Instagram Video Ideas

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I NSTAGRAM

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VI DEO I DEAS

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YOU’ RE WE L COMI NG T HE

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S T RAT E GI C

S UP P ORT

OT HE RS

WON’ T .

SOCIAL MEDIA CONSULTING Hi, I'm Amie Finlayson!

Harvest Studios is a social media

Almost three years on, we’re just getting

consultancy focused on Instagram for

started here at Harvest Studios &

Business sales, content and engagement

Consulting. A period of rapid growth,

strategy.

followed by a (damn-well-obvious, yetalmost-business-ending) decision, we have

I’m a social media consultant, content

moved from a full-scale digital marketing

strategist and sales psychology specialist

agency to focused solely on the Instagram

from Sydney, Australia, living with my Kiwi

platform and generating sales through

husband in Wellington, New Zealand, in a

social media for modern

converted warehouse. For the past 2.5

entrepreneurs. Join us?

years, my freelance journey has had me growing Instagram accounts and making product sales from coffee shops in Nepal, smoothie bars in Thailand, and high-rises in KL, Malaysia.

STORIES CONTENT IDEAS

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START WITH AN EASY QUESTION ..Encourage followers to DM you and nurture connections from there.

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SHARE YOUR PODCAST FINDS Voice is the future. By sharing your latest finds, you will find likeminded individuals replying, listening and connecting with you.

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COWORK AND CONNECT Use your Instagram Stories as a way to cowork with your followers; share what you're working on throughout the day.

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SHARE A BIZ FRIEND'S LATEST POST Celebrate those in your circle and delight with encouraging community posts.

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STORIES CONTENT IDEAS

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START A SERIES A weekly, branded TV-like segment where you share on a common theme.

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OFFER AN EXCLUSIVE DISCOUNT Let your Stories-watchers know that they matter; offer a discount on services or products for 24 hrs only.

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SNEAKY PEEKY Whether you're developing a new client website, writing a full course or launching a new product, share snippets of what your audience can expect from you.

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USE GEOTAGGING Share where you are and what you're doing (coffee shop, park stroll, client consultations, shopping, events).

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STORIES CONTENT IDEAS

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CREATE BRANDED TEMPLATES This or That? Get to know the business owner. Use your own creativity to brand templates that can be shared across other users Stories and accounts.

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PROMOTE YOUR BLOG POSTS You don't have to have the Swipe Up link to share your latest blog posts. Promote each point with a CTA to visit the link in your bio.

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ASK ME ANYTHING Use the Question feature as an opportunity to connect with your audience beyond your work and get personal with an AMA.

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GET YOUR POLL ON Use the poll feature for audience feedback on your next post, your next IGTV or your next product release.

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IGTV CONTENT IDEAS

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GO LIVE AND UPLOAD Repurpose your content and turn your live into an IGTV for followers to rewatch after 24 hours.

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GET A BIZ FRIEND ON BOARD Nervous about long-form video? Meet up with a friend and do a miniinterview. You can then both post your conversation to your respective IGTV channels.

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QUICK, ACTIONABLE TIPS When sharing what you know, allow your audience to be able to implement your tips quickly.

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A DAY IN THE LIFE Take your followers behind the biz and create a long-form video of what you get up to in a day.

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IGTV CONTENT IDEAS

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DO A WEEKLY PODCAST OR BOOK REVIEW Relate it to your audience's interests and share your thoughts freely.

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VIDEO TESTIMONIAL Ask your clients or customers for a video testimonial and post it to your IGTV channel,.

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UPLOAD A TUTORIAL Make it about the doing, rather than sharing the tips. What can you teach step-by-step? Record your voice over a screen share.

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INTRODUCE YOURSELF Not everyone that follows you knows who you are and what it is you do for your clients/customers.

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IGTV CONTENT IDEAS

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TELL YOUR BUSINESS STORY We all have a story of WHY we started our business and what led us to this point.

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TALK ABOUT YOUR SIGNATURE SERVICE What are you selling on Instagram? IGTV is a great place to go into detail about your service, as you would on a sales page.

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REPURPOSE STORIES CONTENT Share interesting content to Stories on the reg? Download this content and edit for IGTV.

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WHAT'S NEW? Update your community on what is new and coming up in your business.

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IGTV CONTENT IDEAS

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USE IGTV AS A VLOG Ever wanted to vlog, but scared of using YouTube? IGTV is an entry-level way to create lifestyle content.

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INTRODUCE YOUR TEAM If it's not just you in your business, honour the people that make it happen for you and your clients / customers.

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SHARE THE LOVE #FollowFriday #FeatureFriday - share the accounts that you're currently loving and why.

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DEVELOP INSPIRATIONAL CONTENT We know this: long-form motivational content gets shares. Think Tony Robbins, Jay Shetty, etc.

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IGTV CONTENT IDEAS

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WRAP UP THE WEEK Create a fun 'wrap up' video of the week that was. A great idea if you only have the opportunity for 1-2 IGTV vids per week.

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AN HONEST FAIL We connect with people who are real: share something you've learned as a result of a mistake you've made in your business.

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AN INTERVIEW WITH YOU Ask a business friend or a trusted team member to interview you: the business owner.

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COMMUNICATE YOUR VALUES A sure-fire way to know who you do and don't want to work with, is to share your values with your community.

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IGTV CONTENT IDEAS

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LAUNCH A DIGITAL PRODUCT Excited about a new digital product launch (i.e. a course, eBook, membership)? Launch it exclusively from your IGTV channel and direct traffic there.

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TAKE US ON AN OFFICE TOUR Where do you create from each day?

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COMMUNITY FEATURE If you work exclusively in a local community, use IGTV as a way to highlight makers, to-dos, coworking spaces, interesting facts.

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