

• Photos

• Photos

• In App Purchasing (Phase 2)

• Lyrics & Discography

• Lyrics & Discography

• Find & Learn

• Find & Learn

• Find Concerts • When & Where • Location Suggestions • Tickets • Discover & Learn • Find Lyrics

Inward Paths • AppStore • Social networks • Music Sites • Mx

CORE CONTENT

• Web Deeplinks

Outward Paths

• Verse landing page

Trigger Words • Follow

Verse • Collection of Concerts based on your location • Discography of Artists

• Share

• Deeplink to Tickets

• Tickers/Buy

• Social Photo’s/Videos

• Reminder

• Prices

• Follow • Share • Reminder • Alerts • Music Knowledge • Social Events

• On Sale • Featured/ Upcoming

Verse application UX case study by Nathan Streater

Page 26

DESIGN

SOCIAL Verse will be social through the use of sharing photos and videos that are posted on Instagram, Twitter, Vine and Facebook. Through the use of geolocation, time stamps and hashtags. Verse can create a gallery based on a event at specific point in time and place. Considerations are; cost to access these API’s, credit to the author and deep linking to the app the content belongs too.

Verse application UX case study by Nathan Streater

Page 27

DESIGN

DESIGN

WIREFRAMING Paper prototypes have been a huge help to me and a wonderful learning experience, as a digital designer, it’s a nice change to be able to sketch and draw my thoughts out. Not only does it help save time but I was able to quickly generate a well thought out design. (With a few change of-course) The pages you see to the right, are; • Launch Experience • Login • Create an Account • Social Network Access • Reset Password

Verse application UX case study by Nathan Streater

Page 29

DESIGN

WIREFRAMING The pages you see to the right, are; • Home • Venue listing • Venue page * Concerts * Details * Photos • Side Menu

Verse application UX case study by Nathan Streater

Page 30

DESIGN

WIREFRAMING The pages you see to the right, are; • Artist listing • Artist page * Concerts * Discography * Photos • Album page * About the album * Songs * Lyrics • Reminders • Settings

Verse application UX case study by Nathan Streater

Page 31

DESIGN

WIREFRAMING The pages you see to the right, are; • Festival listing • Festival page * Lineup * Time and map * Photos • Search

Verse application UX case study by Nathan Streater

Page 32

DESIGN

USER FLOW 01

02

03

04

05

06

07

08

09

JOIN WITH

LOGIN WITH

10

11

12

13

14

Verse Nearby

Verse

Verse

Featured

Upcoming

Nearby

Featured

PHONE ICON

LOCATION ICON

PHOTO ICON

Username

MUSIC ICON

Password Never miss a beat with Verse

See more live music

Experience it all again

Everything you need to know

Always know when and where your favorite bands are playing.

Find concerts near you, just for you.

Feeling nostalgic then jump in and reminisce your favorite gigs.

A entire music discography in the palm of your hand.

Skip

Skip

Create Account

Login

W A

E

R

T

Y

U

I

O

S

D

F

G

H

J

K

Z

X

C

V

B

N

M

Verse would like to access your basic profile information and account details.

P L

Skip

Cancel

Q

W A

E

R

T

Y

U

I

O

S

D

F

G

H

J

K

Z

X

C

V

B

N

M

We know that passwords can be hard to remember, we have sent an email so you can reset it.

P L

Reset Password

Login

Artists

Hiam The Standard

Matt Corby at The Hordern Pavillion 20th October 2013 Follow

Tame Impala The Abercrombie

Follow

Browse

30m

Artists 5h

Venues

17h

Change Location

5h

Venues Festivals

17h

Reminders

Settings

2d

Change Location

2d

Settings

In the mean time, keep versing

Ok

30m

Festivals The Rubens at The Metro Theatre Tomorrow Night at 7:30pm

1m

Home

12th October at the Enmore Theatre Foals are on at 7.30pm

Go to Verse

Boy and Bear Enmore Theatre

Pink at the Entertainment Centre 26th October 2013

Follow

Vampire Weekend Hordern Pavillion

Follow

1w

1w

Logout

t ex k N ee W

Skip

Q

Create Account

Confirm New Password

Follow

t ex k N ee W

Skip

Password Confirmation

Following

Chet Faker Sydney Opera Ho...

ew se N ea Rel

Welcome to Verse Concerts, Venues, Artists... A discography in your pocket.

