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MEDIA AND INFORMATION LITERACY (MIL) LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION (PART 1)
INTELLECTUAL PROPERTY FAIR USE AND CREATIVE COMMONS (C) Mr.Arniel Ping – PAMIL member COC Faculty 2013-2017
MIL PPT 12
LEARNING COMPETENCIES Learners will be able to… define intellectual property (SSHS);
identify and explain the different types of intellectual
property (SSHS); explain copyright, fair use, etc.vis-a-vis human rights
(MIL11/12LESI-IIIg20); discuss current issues related to copyright vis-à-vis
gov’t./provide sectors actions (MIL11/12LESI-IIIg21);
LEARNING COMPETENCIES Learners will be able to… put into practice their understanding of the
intellectual property, copy right, and fair use guidelines (MIL11/12LESI-IIIg17); and explain actions to promote ethical use of media
and information (MIL11/12LESI-IIIg22);
TOPIC OUTLINE I- Legal, Ethical, and Societal Issues in media and Information (Part 1) A. Current Events: Digital Piracy in the Philippines
B. Intellectual Property in International and Local Context 1. Definition of IP 2. Types of IP 3. IP Rights (WIPO and R.A. 8293) B. Fair Use (Fair Dealings) and Creative Commons
CURRENT EVENTS 1
UB: Mahigit P100-M halaga ng pirated DVD, nakumpiska sa Quiapo, Manila (Aug. 2, 2016). GMA News and Public Affairs. YouTube. Retrieved on Oct 5, 2016, from https://www.youtube.com/watch?v=bABC_7wOI5g
CURRENT EVENTS 2
BT: Suspek sa Pamimirata ng mga Pelikula at TV Series, Arestado (Oct. 3, 2016). GMA News and Public Affairs. YouTube. Retrieved on Oct 4, 2016, from https://www.youtube.com/watch?v=BaALtvPAUnA
WHY IS DIGITAL PIRACY A CRIME?
(Source: www.quickmeme.com and www.imgflip.com)
WHAT IS INTELLECTUAL PROPERTY?
INTELLECTUAL PROPERTY (IP)
refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce
(Source: http://www.wipo.int/ about-ip/en/)
INTELLECTUAL PROPERTY IS PROTECTED IN LAW
WHAT ARE THE DIFFERENT TYPES OF INTELLECTUAL PROPERTY?
WHAT ARE THE DIFFERENT TYPES OF INTELLECTUAL PROPERTY?
TYPES OF IP COPYRIGHT
PATENT
TRADEMARKS
INDUSTRIAL DESIGN
GEOGRAPHICAL ORIGIN
TYPES OF INTELLECTUAL PROPERTY TYPES OF IP DEFINITION 1. Copyright • a legal term used to describe the rights that creators have over their literary and artistic works • books, music, paintings, sculpture and films, to computer programs, databases, advertisements, maps and technical drawings
COPYRIGHT Source: http://www.slideshar e.net/DaeBogan/ mu sic-publishingcopyrightadministration-inthe-internet-age
COPYRIGHT
REPUBLIC ACT 8293 INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES
VALIDITY PERIOD COPYRIGHT LITERARY WORKS During the lifetime of the author plus 50 years after death 25 years from the date of creation ART 50 years from publication PHOTOGRAPHIC WORK AUDIO50 years from publication VISUAL WORK
REPUBLIC ACT 8293 INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES
COPYRIGHT SOUND RECORDING BROADCAS T RECORDIN G TRADEMARK
VALIDITY PERIOD 50 years from year recording took place 20 years from date of broadcast
Valid for 10 years and may be renewed for a periods of 10 years INVENTION PATENT Valid for 20 years from filing date
TYPES OF INTELLECTUAL PROPERTY (IP) IP 2. Patent
DEFINITION • an exclusive right granted for an invention • provides the patent owner with the right to decide how - or whether - the invention can be used by others
TYPES OF INTELLECTUAL PROPERTY (IP) IP DEFINITION 3. Trademarks • a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises.
TRADEMARKS
TRADEMARK INFRINGEMENT?
TRADEMARK INFRINGEMENT? Mars sues Hershey for trademark infringement over MALTESER brand
TYPES OF INTELLECTUAL PROPERTY (IP) IP 4. Industrial Design
DEFINITION • constitutes the ornamental or aesthetic aspect of an article • may consist of three-dimensional features, such as the shape or surface of an article, or of two-dimensional features, such as patterns, lines or color
PRESENTING: AIR BINAY or AIR JEJOMAR 1
DESIGN INFRINGEMENT?
