Trends Of Food Packaging
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TRENDS of FOOD PACKAGING DEVELOPMENT
Henky Wibawa INDONSIAN PACKAGING FEDERATION FEBRUARY 2012
Global trends in Packaging
Trends in Packaging
Packaging Innovation Today: Reduce the cost-in-use Enhance the product’s consumer appeal Environmental issue
Any package is a Combination of three Core Requirements influenced by four main Factors
Emotion / satisfaction
Ergonomic
Consumer benefits
Convenience
Differentiation
Easiness and comfort
Information
Protection and integrity Quality and safety Shelf-life Environmental respect Supply Chain handling and identification On-Shelf/ Off-Shelf needs
Image and appearance Aesthetic and appeal Brand awareness Visual Communication Display needs
Cost competitiveness Manufacturing and supply chain performance Machinability Specifications Modularity and flexibility
Why Brands, Packaging and Design?
Clear product recognition, also without labels or colours... Unique geometry and size as example here.
Packaging Value Chain
Raw Material Suppliers Converters (at full capacity/overcapacity) Food/Pharma Manufacturers Consumers
Information Carrier Packaging at the POS/POP
Packaging Industries Can Take Advantage of Innovative Technology and Growth Opportunities in Indonesia.
New Microwave Packaging Concepts Active Packaging Concepts Reactive coatings (micro contact inks, polymer electronics etc.) Digital print technologies/ Ink jet Barrier packaging Variable labels & labeling Package security features Nanotechnology
Beverages Packaging: 2010 Water bottled & Soft Drinks
PP Cups 14%
Liquid Carton 21%
PET Bottles 50%
Dry Beverage & Dairy
Bag-inBox 27% Flexible Packaging 69%
Snacks example ... what are on the market?
FOOD FROM SME’S TO MODERN RETAIL
ANEKA PRODUK MAKANAN UKM
FLEXIBLE PACKAGING FOR EXTENDING THE SHELF LIFE OF FRUITS AND VEGETABLES
Trends in Packaging
Indonesian packaging industry will continue to experience steady growth through the year 2011
The market is valued at between US$4 billion and $4.6 billion, depending upon the current exchange rate The growth rate should slow to around 7% p.a. over the next 12 months due to the implementation free trade agreements However, rates should return to the 10-15% range within one to two years.
Market size in US$ billions
2.5
2005
AAGR = 12%
3.9
AAGR = 9%
4.6
2009 2011
Flexible Packaging Represents the Largest and the Fastest Growing Packaging Material Segment Rigid Plastic 15%
Glass Metal Cans Contain. 3% 5% Woven bags 6%
Flexible Pkg 40%
Paperboard 31%
Innovations and Trends Looking ahead
Innovation is an essential Factor
Product Differentiation - User Observation - Socioeconomic -
Material
Machine
Existing function to create new application - Reduce cost-inuse
- New Technologies - Fast speed - Greater flexibility - Mass customisation - Health and Safety
-
Market Trends and Drivers: - Kids and Teenagers -
Ready-to-use Products on Hand Cooking Trends Parameters for Convenience Expanding Distribution Package Sizes Vending Machine Trends Natural Food Store Trends Warehouse Club Trends Convenience Store Trends
Packaging Trends: ....types of packaging and serving size trends.
Competitive Trends: - Competing on Convenience - Importance of being smaller - Meals and Side Dishes - Dairy Products - Beverages - Snacks and Confectioneries - Health & Personal Care - etc.
?
Materials used in this industry Paper of all kind Self-adhesive Wet-glue
Unsupported films Sleeves Packaging Laminates In-mould
Basically all synthetics Carton board Aluminium Yoghurt lids Pet food
Silver metallic substrates
Converting Procedure
Customer Concept
Design & Artwork
Photos
Scanning for Colour Separation
Text
Composing (Text + Images)
Cylinder Engraving Flexo Sleeves
C o n v e r t i n g Metallising
- aluminium
Waxing /Coating
-lacquers - paraffins
(Co) Extrusion
- resins
Lamination
-adhesives - primers - film/ foil/ paper
Slitting Die Cutting Bag-Making
Printing
- inks / - primers film/ foil/ paper - solvents
Printing methods
Printing methods used Screen printing (mesh) Flexography (relief) Letterpress (relief) Offset (planographic) Rotogravure (recessed ink cells ) Digital (non-impact)
The requirements of future printing presses
• Increasing need for multi process • Increasing need for flexibility • Increasing need for diversification • Increasing need for high end quality • Increasing need for productivity • Increasing need for cost savings
Lamination Arrangements n roller arrangements for different types of lamination 1. Wax lamination 2. Wet lamination 3. Solvent-free lamination 4. Dry lamination 5. Dry lamination uncoated web coated web laminate
More polymers
Raw materials - Plastics Peelable film: easy opening concept f (gr./15 mm) F
F
Taught sealing strength range (2000-4000 gr./15 mm)
package Easy opening strength range (300-500 gr/15 mm)
Easy open system can eliminate the frustrating struggles as well as accidents often caused by using scissors or knives used to open many sealed packages
Raw materials - Plastics Barrier films M aterial
Characteristic
O.D.
