The Roi Method Guide

[ R.O.I. ] the

method

RELEVANCY + OMNIPRESENCE + INTIMACY The 6-Figure Entrepreneur’s Guide To Exponentially Growing Your Audience, Skyrocketing Your Revenue, and Deepening Your Relationships to Surpass 7-Figures In The Next 12 Months

SCOTT OLDFORD

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Her e’s t h e s i t u at i o n: I kno w yo u’ve been str u gg l i n g t o real l y g ro w yo ur bus i nes s la t ely. Sure, you’re working hard on Facebook...lots of livestreams, inspirational posts, and inviting people to work with you. Maybe you’re doing webinars, and those seem to be working out for you (well, kind of). Or perhaps you’ve even built an audience of people who believe in your work, see you as an authority in your space, and are starting to become clients. › YOUR BLOOD, SWEAT, AND TEARS ARE GETTING YOU SOMEWHERE... In fact, perhaps you’ve done well enough that you hit $25k last month, maybe even $50k!

Congrats! That’s a big accomplishment. Really, it is. Take some time and appreciate it! But I’ve been where you are. And I know something’s missing. It’s a weird paradox, isn’t it?

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WHEN YOU STARTED, YOUR GOAL WAS TO HAVE A SIX-FIGURE BUSINESS.

Now? It feels like another hamster wheel. And it's actually a huge amount of stress. You find yourself constantly checking your phone for new Facebook messages from leads or referral partners.

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Checking your bank account to see if the last client payment came in. Constantly worried that your lead engine will stop working. Always thinking about the next client…

The pressure to close the next sale is unending. And you’re always wondering if this is the week that your cashflow is going to stall out. The Six Figure Hamster Wheel hasn’t brought the freedom you wanted. You still have to hustle to get leads on the phone. But, they’re often not a good fit for you. Yet you feel the pressure to sell them anyway because it seems like you always need the money. Your cashflow is inconsistent… You get stuck doing all the work in the business... And you don’t have the stability to hire up and scale… Or maybe you’ve reached a point in your business, where you’ve realized that you aren’t serving at your absolute highest level. Where you’re sick of j ust selli ng “i n for mat ion”... ...a n d i nstead , you w ant t rue, l a sti ng t ransform ations for yo ur cl i ents .

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That’s w he re I w as in Se ptember of 2017.

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THE

DAY I QUIT ›

ON SEPTEMBER 29TH, 2017, I SHUT DOWN LEADCRAFT.

That was my multi-million dollar business I’d launched in May 2016 to help entrepreneurs with lead generation online.

IF YOU DON’T KNOW ME, MY NAME IS SCOTT OLDFORD. AND LEADCRAFT WAS MY 4TH 7-FIGURE BUSINESS. OVER THE PAST DECADE AND A HALF, I’VE SOLD OVER $15 MILLION WORTH OF GOODS AND SERVICES.

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I WAS LABELLED A “CHILD PRODIGY” BY THE CANADIAN MEDIA.

I started my first business when I was 12.

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I MADE AND LOST MY FIRST MILLION BY 22.

And I’ve been featured in:

...and many more. See, in the early parts of 2017, I made more money than I ever had before… ...yet I found myself becoming more and more frustrated. I realized that I wasn’t living a life of freedom and impact…

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I WAS STILL STUCK IN THE HUSTLE.

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LeadCraft’s flagship product was a $997, do-it-yourself course. And I watched as hundreds of our customers either never logged in… ...or needed far more help than a simple course could provide. I was done with it. If I was going to run a business… ...It’s either going to transform lives with the best possible results. ...Or not at all. No more in-between. I didn’t want to make more money selling a course. I wanted to create real transformations for my clients. “TRANSFORMATION

OVER

INFORMATION”

BECAME MY MANTRA.

I shut down LeadCraft because it wasn’t serving my audience at the highest level… And when I did... ...It was the most relieving thing I’d ever done. And in the months that followed, something extraordinary happened.

