Kolehiyo Ng Lungsod Ng Lipa: Analysis Of Tv Advertisements

Republic of the Philippines Lipa City, Batangas

KOLEHIYO NG LUNGSOD NG LIPA Marawoy, Lipa City, Batangas

Student Number:

01414-18-0108 | 01414-18-0115

Complete Name:

Nimfa Eula C. Landicho | Ailyn De Guzman

Course, Year and Sec.: Major :

BSBA 2B

Marketing Management

ANALYSIS OF TV ADVERTISEMENTS Instructions: Prepare a written report on your chosen TV advertisements. We will be using AIDA methods which stands for "Attention, Interest, Desire, Action" and it is a tried-and-true process used by marketers to entice prospects to make a purchase or take a desired action. The technique is commonly used in advertising vehicles such as television commercials, website copy and direct mail pieces. Advertisements are a valuable primary source for information about the past and present scenario in the market. From question number 2-7, you are required to have a minimum of 5 sentences.

ELEMENTS

TV Advertisement 1

What is the product being advertised? Colgate How does the TV advertisement Colgate use a playful and attract your attention? unique style of advertisement for example is they using amore advance graphics and also they use a popular or

TV Advertisement 2

TV Advertisement 3

Kopiko Blanca Kopiko Blanca use good types of concept where the character of the TV ads makes the viewer filled by excitement on how the instant

Palmolive naturals Palmolive Naturals use also a playful where the characters of the TV ads is playing with their hair and use teen celebrity for the

famous celebrity. Colgate advertisement give more information. They said the advantages of using colgate. They show the effect of using colgate . They used popular star to promote their product.

What details are provided to create interest in the product?

Slogan for all products. The color of their product to attract the interest of the audience. The endorser that they used. The benefits and effect of using Colgate. And using a dentist to their TV advertisement.

How does the TV Advertisement make the product desirable? What language is used to urge you to buy the product soon?

TV advertisement is one of the best way to promote product. The more audience who see it or watch it, the more chance that the consumers will truly buy it. In language, Colgate TV advertisement use the language by country for example: in Philippines Colgate use the Filipino Language, so that the viewers can understand it very well. Using tagalog language is

TV ads more interesting and captivating. They persuade their product to the audience to use it. They show their product into a low cost but with good results .Using a teen to the many people are encouraged to advertisement is one of the reason why I encourage to drink or to buy Kopiko Blanca. They showing to the TV use this product. They advertisement using the four show the effect of using brand ambassadors. Palmolive Natural. Palmolive use the information. Showing the The motto of the product. The benefits of their reaction of the character in product(shampoo) .To the tv ads and also the make the viewer curious product itself. Using many on how the shampoo ambassador to the TV makes the hair heathy and advertisement. They connect also by the help of celebrity. their product to love. The low cost of shampoo Promoting their product and with a good results if you show more promo. used it. The effects of the shampoo. TV advertisement make the By the help of TV product desirable because advertisement, the product of the concept they use. itself gain more attention to The celebrity who endorsed all the viewers/consumer to it, and the benefits of the buy it. Using celebrities that product. Give more endorsed the product. information about the Just like the Colgate , they product. Even it is a low use the language of that cost it have a good result if country.So that the buyer you use it. easy to understand the For the language, they information about the used the same language of product. By promoting their that country to make the product and show the promo. viewer urge to buy it soon coffee was really taste like. This advertisement they promoting their product using a promo. TV advertise of Kopiko Blanca show that there is a chance that you can win their promo. So that

What visual techniques are used to engage the viewer?

How is sound/music used to engage the viewer?

Would this TV Advertisement influence you to buy the product? Why or why not?

most appropriate way to understand the information about the product. Every product they said a different tag line. Colors, composition, focus point, visual, repetitionand body language

and to understand what the TV ads is all about. Point of view, body language, visual,the golden mean, color,association

Association,emotional appeal, story telling,visual,body language The sound or any background music that was played by the character The background music Sound or music captivates the makes the viewer in awe makes it appealing to the viewer that make them and makes them interested viewers. Like in Colgate the interested in the TV ads. The to watch the tv ads fully. voice of the endorser is voice of the endorser is louder The music that they use is louder than the background than the background music. So enjoyable. They create a music. When the endorser that it easy to understand the song for their prduct.The speaks the background music information that they want song that they create is is weakened. Then when the toinform. The sound is catchy about the benefits and endorser is silent, the to the viewers. They use effect of their product. background music grows. enjoyable background music. When the viewer heard the The sound is catchy. song they can be interest to watch and find out what product it is. Yes, because the concept of Yes, the tv advertisement Yes being one of the the ads and it means make me makes me and the other consumer of the product is or the viewer interested to buy viewer to be interested to just a plus. The TV ads was the product. The dentist is one buy the product. TV ads saying the truth about the of the endorser that show how give more information to the product that makes me buy it. great Colgate is. Showing the viewers. I found the We can get more information good effect of using this different of Palmolive to the to the TV ads. Showing the product is one of the reason other shampoo. I see the good effect of drinking this why consumer buy it. In good effect of using the product is one of the reason advertising the Colgate give Palmolive shampoo. When why I buy this product. I know more information about the it. I see the good result of the different of Kopiko Blanca They say the truth about the using this I persuaded to to the other Coffee. product. buy and use this product.

Date and Time Submitted: May

2, 2020 @ 1:49PM

Reviewed and Checked by: ARNOLD M. DE LUNA, MBA Subject Instructor Note:

The table is adjustable. If there are needed space just press enter key on selected area or just click the lower border line, then drag to the needed space. On the other hand, if there are remaining/excess blank spaces, just press delete button or backspace or click and drag the lower borderline to leave NO blank spaces. (Press Enter Key in the desired area of the form several times until it reaches the desire space for the answer.)