Updated 63 Point Content Writing Checklist

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  • January 2021
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63-Point Content Writing Checklist Clear Blog Post Outline Deep Keyword and Topic Reseach Create a Starter Headline to guide you Define your post-specific audience Define your post-specific purpose Come up with your primary keyword Latent Semantic Indexing Keywords Minimum of 1000 words Use of Short and Sweet Sentences Use of active voice in your writing Action-ability of Your Content Primary Keyword used in the headline Primary keyword in image files names www.thepennymatters.com

Primary Keyword in Images Alternate Tags Primary keyword in at least one subheading Use secondary keywords in the body All keywords are naturally used (not forced) Posts Illustrations e.g. analogies, examples Visual Content: Add Supporting graphics Create a Starter Headline to guide you Proper sourcing and citations Compress images before uploading Avoid image copyright infringement write an inviting meta description Include primary keyword in meta description Primary keyword in the first 100 words Link to relevant and authoritative sites Internally link to your best related content Use clean simple urls in all your posts Primary keyword in your post url www.thepennymatters.com

Restrict meta description to 320 characters Use power words in your post headline Restrict your blog title to 60 characters Aim for 0.5 t- 1.5% keyword density Monitor using Yoast SEO plugin Have a strong Call to Action at the end Proofread your post for errors Write additional 10 or more blog titles Select the most efficient title Break your post with subheadings H2 & H3 Optimize for social sharing Benefits-focused writing Visually appealing: layout & white space Right category and right tagging Featured Image At least one pinnable image Content upgrade where applicable www.thepennymatters.com

Proper blog post marketing plan Simple language Optimized for readability Preview your post before publishing Click to tweet quotable blocks Captivating Excerpts if your layout uses them Offers complete solution to a single problem Is it Evergreen? Introduction has a hooking effect Every word has earned its place No fluff and bluff. Benefits-focused writing Blog post monetization: affiliate links etc Affiliate disclosures where applicable Do a final edit Schedule for publication and marketing

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