Module Cover And Table Of Content

National Capital Region Schools Division Office HORACIO DE LA COSTA HIGH SCHOOL Caloocan City “Service with Pride, Lead with Confidence, Inspire to Impact Lives”

SENIOR HIGH DEPARTMENT

PRINCIPLES OF MARKETING MODULE Senior High School ABM

Joellyn L. Manguera, LPT SHS Teacher 1 Math Department Horacio Dela Costa High School

PRINCIPLES OF MARKETING MODULE Senior High School ABM

Joellyn L. Manguera, LPT SHS Teacher 1 Math Department Horacio Dela Costa High School

CONTENT/ CHAPTER 1 1

LC No. 1 2

CODE ABM_PM11-Ia-b-1 ABM_PM11-Ia-b-2

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ABM_PM 11-1c-D-6   explain the value of custome ABM – PM11-Ic-d-7   identify and describe “relatio development strategies” ABM – PM11-Ic-d-8   illustrate successful custome strategy in the Philippine bu enterprise ABM_PM11-Ie-i-9   distinguish between strategic marketing planning in terms objectives and processes ABM_PM11-Ie-i-10    analyze the elements of mac micro-environment and their to marketing planning ABM_PM11-Ie-i-11   define marketing research, it importance to a business ent identify the steps in marketin ABM_PM11-Ie-i-12 describe the consumer and b markets differentiate the buying beha ABM-PM11-Ie-i13  decision making of individu household customer versus t (organizational) customer ABM-PM11-Ie-1-14   identify and segment market product or service ABM_PM11-Ie-i-15  select the appropriate target segment and its positioning ABM_PM11-IIa-e-16 define a product and differen product, services, and experi ABM_PM11-IIa-e-17 identify and describe the fac consider when setting prices product pricing and its gener approaches

Principles of Marketing Accountancy Business and Management

Table of Content

LEARNING COMPETE

Define and understand mark Describe the traditional appr marketing Discuss the goals of marketi Identify and explain contem marketing approaches Define “relationship marketi

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ABM_PM11-IIa-e-18 discuss the structure of dist channels, its functions, and supply chain management ABM_PM11-IIa-e-19 define and identify relevant tools, namely, advertising, promotion, personal selling relations, and direct market awareness and persuade the market to buy the product o the service ABM_PM11-IIf-20 explain the relationship bet analysis, planning, impleme control ABM_PM11-IIf-21 analyze the company’s situ markets, and environment ( marketing audit and SWOT ABM_PM11-IIf-22 identify target market and p ABM_PM11-IIf-23 explain the significance of marketing mix to motivate market to buy the product o marketing plan) ABM_PM11-IIg-j-24 integrate the marketing con techniques learned by prepa marketing plan ABM_PM11-IIg-j-25 present a mini-marketing pl and in writing

Table of Content