THE R.O.I. METHOD

The new company I built from the ashes, The Relevancy Engine, replaced and immediately exceeded the revenue from LeadCraft within 60 days. Yet I had fewer customers. ...And then it hit me. I’ve always talked about the importance of being Relevant to your audience... Then, I realized that Omnipresence was a key reason we were able to build LeadCraft into a $1 million brand - and immediately get The Relevancy Engine to a 7-figure run rate. But when I shut down LeadCraft in September 2017, the final piece of the puzzle fell into place. I immediately began developing, testing, and iterating on a brand new methodology that I believe is a true game-changer in the world of online marketing. If you want to quickly scale to a $1 million business, become #1 in your niche, and attract hundreds of quality clients… Then what I’m about to show you may change your life. Because it changed mine. I call it Relevancy + Omnipresence + Intimacy. Or, the ROI Method, for short.

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THE KEY TO EXPONENTIAL

GROWTH IN YOUR BUSINESS The ROI Method is a new approach to marketing. It’s based on illuminating your potential client’s pain… ...And then ethically offering to help them resolve it. This is the opposite of manipulation or scarcity-driven marketing. This is an approach that aligns marketing and sales with truly caring about your clients. With the ROI Method, you’re finally able to market and sell your programs and services without feeling salesy or fake. When you implement this, you go beyond increasing your revenue. You build an entirely better business, one filled with your perfect clients, a loyal community, and deep relationships. Furthermore, you create a valuable asset that endures for years to come. When Relevancy, Omnipresence, and Intimacy work together, you engineer massive growth in your life and business. I’m going to walk you through exactly how this works… Stay with me...this is going to blow your mind.

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- Thomas La Maguer, ERational Marketing

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“This is what’s missing out there... to drive a higher degree of sales, for less money, in a more consistent way to dominate your marketplace.”

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#1

RELEVANCY Relevancy is what you normally think of when you think of marketing. In essence, when I say Relevancy, I mean your marketing message and your funnel. If the key to making a sale is having the right message to the right person at the right time and place… Relevancy is ensuring you have the right message. Remember, there’s a very specific process for becoming relevant to someone. First, they must admit there’s a problem in their life, business, or relationship. They go into “discovery mode”. You show them your process and unique method. They think about buying into YOU as an authority. You show them your personal stories, your lifestyle, your personal beliefs and forge a true connection. They decide if they want to go from their pain to their vision. You show them how your solution helps them do that. Finally, you show them the commitment is worth the result and you close the deal. We can break this down into three main components:

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Your Offer is whatever you’re selling. This doesn’t have to be for money, by the way. When we talk about offers, we’re including things like lead magnets, signing up for a webinar, or actually buying your program, product or service. You customize your offers based on where someone is at on their journey. If they’re discovering their pain, you give them a guide. If they’re ready to buy from you, you offer your program or service. For example, one of my core offers is a guide like this, or my free R.O.I group for entrepreneurs. Your Messaging is simply what words you use to describe your offer, what it does for your prospect, and how they will benefit if they take you up on the offer. You align your messaging with your lead’s mindset, whether they’re in “discovery mode” or looking for a paid solution. For example, when someone is in the “solution” stage, I can offer my paid mentorship program, The Relevancy Engine, for entrepreneurs at $20k-$40k a month. And your Positioning is how you differentiate yourself from the competition. Essentially, it’s showing what makes you special and presenting your unfair advantage. For example, my unfair advantage is that I’ve grown 7 multi-million dollar companies and have helped dozens of others do the same. When you have these things... You have Relevancy. You can go deeper on each of these things, of course. By identifying your audience, their pain points, and how you solve them, you can craft a better offer. And that determines tighter messaging, which in turn influences your positioning. Each element is connected, and all are necessary to have a Relevant message. #2

OMNIPRESENCE Omnipresence is where you appear everywhere to your target audience. This is what happens when you show up in someone’s life consistently. It’s the key to dominating the newsfeed and screen of your audience and making your prospects feel like you’re everywhere.

