31 Ways Of Marketing Your Business - Updated

Complete Guide to FREE & PAID Marketing to GROW your BUSINESS

THE WORLD OF MARKETING IS ALL ABOUT TRENDS AND THE ABILITY OF MARKETERS TO IDENTIFY AND CULTIVATE THEM. — JOHN RAMPTON

This book contains many of the basic ideas that we captured and implemented in our business with our own experiences and others come from ‘giants’ of business world. These people are in some cases direct mentor to us and some of them are indirect in the form of videos, seminars, workshops, publication and books. But we acknowledge some of the people who had great influence in writing this book. I’d like to acknowledge: Tony Robbins, Brain Tracy, Jack Canfield, T Harv Eker, Manan Vasa, Huzaifa Samplewala, Shk. Burhanuddin Taskeen, Idris Saifee, and of course Yogi Udgire who also coauthor of this book. I’d also like to thank my family who stood up with me in my thick and thin.

31 Ways of Marketing Your Business © 2018 by Hashim Q Adil & Yogi Udgire. All Rights Reserved. All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems, without permission in writing from the author. The only exception is by a reviewer, who may quote short excerpts in a review. Hashim Q Adil & Yogi Udgire Visit my website at www.digitalmarketing.ac.in Printed in India First Printing: July 2018 Surekh Services Pvt. Ltd. ISBN- 9781983353376

Introduction ...................................................................................... 2 The Goal ............................................................................................ 4 Strategy #1 ........................................................................................ 6 Strategy #2 ........................................................................................ 7 Strategy #3 ........................................................................................ 8 Strategy #4........................................................................................ 9 Strategy #5 ...................................................................................... 10 LOCALWAYS TO MARKET YOUR BUSINESS ................................... 11 Strategy #6 ..................................................................................... 12 Strategy #7 .......................................................................................13 Strategy #8...................................................................................... 14 Strategy #9 ..................................................................................... 15 Strategy # 10 ................................................................................... 16 Strategy #11 ......................................................................................17 Strategy #12 .................................................................................... 18 Strategy # 13 ................................................................................... 19 Strategy # 14 ................................................................................... 20 Strategy # 15 ................................................................................... 21 Strategy #16 .................................................................................... 22 Strategy #17 .................................................................................... 23 Strategy #18 .................................................................................... 24 Some Low Budget Business Marketing Tips ................................. 25 Strategy #19 .................................................................................... 26

Strategy #20 ................................................................................... 27 Strategy #21 .................................................................................... 29 Strategy #22 ................................................................................... 30 Strategy #23 .................................................................................... 31 Strategy # 24 ...................................................................................32 Strategy #25 .................................................................................... 33 Strategy #26 ................................................................................... 34 Strategy #27 ....................................................................................35 Strategy #28 ................................................................................... 36 Strategy #29 .................................................................................... 37 Strategy #30 ................................................................................... 39 Strategy #31 .................................................................................... 40 About Authors.................................................................................. 41

You don't need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following. — Ray Allen

arketing a business gets confusing on many occasions when you are looking to find the best way to build a brand for your business. The question arising in your mind is what is best to brad my business. Is it offline marketing, or will online marketing be more productive and fast? The questions just keep coming and those who recognize the path of how to market and rule the competitors are the ones who thrive.

As we own business, one of them take care of digital marketing domain, we know that there are tons of information online and if you’re not seasoned on how things work, then it can become overwhelming. The burden of bringing customers to your business and building roads to your brand can be a scary task. After working with hundreds and thousands of business owners in our various training programs, we found that over 91% business owners find it

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very difficult to generate regular leads for their business and hence struggling to grow or in most cases even sustain their business. Therefore, we decided to lay down a one place stop guide of strategies you can use for free and paid to sky-rocket your business.