µm
BOPP
Standard bioriented PP
/
20
BOPP
Acrylic coated
/
26
BOPP
PVdC coated
/
26
BOPP
metallized
2.3
20
BOPP
cavitated and metallized
2.4
40
BOPP
metallised high barrier
2.2
16
BOPP
PVOH coated
/
25
BOPP
metallized very high barrier
?
18
BOPP
cavitated - metallized very high barrier
3.6
35
OPA
Standard oriented polyamide
/
15
PA
PA - EVOH - PA
/
10 evoh
PP
PP - EVOH - PP
/
15 evoh
PE
PE - EVOH - PE
/
15 evoh
O 2 TR
cc/m 2 *24h
W V TR g/m2*24h
2000
7.5
23°C 0% RH
38 °C 90% RH
750
5
23°C 0% RH
38°C 90% RH
25
4.2
23°C 0% RH
38°C 90% RH
100
0.7
23°C 0% RH
38°C 90% RH
130
2
23°C 0% RH
38°C 90% RH
30
1.5
23°C 0% RH
38°C 90% RH
3
5
23°C 0% RH
38°C 90% RH
0.5
0.3
23°C 0% RH
38°C 90% RH
0.2
0.4
23°C 0% RH
38 °C 90% RH
30
180
23°C 0% RH
38 °C 90% RH
0.5
180
23°C 0% RH
38°C 90% RH
0.3
100
23°C 0% RH
38°C 90% RH
/
130 38°C 90% RH
Raw materials - Plastics Barrier films Material
Characteristic
O.D.
µm
PET
Standard PET
/
12
PET
PVDC coated
/
12
PET
SiOx coated
/
12
PET
Al2O3 coated
/
12
PET
metallised
2.0
12
PET
white and metallised
2.2
12
PET
with inorganic coating
/
12
PET
metallised very high barrier
2.6
12
PEN
Polyethylen naphtalate
/
19
PAN
Polyacrilonitrile
/
O2 TR
WV TR
cc/m *24h
g/m2*24h
2
110
50
23°C 0% RH
38°C 90% RH
8
8
23°C 85% RH
38°C 90% RH
3.5
39
23°C 85% RH
38°C 90% RH
2
2
23°C 0% RH
38°C 90% RH
1.5
1.5
23°C 75% RH
38°C 90% RH
1.5
1.5
23°C 75% RH
38°C 90% RH
1
25
23°C 60% RH
38°C 90% RH
0.08
0.04
25°C 85% RH
38°C 90% RH
<1
3.8 38°C 90% RH
0.8
5
23°C 75% RH
38°C 90% RH
Raw materials - Barrier films Vacuum coated films Metallization process
THE KEY PARAMETERS OF THE METALLIZING PROCESS ARE: •stable vacuum for even and consistent coating; •temperature control to avoid deformation and damage to the material; •accurate winding control especially on the low tension range.
What is Plasma ?
TRENDS IN THE PACKAGING INDUSTRY
COST REDUCTION SHORTER PRODUCTION RUNS CONVENIENCE PACKAGING EXTENDED SHELF LIFE SUPPLY CHAIN MANAGEMENT & ADVANCED LOGISTICS SYSTEM THE INTERNET THE ENVIRONMENT PACKAGING AS MARKETING TOOL GLOBALIZATION
Application and control Packaging line and material performances
LABEL sales volume worldwide: 33 billion sqm (~ 20 sqm/capita) Label market area North America Western Europe China/Asia Pacific Japan Eastern Europe South America India Rest of the world
% Growth rate (’04-’07) 28.7 5 – 7% 27.2 5 – 6% 21.5 15-20%/12-16% 7.4 5 – 7% 7.6 17 -20% 5.6 12 – 16% 1.2 18 -23% 0.8
LABELS Market Application Wet-glue-applied Gummed paper Wrap-around Pressure Sensitive Adhesive Shrink sleeves In-mold Security/Smart
35% 1% 9% 45% 6% 3% 1%
Auxilliary Materials
Ecology Ecology
materials ecology consumer concerns "clean" materials ecological solutions life cycle analysis (LCA) (eco balance) recycleability
Environmental
regulatory compliance eco audit ISO 14000
"Ecological" Solutions are often "Economical" Solutions 4 R: Reuse – Reduce – Recycle - Renewable
Ecology of packaging
VAW EUROPACK ECOLOGY WORKSHOP Live Cycle Analysis (LCA)
?
