Mil-intellectual-property.pptx

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MEDIA AND INFORMATION LITERACY (MIL) LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION (PART 1)

INTELLECTUAL PROPERTY FAIR USE AND CREATIVE COMMONS (C) Mr.Arniel Ping – PAMIL member COC Faculty 2013-2017

MIL PPT 12

LEARNING COMPETENCIES Learners will be able to…  define intellectual property (SSHS);

 identify and explain the different types of intellectual

property (SSHS);  explain copyright, fair use, etc.vis-a-vis human rights

(MIL11/12LESI-IIIg20);  discuss current issues related to copyright vis-à-vis

gov’t./provide sectors actions (MIL11/12LESI-IIIg21);

LEARNING COMPETENCIES Learners will be able to…  put into practice their understanding of the

intellectual property, copy right, and fair use guidelines (MIL11/12LESI-IIIg17); and  explain actions to promote ethical use of media

and information (MIL11/12LESI-IIIg22);

TOPIC OUTLINE I- Legal, Ethical, and Societal Issues in media and Information (Part 1) A. Current Events: Digital Piracy in the Philippines

B. Intellectual Property in International and Local Context 1. Definition of IP 2. Types of IP 3. IP Rights (WIPO and R.A. 8293) B. Fair Use (Fair Dealings) and Creative Commons

CURRENT EVENTS 1

UB: Mahigit P100-M halaga ng pirated DVD, nakumpiska sa Quiapo, Manila (Aug. 2, 2016). GMA News and Public Affairs. YouTube. Retrieved on Oct 5, 2016, from https://www.youtube.com/watch?v=bABC_7wOI5g

CURRENT EVENTS 2

BT: Suspek sa Pamimirata ng mga Pelikula at TV Series, Arestado (Oct. 3, 2016). GMA News and Public Affairs. YouTube. Retrieved on Oct 4, 2016, from https://www.youtube.com/watch?v=BaALtvPAUnA

WHY IS DIGITAL PIRACY A CRIME?

(Source: www.quickmeme.com and www.imgflip.com)

WHAT IS INTELLECTUAL PROPERTY?

INTELLECTUAL PROPERTY (IP)

refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce

(Source: http://www.wipo.int/ about-ip/en/)

INTELLECTUAL PROPERTY IS PROTECTED IN LAW

WHAT ARE THE DIFFERENT TYPES OF INTELLECTUAL PROPERTY?

WHAT ARE THE DIFFERENT TYPES OF INTELLECTUAL PROPERTY?

TYPES OF IP COPYRIGHT

PATENT

TRADEMARKS

INDUSTRIAL DESIGN

GEOGRAPHICAL ORIGIN

TYPES OF INTELLECTUAL PROPERTY TYPES OF IP DEFINITION 1. Copyright • a legal term used to describe the rights that creators have over their literary and artistic works • books, music, paintings, sculpture and films, to computer programs, databases, advertisements, maps and technical drawings

COPYRIGHT Source: http://www.slideshar e.net/DaeBogan/ mu sic-publishingcopyrightadministration-inthe-internet-age

COPYRIGHT

REPUBLIC ACT 8293 INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

VALIDITY PERIOD COPYRIGHT LITERARY WORKS During the lifetime of the author plus 50 years after death 25 years from the date of creation ART 50 years from publication PHOTOGRAPHIC WORK AUDIO50 years from publication VISUAL WORK

REPUBLIC ACT 8293 INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

COPYRIGHT SOUND RECORDING BROADCAS T RECORDIN G TRADEMARK

VALIDITY PERIOD 50 years from year recording took place 20 years from date of broadcast

Valid for 10 years and may be renewed for a periods of 10 years INVENTION PATENT Valid for 20 years from filing date

TYPES OF INTELLECTUAL PROPERTY (IP) IP 2. Patent

DEFINITION • an exclusive right granted for an invention • provides the patent owner with the right to decide how - or whether - the invention can be used by others

TYPES OF INTELLECTUAL PROPERTY (IP) IP DEFINITION 3. Trademarks • a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises.

TRADEMARKS

TRADEMARK INFRINGEMENT?

TRADEMARK INFRINGEMENT? Mars sues Hershey for trademark infringement over MALTESER brand

TYPES OF INTELLECTUAL PROPERTY (IP) IP 4. Industrial Design

DEFINITION • constitutes the ornamental or aesthetic aspect of an article • may consist of three-dimensional features, such as the shape or surface of an article, or of two-dimensional features, such as patterns, lines or color

PRESENTING: AIR BINAY or AIR JEJOMAR 1

DESIGN INFRINGEMENT?

