Requirement 4 & 5

Project Report on E-business in Organization Of Foodpanda (www.foodpanda.com.bd)

Course: MIS480 Section: 01 Group: 02 Semester: Fall 2016

Prepared By Tanzimul Hasan

113 0261 030

Md. Razaul Hossain

123 0087 630

Md. Habibur Rahman Khan

131 0089 030

Md. Mustafa Shakil

131 0489030 Instructor

Dr. Samim Al Azad (SAA2) Assistant Professor, Department of Management School of Business and Economies North South University

Submission Date: 7th December, 2016

Letter of Transmittal

7th December, 2016 To Dr. Samim Al Azad Assistant Professor, Department of Management School of Business and Economies North South University

Subject: Submission of project report on ‘foodpanda.com.bd’ Dear Sir, The attached is our final project report on ‘foodpanda.com.bd’for your course MIS-480.1. We have tried to complete this report according to your instruction. Hope you will find satisfactory with this report.

Thank you.

Sincerely, Tanzimul Hasan Md. Razaul Hossain Md. Habibur Rahman Khan Md. Mustafa Shakil

113 0261 030 123 0087 630 131 0089 030 131 0489 030

Executive Summary

[1]

Table of Content

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Content

Page

1. Introduction

1-1

2. Requirement 1: E-business in Foodpanda.com.bd

2-2

3. Requirement 2: Revenue model of foodpanda.com.bd

3-3

4. Requirement 3: Infrastructure of foodpanda.com.bd

4-4

5. Requirement 4: Digital strategy of foodpanda.com.bd

5-5

6. Requirement 5: Security of foodpanda.com.bd

6-6

7. Concluding remark

7-7

Appendix: Reference

a-b

[3]

1.0 Introduction

1. Nature of the business • B2C service restaurant menus , customer reviews and 4000 restaurant spread over 40 cities in India • With just a few clicks you can order from a wide variety of delicious online cuisines • Target audience – tech savvy people • Food + Ecommerce Industry

Foodpanda Bangladesh is a part of Rocket Internet, the world’s largest internet incubator. Foodpanda/hellofood was launched in 2012 and is headquartered in Berlin. The company operates in more than 45 countries in South America, Asia, Eastern Europe and Africa, and currently employs more than 3000 people worldwide, and continues to grow at an impressive speed. Foodpanda Bangladesh started its journey in December 2013 and has become the number one food ordering platform in a very short span of time. Foodpanda/hellofood is an online food delivery portal that enables customers to order food from the best restaurants and get it delivered to their homes. With an extensive roaster of 450+ restaurants available in 3 cities Dhaka, Chittagong, Sylhet, foodpanda is a one-stop food delivery service for all. Foodpanda is also available with the free App for Android and iOS devices. The App offers great features such as the possibility of saving favorite restaurants and orders. Furthermore, new customers can also read comments left by previous customers and find discounts and promotional vouchers. Foodpanda has partnered with some of the popular restaurants in Dhaka such as: Candy Floss, Cream & Fudge, Dhaka Roll, Pizza Inn, Western Grill, Burger and Boost, Nandos, Village, Old town, Subfactory and Tastebud. They are offering different types of cuisines as Bangladeshi, Grills, Burgers, Chinese, Continental, Fast Food, Indian, Italian, Kebab, Pizza, Healthy Food and Wraps. You can order food from these restaurants using Foodpanda, and they will be delivered at your home. They are continuously partnering with new restaurants, so this list will eventually increase.

Currently you can choose from 15 cuisines and more than 70 restaurants, you order online and pay cash on delivery. After submitting your order, you will receive a message with all the details from your order and estimated delivery time. Page | 1

Foods are currently delivered in these areas: Gulshan, Banani, Baridhara, Banani, Mohakhali, Uttara, Bashundhara, Dhanmondi, Lalmatia and Mohammadpur. Anyone from these areas can order using Foodpanda website, and they will be delivered at your home for free of charge. Check out the details in their website: foodpanda.com.bd.