?
?
ng cli cy re
LCA
nces a n i ord
LCA
ec o b alanc e
D S D
Recycling Rate in Germany > 70 %!
State of the Environment Plastics are so stable, they stay around for too long Since the 1950s, one billion tons of plastic has been discarded and may persist for hundreds or even thousands of years
Commercially available degradable plastics Trade Name
Polymer Applicati Supplier Type on
Rate of Shelf Degradat Life ion
Standar d
BIOMAX
Mixed aliphatic & aromatic PET
Plates, bowls, containers
Dupont/ Metabolix
Compostabl e in 6 months
12 to 18 months
ASTM D6400
EASTAR Bio
Modified PET
Films, fiber, nonwovens, liners, bags
Eastman Chemical
Compostabl e in 6 months
12 to 18 months
ASTM D6400
ECOFLEX
Mixed aliphatic & aromatic PET
Films, liners, bags
BASF
Compostabl e in 6 months
12 to 18 months
ASTM D6400
NATURE WORKS PLA
PLA
Cups, Containers, Cutlery, Labels
Cargill Dow USA
Compostabl e in 6 months
12 to 18 months
ASTM D6400, EN13432
EPI Oxodegrad.
Oxodegrad able additive
Films, sheets, bags
EPICanada
Disintegrate s but not compostable
2 to 3 years
ASTM D6954
Oxo-Biodegradable Plastic
Degradation
But numerous thread will threaten existing positions and account for a wide array of potential “hurdles” in order to achieve success in Indonesia.
Relative high loan interest and low currency exchange rate Euphoria of democratic reform system Complicated distribution networks Inferior in food safety and environmentally regulation Low manpower productivity
Thank You
[email protected] YOUR FUTURE PRODUCT DEVELOPMENT DETERMINE OURS !
Henky Wibawa INDONSIAN PACKAGING FEDERATION FEBRUARY 2012
Global trends in Packaging
Trends in Packaging
Packaging Innovation Today: Reduce the cost-in-use Enhance the product’s consumer appeal Environmental issue
Any package is a Combination of three Core Requirements influenced by four main Factors
Emotion / satisfaction
Ergonomic
Consumer benefits
Convenience
Differentiation
Easiness and comfort
Information
Protection and integrity Quality and safety Shelf-life Environmental respect Supply Chain handling and identification On-Shelf/ Off-Shelf needs
Image and appearance Aesthetic and appeal Brand awareness Visual Communication Display needs
Cost competitiveness Manufacturing and supply chain performance Machinability Specifications Modularity and flexibility
Why Brands, Packaging and Design?
Clear product recognition, also without labels or colours... Unique geometry and size as example here.
Packaging Value Chain
Raw Material Suppliers Converters (at full capacity/overcapacity) Food/Pharma Manufacturers Consumers
Information Carrier Packaging at the POS/POP
Packaging Industries Can Take Advantage of Innovative Technology and Growth Opportunities in Indonesia.
New Microwave Packaging Concepts Active Packaging Concepts Reactive coatings (micro contact inks, polymer electronics etc.) Digital print technologies/ Ink jet Barrier packaging Variable labels & labeling Package security features Nanotechnology
Beverages Packaging: 2010 Water bottled & Soft Drinks
PP Cups 14%
Liquid Carton 21%
PET Bottles 50%
Dry Beverage & Dairy
Bag-inBox 27% Flexible Packaging 69%
Snacks example ... what are on the market?
FOOD FROM SME’S TO MODERN RETAIL
ANEKA PRODUK MAKANAN UKM
FLEXIBLE PACKAGING FOR EXTENDING THE SHELF LIFE OF FRUITS AND VEGETABLES
Trends in Packaging
Indonesian packaging industry will continue to experience steady growth through the year 2011
The market is valued at between US$4 billion and $4.6 billion, depending upon the current exchange rate The growth rate should slow to around 7% p.a. over the next 12 months due to the implementation free trade agreements However, rates should return to the 10-15% range within one to two years.