PATENT OR INDUSTRIAL DESIGN INFRINGEMENT?

TYPES OF INTELLECTUAL PROPERTY (IP) IP

DEFINITION • signs used on goods that have a specific 5. Indications geographical origin and possess qualities, and a reputation or characteristics that are Appellations essentially attributable to that place of of Origin origin • most commonly includes the name of the place of origin of the goods.

GEOGRAPHICAL INDICATIONS AND APPELLATIONS OF ORIGIN

GEOGRAPHICAL INDICATIONS AND APPELLATIONS OF ORIGIN

VIDEO PRESENTATION: FAIR USE

Copyright and Fair Use Animation .(2014). Common Sense Education. YouTube. Retrieved September 19, 2016, from

https://www.youtube.com/watch?v=suMza6Q8J08

FAIR USE Fair use means you can use copyrighted material without a license only for certain purposes. These include:  Commentary  Criticism  Reporting  Research

 Teaching

FAIR USE Guidelines for Fair Use  A majority of the content you create

must be your own.  Give credit to the copyright holder.

 Don't make money off of the

copyrighted work.

VIDEO PRESENTATION: CREATIVE COMMONS

Creative Commons & Copyright Info .(2012).Lifestyle & Living. YouTube. Retrieved September 19, 2016, from https://www.youtube.com/watch?v=8YkbeycRa2A

CREATIVE COMMONS  is an American non-profit organization

devoted to expanding the range of creative works available for others to build upon legally and to share. The organization has released several copyright-licenses known as Creative Commons licenses free of charge to the public.  Website https://creativecommons.org/about/

CREATIVE COMMONS  Attribution: You must credit the creator.  Non-Commercial: You can't make a profit.  No Derivative Works: You can't change the

content.  Share Alike: You can change the content,

but you have to let other people use your new work with the same license as the original.

CREATIVE COMMONS HTTP:/ / WWW.GCFLEARNFREE.ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-FAIR-USE?PLAYLIST= BLOG_BASICS

CREATIVE COMMONS HTTP:/ / WWW.GCFLEARNFREE.ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-FAIR-USE?PLAYLIST= BLOG_BASICS

VIDEO PRESENTATION

PINOY INVENTORS .(2015). ABS-CBN NEWS. YouTube. Retrieved on Oct 4, 2016, from https://www.youtube.com/watch?v=yQSPEZSEWnk

CLASS ACTIVITY

CLASS ACTIVITY PART 1

Watch the talkshow“Legal HD”

Legal HD Episode 64 - Intellectual Property Code. (2014). 9 News & Current Affairs. YouTube. Retrieved September 19, 2016, from https:/ / www.youtube.com/watch?v=IwEeTscHdng

CLASS ACTIVITY PART 1 Answer and discuss the following guide questions: 1.

How can the intellectual property protect the rights of inventors, scientists, and artists?

2.

What acts are considered as a violations of the Intellectual Property Code?

3.

What agencies are in-charge of implementing the Intellectual Property Code?

CLASS ACTIVITY PART 2:

Read “The Intellectual Property Lawof the Philippines”, Textbook pp.72- 75

CLASS ACTIVITY PART 2: Answer and discuss the following guide questions: 1.

What are examples of copyright protected works under the Philippine law?

2.

What is the difference between original works and derivative works?

3.

What are examples of works not protected by copyright?

CLASS ACTIVITY PART 2:

Answer and discuss the following guide questions: 4.

Why is it important to protect intellectual property?

5.

As a student, how can you promote ethical use of media and information?

REFERENCES  Media and Information Literacy Curriculum Guide by

DepEd  Media and Information Literacy by Boots C. Liquigan,

Diwa Learning Systems Inc.  http://www.wipo.int/ about-ip/en/

 http://www.slideshare.net/DaeBogan/music-publishing-

copyright-administration-in-the-internet-age

REFERENCES  https:// www.legalzoom.com /articles/posting-cover-songs-on-

youtube-what-you-need-to-know  http:// www.ipophil.gov.ph/images/Patents/ IRRs/RepublicAct8293.

pdf  https://www.thoughtstopaper.com/knowledge/design-

patents.php  http:// fairuse.stanford.edu/ overview/ fair-use/what-is-fair-use/  https://creativecommons.org/about/  http:// www.gcflearnfree.org/ print/ blogbasics/copyright-and-fair-

use?playlist=Blog_Basics

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