Walt Disney 1

Walter Elias Disney (1901-1966) •

Walt Disney is a entrepreneur, innovative animator and producer.

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He won 22 Academy Awards during his lifetime

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When Disney was just a teenager, he joined the Red Cross in 1918 and was sent to France for a year to drive an ambulance to help with the war effort.

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Disney experienced many failures — including filing for bankruptcy — before he became a hugely successful animator and amusement park creator.

Mission Statement • “To be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”

HISTORY OF DISNEY From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family.

1923

1928

1929

1932

1937

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1971

1982

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1987

1996

2005

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2009

2012

Disney’s Corporate Structure

Media Networks Broadcasting

Parks and Resorts

Studio Entertainment

Disney Consumer Products

45 40 35 30 25 20 15 10 5 0 GROSS PROFIT RATE

RETURN ON SALES

RETURN ON ASSETS

Series 1

RETUR ON STOCKHOLDER'S EQUITY

90 80 70 60 50 40 30

Working Capital =(3,706)

20 10 0 CURRENT RATIO

QUICK RATIO

CASH RATIO

Series 1

60

50

40

30

20

10

0 RECEIVABLE TURNOVER

DAYS SALES OUTSTANDING

INVENTORY TURNOVER

DAYS INVENTORY OUTSTANDING

ACCOUNTS PAYBLE TURNOVER

140

120

100

80

60

40

20

0 DEBT RATIO

EQUITY RATIO

DEBT EQUITY RATIO Series 1

STRENGTH WEAKNESS  Wide coverage of Walt Disney’s cable networks  Overdependence on a single region  Control of strong brands leading to a good  Unfunded pension obligations market positioning  Creative process

OPPORTUNITY • Increase in the demand of online television and video globally • Internal growth/New markets • Changes in technology and consumer consumption

THREAT • Increasing rate of piracy • Intense Competition • Uncontrollable changes in travel and tourism

BUSINESS AND ETHICS STANDARD • Business Standards and Ethics Training • Hiring Practices • Human Resources • Harassment Prevention and Discrimination Policies

Disney’s Corporate Social Responsibility The Walt Disney Company is a a powerhouse in the CSR realm. Each year, the company publishes a new CSR report, detailing its efforts in: • Environmental stewardship • International labor standards • Healthy living • Sustainable and fair workplace practices • Strategic philanthropy and community engagement

DISNEY’S PHILANTHROPY CHARITABLE GIVINGS • Philantropic Giving • Book Donations VOLUNTEERING • Disney Volunteers

DISNEY’S CSR PROJECTS • Get Involve in Conservation • Disney Friends For Change: Project Green • Disney Planet Challenge • Disney Worldwide Conservation Fund • Recycle Plastic Bags • The Green Standard

DISNEY’S ENVIRONMENT SUSTAINABILITY • Reducing Emissions • Waste Diversion • Water Conservation