New Password Reset Password

Lana Del Rey Factory Theatre

One Direction at Acer Arena 18th October 2013

ew se N ea Rel

Loading...

Alt-J at The Hordern Pavillion Tonight at 8:30pm

Email

TICK ICON Email

Home Browse

e Pr le Sa

?

Log In

View Profile 1m

e Pr le Sa

Password

Email

SOCIAL NETWORK ACCESS

Nathan Streater

Create an Account

Upcoming

RESET PASSWORD

Email

17

Login

Featured

Follow

n O le Sa

LOGO

LOGIN WITH YOUR EMAIL

Nearby

Upcoming

Follow

CREATE AN ACCOUNT

16

n O le Sa

FORGOT YOUR PASSWORD?

15

Splash Screen

Onboarding 1/5

Onboarding 2/5

Onboarding 3/5

Onboarding 4/5

Onboarding 5/5

Create and account

Login

Allow access to your social network

Forgot password

Password reset confirmation

Reset password

Verse home page (Nearby by default)

Verse home page (Featured)

Verse home page (Upcoming)

Sidemenu logged out

Sidemenu logged in

Logo and some music facts on load.

Brief description of the app, User has the ability to skip the intro.

Brief description about keeping up to date with concerts and gigs.

Brief description that everything is tailored to your current location.

Brief description that you can experience your favorites nights through photos using geolocation, time stamps and #Hashtags.

Brief description about a trustworthy discography. User can login and create an account.

Join with Facebook, Twitter and Google+ or create an account with your email. User can also skip without creating an account for limited use.

Login with your email or with your synced social network.

Prompt the user to allow access and tell the user we will access their profile details.

The user can enter their email address to create a new password.

Password reset message. The user can go to Verse with limited access or login again (once they reviece a email).

User reaches this screen from the link provided in the email.

Populate by concerts nearby based on your demographic details and similar artists/venues you follow.

Content will be curated based on popularity and a advertising module.

A list of concerts based on the concert dates and by date of ticket release.

User can navigate through the app by use of the side menu and login.

User can navigate through the app by use of the side menu, view their profile and logout.

18

19

Cancel

Search for an Artist Or Venue

Arctic Monkeys

All

Artists Following

All

Thumbnail | List View

A

E S Z

R D X

T F C

Y G V

U H

I J

B

N

O K

P L

M

Q

Bleeding Knees Club

W A

E

R

S

D

Z

T F

X

C

Y G V

U H

I J

B

N

O K

P

Asta

Sorry, we didn’t find anything Try again.

L

Big Scary

Blue Juice Chairlift

M

The Cure

Bleeding Knees Club

Alt-J

Blue Juice

Dappled Cities Foster The People

Concerts

Discography

Playing at The Hordern Pavillion 12th October 2013 at 8.30pm 1 Driver Ave, Moore Park NSW Add Reminder

Follow

Alt-J

Photos

Buy Tickets

Supported by Vampire Weekend & Foster The People.

Discography

tious Records in 2011. The group’s signature bled on

layered, folk-inflected dub pop and soaring alternative rock, which has been compared to everyone from the Wild

This would be some copy about the tour lorem ipsum dolor

Alt-J

An Awesome Wav...

An Awesome Wav...

Doors: 4:30pm

Foster The People: 5:00pm – 6:00pm Vampire Weekend: 6:30pm – 8:00pm Alt-J: 8:30pm – 10:00pm

An Awesome Wave

Website:

But hold her down with soggy clothes and breezeblocks

Infectious Records & Canvasback Music altjband.com

Gwil Sainsbury

Concerts

Thom Green

Discography

An Awesome Wave

Photos

tious Music, and drew on multiple musical genres and sensi-

Alt-J was formed when Gwil Sainsbury (guitar/bass), Joe

bilities (folk, rock bass, catchy pop, hip-hop beats, trip-hop atmosphere, indie-rock quirkiness, electronic heavy synth

and Thom Green (drums) met at Leeds Metropolitan Univer-

riffs). They were wedded to intimately personal, sometimes

sity in 2007.

confessional lyrics, peppered with film and half-baked literary references including allusions to The Good, the Bad, and the

Unger-Hamilton studied English Literature, the other three

Ugly, Luc Besson's Léon: The Professional and Maurice

Fine Art. In their second year of 'studies', Newman showed

living in student halls, noise had to be kept to a minimum and

1:17

posing the soundtrack for Toby Jones' new film Leave To Remain.

recorded their debut album in Brixton, playing tracks as it fit

into the recording studios spare time. The quartet spent two

Full discography

Artist page (photos)

A detailed discography with band members, labels, genre, years active, similar artists.

