151-ways-to-boost-holiday-sales.pdf

Welcome! Thank you so much for downloading this guide. Just a quick note before you dive in...We realize there is a lot of information here. Our main goal is for you to take whatever resonates with you & your brand and implement it. Over time you’ll be rocking most of these strategies. For now, however, just focus on a few! Our intention is that you use this as a resource that you refer back to over and over again. So grab a highlighter, take some notes and go for it! xo, Tracy & Robin

This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or otherwise distributed without expressed written consent. | © 2015 | Flourish & Thrive Academy

151 WAYS TO BOOST YOUR HOLIDAY SALES The Foundations for Achieving Goals & Sales 1.

Set goals.

2.

Track your progress.

3.

Do something every day to generate revenue in your business.

4.

Create a complete holiday strategy.

5.

Map out your strategy on a weekly basis.

6.

Adjust your plan/strategy as you continue.

7.

Calendar or Schedule your time so you can be uber productive.

8.

Create a Sales & Marketing Calendar.

9.

Observe what successful jewelry designers are doing to promote their businesses. (Like the designers we interview and host).

10.

Use what you've learned to mold it to your business but be original. Copying is not cool.

11.

Start preparing in July and August for your Success.

12.

Do everything it takes to reach your sales goal and don't give up till you get there!!

13.

Be Creative!! Think outside the box with sales and marketing efforts.

14.

Play the part of a successful designer.

15.

Create a short survey to find out what aspects of your brand and your jewelry that customers like best.

16.

Invest in training to help in areas that you are weak in your business.

17.

Pick 5 strategies to implement and go deep rather than trying to do every strategy.

This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or otherwise distributed without expressed written consent. | © 2015 | Flourish & Thrive Academy

18.

Post your Goals up where you can see them multiple times a day.

Support 19.

Get support.

20.

Work with mentors.

21.

Join a Mastermind or create your own.

22.

Find an accountability partner to keep you on track.

23.

Create a systematic approach to everything in your business.

24.

Be a part of a community where you can get support and encouragement.

Your Energy 25.

Keep a positive mindset.

26.

Create daily affirmations for success.

27.

Say your affirmations 25 times a day.

28.

Celebrate every sale no matter how big or small.

29.

Celebrate the NOs because they get you one step closer to YES.

30.

Smile when talking to a client - they will notice.

31.

Kick fear in the butt by creating an alter ego to help you overcome stage fright, when it comes to selling.

32.

Own your alter ego and be fierce!

33.

Fake it till you make it.

34.

Be confident and own your brilliance.

35.

Be Open to doing things differently.

This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or otherwise distributed without expressed written consent. | © 2015 | Flourish & Thrive Academy

Sales in General 36.

Focus on sales and hire others who can make jewelry for you.

37.

Start your sales and marketing efforts as soon as July.

38.

Ask for referrals.

39.

Be consistent with your sales efforts.

40.

Focus on revenue generating activities rather than time sucks.

41.

Make sales calls/emails every day.

42.

Be a suggestive seller and recommend pieces that can up sell an order.

43.

Let your clients tell you when they are done buying.

44.

Follow up with all if your clients from last year for orders this year.

45.

Have your collection photographed and completed by August 1st (ideally).

46.

Create a stylish look book and post it everywhere.

47.

Be unique-original design sells itself.

48.

Talk about your jewelry business to everyone!

49.

Wear your jewelry every day. When you get a compliment, talk about your work.

50.

Sell your work off your neck/person.

51.

Close the sale. It's not enough to just talk about your product.

52.

Smile while you are talking to buyers. It changes your tone.

53.

Ride the wave of momentum. Each sale builds on the next.

54.

Hand out postcards and business cards anytime someone asks you about your jewelry.

This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or otherwise distributed without expressed written consent. | © 2015 | Flourish & Thrive Academy

55.

Carry your biz cards with you everywhere.

56.

Exchange biz cards when you meet someone new.

57.

Follow Up with everyone you meet.

58.

Create a Holiday Gift Giving checklist for your clients.

59.

Create templates for emails (support, sales, follow up, etc.).

60.

Create a fun contest to draw people to your website, trunk or craft show or tradeshow.

Wholesale 61.

Start connecting with wholesale buyers in August.

62.

Set up beautiful digital and/or print line sheets for your clients.

63.

Prepare scripts in advance to call wholesale buyers.

64.

If you wholesale your jewelry collection, set up in-store trunk shows.

65.

Create Pre-packaged offerings for your wholesale clients.

66.

Make it easy for wholesale buyers to purchase by assorting or merchandising collections for your buyers.

67.

Create a beautiful booth at your trade shows and make it easy to understand your collection.

68.

Give buyers something branded for free as a gift so they remember you (it doesn't have to cost much).

69.

Trade Show Peeps:: remember NO ONE likes a Debbie Downer. Act “as if” and positive even if things seem slow at a show.

70.

Repeat the mantra “Best Trade Show Ever” if needed.

71.

Stand (don’t sit) as much as possible at trade shows or live events.

72.

Collect business cards in exchange for a line sheet.

This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or otherwise distributed without expressed written consent. | © 2015 | Flourish & Thrive Academy

73.

Create special holiday assortments for your wholesale clients.

Online 74.

Create an item of the week to sell on your website.

75.

Offer free shipping for a limited time.

76.

Email your list once a week or on a consistent basis.

77.

Offer free gift-wrapping.

78.

Offer gift note with purchase.

79.

Market your jewelry for different holiday categories for example Stocking Stuffer, the main event, etc.

80.

Create Online campaigns like Back To School, Holiday Gift Giving, Halloween, New Years.