Market size in US$ billions
2.5
2005
AAGR = 12%
3.9
AAGR = 9%
4.6
2009 2011
Flexible Packaging Represents the Largest and the Fastest Growing Packaging Material Segment Rigid Plastic 15%
Glass Metal Cans Contain. 3% 5% Woven bags 6%
Flexible Pkg 40%
Paperboard 31%
Innovations and Trends Looking ahead
Innovation is an essential Factor
Product Differentiation - User Observation - Socioeconomic -
Material
Machine
Existing function to create new application - Reduce cost-inuse
- New Technologies - Fast speed - Greater flexibility - Mass customisation - Health and Safety
-
Market Trends and Drivers: - Kids and Teenagers -
Ready-to-use Products on Hand Cooking Trends Parameters for Convenience Expanding Distribution Package Sizes Vending Machine Trends Natural Food Store Trends Warehouse Club Trends Convenience Store Trends
Packaging Trends: ....types of packaging and serving size trends.
Competitive Trends: - Competing on Convenience - Importance of being smaller - Meals and Side Dishes - Dairy Products - Beverages - Snacks and Confectioneries - Health & Personal Care - etc.
?
Materials used in this industry Paper of all kind Self-adhesive Wet-glue
Unsupported films Sleeves Packaging Laminates In-mould
Basically all synthetics Carton board Aluminium Yoghurt lids Pet food
Silver metallic substrates
Converting Procedure
Customer Concept
Design & Artwork
Photos
Scanning for Colour Separation
Text
Composing (Text + Images)
Cylinder Engraving Flexo Sleeves
C o n v e r t i n g Metallising
- aluminium
Waxing /Coating
-lacquers - paraffins
(Co) Extrusion
- resins
Lamination
-adhesives - primers - film/ foil/ paper
Slitting Die Cutting Bag-Making
Printing
- inks / - primers film/ foil/ paper - solvents
Printing methods
Printing methods used Screen printing (mesh) Flexography (relief) Letterpress (relief) Offset (planographic) Rotogravure (recessed ink cells ) Digital (non-impact)
The requirements of future printing presses
• Increasing need for multi process • Increasing need for flexibility • Increasing need for diversification • Increasing need for high end quality • Increasing need for productivity • Increasing need for cost savings
Lamination Arrangements n roller arrangements for different types of lamination 1. Wax lamination 2. Wet lamination 3. Solvent-free lamination 4. Dry lamination 5. Dry lamination uncoated web coated web laminate
More polymers
Raw materials - Plastics Peelable film: easy opening concept f (gr./15 mm) F
F
Taught sealing strength range (2000-4000 gr./15 mm)
package Easy opening strength range (300-500 gr/15 mm)
Easy open system can eliminate the frustrating struggles as well as accidents often caused by using scissors or knives used to open many sealed packages
Raw materials - Plastics Barrier films M aterial
Characteristic
O.D.
µm
BOPP
Standard bioriented PP
/
20
BOPP
Acrylic coated
/
26
BOPP
PVdC coated
/
26
BOPP
metallized
2.3
20
BOPP
cavitated and metallized
2.4
40
BOPP
metallised high barrier
2.2
16
BOPP
PVOH coated
/
25
BOPP
metallized very high barrier
?
18
BOPP
cavitated - metallized very high barrier
3.6
35
OPA
Standard oriented polyamide
/
15
PA
PA - EVOH - PA
/
10 evoh
PP
PP - EVOH - PP
/
15 evoh
PE
PE - EVOH - PE
/
15 evoh
O 2 TR
cc/m 2 *24h
W V TR g/m2*24h
2000
7.5
23°C 0% RH
38 °C 90% RH
750
5
23°C 0% RH
38°C 90% RH
25
4.2
23°C 0% RH
38°C 90% RH
100
0.7
23°C 0% RH
38°C 90% RH
130
2
23°C 0% RH
38°C 90% RH
30
1.5
23°C 0% RH
38°C 90% RH
3
5
23°C 0% RH
38°C 90% RH
0.5
0.3
23°C 0% RH
38°C 90% RH
0.2
0.4
23°C 0% RH
38 °C 90% RH
30
180
23°C 0% RH
38 °C 90% RH
0.5
180
23°C 0% RH
38°C 90% RH
0.3
100
23°C 0% RH
38°C 90% RH
/
130 38°C 90% RH
Raw materials - Plastics Barrier films Material
Characteristic
O.D.