PATENT OR INDUSTRIAL DESIGN INFRINGEMENT?
TYPES OF INTELLECTUAL PROPERTY (IP) IP
DEFINITION • signs used on goods that have a specific 5. Indications geographical origin and possess qualities, and a reputation or characteristics that are Appellations essentially attributable to that place of of Origin origin • most commonly includes the name of the place of origin of the goods.
GEOGRAPHICAL INDICATIONS AND APPELLATIONS OF ORIGIN
GEOGRAPHICAL INDICATIONS AND APPELLATIONS OF ORIGIN
VIDEO PRESENTATION: FAIR USE
Copyright and Fair Use Animation .(2014). Common Sense Education. YouTube. Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=suMza6Q8J08
FAIR USE Fair use means you can use copyrighted material without a license only for certain purposes. These include: Commentary Criticism Reporting Research
Teaching
FAIR USE Guidelines for Fair Use A majority of the content you create
must be your own. Give credit to the copyright holder.
Don't make money off of the
copyrighted work.
VIDEO PRESENTATION: CREATIVE COMMONS
Creative Commons & Copyright Info .(2012).Lifestyle & Living. YouTube. Retrieved September 19, 2016, from https://www.youtube.com/watch?v=8YkbeycRa2A
CREATIVE COMMONS is an American non-profit organization
devoted to expanding the range of creative works available for others to build upon legally and to share. The organization has released several copyright-licenses known as Creative Commons licenses free of charge to the public. Website https://creativecommons.org/about/
CREATIVE COMMONS Attribution: You must credit the creator. Non-Commercial: You can't make a profit. No Derivative Works: You can't change the
content. Share Alike: You can change the content,
but you have to let other people use your new work with the same license as the original.
CREATIVE COMMONS HTTP:/ / WWW.GCFLEARNFREE.ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-FAIR-USE?PLAYLIST= BLOG_BASICS
CREATIVE COMMONS HTTP:/ / WWW.GCFLEARNFREE.ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-FAIR-USE?PLAYLIST= BLOG_BASICS
VIDEO PRESENTATION
PINOY INVENTORS .(2015). ABS-CBN NEWS. YouTube. Retrieved on Oct 4, 2016, from https://www.youtube.com/watch?v=yQSPEZSEWnk
CLASS ACTIVITY
CLASS ACTIVITY PART 1
Watch the talkshow“Legal HD”
Legal HD Episode 64 - Intellectual Property Code. (2014). 9 News & Current Affairs. YouTube. Retrieved September 19, 2016, from https:/ / www.youtube.com/watch?v=IwEeTscHdng
CLASS ACTIVITY PART 1 Answer and discuss the following guide questions: 1.
How can the intellectual property protect the rights of inventors, scientists, and artists?
2.
What acts are considered as a violations of the Intellectual Property Code?
3.
What agencies are in-charge of implementing the Intellectual Property Code?
CLASS ACTIVITY PART 2:
Read “The Intellectual Property Lawof the Philippines”, Textbook pp.72- 75
CLASS ACTIVITY PART 2: Answer and discuss the following guide questions: 1.
What are examples of copyright protected works under the Philippine law?
2.
What is the difference between original works and derivative works?
3.
What are examples of works not protected by copyright?
CLASS ACTIVITY PART 2:
Answer and discuss the following guide questions: 4.
Why is it important to protect intellectual property?
5.
As a student, how can you promote ethical use of media and information?
REFERENCES Media and Information Literacy Curriculum Guide by
DepEd Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc. http://www.wipo.int/ about-ip/en/
http://www.slideshare.net/DaeBogan/music-publishing-
copyright-administration-in-the-internet-age
REFERENCES https:// www.legalzoom.com /articles/posting-cover-songs-on-
youtube-what-you-need-to-know http:// www.ipophil.gov.ph/images/Patents/ IRRs/RepublicAct8293.
pdf https://www.thoughtstopaper.com/knowledge/design-
patents.php http:// fairuse.stanford.edu/ overview/ fair-use/what-is-fair-use/ https://creativecommons.org/about/ http:// www.gcflearnfree.org/ print/ blogbasics/copyright-and-fair-
use?playlist=Blog_Basics