A gallery of photos using geolocation, time stamps and #Hashtags.

Blues and Roots Falls Festival Field Day Future Music Falls Festivals

Field Day

Homebake Laneway Festival Listen Out Festival

Future Music

Homebake

Homebake

Homebake

Homebake

43

Browse

Following

Thumbnail View

Shore Thing Splender in the Grass

Follow

Homebake Line Up

Time and Map

Gurrumul

Line Up

Eskimo Joe

Vance Joy

Buy Tickets

Thumbnail View

Time and Map

Photos

Line Up

Thelma Plum

Sheppard

Day 3 Homebake, sees its 18th birthday in 2013. To celebrate

Homebake 2013 has expanded to a 3-day event, moved to a fancy new location and dropped a line up more than worthy

New Releases

Follow

Homebake Time and Map

Photos

Top Charts

New Releases

Rock

Day 1

Alternative

Day 2

Pop Rock

Day 3

Day 1 Day 2

Follow

Homebake

Photos

At the Sydney Opera House 6th, 7th and 8th of December 2013 Bennelong Point Sydney NSW Add Reminder

Alt-J

Alternative

Electronic

11:30

Birds of Tokyo

Stage Name

Blues

12:30

Bernard Fanning

Stage Name

Country

1:30

The Rubens

Stage Name

2:30

You Am I

Stage Name

3:30

Beasts Of Bourbon

3:38

7.

Dissolve Me

3:59

Pop

Electronic

Folk Emo

Thumbnail View

List View

A

E F

G H

Muse

Nirvana

I

She bruises, coughs, she splutters pistol shots

J

K

N

O

Foster The People

Weezer

P

R S

V

W

Owl Eyes

Alt-J

X

Muscle to muscle and toe to toe

Concerts

Buy Tickets

Venue Details

Photos

Follow

Enmore Theatre Concerts

Venue Details

Photos

The Enmore Theatre is located in the Newtown Entertainment Precinct, Sydney's unique heartland of live perfor-

mance, music cinemas, restaurant, bars, cafes and hotels. Historic King St and Enmore Rd play host to this vibrant nightlife.

Operating Hours

9am-6pm Monday to Friday, and 10am-4pm on Saturday,

Supported By Alpine.

Sundays Closed

Reckless And Exhilarating, Oxford Indie Superstars Foals

Disabled Seating

Out, Demand For Tickets Saw Foals Sell Out Two Intimate

9550 3666 and speak to the Box Office Manager.

Are Back! In The Country Earlier This Year For The Big Day Sydney Club Shows In Less Than 10 Minutes.

For Wheelchair bookings please call our Box Office on 02

Bookings

Doors: 7pm

The Enmore Theatre Box Office operates it's own phone

Alpine: 8pm

Foals: 9:15pm

View on Map

Call the Enmore

Venue home page (Venue details)

Venue home page (Photos)

An overview of the venues most recent concert, based on your location. User can swipe left and right for more dates.

Details about the venue and the ability to find the venue on a map and and call the venue.

A gallery of photos using geolocation, time stamps and #Hashtags.

46

Alternative Thumbnail View

Foster The People

Alt-J

Of Monsters and Men

47

A

48

Reminders

Change Location

List View

Z

Stage Name

Hordern Pavillion

Add Reminder

Follow

Enmore Theatre

Photos

Venue home page (Concerts)

Death Cab for Cutie

Y

FiveOFive

Venue Details

The Foals are playing here Tomorrow Night at 7.00pm 18-132 Enmore Rd, Newtown NSW

A alphabetic list of all venues, user can browse by all or followed venues.

The Strokes

T

U

Enmore Theatre

Concerts

Venue page (list view)

The Black Keys

Q

Beresford Hotel

Follow

Enmore Theatre

A alphabetic thumbnail listing of all venues, user can browse by all or followed venues.

Owl Eyes

L

Factory Theatre

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Venue page (thumnail view)

Weezer

M

Entertainment Centre

But hold her down with soggy clothes and breezeblocks My love, my love, love, love, la, la, la

Enmore Theatre

User can swipe left and right for more songs.

