Media And Information Literacy

Media and Information Literacy

Carl Ian S. Lagar Instructor 1

Communication

Recitation! What is communication? Why do we communicate? How do we communicate?

What is COMMUNICATION?  The

act or process of using words,

sounds, signs, or behaviours to

express or exchange information or to express your ideas, thoughts,

feelings, etc., to someone else. (www.merriam-webster.om)

What is COMMUNICATION? The

exchange of information and the expression of feeling that can result in understanding.

(www.dictionary.cambridge.org)

Two Basic Types of Communication  Non-verbal

 Verbal

Communication

Communication

Non-verbal Communication • Signs • Symbols • Colors • Gestures • body language

• facial expressions

Verbal Communication

Oral

Written

Messages 

A collection of symbols that appear purposefully organized (meaningful) to those sending or receiving them. Turow (2009)

Types of Communication 

Interpersonal communication – a form of communication that involves two to three individuals interacting through the use of their voices and bodies.



Public communication - involves one person communicating to a large number of people.



Mediated Interpersonal

Communication

–

technology stands in between the parties communicating and becomes the channel by which the message is sent or received. 

Small Group Communication -

it involves

discourse between three or more persons. 

Organizational communicate environment.

Communication differently

in

– a

people working

8 Elements that constitute the creation of message (Turow, 2009) 

Source



Encoding – is how you compose your sentence as you communicate



Transmitting – the actual of sending the message



Channels



Decoding – process by which the receiver translates the source’s thoughts and ideas so they can have meaning



Receiver



Feedback



Noise

Activity No. 2 

Six members in each group.



Single out a message which you would like to analyze.



As a group, try to analyze the message guided

by the following questions: -

Where is the message coming from?

-

How is the message sent?

-

Who is the receiver?

After you have responded to the previous questions, try to push your analysis: - What form did the sender use so that the message can be transmitted to the intended receiver? - Did the form of the message change once it has reached the intended receiver? If so, what form did it take?  Lastly, take time now to see how it was received by the intended receiver. - Did the message reach the intended receiver? If yes? Did the message prompt a response from the intended receiver? If no, what blocks or impediments kept the message to the receiver? 



Try visualizing the process that starts with the sender and ends with the receiver. Attempt to render a diagram.



Interview an elder in your family, make them recall the forms of media that they used either as

sources of information and entertainment. 

Engage them in a freewheeling interview session

where they can enjoyably go down memory lane and share with you their sources of media and information.