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“Scott’s ROI Method really makes it easy to understand what part of your business is lacking focus or attention or value.” - Thomas Moen, marketing influencer from Norway

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The three components of effective Omnipresence are:

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Timing

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When you’re Omnipresent, it means you’re showing up at the right time. It’s always been the Holy Grail of marketing to be in the right place at the right time. With Omnipresence, that’s what you’re doing. You’re getting your name in front of your audience continuously so you become the only choice for them. Further, it’s not just the timing of it, but the frequency. We don’t try and show up magically when they’re ready to make a decision. We show up consistently, in a way that offers value and builds a relationship. And finally, you become Omnipresent with the right platform. For many people, omnipresence starts with retargeting and advertising on Facebook. But that’s just one channel. YouTube, email, ad networks, Instagram...all are channels where you can show up for your audience. On a strategic level, Omnipresence is about focusing most of your ad budget on someone after they become a lead. This way, you capture more attention, and have a higher chance being relevant to your ideal potential clients.

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This also creates the “small pond, big fish” effect. Basically, you can quickly become an authority inside your niche nearly overnight. Most of what we do online is always about “more, more, more”. But Omnipresence is about depth. It’s taking a small number of leads and increasing your Relevancy by being in front of them with the right frequency, the right timing and on the right platforms. When this happens, you become “top of mind” with your leads, and a consistent feature of their life. This concentrated effort and attention makes it nearly impossible for your potential customers not to see you… every… single… day.

“The R.O.I. Method as a content strategy and a way to build relationships and build the brand super fast is probably the best I’ve seen out there.” - Brandon Lucero, Sold with Video

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#3

INTIMACY Intimacy is all about creating real relationships. In today’s world, we face constant automation and technology. The people you serve are craving a real connection with a real person. Somewhere along the way, online marketing became about making a quick buck rather than offering to help real human beings. When you focus on Intimacy with your audience, you develop insanely strong relationships. When we think about Intimacy, we’re talking about these three things:

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Connection

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When you create Connection, it means you’re being honest and open with your audience about what’s really going on in your life and business. You don’t hide things. You don’t fudge numbers, or pretend that life is awesome when it’s not. You’re real. You open up about things, and get vulnerable. You allow people see that you’re a human being. You present real struggles that they can relate to. And you develop stronger relationships when you do.

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When you create Conversations, it means you actually make an effort to talk to members of your audience. So many people online will run ads and don’t even do the most basic things...like reply to comments! Be involved in the Conversation. Respond to your emails. Reply to comments. Foster discussion in your Facebook groups. Care about your peoples enough to have deep conversations with them. And finally, when you create Community, you build a safe space for your audience. This isn’t just about having a Facebook group. But it’s about creating a place for your audience members to network, support each other, and interact with you and your content. Humans have always needed community. Build a tribe that you support and who supports you in return. Furthermore, when Intimacy is included in your product offering, you’re able to produce the highest level of transformation for your clients and customers. In other words, when you start selling a high-touch consulting offer instead of a do-it-yourself course, you add Intimacy to your offer. We live in an information-age and automation-first society. People are drawn to intimacy and authentic human connection.

“With the R.O.I. Method, you can show up in a highly relevant, highly focused way to exactly the right people, at exactly the right time, who have exactly the problem that you solve...and you will start to monetize your audience so fast, your head will spin!” - David Newman, Do It! Marketing

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WARNING:

BEFORE YOU IMPLEMENT Each of these concepts are powerful by themselves.

Now, if you’re only Omnipresent, but you’re not Relevant or Intimate…

But when you combine them, that’s when the magic really starts to happen.

...you become the Mosquito.

If you’ve been stuck at 6-figures, it’s likely that you have one of these three already working in some way. When you implement all three, you’ll blow up in your niche very quickly.

SUPER ANNOYING. And it seems like you’re everywhere. This would be the social media guru who is constantly on your newsfeed and YouTube ads and Instagram…

But before we look at what happens when you have all three components in your business, you need to be careful of focusing too much on any one of them.

