Placement Prep 101: The Resume: Anmol Joneja Isb Co 2011
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Placement Prep 101: The Resume Anmol Joneja ISB Co 2011
Prologue: Introductions 2006: Started at Maruti Suzuki as an „Executive Trainee‟, joined the sales team (channel management) 2010: Joined ISB, specialized in Marketing and Strategy, recruited by Schneider Electric 2011-2016: Multiple roles in Schneider Electric, including strategy, sales, org. transformation and (now) product management for the motor control business
What makes a good resume: (and what we will cover) 1. It‟s easy to read and follow – formatting, grammar (hygiene stuff) 2. It covers all sections (education, work ex, others) adequately 3. It highlights what the employer is looking for 4. It gives sufficient detail to get to the „meat‟ quickly
1. Make sure the basics are down right 1. Essentials: • • • •
Reverse chronological order Keep the font the same throughout Bullets – one-line only where possible. Alignment and indenting are important Spellings!!
2. Third person, past tense. Continuous tense only when something is in process („Leading a team of…‟)
3. Be sparing with the MBA jargon (but use it!). USE NUMBERS! Avoid any acronyms specific to your area of work (eg: „AC4 applications‟) 4. Use action words: led, managed, created, developed, created, pioneered…. 5. One page – strictly…. and, follow the ISB format and guidelines
2.1 The resume has an implicit structure - exploit it 20 30%
Education
•
•
Work Experience
• • • •
6070%
•
Other details/interests
•
10%
•
Concentrate on ISB – the employer wants to know what you‟ve done in the last 1 year to prepare Restrict to one-liner on previous education What you did most recently gets the highest weight Avoid chronicling responsibilities (with a few exceptions) and focus on achievements Give enough details If you have held multiple roles, try and show a growth across them Avoid making a separate “achievements” section – subsume this in the content The idea is to give a rounded impression - what else interests you? Keep this for extra-curriculars
2.2 Be conscious of real estate on the resume 20 30%
Education
•
The final test – fold your resume in half, length-wise and get someone to read it
Work Experience If you‟ve written it well enough, they will be able to get a fairly good feel for the content from here 6070%
Other details/interests 10%
3. The „right kind‟ of resume depends on your aspirations What your resume should do Industry and/or Function shift
•Draw attention to what you’ve learnt •Emphasize a ‘fit’
Type of resume •Skills-based resume •Explicitly call our relevant skills: Team management Market development Analytical skills… etc
Group content under these sub-sections
Progress in the same/related industry
•Draw attention to your performance in the relevant roles/projects
•Project-based resume •Select a few projects/incidents, deepdive on them •Focus on substantiating performance
Time to change gears…
4.1 Use a brief introduction to set the context: Organization Ltd. Designation One liner here – focus on: KRAs + one big achievement that you want to highlight
Why? 1. Breaks the clutter a bit 2. Gives the recruiter a background – designations can be obscure (eg: „Offer Marketer‟??) 3. Actually saves space and helps you highlight one big achievement NOTE: DON‟T write “an aspiring marketer etc…” - role summary only Blast from the past
4.2 Structuring bullet points in a resume S
• Situation: [action word]_________ TO
T
A
•
Details: why was it complicated? What did you do to accomplish it?
Results: value created – INR/%age/link to the strategy
Led a team to develop an entry strategy for the midsize segment – a market potential of 150MINR
R Blast from the past #2 Confidential Property of Schneider Electric | Page 10
Analysed best practices of 20 countries, created a launch roadmap and developed the marketing campaign
Successfully launched in Dec ’15 with turnaround of just 4 months. Incremental sales of 10MINR in Q1 ‘16
Sample Resume Review
Confidential Property of Schneider Electric | Page 11
Feel free to reach out… Email: [email protected] Cell #: 98200-33956
Questions?
Prologue: Introductions 2006: Started at Maruti Suzuki as an „Executive Trainee‟, joined the sales team (channel management) 2010: Joined ISB, specialized in Marketing and Strategy, recruited by Schneider Electric 2011-2016: Multiple roles in Schneider Electric, including strategy, sales, org. transformation and (now) product management for the motor control business
What makes a good resume: (and what we will cover) 1. It‟s easy to read and follow – formatting, grammar (hygiene stuff) 2. It covers all sections (education, work ex, others) adequately 3. It highlights what the employer is looking for 4. It gives sufficient detail to get to the „meat‟ quickly
1. Make sure the basics are down right 1. Essentials: • • • •
Reverse chronological order Keep the font the same throughout Bullets – one-line only where possible. Alignment and indenting are important Spellings!!
2. Third person, past tense. Continuous tense only when something is in process („Leading a team of…‟)
3. Be sparing with the MBA jargon (but use it!). USE NUMBERS! Avoid any acronyms specific to your area of work (eg: „AC4 applications‟) 4. Use action words: led, managed, created, developed, created, pioneered…. 5. One page – strictly…. and, follow the ISB format and guidelines
2.1 The resume has an implicit structure - exploit it 20 30%
Education
•
•
Work Experience
• • • •
6070%
•
Other details/interests
•
10%
•
Concentrate on ISB – the employer wants to know what you‟ve done in the last 1 year to prepare Restrict to one-liner on previous education What you did most recently gets the highest weight Avoid chronicling responsibilities (with a few exceptions) and focus on achievements Give enough details If you have held multiple roles, try and show a growth across them Avoid making a separate “achievements” section – subsume this in the content The idea is to give a rounded impression - what else interests you? Keep this for extra-curriculars
2.2 Be conscious of real estate on the resume 20 30%
Education
•
The final test – fold your resume in half, length-wise and get someone to read it
Work Experience If you‟ve written it well enough, they will be able to get a fairly good feel for the content from here 6070%
Other details/interests 10%
3. The „right kind‟ of resume depends on your aspirations What your resume should do Industry and/or Function shift
•Draw attention to what you’ve learnt •Emphasize a ‘fit’
Type of resume •Skills-based resume •Explicitly call our relevant skills: Team management Market development Analytical skills… etc
Group content under these sub-sections
Progress in the same/related industry
•Draw attention to your performance in the relevant roles/projects
•Project-based resume •Select a few projects/incidents, deepdive on them •Focus on substantiating performance
Time to change gears…
4.1 Use a brief introduction to set the context: Organization Ltd. Designation One liner here – focus on: KRAs + one big achievement that you want to highlight
Why? 1. Breaks the clutter a bit 2. Gives the recruiter a background – designations can be obscure (eg: „Offer Marketer‟??) 3. Actually saves space and helps you highlight one big achievement NOTE: DON‟T write “an aspiring marketer etc…” - role summary only Blast from the past
4.2 Structuring bullet points in a resume S
• Situation: [action word]_________ TO
T
A
•
Details: why was it complicated? What did you do to accomplish it?
Results: value created – INR/%age/link to the strategy
Led a team to develop an entry strategy for the midsize segment – a market potential of 150MINR
R Blast from the past #2 Confidential Property of Schneider Electric | Page 10
Analysed best practices of 20 countries, created a launch roadmap and developed the marketing campaign
Successfully launched in Dec ’15 with turnaround of just 4 months. Incremental sales of 10MINR in Q1 ‘16
Sample Resume Review
Confidential Property of Schneider Electric | Page 11
Feel free to reach out… Email: [email protected] Cell #: 98200-33956
Questions?
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