These 31 ways to market your business will come down to you taking action. There is no way to gain any success in life without putting something in motion and that first step starts by reading and executing right from strategy #1. After completing this book, the next step you want to take is to register for 3 Hour Live Web-masterclass to experience how using combination of these strategies will give a boost in never ending inflow of new customers in your business. Grab your spot now: https://events.genndi.com/channel/theleadmagnet

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It is incredibly important to set goals for your business, as if you have no direction for your business, your business will be a failure. — Fabrizio Moreira

he the first thing every business owner must to do is to set goal for their business. Because without goal there is no direction. When you don’t have direction, how much or how hard you run you are not going to accomplish things because of which you which you started your business on the first place. In this chapter, we are sharing question that will help you get clear on your business goals. It is primary requisite before even you start with your marketing. Without goals you will not be able track progress, check ROI and other data to see whether strategy and tools mentioned in this book produced desired results for your or not.

Use these questions regularly to review your progress.

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Q 1. When you are done with your business or your business is “finished” what will it look like? (how many clients or customers you will have regularly in your business. What would be its net worth… etc.)

Q 2. How will you reward yourself when you hit milestones along the way? (what will you buy? Where will you go for vacation? For example: Go for a mini vacation when I have 20 clients. I’ll buy a car when I hit six figures for 3 months consistently etc.)

Q 3. When you have a successful business, how will your life be different from today?

.

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f you want to grow your business to the masses locally and worldwide, then the likes of using SEO is the best route to go. if you can dominate your local market with the right keywords people will type these words into the search engine, find your services then you can grow massively.

This is the #1 way to build a business brand online by creating content people want to read and search for. If you own a real estate company in Mumbai and you have the ability to do SEO on your website then you have a chance at getting everyone who searches for “Mumbai real estate” this will do wonders for your business because those searchers will find your website first and this, in terms will allow you to dominate that current market.

Being #1 for the top local keyword in your industry is the key for success because you have to understand that as a customer we will first search for what we are looking for online and if we come across your website first then guess who gets the business?

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f you can write very well then I will suggest doing a press release which can be sent to your local newspapers such as the Hindustan Times , Times of India or any local Newspaper. If you live here in my current market area. If not, then just go to the website that lists all the newspaper websites.

If you want to get your article posted to thousands connect to a local news reporter or send an email or hard copy of your article to then you can get a good exposure without investing much.

You can also give it a go- to classified news as well, it will save a lot of time and efforts and can generate good leads if done right.

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here is no reason why you should not have some sort of way for visitors to not be able to sign up for a newsletter to your business. The #1 way to keep in touch with your clients is through email marketing.

There are many email marketing software out there, so do your research on finding the one that suits you. Just to get you started, here is one that we use to automate our email marketing sequence using MailChimp for free for up to 2000 subscribers.

It is one of the top email marketing software companies online today.

Start by sending out an email inviting prospects to enter your marketing funnel. Create a follow up email sequence to get in touch.

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ne One way to build a successful business website is to have a way to convert online visitors into clients . One way of doing that is through a call of action on your website from a bold phone number to call, or by giving them something for free that will force them to join your mailing list which I listed above. Some of the items you can offer for free are listed below: —

Free E-book

—

Free Report

—

Video Series

—

Infographic etc.

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outube is a great way to get free advertising out to the world if you follow these steps . Create a video of your place of business, upload it to YouTube and post that video on your website.

This should be like an intro video explaining all elements of your services, and make sure you use the right keywords in the title so that your video will be found on the search engines.

I advise you to create informational videos and tutorials of your industry and post them on your YouTube channel which you can customize to your brand.

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www.digitalmarketing.ac.in

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Peaking is not the strongest part of anyone’s talents, but it’s something you have to do if you want to grow. Any chance you have to speak in front of an audience then do so but make it 5 minutes or less so you can keep their attention.

Doing this allows you to give out your small business website or contact details to many people who may be interested in your services. You must also create elevator pitch for your business. Creating that will make it lot easier for you to introduce to other people when they ask – “What you do?”