...but you have NO idea what they stand for, what they’re selling, or why you should care. They’re not Relevant, so they’re just obnoxious.

Why?

You don’t want to be the Mosquito.

Because you don’t want this to happen...

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What about if you are only Intimate, and never Relevant or Omnipresent?

The Marketing Nobody

If you are ONLY Relevant, and don’t invest your time or resources into being Omnipresent and Intimate… ...you become the Marketing Nobody. Think of the last time you saw an ad for an interesting product. Maybe you thought it would be interesting, but you weren’t ready to buy at that time. And then you never heard from that company ever again. You have no relationship with them, and no real reason to want to do business with them. They’re just another Marketing Nobody.

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The Mosquito

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The Harmless Friend

Well, typically, think of the people that are really great to hang out with… ...But who you’d never actually buy anything from. You can create awesome connection, and conversation, and community… But if you don’t have a Relevant message that you’re Omnipresent with… You’re just a Harmless Friend. Nice to have around, but not someone to take seriously in business.

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Now, if you want to actually grow using R.O.I.,

here’s how it’s done...

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HOW TO

GET UNSTUCK FROM SIX-FIGURES There are three major outcomes you will begin to see when you combine elements of Relevancy, Omnipresence, and Intimacy. What happens if you only have two of the three? Well...you still get incredible results. Such as the ability to charge the perfect price, attract the perfect client, and create the perfect connection.

HOW TO CHARGE THE PERFECT PRICE

WITHOUT BEING SALESY OR ANNOYING If you’re struggling with your cashflow, and it seems like there’s never enough money in the bank… And you can’t hire up because you don’t have the stability to really scale... Then you likely aren’t in a position where you’re charging what you’re worth.

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+ Offer + Positioning + Messaging

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+ Timing + Frequency + Platform

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You get the formula for charging the Perfect Price.

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When you’re Relevant to someone, and you become Omnipresent in their world, you essentially become an authority in their life. If you have the right message that hits all the pain points, and provides a real solution… ...and you consistently show up with that message and demonstrate that you actually know what you’re talking about... Then you become the authority. When that happens, you can charge whatever you want. If you want to serve your audience at your highest level, then the ability to charge the Perfect Price is critical. That’s the power of Relevancy + Omnipresence.

HOW TO CREATE THE PERFECT CONNECTION

WITHOUT BEING FAKE OR BECOMING OBNOXIOUS Have you ever shown up on a call...and there was just no connection between you and the other person? Maybe they didn’t really know much about you or your story… Or it felt a little like they were looking at buying a car instead of working closely with an expert? If you feel like that, it’s because you’re lacking the Perfect Connection.

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E › And when you combine Omnipresence with Intimacy... That’s what you get. What does this mean? When you create connection...conversations...and community…

And then, you show up consistently, you’re doing exactly what humans always do to create relationships. THINK ABOUT IT:

But you’re doing it at scale automatically, and building connection with hundreds of people at a time. And the beauty of this is that it works both ways. Not only do your audience members feel more connected to you because of what you share and how you show up… ...but you also become more invested in your audience because you care enough to be Intimate and Omnipresent to them. That’s how you create the Perfect Connection.

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HOW TO ATTRACT THE PERFECT CLIENT

WITHOUT COMPROMISING YOUR VALUES OR SELLING OUT Have you ever taken on a client that wasn’t a 100% perfect fit? Someone who just didn’t get you, your values, or what you really stand for? It feels like pulling teeth, doesn’t it? They look to you to save them, don't take responsibility, and then gossip behind your back. We’ve all been there...taking on clients that aren’t a great fit because we thought we needed the money. And it’s a whole lot better when you LOVE the clients you’re working with.

› Well, if you want to attract more of your Perfect Clients…

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Then you simply need to combine Intimacy with Relevancy.

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When you show your audience who you really are, you tend to attract the kind of person who really resonates with you! When you’re open about your values, and what matters to you...the people who come to you wanting to work with you also share those values.

