Content Writing And Creation

CONTENT WRITING AND CREATION

WHAT AND WHY

WHAT AND WHY

WHAT IS CONTENT WRITING ? ▸ The process of creating consumable material for Websites, Social Media Campaigns and Emailers and other sources. ▸ Content writing and Content creation have a significantly big difference between them. ▸ Writing content for blogs, website information, sales copies, e-books, podcasts, social media descriptions come under content writing. ▸ Content writing focuses on the textual representation of ideas. ▸ There are various styles, voices, formats, and figures of speech that can influence content writing. ▸ We will try to understand what makes a good content writer and how to write good content with relevance to the subject at hand.

WHAT AND WHY

WHAT IS CONTENT CREATION ▸ The process of generating content for any platform in various formats such as text, image, video, graphics etc. ▸ Content creation essentially means ideating and visualising content in various contexts. ▸ Be it a creative Instagram photo, a youtube video or a Facebook post, all these come under the umbrella of content creation. ▸ Content creation involves more thinking and being innovative with the campaigns you decide to run for various platforms. ▸ And obviously every piece of content created requires a certain amount of content writing. ▸ What is a campaign? A set of content with a common theme/idea generated for specific audience(college students, teenagers , entrepreneurs…).

WHAT AND WHY

WHAT A CONTENT WRITER/CREATOR NEEDS TO KNOW (BASICS) ▸ Coming up with intuitive and creative ideas. ▸ A good command over the language of interest. ▸ Writing in a format that inspires and influences the consumer. ▸ Relevance of content to the target audience and business. ▸ Content writing formats for specific platforms. ▸ SEO (Search Engine Optimisation) techniques. ▸ What will sell and what will not. ▸ Diversification of content ▸ You will learn a ton more in the coming lessons…..

WHAT AND WHY

WHY IS CONTENT WRITING/CREATION IMPORTANT ▸ Your content is what bridges the gap between a sale and a visit. ▸ A content writer is basically the face of the business. ▸ The content you create/write is the first mode of communication between the business and the consumer. ▸ Great content will instil a need in the consumer for the service/product being offered. ▸ Tag lines are the best examples of great content. ▸ L’Oréal Shampoo - Because You’re Worth it ▸ Clinic Plus - Strong and Long ▸ Clever use of words can make or break an organisation.

WHAT AND WHY

SEE YOU IN THE NEXT LESSON ON NEUROMARKETING