81.

Give incentives for multiple item sales on your website.

Direct to Consumer 82.

Book several in home trunk shows. Ask friends, family and your best clients to host you.

83.

Have an end of the season sample sale to get rid of excess inventory.

84.

If you do live events, talk about how great your business is going. People are attracted to success.

85.

Complement buyers at live events first instead of pitching your jewelry.

86.

Engage buyers at live events. Talk to them as if they were a friend not someone you are trying to sell to.

87.

Stay off your phone or other devices at live events.

88.

Collect email addresses from your buyers at live events.

This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or otherwise distributed without expressed written consent. | © 2015 | Flourish & Thrive Academy

89.

Do an event where a portion of the proceeds from the sale of your jewelry goes to a non-profit that is near and dear to you.

90.

Create special sets for the holidays - necklace paired with earrings, bracelet paired with a ring, etc.

Custom 91.

Start your holiday outreach campaign early.

92.

Start connecting with custom clients in September.

93.

Offer cash incentives to clients who pay you directly.

94.

Make your clients feel like you are friends. Chat them up!

95.

Chose to work with and to attract the right DREAM clients rather than just any old client.

96.

Offer referral incentives to others or previous clients.

97.

Suggest ideas for custom clients.

Client Experience 98.

Create/buy holiday gifts for your top clients.

99.

Create memorable/exceptional client experiences.

100.

Package your products in beautifully branded packaging.

101.

Have beautiful photos of your jewelry on a white background.

Marketing and PR 102.

Create a solid marketing plan that can be implemented on a week-byweek basis.

103.

Create Scripts for PR/Marketing outreach.

104.

Pitch gift guide and magazine opportunities in July & August.

This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or otherwise distributed without expressed written consent. | © 2015 | Flourish & Thrive Academy

105.

Have lifestyle photographs of your jewelry for look book.

106.

Promote what makes your line so special - i.e.: custom, handmade, colorful, made in the USA, etc.

107.

Create a list of blogs that your DREAM client reads.

108.

Contact blogs that your DREAM clients read and ask for product reviews or features.

109.

Create a client appreciation campaign.

110.

Use video as a marketing tool to share who you are with your clients.

111.

Become an expert in your niche.

112.

Promote your product guarantee.

113.

Highlight how you are different from your competitors/contemporaries.

114.

Focus on attracting your DREAM clients in your marketing efforts.

115.

Contact local news shows and local papers to be a part of their holiday gift giving segment.

Social Media 116.

Create a social media plan.

117.

Brand yourself on your website and everywhere.

118.

Use Facebook to post products with links directly to buy.

119.

Use Facebook to start conversations with existing and potential clients.

120.

Create a beautiful business page on Facebook with your branded logo or jewelry as the profile image.

121.

Leverage Instagram to increase your following.

122.

Use hashtags as a search tool on Instagram.

This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or otherwise distributed without expressed written consent. | © 2015 | Flourish & Thrive Academy

123.

Follow jewelry bloggers and accounts on Instagram and like and comment often on their posts.

124.

Post photos of your work often on Pinterest with links to purchase.

125.

Create Pinterest “Style” boards and “How To” boards that incorporate your jewelry.

126.

Schedule your Twitter updates and go in once a day to re-tweet and chat with your followers. Engagement with your followers is key!

127.

Focus your attention on social media engagement rather than wasting your time on social media.

Your Website/Etsy 128.

SEO your Etsy site.

129.

SEO your website.

130.

Make sure your website is easy to navigate and to buy from.

131.

Leverage any press to drive traffic to your site (no press is too little).

132.

Create an opt in offer on your website.

133.

Have at least 5 places where potential online clients can opt in to your newsletter or your list.

134.

Make sure you have a well-merchandised collection.

135.

If you sell directly on your website, investigate PPC campaigns to drive traffic.

136.

Offer a jewelry care guide on your website in exchange for an email address.

137.

Post client testimonials on your website.

Blogging

This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or otherwise distributed without expressed written consent. | © 2015 | Flourish & Thrive Academy

138.

Optimize your blog posts.

139.

Have a blog that is “connected” to your website to keep traffic on your site.

140.

Use personal stories on your blog.

141.

Create compelling blog content that your DREAM client will read (it doesn’t have to be just about jewelry).

142.

Profile clients who love your work on your blog.

Newsletter or Email Campaigns 143.

Build your email list and engage with your clients frequently, but not annoyingly.

144.

Share your inspiration for your designs and your signature style.

145.

Talk about your favorite clients in your newsletter.

146.

Use personal stories in your newsletter.

147.

Post client testimonials in your newsletter.

148.

Write as if you are speaking with your clients in a less formal way so your personality shines through.

149.

Use jewelry images in your email campaigns.

150.

Collect first names and use the name field in your newsletters to personalize emails.

151.

Create time sensitive campaigns!

This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or otherwise distributed without expressed written consent. | © 2015 | Flourish & Thrive Academy

JOIN THE CONVERSATION… If you enjoyed this resource let us know via social media!

For extra advice about improving your holiday sales, here are some more quick reads from our blog: •

The Undeniable Impact of Gift Guide Placement for Stellar Holiday Sales

•

Last Minute Collection Development Tips for Maximum Holiday Sales

•

The Strategies That Are Helping Jewelry Designers Triple Their Holiday Sales

•

How to Plan a Holiday Sales Cycle That Increases Your Revenue By 50% Over Last Year

This document is owned and distributed by Flourish & Thrive Academy. It may not be sold or otherwise distributed without expressed written consent. | © 2015 | Flourish & Thrive Academy