Transnational Strategy

Transnational strategy: An international business structure where a company's global business activities are coordinated via cooperation and interdependence between its head office, operational divisions and internationally located subsidiaries or retail outlets. A transnational strategy offers the centralization benefits provided by a global strategy along with the local responsiveness characteristic of domestic strategies SOCIAL COMMERCE BEYOND FACEBOOK SUCCESS

There is no denying that Facebook is an excellent promotional and social commerce tool. It is, after all, the most popular social network in the world and the most visited website in many countries. With the introduction of Facebook Deals and the F-Store, they have also made selling through Facebook almost as easy as creating a social network profile. However, Facebook is not the only social commerce tool out there. Read this whitepaper to learn more about social commerce trends and create a successful strategy which utilizes all of them to maximize the benefits of social commerce.