Nirvana

D

Enmore Theatre

Let's eat my love my love, love, love, la, la, la

She's morphine, queen of my vaccine

Enmore Theatre

Lyrics

Muse

B

Beach Road

Break down let's sleep build up breakfast now

45

C

Basement

Enmore Theatre

Password reset message. The user can go to Verse with limited access or login again (once they reviece a email).

Alternative List View

Beresferd Hotel

Your hand grips hand as my eyes shut

They go along to take your honey, la, la, la

34

Track Listing

44

Browse List View

Top Charts

e Pr le Sa

Blues and Roots

Day 1

Album page (about the album)

42

Thumbnail | List View Big Day Out

Big Day Out

Homebake

Something Good

Beach Road

My heart sinks as I jump up

years rehearsing before signing a deal with Infectious

A brief spell about the band with a CTA to read more and listing of albums and singles.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

6.

Basement

Abercrombie

Muscle to muscle and toe to toe

Do you know where the wild things go?

Guitar

Artist page (discography)

Festivals

The fear has gripped me but here I go

3:02

5.

An overview of the artists most recent concert, based on your location. User can swipe left and right for more dates.

All

1:12

Tessellate

In February 2013 the band announced they would be com-

Artist page (concerts)

Following

(Ripe & Ruin)

3.

3:47

A alphabetic list of all artists, user can browse by all or followed artists.

Festivals

2.

Breezeblocks

Artist page (list view)

Thumbnail | List View

Let's eat my love, my love, love, love, la, la, la

4.

A alphabetic thumbnail listing of all artists, user can browse by all or followed artists.

41

2:37

three weeks in January 2012, the band adding six or seven

Artist page (thumnail view)

40

Intro

songs to the pool of already recorded material.

Prompt the user that there are no results.

39

1.

room with Sainsbury acting as producer on GarageBand.[3]

Abercrombie Acer Arena

33

Following

Acer Arena

They go along to take your honey, la, la, la

Break down now, weep, build up breakfast now

32

Thumbnail | List View

Do you know where the wilds things go?

Track Listing

Sendak's Where the Wild Things Are. It was completed over

No search results

38

About the Album

Sainsbury a handful of his own songs and, inspired by his

Search is grouped into Nearby, Artists and Places.

All

Track Listing

An Awesome Wave, was released on 25 May 2012 by Infec-

Predictive search

37

All

Never kisses, all do you ever send are full stops, la, la, la

An Awesome Wave

About the Album

Gus Unger-Hamilton

Predictive Search bar and accelerators.

36

Following

Cetirizine your fever's grip me again

Follow

Alt-J

Joe Newman

Search

35

Venues

Thumbnail | List View

After graduating, they moved to Cambridge; however, they

An Awesome Wave Deluxe Version

Venues All

so they were unable to use bass guitars or bass drums.

RUNNING TIMES

An Awesome Wav...

31

She may contain the urge to run away

Indie rock, alternative rock, art rock

The band's unusual sound stems from the fact that due to

incididunt ut labore et dolore magna aliqua.

30

Breezeblocks

2007–present

guitar-playing dad, the pair began recording in their hall's

Read More

sit amet, consectetur adipisicing elit, sed do eiusmod tempor

About Alt-J Leeds, England

Newman (guitar/vocals), Gus Unger-Hamilton (keyboards)

The quartet members, all of whom met at Leeds University, spent two years rehearsing before inking a deal with Infec-

29

Genres:

Photos

appears when pressing “Alt” and “J” on a Mac, formed in

28

Years active:

English indie rockers Alt-J, named for the triangle that 2008 under the monikers FILMS.

27

Also known as ∆

Members:

Concerts

26

Origin:

Labels: Follow

Alt-J

25

n O le Sa

Big Scary

Places W

Alt-J

n O le Sa

Metallica

Asta

Angus Stone

Method Man

Q

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Angus Stone

Metric

Alt-J

24

Following

Alt-J

Artists Alt-J

23

Thumbnail | List View

Metric Tour December 2013

Chet Faker

The Japandroids

The Enmore Theatre

22

Artists

Cancel

Search for an Artist Or Venue

The Metro Theatre

Cloud Control

Metro

Manning Bar

Cancel

Met

21

Nearby

Search above or use the trending searches below

The Rubens

20

Arctic Monkeys

We’ve got you at Sydney, 2000

Enmore Theatre On Sale 12th September

B

Settings ON

D E F

Foals

You can change your location by searching the city your in or using your current location.