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When you work with them, it feels like you’re in flow. It’s constant creation, and you are actually excited to start your day and get them results. When you are able to attract the Perfect Client, charge the Perfect Price, and create the Perfect Connection… ...the combined power of these three elements is overwhelming. Something incredible happens. It’s called...

THE

NUCLEAR EFFECT L E R

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You unlock exponential growth in your business. You become #1 in your niche. Your revenue grows. Your audience expands. And you build deeper, more profitable relationships than ever before. See, for years, online marketers have sold you a funnel. And taught you that the only point of having a business is to make more money. But there’s more to the story.

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It’s about creating a more evolved business.

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The Nuclear Effect is about more than just growing your revenue.

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One that’s sustainable, scalable, has a rock solid foundation and is “future-proofed” from any economic collapse. Three things that happen when you activate the Nuclear Effect:

THE TRIPLE IMPACT OF

THE NUCLEAR EFFECT › YOU GROW A BIGGER, MORE ENGAGED, AND MORE POWERFUL AUDIENCE. You get more social proof because of the size of your audience. You have a larger platform to get your message out. When you need to hire, you have access to a pool of people who already know you and your message. And, you’re able to profitably launch new products and services on demand.

› YOU MAKE MORE SALES AND GENERATE MORE REVENUE. You are able to effortlessly close deals. And since you can charge the Perfect Price, you’re able to create cashflow that allows you to both grow and take profit out of the business.

› YOU CREATE DEEPER, MORE MEANINGFUL RELATIONSHIPS. 1-on-1 Relationships are deeper than those with your audience members. And when you have a growing business and audience behind you, you’re able to also grow your relationships. You get access to better, more profitable partnerships. You find yourself getting into media outlets and leveraging PR. You have a network strong enough to build a powerful Mastermind, and you get access to new, exciting opportunities. Simply put, these are the three currencies that have been missing from your business. This is what online marketing has completely overlooked. And this is what’s going to help you build a foundation for 7-figures and beyond that, for a multi-7 figure business. And make you the #1 go-to expert in your niche nearly overnight. When you plug R.O.I. into your business, these three currencies begin to build off each other.

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Your audience helps you increase revenue… ...which helps you build more relationships… ...which then grows your audience even more.

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This “currency flow” generates massive momentum without you directly hustling and grinding every day. It allows you to sustainably grow to 7-figures without feeling like you’re going to have a panic attack. Something I know a lot about ;)

HOW TO BLOW UP IN

YOUR INDUSTRY IN THE NEXT 90 DAYS When I developed the ROI Method, I realized that I had been lacking Intimacy in my own business. Thus, I wasn’t generating clients that were a 100% great fit nor was I connecting deeply with my audience. Once I began to be more Intimate in my marketing… ...it immediately changed everything. And I’m not the only one.

› JUST ASK KATYA VARBANOVA. Before she began implementing R.O.I. in her business, Katya averaged $25k/month. Within 60 days of using this framework, she had her first $100k month. Plus, she grew her audience massively, and has deepened her relationships.

› SUNNY LENARDUZZI WAS IN THE MID-6 FIGURES WHEN SHE STARTED IMPLEMENTING THE R.O.I. METHOD IN 2016.

In 2017, she did 4x the revenue. Her audience grew by over 25%. And, with the relationships she’s built, she has begun securing popular speaking gigs, such as Traffic and Conversion 2018 and Social Media Marketing World.

› PAT BREWER RUNS A MARKETING AND CONSULTING COMPANY EXCLUSIVELY FOR FINANCIAL ADVISORS.

When he started with the R.O.I. Method, he was generating around $20k-$30k a month. Now, within 90 days of implementing this into his business, he’s cleared multiple $100k months.