Example of Elevator Pitch: You know 85% of people want to start a business or are struggling to grow business. We help people like you to start/grow and scale your business using ESCAPE Mechanism in 12 weeks or less. Would you like to know more? Contact on [email protected]

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f you live in surrounding cities such as Mumbai, then you will know that we have a number of radio stations . Now obviously there are many kinds of stations from, an example of RED FM. To find these radio stations in your local market you will have to first Google your city name + radio stations. I got this idea when I was taking one of the courses from Chet Holems and Tony Robbins on Business Mastery.

Next, find the radio station you think that will suit your business and contact the appropriate person to set up an interview. Most local talk radio host go out their way to help the local businesses around the city and try to keep their listeners up to date on new businesses in the area.

If you’re lucky enough to get some live airtime, make sure you have something that’s 100 times better than a phone number. Which is a website of your business. If you don’t have a website, then don’t bother contacting any radio stations because most of them will ask if you have one. If not, then you run the risk of people not remembering the phone number and address you will be giving out. With the miracles of systems program you get a website for FREE.

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Hether you know it or not, many business cards are done in a way that just makes a person want to throw them in the trash the second you turn your back. Poor business cards are deal breakers no matter how you look at. Just think about a card you got that was done on plain matted paper that consisted of no gloss.

The truth is that first impressions do matter, and if you want people to keep that business card in their purse, wallet, desk or on the kitchen refrigerator, then you best think of putting more work in the look and design… if not then your card will become part of a land field.

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ore than likely if you have a present business, then you have a printer on hand to print flyers. Now, if you’re not seasoned on doing things like this then don’t panic because there are many companies that allow you to create a customizable flyer.

Once you have your flyers, you can just pass them out on the weekend at an event in your city. If there is a convention going on and thousands of people are there, then ask for permission to hand out flyers as people are leaving.

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Tudies shows that businesses who blog at least 2–3 times a week increase their clients by 100% over those who don’t.

You must have a website and be able to write quality posts of your industry. Make sure that you create good content people will love to read that will turn those visitors into paying customers.

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he #1 way to protect your reputation online and also build offsite content (which is content not included on your website) that will allow you a place for more branding.

There are many websites sites out there where you can list your business locally and these listing will show up in the search engines.

The profile sites give you a chance to talk about your business and also gives you an opportunity to include your logo. This is powerful, and if you can get your profile on as many websites as you can then you increase your chance locally of gaining lots of new clients to your website. This in terms should result in more profits. Here is a list of profiles sites I recommend you sign up for. •

www.facebook.com

•

www.instagram.com

•

www.linkedin.com

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www.meetup.com

•

www.justdail.com

•

www.printerest.com

•

www.indiamart.com

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https://sites.google.com

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https://plus.google.com

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www.twitter.com

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ow I’m going to make this as simple as possible because basically it is self-explanatory. If you open the doors of your business at a certain time each day, then this is called doing something on schedule.

To even be productive with your online/offline marketing you must schedule your posts to go out on time each day you have them schedule for.

This way people can always expect to see new content from you on the date and time that you set. It is applicable even in case of news papers publications. For Example: Best time to post on LinkedIn is on Tuesday, Wednesday & Thursday in second half.

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witter Twitter is becoming the fastest growing information highway out there. It’s amazing how fast someone can tweet something out and in less than 2 seconds it’s at your fingertips of your laptop and mobile phone.

Here is a little tip that you may not have thought about when it comes to twitter. You can use the Twitter Search to find people who tweet out about certain topics.

Let’s say you have a law firm in Mumbai, MH and you want to follow people who tweet about any sort of law actions. Such as, I was in an accident, going through a divorce and things of that nature. From here now you can follow with these people and network with them and offer them free advice to what steps they should take.

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f If you want to stop marketing to the people who just want to low ball your business prices then go after the big guys. If you’re running a career counselling service and someone comes out and say I can only pay INR 250/- for your services no matter what, then go ahead and move on because they’re not going to be long time customers.

People have shown that if they’re looking to low ball you off the jump, then doing business with them will turn up devastating. Only work and market to those who are willing to pay a fair price for your services without the hassle.