2.0 Requirement 1: E-business in Foodpanda.com.bd

E-business model of Foodpanda:

Ambareen Reza said the customers could place their orders using mobile apps, online and over phone. After giving an order the customers will receive a message with all the details from their orders and the estimated Page | 2

delivery time. The food is generally delivered at the addresses given within an hour. She said she wants to expand the business across the country within short time. And they want to provide better service to the all customers. It is an intermediary in terms of e-marketplace. More precisely, foodpanda is an e-distributor that connects commercial restaurants with customers by aggregating the catalogs of many restaurants in one place—in its website and mobile app. Moreover, it is a selling Side E-commerce with Service-oriented relationship-building site and  Brand-building site

3.0 Requirement 2.0: Revenue model of foodpanda.com.bd

Abc

Page | 3

4.0 Requirement 3: Infrastructure of foodpanda.com.bd

Abc

5.0 Requirement 4: Digital strategy of foodpanda, BD

5.1) Describe the e-business strategy and describe how it supports its corporate strategy

E-Business Strategy: E-business strategy defines the approach by which applications of internal and external electronic communications can support and influence corporate strategy. It defines both shortterm and long-term e-business goals and involves careful and skilled planning. Page | 4

Mission: To serve people a sumptuous meal without any hassle. We intend on making food delivery an easy and convenient option for all our food lovers.

Vision: To successfully establish foodpanda as not only the biggest food marketplace in whole Bangladesh but also a big lifestyle brand. Target Market (Customers): According to the Co-Founder of foodpanda Bangladesh, foodpanda Bangladesh has revolutionized the take-away market and brought new technologies in the food and restaurants industry of Bangladesh and foodpanda Bangladesh has become an exemplary ecommerce company and is referred as the most successful online business in Bangladesh. For facilitating the online business, foodpanda has developed and implemented business plan and sales/growth and operation strategies. From the short term and long term view point from foodpanda, it is clear that they want to become a brand that is a necessity in daily life and serve in a better way to catch the potential customers. As in Dhaka, there are about 15 million people. And, there are around more than 10 million people in Chittagong and Sylhet combinedly. Now-a-days, the life is becoming more fast and fast. Moreover, the number of nucleus family as well as the number of working women is lifting up in such metropolitan cities. Consequentially, the trend of eating out increases dramatically within a decade. This huge population should be a large market for food marketplace using the concept of e-business. Eventually, whole Bangladesh can be brought under such service in a reasonable period. The only complication to make the vision happen is, till now most the people are not aware of food marketplace services and at the same time all the people don’t have the internet access. Besides, a very less percent of people except some city people with good income actually use internet to order food. So now, foodpanda’s main target is to catch those (foodie people who can access internet) to bring them in the light of food marketplace.

How It Supports Its Corporate Strategy:

5.2) Describe e-channel structure (multinational, click, bricks-&-mortar etc.) Page | 5

E-channel Structure Pure Play: Pure play refers to a company that focuses on a particular product or activity instead of various interests. E-commerce companies are often referred to as pure play retailers, as they sell only through the Internet.

5.3) Analyze e-business strategy (e.g., SWOT, objective, setting, dynamic strategy model, situation analysis)

5.4) Identify firm’s competitive threats (at least two) and describe how the firm can respond to those competitive threats. SWOT Analysis Strengths •Quick Delivery •Trained people for making delivery •International understanding of business •Better customer support •Wide coverage of restaurants Weaknesses •Orders only available from restaurants that are located in the zone of the order placed •Quantity required for free delivery sometimes, is a bit more for one person •Has not yet covered all areas in a city Opportunities •Growing market for potential customers Threats •Increasing Potential Competitors •Negligence of potential competitors •Low customer at present. End Goals: Key Indicators to focus on! • Hourly, daily, weekly, monthly, quarterly, and annual sales • Average order size (sometimes called average market basket) • Average margin • Conversion rate • Shopping cart abandonment rate • New customer orders versus returning customer sales • Cost of goods sold • Total available market relative to a retailer's share of market • Product affinity (which products are purchased together) • Product relationship (which products are viewed consecutively) • Inventory levels • Competitive pricing.

6.0 Requirement 5: Security of foodpanda, BD

6.1) Mention and briefly describe five IT security risks which can negatively impact the e-business. 6.2) From those identified risks, select two which most likely to cause severe damage.

Page | 6

6.3) For those two, suggest security management which can prevent or manage those risks.

7.0 Concluding remark

ABC

Page | 7

Page | 8

Apendix

Reference:

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