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Each of these entrepreneurs were exactly where you are today. They struggled to connect, they had trouble finding the right clients, or they weren’t getting paid what they were worth. But each one of them committed to bringing together Relevancy, Omnipresence, and Intimacy and saw massive results. No longer are they on the “Six-Figure Hamster Wheel”. They’re not uncertain about where the next client is coming from. They have a proven, predictable system that works now and for years to come. Which enables them to actually have the freedom they want in their business. Now, if you want these results, and you want to see the Nuclear Effect…

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SO YOU CAN BLOW UP THE SIZE OF YOUR AUDIENCE… EXPONENTIALLY GROW YOUR REVENUE… AND CREATE DEEPER, MORE MEANINGFUL RELATIONSHIPS…

THEN I’VE CREATED A PROGRAM TO HELP YOU IMPLEMENT R.O.I. INSIDE YOUR BUSINESS WITHIN THE NEXT 90 DAYS.

IT’S CALLED:

BY

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THIS IS MORE THAN JUST ANOTHER “GROW YOUR BUSINESS” PROGRAM.

› WHO ARE READY TO CREATE A LEGACY THAT WILL LAST FOR YEARS.

This is for the entrepreneurs who are ready to impact their clients at their highest possible level.

And who want the strategic guidance of a mentor, not a coach.

For those who are ready to grow revenue, audience, and relationships.

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That’s why I bring on established entrepreneurs, who have been where you are…

AND WALK YOU THROUGH WHAT IT TAKES TO 2X OR 3X YOUR BUSINESS OVER THE NEXT 90 DAYS.

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IN 90 DAYS, WE HELP YOU IMPLEMENT A MASSIVELY RELEVANT MARKETING MESSAGE, BECOME OMNIPRESENT WITH IT, AND DEVELOP INTIMACY. IF YOU’RE READY TO BLOW UP IN YOUR INDUSTRY AND MASSIVELY GROW YOUR AUDIENCE, REVENUE, AND RELATIONSHIPS OVER THE NEXT 90 DAYS…

BOOK A CALL HERE

TO SEE IF THE RELEVANCY ENGINE IS A FIT TO GROW YOUR BUSINESS

ABOUT

SCOTT OLDFORD Scott Oldford has been an entrepreneur for over 15 years, and has personally built 7 multi-million dollar businesses that have sold a combined $15 million worth of products and services. Well, one of them failed and put him $726,000 in debt...but he bounced back from that ;) In fact, that experience has given him the knowledge and expertise to help entrepreneurs scale online. Instead of using the next great tactic, Scott relies on strategies developed from real experience in the marketplace. Having worked with everyone from solopreneurs to Fortune 500 companies, Scott has created a track record of massive results. Now, he specializes in helping high 6-figure and low 7-figure entrepreneurs double their revenue and profits in 12 months or less, without sacrificing a lifestyle or freedom and impact. He’s also helped nearly 50 business owners scale from 6 to 7-figures through his consulting company (itself a 7-figure business). Some of those entrepreneurs include Sterling Griffin who runs the Wealthy Coach Academy, and David Newman of Do It! Marketing. Under Scott’s guidance and mentorship, Sterling more than 10x-ed his business in 6 months, and David grew from $500k in 2016 to $1.1 million in 2017. In 2017, Scott blew up his million dollar business, LeadCraft, after realizing it wasn’t in alignment with his beliefs and values. From the ashes, he launched The Relevancy Engine, targeted at those doing low to mid six-figures. This program helps entrepreneurs who are already making $20k/month double their income in 90 days or less using the ROI Method, and get on the path to 7-figures within 12 months.

Have you joined the Scott Oldford’s FREE R.O.I. community yet? For more of Scott’s content and exclusive trainings, you can join the free R.O.I. Facebook group, exclusively for 6-figure entrepreneurs. If you feel that building a business and attracting new clients should be based on illuminating their pain and not manipulating their insecurities... If you understand that online marketing needs to be about giving value and being relevant at the right time and right place while being frequent and omnipresent to your potential customers... If you believe that entrepreneurs have the LARGEST opportunity to change our world for the better... Then the R.O.I. Method group is for you.

Join here:

www.facebook.com/groups/ relevancyandomnipresence

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