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saw I saw this amazing marketing idea when I was visiting a restaurant in Indore, MP on vacation last year. Once me and my wife got up and finished paying for our food, the cashier gave us a simple “thank you card” that just had thank you on the front, and included come back and see us on the back.

I said to my wife, what a remarkable way to appreciate the customers coming through your doors and encouraging them to come back. What made it so amazing is that it only had those words on it… no address, no website and not even a place for a review.

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ur attention spans are short as adults and a research done by Harvard that it’s even shorter than gold fish because we have so much more going on.

You only have about 5 to 10 seconds to really throw a pitch at customers, and if you don’t get them interested in that length of time then they’re on to something else.

Make that first impression the most stand out impression of your life. I learned this concept of elevator pitch when I was in college, and when I became member of BNI and other meetups it became a habit, because they give you 10 – 15 seconds to introduce your business.

In one of our program – the miracles of systems, we design your elevator pitch that is personal to you. For more information contact on [email protected] or [email protected]

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hey say a picture speaks a thousand words. If you can, take pictures of your business. The way you do it is to take pictures of the staff and customers as they’re doing business with you.

Take pictures of any events and functions you have going on and post them on FaceBook, Pinterest, Instagram, Twitter and your business website.

Doing this allows people to share your photos with the share and like buttons…this is called viral marketing.

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ust Just getting to know your customers is one way to get repeat business and word of mouth marketing. Asking them questions about how their day is going can go a long way in getting another person to spread your brand. You can also share some tips and quotes with your potential and regular customers to generate repeat and new business.

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www.digitalmarketing.ac.in

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here There are many college students these days that are looking to show the world their talents in marketing. If you’re tight on a marketing budget, then think about contacting a college marketing student and ask them for an internship.

Now if they can implement some new marketing strategies for you then maybe as your business grows you can hire them full-time.

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his is one of my favorite ways to gain free marketing when it comes to growing your business in a metro area. Why not go out and network with other businesses around town who are surrounding your niche.

Meaning if you’re in the beauty salon business then you might want to network with other stores such as nail salons, women clothing stores, tanning venues, women book clubs and etc.

We did the same thing by joining hands with other institutes in different areas of Mumbai to provide our job guarantee and business growth courses. From here you can contact all the local businesses in your area such as here in Mumbai, MH. I’m using these as an example because this is my local market but this can still work in your state, city or town just the same. Contact them and set up a place for you guys to meet like the CCD or their office place and explain to them that you have a great way for all you guys to gain more clients by joint venture.

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Basically, it comes down to giving your business card out to all the other local businesses that attend this meeting and have them refer business to you. Plus, you will do the same and before you know it you will start to gain more clients and the best part about it is that it’s all FREE Marketing.

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reating articles around your business is pretty easy to do if you know you’re marketing inside out. Not to get so much into seo and the teaching of how to get your website to rank #1 for a given keyword, but it will be wise to find a keyword that’s center around your local market.

By doing this, once the search engines index your article it can have the possibility of being found. Now let’s say your business is a car dealership and is located in Mumbai City. When do so you have a better chance of getting local traffic from the search engines is to use a local keyword such as…. “Mumbai City Car Dealership” ...all you have to do is write a 500 word or more article of your industry.

Next, if you don’t have website publish it on your LinkedIn Profile and share it through facebook, whatsapp etc. to gain more visibility.

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eople always love to get something for free, so one of the ways you can implement this to your advantage is by creating these reward type cards.

Meaning, like a cash back coupons or reward cards in McDonalds, where they have reward cards that they give you which has certain points or opening slots spots on it. For example, let’s take six slots.

Every time you purchase a something from them they will punch out a hole. After your sixth purchase, you will be able to get a large size burger or fires for free…how awesome is that.

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hey say you can never have enough friends in your life, so if you’re like me then put them to use. Basically, all of our friends have jobs, so you can use them to offer your business cards to the other employees.

If you have ten close friends and you give them all twenty business cards each and they give them all away then you have just been able to get in front of 200 people without that much effort.

