Questionnaire On Car Industry

Questionnaire on Car Industry - October 15th, 2010 Dear Respondents. My name is Arun Chandrasekaran and I am pursuing my MBA course. As part of the curriculum, required to do a research on the Hyundai car market. I need to ask some important questions in this regard, and in the process I would be taking some of your valuable time. All information provided by you shall be used for academic purpose only. 1. Do you own a car? Yes/no If no go to question 4, or otherwise proceed serial—wise. 2. Which car do you own? Hyundai santro Maruti800 MarutiZen Wagonr Telco’s indica Maruti esteem opel astra Any other. 3. Do yon think that you would be buying a car in the near future Yes/no If no, go to question 12 or otherwise precedes serial wise 4. Which factors do yon think would influence your purchasing decision the most? Price Financing past financial record brand name Word of mouth shape and size technical aspect After sale service any other (please specify). 5. Does the company’s past financial performance affect your final decision? Not at all not too much significant 6. Do you have faith in Indian car manufacturers or do you prefer multinationals? Multinationals Indian car manufacturers not a Factor

7 Which kind of adv. attracted you to Maruti? Newspaper add television ads Hoardings word of mouth any other (please specify)

Q8. What do you look for in a car’? Rank in order of preference.

Characteristics Ranks Space Shape Technology Price Finance scheme Brand image Interior Comfort Power 9. Please rate Maruti against each attribute, if you can. Characteristics Ranks Shape Technology Price Finance scheme Brand image Interiors Comfort Power Space 10. Do you think that the name Maruti is going to invoke internationalist feelings in the public and lead to rise in sales? Yes/No 11. Which brands of small cars would you prefer as of today? Rank in order of preference. Company Name Brand Ranking Telco Indica Maruti Udyog Maruti800 Fiat Uno Maruti Udyog Maruti Zen Hyundai Santro 12. Which kind of model would you prefer? Petrol engine Diesel engine

13. Please write one positive point that you attribute to each of the following models. Brand Name Positive point Maruti800 Marutizen Tata indica Fiat uno Hyundai Santro 14. Please write one negative point that you attribute to each of the following models. Brand Name Negative point Maruti800 Marutizen Tata indica Fiat uno Hyundai Santro

PERSONAL IMFORMATION:Age: -________ Education: -____________ Occupation:Student Self-Employed Government Servant Manager Executive C.E.O. Income (Rs.per annum):Less than 50,000 50,000-100,000 100,000-200,000 200,000-500,000 500,000 and above

Questionnaire Top of Form

1. Which of these types of car would you consider driving? (check as many as you wish)

Sedan/Hatch Estate Sports Car/Cabriolet SUV Minivan Mini Car Prestige Car 2. What is the price range you are considering? from £

to £

3. Is there a specific car/model you are interested in? If so what is it?

4. Why do you like that car and model?

5. Please state at least 2 previous vehicles you've owned:

6. How many passengers would your vehicle typically carry (including driver)?

7. If you consider buying used car what age would it be? Only new 1-3 years

3-5 years more than 5 years 8. Ideally, how many years would like to keep the car? 1 year 1-3 years more than 3 years 9. How many miles do you drive per year?

10. What other information about car would you like? (check as many as you wish) finance warranty insurance 11. What is the main purpose of using your car? (check as many as you wish) family car - day to day vehicle second household car - shopping needs, etc prestigious/sporty/hobby car for weekends business car/job commuting

Indicate how important the following qualities and features of a car are to you: 12. Value (as much vehicle for as little money as possible) Don't Care Not wanted

Worth Considering High Priority Must Have 13. Performance (sports car like driving capabilities) Don't Care Not wanted Worth Considering High Priority Must Have 14. Comfortable Ride Don't Care Not wanted Worth Considering High Priority Must Have 15. Luxurious interior (as opposed to simple and functional) Don't Care Not wanted Worth Considering High Priority Must Have 16. Reliability

Don't Care Not wanted Worth Considering High Priority Must Have 17. Excellent fuel economy Don't Care Not wanted Worth Considering High Priority Must Have 18. Safety Don't Care Not wanted Worth Considering High Priority Must Have 19. Convertible Don't Care Not wanted Worth Considering

High Priority Must Have Bottom of Form