Enmore Theatre On Sale 10th October

G H I

J

Search by Name or Postcode

K

Alt-J

Hordern Pavillion On Sale 12th December

Or

L

M

ON

ON

P

Feedback Privacy

Your Profile

Edit Profile

Following Venues

likes the following genres Alternative Rock

Blues

Electronic Hip-Hop

About

Use your current location

Photos at Concerts

Q R S

Folk

Following

Angus Stone

Following

Alternative, Electronic, Rock, Blues, Hip-H...

Asta

Following

Private Information

Big Scary

Following

Bleeding Knees Club

Following

Blue Juice

Following

Chairlift

Following

The Cure

Following

Dappled Cities

Following

Foster The People

Following

Goyte

Following

Change Password [email protected] Male Born in 1985 Phone

T

Following Artists Alt-J

Sydney

Edit Profile

Following Artists

51

Nathan Streater

Sydney

Connected Accounts

N

O

Email Notifications

50

Nathan Streater

Edit Profile Push Notifications

C

49

U V

W X

Y Z

Festival page (thumnail view)

Festival page (list view)

Festival page (Line up)

Day page

Festival page (Time and map)

Festival page (Map)

Festival page (Photos)

Browse (Thumbnail view)

Browse (List view)

Genre (Thumbnail view)

Genre (List view)

Change Location

Reminders

Settings

Profile Page

Edit Profile

Following Artists/Venues

A alphabetic thumbnail listing of all festivals, user can browse by all or followed festivals.

A alphabetic list of all festivals, user can browse by all or followed festivals.

An overview of the Festival based on your location. User can swipe left and right for more dates.

A alphabetic thumbnail listing of all artists playing at the festival

A alphabetic list of all artists, user can browse by all or followed artists.

A map showing your current location showing, stages, bathrooms, first aid, and food and drink bars.

A gallery of photos using geolocation, time stamps and #Hashtags.

A list of genres to start an artist search. Content will be organised by popular genres.

A list of genres to start an artist search. Content will be organised by popular genres.

A list of artists organised by the genre and popularity.

A list of artists organised by the genre and popularity.

Use your current location or search by postcode or city name.

A list of reminders the user has set up. Either using push notifications or leveraging the the phones inbuilt calendar.

Will handle your profile, notifications, accounts, feedback, T&C’s and about the app.

An overview of the account holders profile.

User can edit all their details from here.

An overview of all the artsits you follow with the abilty to unfollow.

Note: This document has been upload seperatly Verse application UX case study by Nathan Streater

Page 33

THE LOGO

THE LOGO

CREATING A BRAND LOGO EXPLORATION 1 - Using music notes to build a keyline or silhouette of the city.

1

2

3

4

5

6

2 - Sound frequency over the same representing sound and excitement. 3 - Similar to logo 2, but joining the frequency up so the sound never stops. 4 - Drop pin which plays of the theme of find venues and concerts near you. 5 - Using the V or Verse and sound frequency. 6 - Simplifying logo 5 to just the V itself.

Verse application UX case study by Nathan Streater

Page 35

THE LOGO

FINAL LOGO

Verse application UX case study by Nathan Streater

Page 36

VISUAL EXPLORATION

VISUAL EXPLORATION

THE DESIGN

Nearby is the default landing page for the app.

Verse application UX case study by Nathan Streater

When the user scrolls nearby in the segmented controls will animate into the header.

Featured will include popular and advertising modules.

Upcoming is a list of all the concerts that fall under upcoming; on sale now, pre sale etc.

Side menu give quick access to the main parts of the app. iOS7 animation and parallax has been considered.

Page 38

VISUAL EXPLORATION

THE DESIGN

Search uses predictive search and accelerators to speed up the searching process and put less load on the servers.

Verse application UX case study by Nathan Streater

Predictive results will be categorized into nearby, venues, artists and festivals.

Artist page is a listing of all artists.

Artist page will show the concert that is relevant to your location, peaks have been used to suggest a swiping gestures is possible to access more content.

Web view will be activated when the user taps purchase tickets. This is a Phase 1 solution.

Page 39

VISUAL EXPLORATION

THE DESIGN

This page will show case the artists discography, albums and singles.

Verse application UX case study by Nathan Streater

Photos will leverage other social networks API’s to create a gallery of images through the use of geo location, time stamps and hashtags.

This page will show case details about the album.

Track listing of the album.

Lyric page.

Page 40

THANK YOU BY NATHAN STREATER @nathanstreater