Remember: Like I said before, make sure that your business card is eye appealing and attractive enough for people to hold on to.

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et Get and attend these local networking events in your city. Meaning, if you’re a real estate investor, then think about joining a home builders group, appraisal group or realtor group.

These people are in your niche, so if you want to come and speak or mingle then you’re in the right place to grow your business. You may like to join Meetups, BNI other business groups.

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an’t tell you how many reporters are out there, but if I had to guess it has to be in the thousands. Many of them are looking for stories from new businesses being opened to even educational advice for the local community.

If you have something to say and want to help a reporter out by giving your expertise then this can be the free publicity you need.

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‘m I’m not a big fan of advertising locally on Facebook and twitter but if you have a little money to spend then do it.

They have great ways for you to target those in your local market to people who will most likely buy from you or use the services you offer.

I call it the quick way to market because all you’re doing is spending money so people can see you faster rather than later.

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ersonally if you really want to get that ball rolling and get eye balls on your brand, then I will say let’s get your logo and business name on as many shirts or jerseys as possible.

By sponsoring a team, your brand will be blasted in front of thousands of people because kids are wearing your brand at the park, stores, school and just out and about.

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f If you have it to spend then go out and put your brand on any sort of item you can. From T-shirts, coffee mugs, pens, calendars and more.

This is something I do all the time in my local market to reach down in my budget and create free items I want to giveaway. Doing this constantly is powerful, because people start to recognize your brand and is encouraged to learn more about your business.

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don’t care where in the world you live no one can tell you that they don’t like BBQ. People are suckers for great food if it’s done right and to the liking of the masses.

You can get someone to cater your BBQ and have a booth setup for you to pretty much give away free BBQ plates. You may be asking why in the world would I want to do something of this nature because there is no way that I can pay it. Think about this? This is about all the free publicity you will get from your local newspapers if you live in my local market. Not only that, here comes the local radio station talking about it. This sort of buzz will blast your business all over the city, state and even the country if you’re lucky. To pull this off, all you have to do find local businesses who will love to sponsor this event in the form of them having billboards placed up all over the free BBQ event. Plus, the sponsors will get t-shirts made with the logos of all the sponsors including the saying of (Free BBQ Giveaway Day Sponsored by……) by doing this now you have hundreds or thousands of people

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promoting your brand which in terms will be seen on the local news broad cast and local papers. This idea was actually shared by one of my friend and make it more attractive, we also organized a seminar to promote value to the people participating into it.

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olding a contest in your place of business is pretty easy to do if you make it something related to your business. I say think of something that will make your customers participate and worth their while.

If you do this then they will go out and tell more friends about it which will bring more potential clients through your doors. Every hold a nation-wide contest in the field of digital marketing every year.

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Hese are specific offers that are given to prospects or customers when they buy.

You could also offer something specific to your prospect or client if they bring in a copy of a testimonial that they’ve posted online about your business.

You can also offer additional discounts and offers if you want your prospects to take action on your purchase immediately.

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he funda of Yogi’s life is very simple - Celebrate Life to the fullest. He is fortunate and lucky to have best people and teachers in all phases of my Life. He loves to learn and passionate for Nature, Travel and Creativity.

Skills and Expertise in the areas of Business Strategy, Internet marketing,

Digital

Business

Management.

Online

Marketing

framework for Business, Entrepreneurship, Techno-Management.

Specialties:

Business

Strategy,

Business

Development,

Sales,

Entrepreneurship, Self-Development. Synthesis of Online & Offline Process and Systems. Mr. Adil is on a MISSION to 'Empowering Minds, Transforming Lives!! He is popularly referred to as 'Business Guru' by leading newspapers like Times of India. With nearly 10 years of experience in helping more than 10,000 individual & 500 business organizations to achieve Real-Tangible RESULTS by real-life strategies that works to change mindsets and

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attitudes—so they and their team can maximize its productivity by saving 2 hours daily, increase market share, strengthen performance, increase sales by 30% - 300%, almost INSTANTLY.

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