Westlake Lanes

Westlake Lanes: How can this business be saved

Introduction

The key issue faced by general manager Shelby Givens of Westlake Lanes is whether or not to maintain the current practices of the business or seek new alternatives. She must convince the board that within her allotted one year, progress has been made in improving the business and ultimately convince them that profitability is in the foreseeable future and that their personal debt will be repaid.

Objectives • Position Recovery of Westlake Lanes • Debt Recovery • Profit via cost Cutting

Alternative Actions • Let it work the same way • Target kids • Target adults along with bar • Liquidate the business • Keep business but look for innovations • Hire a expert consultant

Criteria for decision making • Long term success is the aim • Management needs to improve the spirit • Practicality of the strategy • Cost factor

Recommendations

• Decrease cost/Increase revenue • For the next 4 years we will be aiming at the kid-friendly strategy • Once we have enough revenue we will look for other major investments • Exploit the buying power of families • Financial change is planned but later