µm
PET
Standard PET
/
12
PET
PVDC coated
/
12
PET
SiOx coated
/
12
PET
Al2O3 coated
/
12
PET
metallised
2.0
12
PET
white and metallised
2.2
12
PET
with inorganic coating
/
12
PET
metallised very high barrier
2.6
12
PEN
Polyethylen naphtalate
/
19
PAN
Polyacrilonitrile
/
O2 TR
WV TR
cc/m *24h
g/m2*24h
2
110
50
23°C 0% RH
38°C 90% RH
8
8
23°C 85% RH
38°C 90% RH
3.5
39
23°C 85% RH
38°C 90% RH
2
2
23°C 0% RH
38°C 90% RH
1.5
1.5
23°C 75% RH
38°C 90% RH
1.5
1.5
23°C 75% RH
38°C 90% RH
1
25
23°C 60% RH
38°C 90% RH
0.08
0.04
25°C 85% RH
38°C 90% RH
<1
3.8 38°C 90% RH
0.8
5
23°C 75% RH
38°C 90% RH
Raw materials - Barrier films Vacuum coated films Metallization process
THE KEY PARAMETERS OF THE METALLIZING PROCESS ARE: •stable vacuum for even and consistent coating; •temperature control to avoid deformation and damage to the material; •accurate winding control especially on the low tension range.
What is Plasma ?
TRENDS IN THE PACKAGING INDUSTRY
COST REDUCTION SHORTER PRODUCTION RUNS CONVENIENCE PACKAGING EXTENDED SHELF LIFE SUPPLY CHAIN MANAGEMENT & ADVANCED LOGISTICS SYSTEM THE INTERNET THE ENVIRONMENT PACKAGING AS MARKETING TOOL GLOBALIZATION
Application and control Packaging line and material performances
LABEL sales volume worldwide: 33 billion sqm (~ 20 sqm/capita) Label market area North America Western Europe China/Asia Pacific Japan Eastern Europe South America India Rest of the world
% Growth rate (’04-’07) 28.7 5 – 7% 27.2 5 – 6% 21.5 15-20%/12-16% 7.4 5 – 7% 7.6 17 -20% 5.6 12 – 16% 1.2 18 -23% 0.8
LABELS Market Application Wet-glue-applied Gummed paper Wrap-around Pressure Sensitive Adhesive Shrink sleeves In-mold Security/Smart
35% 1% 9% 45% 6% 3% 1%
Auxilliary Materials
Ecology Ecology
materials ecology consumer concerns "clean" materials ecological solutions life cycle analysis (LCA) (eco balance) recycleability
Environmental
regulatory compliance eco audit ISO 14000
"Ecological" Solutions are often "Economical" Solutions 4 R: Reuse – Reduce – Recycle - Renewable
Ecology of packaging
VAW EUROPACK ECOLOGY WORKSHOP Live Cycle Analysis (LCA)
?
?
?
ng cli cy re
LCA
nces a n i ord
LCA
ec o b alanc e
D S D
Recycling Rate in Germany > 70 %!
State of the Environment Plastics are so stable, they stay around for too long Since the 1950s, one billion tons of plastic has been discarded and may persist for hundreds or even thousands of years
Commercially available degradable plastics Trade Name
Polymer Applicati Supplier Type on
Rate of Shelf Degradat Life ion
Standar d
BIOMAX
Mixed aliphatic & aromatic PET
Plates, bowls, containers
Dupont/ Metabolix
Compostabl e in 6 months
12 to 18 months
ASTM D6400
EASTAR Bio
Modified PET
Films, fiber, nonwovens, liners, bags
Eastman Chemical
Compostabl e in 6 months
12 to 18 months
ASTM D6400
ECOFLEX
Mixed aliphatic & aromatic PET
Films, liners, bags
BASF
Compostabl e in 6 months
12 to 18 months
ASTM D6400
NATURE WORKS PLA
PLA
Cups, Containers, Cutlery, Labels
Cargill Dow USA
Compostabl e in 6 months
12 to 18 months
ASTM D6400, EN13432
EPI Oxodegrad.
Oxodegrad able additive
Films, sheets, bags
EPICanada
Disintegrate s but not compostable
2 to 3 years
ASTM D6954
Oxo-Biodegradable Plastic
Degradation
But numerous thread will threaten existing positions and account for a wide array of potential “hurdles” in order to achieve success in Indonesia.
Relative high loan interest and low currency exchange rate Euphoria of democratic reform system Complicated distribution networks Inferior in food safety and environmentally regulation Low manpower productivity
Thank You
[email protected] YOUR FUTURE PRODUCT DEVELOPMENT DETERMINE OURS !
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