Website Design & Development Proposal

SHZ Real estate Broker Estimation for Website design & development Version 1 | June 20, 2018

Prepared By: Kishan – sr. Project Manager Prepared For: Web Design & Development

P.O. Box: 117636, Bays Water Tower, Business Bay, Dubai - UAE T: +971 4 45 111 48 | W: www.fifthdesigns.com | E: [email protected] Head Quarter: CA, USA | Branches: UK • Australia • KSA • Qatar • Bahrain • Morocco • Singapore

Welcome, thank you for considering Fifth Designs, US Based Marketing Pioneers • since 2010.

Here are a few main benefits you can get: 1. International – Serving 8 countries globally 2. High End Quality - Customized design with latest technology 3. Cost Effective - Value for investment 4. Skilled Team - Experienced and trained individuals 5. Client Centric - Focus on each project according to requirements

SCOPE OF WORK In general the concept of your project is to convey a bold presence with a clean modern structure, well-organized site with SUMMARY property portal Feature. The idea is to promote brand recognition as well as awareness, and to establish an effective online presence that will generate sales, credibility, leads and success.

SITEMAP A sitemap helps in identifying the basic building blocks of a website i.e. Pages. A sitemap also explains a bird’s eye view of the system.

Graphical User Wireframe A website wireframe is a basic visual black & gray guide used in web design to suggest the layout of fundamental elements in the interface, presenting proposed functions, structure and content.

Website Design Professional & Minimalistic, simple, clean, easy to browse, custom designed. Modern and fresh feel to encourage returning web site visits. User-friendly design fits to all age groups and social levels; search engine friendly site structure and code.

Property module 1. 2. 3. 4. 5. 6. 7.

CRM Integration & Customization Property Listing (Buy/Sale & Rentals) Off Plan Property Listing API Customization (ZopIm & MailChimp) Agents & Their Property Listing Search Features Property Filter

General 1. 2. 3. 4.

Newsletter Subscription Pictures Gallery Customization Developers’ Page & their property listing Social Media Integration & Sharing

CORPORATE IDENTITY ()

1. Logo - 2 Options 2.SUMMARY Letterhead 3. Business Cards - 2 Designs (Exclusive & Regular) 4. Email Signatures 5. Envelop (Letter Size & A4) 6. Domain Name (www.SHRinvestment.com) 7. Unlimited Emails with Unmetered Space

Workdays Investment Language

31 Business Days 12,000 AED English

FREE Lifetime Technical Support / Warranty * 6 Months Hosting / Server 2 hours CMS training + administration manual

5 Hours Of Adding Content To Pages And Database On page SEO

GOOGLE ADWORDS CAMPAIGNS SUMMARY 1. First Page & First Place of Google 2. Up to 5 Unique Keywords 3. Up to 10 general keyboards

Min - Investment: AED 5K / Month Charges: 20% of Total Investment *Price Includes artwork charges *Price doesn’t include landing page design charges *Campaign should run for at-least 3 months.

DIGITAL MARKETING - AED 5,500 ()

Social Media Marketing SUMMARY

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Platforms: Facebook, Instagram, LinkedIn & Twitter, Targeted Emirates: Dubai Age Group: 20-55+ Targeted Group: As per request* Area: As per request* Duration: Min 3 Months

1. Create/Update Accounts - (i.e. improved profile images and descriptions). This includes applying existing logos and marketing graphics or creating original profile content if required. 2. 8 - 10 Postings per week - It’s either the client must provide the content/images ideas depending on the discussion. 3. Create Engagement Tactics that will boost shares and conversions. 4. Handling Social Media Paid Ads *(LinkedIn & Twitter only) - To determine target audience based on age, location, interest. Getting ideas from the client for promotional content.

Min - Investment: AED 5.5K / Month Charges: 20% of Total Investment *Price Includes artwork charges *Price doesn’t include Influencer charges

*video content not included. *Campaign should run for at-least 3 months.

*NOTE: Payment has to be made in advance while signing up!

Your contribution  Delivery of your complete products with images, web content (text, video, drawings, etc.)  Approvals on sitemap, navigational menu structure, content, wire frames, designs Project plan, detailed technical description, wire frame, design will be outlined right after acceptance of this proposal has been confirmed.

WORK FLOW

SUMMARY

Disclaimer: * Extensions/Plugins, which are not included in scope, will be charged separately. * Client will purchase all the required 3rd Party extension & Plugins and FTH solutions will charge for integration separately. * Products/Content uploads will be charged separately. * Validity of this proposal is 30 calendar days and should be considered private and confidential and may not be shared with any third party without the prior written permission of Fifth Designs. * If website content is not provided within 30 calendar days from the completion of the developed site/final demo, the final invoice for the completion must be processed. * Fifth Designs owns the copyright for this document and all its contents. Copyright laws, treaties and conventions as well as laws, treaties and conventions related to other forms of intellectual property, protect the document. You may not modify, reproduce, copy, republish, upload, post, transmit, or distribute, in any manner, the content in the document, wholly or partly, in any form without prior written consent. * Deployment time, workdays, is the net design / development time, excl. your time for approvals, changes or corrections requests, content delivery or other necessary time to respond. * Standard Web / Design work includes: 1 wireframe, 1 homepage and 1 internal page concept and up to 3 design revisions. If exceeding two hours of work additional features, changes, corrections, instructions received after your acceptance of our proposal, site map, wire frame and draft will be incur additional hourly rate charges. * Features out of this proposal + additional changes: standard charge 250 AED / 70 USD / hour, hosting + server maintenance charge: 100 AED / 30 USD / month (applicable next year). * Technical support includes correcting technical failures; under the condition that “Designed By: Fifth Designs” is displayed on the site and code will be will not be altered after deployment. * Appearance of fonts and graphics will be standard as per browsers’ compatibility, capability and version. We optimize for Windows, MAC OSX, Linux, and the latest browser versions: Internet Explorer / Firefox / Chrome / Safari. For other versions we charge extra based upon your request. Stock images if not provided can be purchased, will be charged extra, we recommend www.istockphoto.com + www.depositphotos.com.

HOW CAN WE START WEBSITE & CORPORATE IDENTITY 1. 2. 3. 4. 5. 6. 7. 8.

SUMMARY Your approval of our proposal + 50% down payment We ask questions -> creating general site map & navigational menu structure, getting site content First cut of your future project via wireframe, your comments, our revision + final wireframe Understanding of your identity strategy & reviewing your preferred designs styles Idea generation based on final wireframe + design draft, comments + revisions, 25% balance payment Development & uploading demo version Your final comments, our revision, functionality testing Your 25% balance payment & our deployment + 6 Months Free Hosting & Server Maintenance